Comfort Suites®
Comfort Suites® is one of the leading brands in lodging today, providing an all-suites product with a strong value proposition for both guests and owners. As a premier select-service brand, the strong Comfort Suites name recognition and track record of high guest satisfaction makes for an attractive new construction development opportunity. Constantly raising the bar to maintain its competitive edge, the Comfort Suites brand has developed an inviting new prototype designed to drive long-term brand performance, guest loyalty, and a better return on investment. The Your Suite Success® program is exclusive to the Comfort Suites brand and serves to drive an even higher rate premium by appealing to business travelers through its focus on the size and space of the suite, technology, fitness, and an enhanced level of service. When you invest in a Choice Hotels franchise, we invest in you. We go above and beyond to provide world-class technology services that help you run your business smoothly. And, we provide first-class services to help you manage your property more efficiently. We put the resources of one of the world’s largest hotel franchisors in your hands to optimize your investment today and build lasting value into the future.
ChoiceHotelsFranchise.com/comfortsuites
Architectural & Design Features The new look of the Comfort Suites brand is a proven design. We conducted comprehensive research and testing with guests at every step of the design process. Based on direct guest feedback, the design incorporates specific features to attract and satisfy business travelers. The warm, refreshing design makes Comfort Suites properties even more competitive. The design enhances every aspect of the guest experience and includes: Your First Impression: RELAX • Warm and inviting exterior • Signature welcome wall behind front desk with warm lighting Your Retreat: RESTORE • Guestroom design that blends warm neutrals and subtle textures • Fresh and inviting new bedding package • Custom crafted artwork that echoes the brand • Spa-like guest bath Your Morning: RENEW • Breakfast area and pool designed to refresh the guest • An invigorating fitness center
Key Brand Standards/Identifiers • All-suites hotel • Full-size sleeper sofa in every room • In-room refrigerator and microwave • 100% non-smoking • Free high-speed Internet access • Free hot breakfast with a Grab It & Go bag for early risers • Business center • Your Suite Success® Marketplace • Express check-out • Free newspaper
Brand Highlights • 659 Comfort Suites properties open or under development worldwide currently. • In 2013, Comfort brand family properties received 61% of all its reservations through Choice Hotels central reservations and marketing channels.* • Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry, with more than 19 million members. • The Choice Hotels Global Sales team works with more than 640 corporate accounts and is committed to increasing the number of room nights from the critical business travel market. • Access to the Choice Hotels proprietary web-based property management system, choiceADVANTAGE®, that provides effective rate and inventory management designed to drive higher yield. • In 2013, the total system-wide revenue generated from Choice Hotels marketing and reservations channels was more than $3.1 billion.**
ChoiceHotelsFranchise.com | Open for Opportunity
*Source: See Comfort Franchise Disclosure Document dated April 1, 2014, Item 19. For the 914 hotels that were included in the sample, 426 hotels or 46.6% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. **Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2013. See Comfort Franchise Disclosure Document dated April 1, 2014. Unless otherwise noted, all figures and statistic in this document are from the Comfort Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com. © 2014 Choice Hotels International, Inc. All rights reserved. 14-161/05/14 CH-CSTESBS 6/14