Clarion®
The Clarion® brand is ideal for owners seeking to reposition their full-service asset. It provides them the opportunity to operate using a model that features full-service amenities with focused-service offerings to help drive revenues and reduce operating costs. With the brand’s efficient food and beveragelight operational model, you have the flexibility to get the most out of your existing property, while still meeting the needs of full-service customers. Our focused-service program is designed to increase the potential for guest return and demand by catering to a wide range of business and leisure group occasions – from business meetings to weddings, reunions and weekend getaways. This “gatherings” segment represents many of potential annual room nights often overlooked by other hotel brands, offering a great opportunity for the right Clarion conversion candidate property to take advantage of. When you invest in a Choice Hotels franchise, we invest in you. We go above and beyond to provide world-class technology services that help you run your business smoothly. And, we provide first-class services to help you manage your property more efficiently. We put the resources of one of the world’s largest hotel franchisors in your hands to optimize your investment today and build lasting value into the future.