Clarion

Clarion® Get Together.

When you convert your hotel into a Clarion® property, you tap into a unique opportunity. As a midscale full-service hotel offering F&B and meeting space amenities, Clarion is a nationally recognized brand serving a need in the “gatherings” marketplace not filled by any other hotel brand today. The “gatherings” segment is potentially 70-90 million annual room nights, driving an opportunity for returns with a reasonable conversion investment.* You can tap into full array of support, including in-depth training, local customized marketing, and our proprietary restaurant concept Bistro C, giving you the ability to streamline your operations to increase efficiency, With the focused and efficient “Food & Beverage-light” operational model, you have the flexibility to get the most out of your existing property configuration. The focused service program is designed to increase the potential for guest return and demand by catering to a wide range of business and leisure group occasions — from business meetings to weddings, reunions and weekend getaways.

With 70 years experience, and over 6,600 properties open and under development worldwide, Choice Hotels® is one of the largest franchise organizations in the world.** In 2011, the total system-wide revenue generated from the Choice Hotels marketing and reservations channels was over $2.4 billion and over $202 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel reservations.***

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800.547.0007

choicehotelsfranchise.com/clarion

BR AND HIG H LI G H TS · 352 Clarion properties open and under development worldwide in 2011.** · The Clarion brand contributed 45.8% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.†

Clarion Delivers Support The Clarion brand offers a “focused service” operational model targeting the business and leisure gatherings market. The strategy is designed for conversion, and is a great fit for owners with midscale, full service assets. Our franchisees are supported by localized marketing tools in the form of eMenu programs and local sales collateral.

· Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry with over 14 million members.**

Key Brand Standards/Identifiers

· With over 1,800 corporate accounts, Choice’s Global Sales team delivers business travelers for our hotels.

· Onsite business center offering 24 hour service · Meeting and banquet facilities · Streamlined F&B program offering menu of a.m. and p.m. meals · Free high-speed Internet access · Free daily newspaper on weekdays · Swimming pool and/or exercise room

· Choice Hotels has joined forces with the HelmsBriscoe Company, one of the world’s largest group business organizers with 1,200 agents in 49 countries. This agreement provides the opportunity for our hotels to tap additional group business leads (both corporate and leisure) to drive incremental business. · Access to choiceADVANTAGE® – Choice Hotels award winning proprietary web-based property management system that provides effective rate and inventory management to drive higher yield.††

*Source: Smith Travel Research, 2007. **Source: Internal data as of December 31, 2011 ***Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2011. The spend figure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally accepted accounting principles. See applicable Franchise Disclosure Document dated April 1, 2012.

Source: See Clarion Franchise Disclosure Document dated April 1, 2012.

For the 39 hotels that were included in the sample, 21 hotels or 53.8% met or exceeded total Choice contribution. Actual results may vary.

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Choice Hotels was presented with the 2011 Hospitality Technology Visionary Award in the Infrastructure and Back-office Technology category for its innovation, thought leadership, execution, and forward-thinking vision for choiceADVANTAGE. The Visionary Awards honor hotel companies for their outstanding vision and achievement in delivering technological excellence. Hospitality Technology is a publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. www.htmagazine.com.

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eMenu Maker

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This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Clarion #F-1673.

For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007. © 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12

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