Comfort Inn

Comfort Inn Truly Yours.® Comfort Inn® is the largest Choice Hotels® brand and one of the industry’s most recognized brands.* It offers our owners and developers a strong potential return on investment through the powerful equity of our flagship brand due to its wide distribution and awareness. Committed to driving performance, the Comfort Inn brand has developed a new cost-effective prototype designed to deliver an increase in intent to stay. Fully tested with guests, owners and developers, they appreciate the cohesive, integrated and efficient design — intended to drive long-term brand performance, guest loyalty, and return on investment.

With 70 years experience, and over 6,600 properties open and under development worldwide, Choice Hotels is one of the largest franchise organizations in the world.** We offer services, resources, field support, property management systems and ongoing training all designed to optimize hotel performance. In 2011, the total systemwide revenue generated from the Choice Hotels marketing and reservations channels was over $2.4 billion and over $202 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel reservations.***

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800.547.0007

choicehotelsfranchise.com/comfortinn

br and Hig h li g h ts · Over 2,045 Comfort Inn properties open and under development worldwide in 2011.** · High brand awareness and consumer recognition – 98% brand awareness.*

Architectural & Design Features The new look of Comfort Inn is a proven design. We conducted comprehensive research and testing with guests at every step of the design process. The warm, inviting, distinctive new look makes Comfort Inn even more competitive in the midscale space and is designed to drive a strong return on investment for our owners. The brand extension, Comfort Inn & Suites®, provides owners the flexibility to include 25-50% suites to their room count. The new design enhances every aspect of the guest experience and includes: Your First Impression: Relax · Warm and inviting exterior including signature lighting and entry · Signature welcome wall behind front desk with warm lighting Your Retreat: Restore · Guestroom design that blends warm neutrals and subtle textures · Fresh and inviting new bedding package · Custom crafted artwork that echoes the brand · Spa-like guest bath

Key Brand Standards/Identifiers · Free breakfast with hot meat, hot eggs, fresh fruit and a choice of hot waffle flavors · Free high-speed Internet · Pool or exercise facilities · Free newspaper

· Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry with over 14 million members.** · With over 1,800 corporate accounts, the Choice Hotels Global Sales team delivers business travelers for our hotels. · Choice Hotels has joined forces with the HelmsBriscoe Company, one of the world’s largest group business organizers with 1,200 agents in 49 countries. This agreement provides the opportunity for our hotels to tap additional group business leads (both corporate and leisure) to drive incremental business. · Access to choiceADVANTAGE® – Choice Hotels award winning proprietary web-based property management system that provides effective rate and inventory management to drive higher yield.††

Your Morning: Renew · Breakfast area and pool designed to refresh the guest

*Millward Brown Advertising Tracking Study 2011. Comfort Inn has a brand awareness rating of 98%. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research. **Source: Internal data as of December 31, 2011 ***Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2011. The spend figure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally accepted accounting principles. See applicable Franchise Disclosure Document dated April 1, 2012.

Source: See Comfort Franchise Disclosure Document dated April 1, 2012. For the 872 hotels that were included in the sample, 380 hotels or 43.6% met or exceeded total Choice contribution. Actual results may vary.

†

Source: Choice Hotels was presented with the 2011 Hospitality Technology Visionary Award in the Infrastructure and Back-office † †

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· The Comfort Inn & Suites and Comfort Suites brands contributed 56.0% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.†

Technology category for its innovation, thought leadership, execution, and forward-thinking vision for choiceADVANTAGE. The Visionary Awards honor hotel companies for their outstanding vision and achievement in delivering technological excellence. Hospitality Technology is a publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. www.htmagazine.com.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577.

For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING

BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007. © 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12

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