Cambria suites development brochure

™

for today ’s guests and developers.

For more information on Cambria Suites and this remarkable opportunity: 800.547.0007 franchise_sales@choicehotels.com cambriasuitesfranchise.com

For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York.

Such filing does not constitute approval by the Department of Law. For South Carolina: Cambria S.S. Reg. No. 013. For Minnesota: F#-4986. For California: These franchises have been registered under the franchise investment law of the state of california. Such registration does not constitute approval, recommendation or endorsement by the commissioner of corporations nor a finding by the commissioner that the information provided herein is true, complete and not misleading. A copy of the Uniform Franchise Offering Circular may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901 800.547.0007. Š2007 Choice Hotels International, Inc. All rights reserved. 07-715

Now

Cambria Suites

Bringing it all together.

The stylish alternative for today ’s guests and developers

The time has come for Cambria Suites.

Today’s travelers are looking for a hotel that delivers the convenient functionality of a modern home with style and intelligence.

This is the heart of Cambria Suites, a new upscale all-suites hotel where form and function come together perfectly. Its unique blend of effortless style and smart design meets the expectations of guests who want to take their lifestyle with them when they travel.

And, with demand for upscale lodging increasing, Cambria Suites is also the perfect hotel brand for developers looking to add an all-suites hotel to their portfolio.

Thoughtful design. Exceptional style. Standout onsite support by a team dedicated to Cambria Suites. Backed by the resources of Choice Hotels.

This extraordinary new brand has been very well received in airport, suburban, major metropolitan areas and gateway cities.

So, when we say it all comes together, we mean here…and we mean now.

“Choice has done a phenomenal job of figuring out who our customer is and who they’re going to be for the next few years.

I think Cambria is truly the brand of the times.”

David Swift

President & CEO

Swift Hospitality

Sophisticated GUEST MARKET

The new generation of travelers, primarily age 25 to 49, are well educated, with high incomes. 83% work full time, are career driven and more likely to travel for business – 62% vs. 43% for the industry. They are focused on quality, concerned with style, and look for environments that give them the amenities and technologies that their lifestyles demand.

This market is impacting development in the travel industry. It is clear from every industry indicator that we must accommodate this growing segment now.

“Cambria Suites is a 21st century product that will fulfill an untapped market segment. The hotel’s sleek design and functional space will appeal to both the Generation X and Baby Boomer travelers who have been requesting and expecting an updated alternative to today’s lodging options.”

David Crisafi President Ceres Enterprises, L LC

“A new emphasis that’s ripping through the hotel business.”

THE WALL STREET JOURNAL

Intelligent hotel des ign

Cambria Suites is an all-new construction brand, which allows slack for adaptive re-use in top metropolitan locations, and designed with suites that are 25% larger than industry standard rooms. The hotels offer a very appealing balance between high tech and home-style amenities, and include a number of unique features demonstrating our commitment to our guests’ experience.

Refresh

A fitness center that feels like a spa A state-of-the-art fitness center continues the striking architecture of the lobby.

Refresh offers guests an array of equipment and an indoor pool with a resort feel.

This facility maximizes space and location in keeping with an upscale health club and represents the perfect place for guests to replenish and maintain balance in their lives.

A food and beverage area where travelers can UNWIND Reflect is the place where people can relax, connect with the help of wireless Internet access, and enjoy a healthy or indulgent selection of refreshments from morning ‘til night.

It starts with a barista bar in the morning where they can order premium coffee drinks like espressos and lattes. Plus an extensive hot breakfast buffet. In the

Reflect

evening, guests can enjoy a beverage from the full service bar and choose among a variety of delicious options from the dinner menu.

Refill

A smart answer to a travelers’ SUNDRY SHOP A lobby sundry shop should be more than just handy. Refill offers a more thoughtful approach to filling guest needs, as well as providing simple and efficient operations from the front desk. Upscale, health-conscious, it provides energy drinks, organic snacks, up-branded items, and a fresh, same-day inventory of sandwiches and salads.

Individual P rop ert y-l e vel su pport

Our support is property-specific and tailored to your hotel, designed to help you achieve peak performance for your hotel as quickly as possible and long-term brand equity for the future.

Our Cambria Hotel Performance Support (HPS) team will guide you through strategic planning and execution to successfully position and manage your hotel efficiently and effectively.

“Every aspect, from finding the type of site we were looking for, to design and construction, it feels more like a partnership than anything else.”

Sean Leatherrman Owner American Hospitality Group

Training – Proper training is

every segment of the market and focus

determines feasibility and opportunities

critical to cost-efficient operations and

on each of your top target accounts.

for developers.

to ensure the long-term success of

The Real Estate Acquisitions Team

your hotel. We emphasize ongoing,

Brand Quality

brand-specific education and training

Assurance – A Quality

for you, your hotel management and

Assurance program, where each hotel

staff in sales, service and operations,

is inspected by an outside agency

with easy-to-access, self-paced

three times a year to maintain brand

The Architectural and Construction

training, as well as classroom and

consistency. Additionally, we provide

Design Team works diligently to

interactive online training.

two mystery shops per year and the

provide the right design for your site -

industry-leading Medallia Guest

a significant value-added service,

acquires prime development sites in the top 25 U.S. metropolitan markets for Cambria Suites franchisees.

Operations Support –

Food & Beverage –

for developers who have not had

Enjoy a full array of integrated brand

Developed with the assistance of

experience in this area before.

systems from operating manuals and

one of the most respected food

This includes appealing menus,

training, key metrics in the areas of

and beverage consultants in the

cross utilization of high quality core

Marketing – We provide

Satisfaction surveys all measured by

not typical in hotel franchising.

operations, service and quality, as

industry, the Vucurevich l Simons

ingredients, lowering inventory

one-on-one support to help develop

our Total Quality Scoring.

Architechural orientation, plan

well as our invaluable one-on-one

Advisory Group (VSAG), whose

requirements, easy-to-execute recipes,

a hotel-specific plan for effectively

coaching and support throughout the

concepts include Eatzi’s and The

development, start-up and ongoing

Cheesecake Factory , Cambria

and operations manuals and high-

operations of your hotel.

Suites’ sophisticated F&B program

margin Wolfgang Puck specialty

offers efficient operations, even

coffee drinks and Numi® teas.

®

®

station schematics, detailed training ®

reviews and on-site inspection are

pricing, selling and marketing your

Franchise Development

additional components of this

new hotel, and includes strategies for

Support – The Franchise

team’s service delivery.

Development Team identifies sites and And, a true unconditional 100% Satisfaction Guarantee with a unique service recovery protocol, to ensure that the high expectations of all your guests are met.

Choice W or l d w i de I n fras t ru ct ur e Choice Hotels is one of the largest hotel franchising companies in the world, with nearly 5,400 hotels open or under development worldwide.

A strong, stable organization with over 65 years experience in developing brands, services and resources that optimize hotel performance.

As a Cambria Suites franchisee, you will enjoy local, national and worldwide support from one of the most successful and respected organizations in the travel industry, whose only focus is helping develop successful hotel franchises: • A worldwide reservation system that generated $1.9 billion in gross room revenue in 2006.

• A National Sales team that delivers nearly $1 billion in revenue annually via top travel intermediaries and top target accounts.

• Choice spends over $55 million annually on marketing and advertising designed to maximize hotel performance by building brand awareness and driving revenue.

• A proprietary property management system coupled with Hotel Sales Pro, a sales and catering automation software that is very effective in maximizing revenue-optimizing benefits.

• A comprehensive, award-winning guest loyalty program, Choice Privileges, that has over 6 million members. Members receive regular communications regarding new properties and promotional offers to drive incremental revenue.

And, with the Cambria Suites Hotel Performance Support team, you still receive all the personal, individual attention and responsiveness of a dedicated group focused on building your hotel within this exciting new brand and helping every Cambria Suites owner create real success.

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