Comfort Suites

Comfort Suites Your Suite Success.® Comfort Suites® is one of the leading competitors in lodging today, offering an all-suites product with an attractive value proposition for both guests and owners. Constantly raising the bar to remain competitive, the Comfort Suites brand has developed a new inviting, cost-effective prototype. Owners and developers appreciate the cohesive, integrated and efficient design— intended to drive longterm brand performance, guest loyalty, and return on investment.

In addition, our new Your Suite Success® program is exclusive to the Comfort Suites brand, setting us apart in the eyes of business travelers. The program focuses on the size and space of the suite, technology, fitness, and an added level of service.

With 70 years experience, and over 6,600 properties open and under development worldwide, Choice Hotels® is one of the largest franchise organizations in the world.* We offer services, resources, field support, property management systems and ongoing training all designed to optimize hotel performance. In 2011, the total system-wide revenue generated from the Choice Hotels marketing and reservations channels was over $2.4 billion and over $202 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel reservations.**

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800.547.0007

choicehotelsfranchise.com/comfortsuites

Architectural & Design Features The new look of Comfort Suites is a proven design. We conducted comprehensive research and testing with guests at every step of the design process. Based on direct guest feedback, the new design incorporates specific features to attract and satisfy our business travelers. The warm, refreshing, design makes Comfort Suites properties even more competitive in the midscale space. The new design enhances every aspect of the guest experience and includes: Your First Impression: Relax ·W arm and inviting exterior including signature lighting and entry · Signature welcome wall behind front desk with warm lighting Your Retreat: Restore · Guestroom design that blends warm neutrals and subtle textures · Fresh and inviting new bedding package · Custom crafted artwork that echoes the brand · Spa-like oversized shower Your Morning: Renew · Breakfast area and pool designed to refresh the guest · An invigorating new fitness area

Key Brand Standards/Identifiers · All-suite hotel · Full-size sleeper sofa in every room · In-room refrigerator and microwave · 100% smoke free · Free high-speed Internet access · Free hot breakfast with a to-go bag for early risers · Free newspaper · Business center at every location (as of 6/1/11) · Express check-out · Your Suite SuccessTM Marketplace · Interactive TV in Lobby

*Source: Internal data as of December 31, 2011. **Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2011. The spend figure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally accepted accounting principles.

See applicable Franchise Disclosure Document dated April 1, 2012. ***Source: See Comfort Franchise Disclosure Document dated April 1, 2012. For the 872 hotels that were included in the sample, 380 hotels or 43.6% met or exceeded total Choice contribution. Actual results may vary.

Source: Choice Hotels was presented with the 2011 Hospitality Technology Visionary Award in the Infrastructure and Back-office Technology category for its innovation, thought leadership, execution, and forward-thinking vision for choiceADVANTAGE. The Visionary Awards honor hotel companies for their outstanding vision and achievement in delivering technological excellence. Hospitality Technology is a publication dedicated to covering the role of

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br and Hig h li g h ts · Over 725 Comfort Suites properties open and under development worldwide in 2011.* · The Comfort Inn & Suites and Comfort Suites brands contributed 56.0% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.*** · Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry with over 14 million members.* · With over 1,800 corporate accounts, the Choice Hotels Global Sales team delivers business travelers for our hotels. · Choice Hotels has joined forces with the HelmsBriscoe Company, one of the world’s largest group business organizers with 1,200 agents in 49 countries. This agreement provides the opportunity for our hotels to tap additional group business leads (both corporate and leisure) to drive incremental business. · Access to choiceADVANTAGE® – Choice Hotels award winning proprietary web-based property management system that provides effective rate and inventory management to drive higher yield.†

information technology in improving business performance for hotel and restaurant operators. www.htmagazine.com.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577.

For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007. © 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12

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