Clarion SMARTMARKETING by Choice Hotels International

ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.

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SmartMarketing. Designed with you in mind. Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel.

√ Business-Focused

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

√ Flexible Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

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Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.

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All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards - Online Ads - Print Ads

- Check-Out Folio – Tips for Guests - F&B Materials - On-Hold Messaging - Remote Printing Program Materials - Renovation Signage

Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Parking Sign - Thank You Card – Key Card Insert - Welcome Letters

Image Library - Brand Style Guidelines - DOT Signage - Logos

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Marketing Collateral - Brochures - Postcards - Rack Cards - Sales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding

Presentation & Event Materials - Business Sales Presentations - Table Throw - Table Top Display

Public Relations - Press Release Templates - Tips and Guidelines

Social Media - Best Practices - Case Studies - Forms and Guidelines

Stationery - Business Cards - Email Signatures - Envelopes - Fax Cover Sheet - Letterhead - Mailing Label - Note Cards - Pocket Folder

Vehicle Graphics - Bus and Van Wraps

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Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

Thank you

for being a Choice Privileges® Friendly reminders to help you make the most of your membership: Elite member!

ELITE DIAMOND

• Elite members earn extra points on qualifying stays Gold: 10% Platinum: 25% Diamond: 50%

• Select Your Extras preference and get instant rewards for midweek stays • Book directly at ChoiceHotels.com or on the Choice Hotels mobile app to earn points and for the best rate Terms and conditions apply. For full details, visit ChoicePrivileges.com

Thank You Card – Key Card Insert Parking Sign

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Gift Bag

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Welcome to the Clarion Airport. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business. Mention this sales ﬂyer when booking to receive 10% off your stay.

Sample Materials: Marketing Collateral

GET TOGETHER HERE

Secondary Name Cityname, ST ClarionHotel.com/XXXX

Eat. Play.

Our key amenities

Close to us

• Meeting and event space

• Disney California Adventure Park

• Casual restaurant and bar

• Downtown Disney

• Free Wi-Fi

• Knott’s Berry Farm

• Fitness center

• Knott’s Soak City Orange County

• 24-hour business center

• Crystal Cathedral

• Government Travelers: FEMA Approved

• American Sports Center

• Swimming Pool

• OC Fair & Event Center

• Free Parking

• Anaheim Convention Center

• Windows Open

• Honda Center

• Free Airport Transportation

• Angel Stadium of Anaheim

• Free Continental Breakfast

• Outlets at Orange

• Free Coffee

We believe that life is better when you get together, so our hotel provides the event space, restaurant, bar and social atmosphere that makes it the perfect place to connect with your people. So why not grab a bite or sit for a drink at [INSERT RESTAURANT NAME HERE], our in-hotel restaurant and bar? And for larger groups, we’re excited to provide all the space and catering you’ll need to ensure your next get together is the best one yet.

Clarion Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at ClarionHotel.com

Sales Flyer (back & front) Our key amenities • Meeting and event space

Meet.

• Casual restaurant and bar • Free Wi-Fi

• Fitness center Enjoy convenient and affordable accommodations • 24-hour business center alongside flexible meeting spaces that ensure • FPO, custom info here your next business or social gathering is a • FPO,here custom info or here successful one. Whether you’re for work

play, make the most of your stay with free info Wi-Fi • FPO, custom here and our 24-hour hotel business center. • FPO, custom info here • FPO, custom info here • FPO, custom info here • FPO, custom info here

Brochure Trifold (inside, front & back)

• FPO, custom info here

GET TOGETHER HERE

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 Book your room with us today at ClarionHotel.com/XXXX

Stay.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 ClarionHotel.com/XXXX

Meet. Eat. Play. Stay.

Rest up and prepare for any occasion in our comfortable rooms that offer high-quality Our Clarion® by Choice Hotels® offers bedding, a large desk andeverything an ergonomic chair.to ensure your next trip you need And after a long day, enjoy swim in the pool or is a successful. keep up with your routine in our fitness center. No matter what the occasion—business travel and meetings, special events and celebrations, vacations or a weekend getaway—there are so many reasons to connect in person with your friends, family and colleagues. So go ahead and plan time with your people; we’ll take care of the rest.

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away. © 2016 Choice Hotels International, Inc. All rights reserved. GET TOGETHER HERE

Clarion Airport 123 Rested Rd. Comfort, CA 45678 ClarionHotel.com

Meet. Eat. Play. Stay. When business calls for travel to connect with clients, colleagues or vendors, our Clarion® by Choice Hotels® offers everything you need to ensure your trip is successful.

We believe that business is better when you get together, so our hotel provides the meeting space, catering, free Wi-Fi, business center, restaurant and social lounge that make it the perfect place to meet with your people.

Close to us • Sample – historic home • Sample – aquarium • Sample – art museum • Sample – sports venue • Sample – business • Sample – highway • Sample – airport • Sample – downtown • Sample – restaurant • Sample – retail outlet • Sample – race track • Sample – amusement park

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Sample Materials: Stationery GET TOGETHER HERE

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ClarionHotel.com/XXXX

Clarion Airport 123 Rested Rd. Comfort, CA 45678 ClarionHotel.com

GET TOGETHER HERE

Clarion Inn Waterford Convention Center

Meet. Eat. Play. Stay.

John Smith General Manager

Our key amenities

When business calls for travel to connect with clients, colleagues or vendors, our Clarion® by Choice Hotels® offers everything you need to ensure your trip is successful.

• Meeting and event space • Casual restaurant and bar

GET TOGETHER HERE

• Free Wi-Fi • Fitness center

ClarionHotel.com

1234 Street Name Rd. Cityname, ST 00000 000.000.0000 000.000.0000 mobile 000.000.0000 fax first.lastname@weburl.com

• 24-hour business center • Swiming Pool • Free Coffee

Close to us • Disney California Adventure Park

Secondary Name 123 Street Name Rd. Cityname, ST 00000

• Downtown Disney • Knott’s Berry Farm

GET TOGETHER HERE

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ClarionHotel.com/XXXX

Clarion Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at ClarionHotel.com

Rack Card (front & back)

Stationery (Letterhead, Business Card, Envelope) The faster way to rewards. Sign up today at ChoicePrivileges.com

ClarionHotel.com

Clarion Airport 123 Rested Rd. Comfort, CA 45678

GET TOGETHER HERE

Pocket Folder GET TOGETHER HERE YOUR NAME | Title

Our key amenities • Meeting and event space

• Free Coffee

• Casual restaurant and bar

• Swimming Pool

• Free Wi-Fi

Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com

Meet. Eat. Play. Stay.

GET TOGETHER HERE

When traveling for business, our Clarion® by Choice Hotels® offers everything you need to ensure your next trip is successful.

Email Signature

• Complimentary Breakfast

• 24-hour business center

• Free Airport Transportation

Book your room with us today at ClarionHotel.com 645.555.4513

Note Card

Postcard (back & front)

ClarionHotel.com/XXXX

GET TOGETHER HERE

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Sample Materials: Advertising, Presentations & Events

Meet. Eat. Play. Stay.

Meet. Eat. Play. Stay. • • •

GET TOGETHER HERE

•

Meeting and event space Casual restaurant and bar Free Wi-Fi Fitness center

GET TOGETHER HERE

EXIT 28 | LEFT 2 MILES

Billboard

Meet. Eat. Play. Stay. Everything you need to ensure your next trip is successful. • Casual restaurant & bar • Meeting & event space • Free Wi-Fi • FPO, custom info here

GET TOGETHER HERE

GET TOGETHER HERE ClarionHotel.com

Secondary Name 123 Street Name Rd. Cityname, ST

Book Now

GET TOGETHER HERE CLARION NATIONAL CITY

000.000.0000

CLARION NATIONAL CITY

000.000.0000

ClarionHotel.com

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ClarionHotel.com

Online Ad Print Ad – Full Page

Table Top Display Business Sales Presentation GET TOGETHER HERE

GET TOGETHER HERE CLARION NATIONAL CITY

000.000.0000 619.474.2800

ClarionHotel.com

Bus Wrap Table Throw

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Sample Materials: In-Hotel Collateral & Public Relations

What are your peers saying about SmartMarketing?

Please pardon our appearance.

Get Together Here

Thank you for staying with us! Before you go:  Get a Bite of breakfast in our restaurant  Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more

We appreciate your understanding of the excess noise and dust as we work diligently to refresh our hotel. New enhancements are in the works to make your future stay more enjoyable.

o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com.  Return your room keys to the front desk or leave them in your room

Meet. Eat. Play. And Stay.

After you check out:  Complete our hotel survey when it arrives by email  Visit ChoiceHotels.com to post a Real Guest Review of your stay  Download the Choice Hotels mobile app on your Smartphone

Please contact the front desk if we can help you in any way.

 Book your next Clarion® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

Life is better when you get together.

GET TOGETHER HERE

Check-Out Folio – Tips for Guests

Renovation & Get Social Signage

Host your next event here. Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

MEDIA ALERT: Clarion [Inn/Hotel/Inn & Suites] in [Enter City, State] Holds [Enter Type of Event] Event [Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join members of your local community as well as owners, management, and staff of the [Enter City] Clarion [Inn/Hotel/Inn & Suites] for a special [Type of Event – Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity] event. What: The [Enter City] Comfort Suites [Type of Event] event. When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.] Where: [Enter Property Street Address] Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.]. For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address]. [Enter Any Additional Event Details Here]. **PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ### About Clarion Get Together We believe that life is better when you get together, so Clarion hotels provide all the essentials you’re looking for when you meet up in person with the important people in your life. Business travel, special events, meetings, vacations or a weekend getaway—we have the convenient and affordable accommodations that make all of your business and social gatherings possible. Our hotels offer meeting space and room for events, along with catering, restaurants and bars in a social atmosphere that can help you make the most of your time together with friends, family and colleagues. About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 10 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and the Ascend Hotel Collection membership program, serve guests worldwide. Choice Hotels International offers the Choice Privileges loyalty rewards program with more than 22 million members worldwide. Additional corporate information may be found at www.ChoiceHotels.com.

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Public Relations Templates, Tips & Guidelines

“SmartMarketing makes it quick and simple to advertise to guests based on your hotel services. Whether it’s for our on-site pub & grill or our annual NYE party, SmartMarketing is a one-stop shop to getting all your needs taken care of in one location.” — Clarion Inn, Modesto, CA “Materials on SmartMarketing are so sharp and appealing that when my hotels use them, it looks like they use a vendor who charges an arm and a leg. It’s awesome they have access right through their brand page.” — Clarion Inn Area Director, Blythe, CA “SmartMarketing helps me reach specific potential guests within my local market.” — Clarion Inn, Edgartown, MA

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More than materials. All-new website. When we redesigned SmartMarketing, we didn’t stop at all-new materials. We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever. Here’s how: - Simplified site navigation

How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

- New template options - Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature

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2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.

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How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com

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