We’ve taken Comfort Suites to a new level. So developers can take their business to new heights.
Comfort SUITES速
Warmth and sophistication that delivers a lasting first impression.
Our all-suites brand is an upper midscale powerhouse. And now our beautiful, all-new, cost-effective prototype offers even greater value to our core business travelers and to owners and developers. The guest experience has three key stages. Our sophisticated redesign addresses them all. The warm exterior and lobby signal instantly that road warriors can RELAX, assured of a superb, stress-free stay. Our new suites offer space and tranquility where they can decompress and RESTORE. In the morning, they RENEW for the day to come in our enhanced breakfast area. In rigorous testing, business and leisure travelers alike, as well as developers, have given the new Comfort Suites high praise. It is designed to deliver guest loyalty and a return on investment. It is the prototypical win-win.
COMFORT COMFORT SUITES SUITES
When Guests Speak, We Listen We designed the new Comfort Suites hotel with the idea that our guests and developers are the true architects. Through extensive consumer testing, we identified the amenities and design elements that appeal most to them. The result is a warm, inviting hotel design that not only resonates with our guests, but also appeals to experienced developers seeking a hotel which is highly cost-effective to build, maintain and operate.
The new Truly Yours™ design achieved significant lift in stay intent among hotel users.** Research also found guests are willing to pay significantly more on average per night compared to the current design.*** Comfort Suites is one of the leading competitors in the lodging industry today with an all-suites product that offers low operating costs along with extremely attractive investment potential. The Comfort Suites design incorporates specific features to target business travelers. We refer to these features as the Your Suite Success™ program which includes our spacious suites, the latest technology, a 24/7 business center, a fitness center and other services. This special set of features, in addition to the warm and refreshing design, is what makes Comfort Suites one of the most competitive models in the upper midscale segment.
*Source: Element Market Research, Inc., Choice Hotels International Comfort Suites Design Test, January 2010. Design test found that respondents would be more likely to stay at a Comfort Suites with the Truly Yours design than the current design and gave the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. Element Market Research, Inc. is a provider of primary market research to companies nationwide to help improve products, services, and processes by providing information, consultation, and strategic direction. **Source: Element Market Research, Inc., Choice Hotels International Comfort Suite Design Test, January 2010. Respondents indicated that they would be likely to stay at a Comfort Suites with the Truly Yours design (70%) than the current design (41%) and to give the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. ***Source: Element Market Research, Inc., Choice Hotels International Comfort Suite Design Test, January 2010. Design test found that respondents expect to pay an average nightly rate of $104 for the Truly Yours design vs. $96 for the current design.
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Designed with Developers in Mind We worked closely with developers during the design process. The result? A flexible and efficient prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in our goal to blend sophistication and value.
The Exterior From your first look, the design welcomes you with a sense of warmth and character. Strategically placed stone façade elements impart a premium appearance while keeping costs low. The design is regionally sensitive—blending timeless materials and versatile colors. Enhanced lighting and signature door entry present a striking hotel exterior.
Public Spaces Here, perception is truly reality. Votive-like lighting compliments an elegant signature welcome wall behind the front desk—presenting a first impression of gracious greeting and warmth. Open spaces feature generous natural light, enhancing the indoor-outdoor connection. A signature interactive screen allows guests to take full advantage of the local environment. Business travelers will welcome the enhanced fitness room and swimming pool that offer an opportunity to maximize workouts while on the road.
Guest Rooms Great care has been applied to creating guest suites that offer a luxurious experience. Pleasing natural color palettes and soothing textures combined with flexible lighting controls provide true relaxation.
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COMFORT COMFORT SUITES SUITES
Relax
The new wELCOME EXPERIENCE. Relaxation at first sight. • Dramatic two-story lobby with warm decorative lighting and plush furnishings • Spacious seating areas for relaxing, working or gathering
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COMFORT COMFORT SUITES SUITES
Relax
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Lobby Amenities
• Elegant and unique signature welcome wall behind the centrally located front desk with votive-like lighting • Marketplace convenience store offers the items guests are looking for and generates hotel revenue • Private business center integrated into lobby design to enhance productivity • Complimentary high-speed internet connection throughout hotel • Interactive touch screen allows guests to explore local environment • The fireplace provides warmth and promotes social gathering and conversations • 100% smoke free hotel
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COMFORT COMFORT SUITES SUITES
Restore • Sophisticated guest suites use a neutral palette and soothing textures • Open column suite divider creates visual impact while maintaining an open feel and allowing soft light throughout the room
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Our New SUITEs Are Private Sanctuaries Of Calm. • Stylish bath design with a spa-like feel • Built-in pantry features microwave, refrigerator and coffee maker
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COMFORT COMFORT SUITES SUITES
Restore KING SUITE
OPTIONAL KING HOSPITALITY SUITE
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DOUBLE QUEEN SUITE Guest SUITE Amenities
• Inviting new bedding package • Signature artwork • 32” flat panel high definition TV • Complimentary in-room high-speed internet access • Recharge station makes it easy to recharge devices • Sectional sofa with full-size pull out bed • In-room refrigerator, microwave and coffee maker • Flexible lighting controls • Ergonomic desk chair
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COMFORT COMFORT SUITES SUITES
Renew
Fresh energy served daily in our new breakfast area.
• Natural light and bright, invigorating colors create a memorable breakfast experience
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COMFORT COMFORT SUITES SUITES
Renew
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YOUR SUITE SUCCESS™ FITNESS CENTER
• Breakfast area makes serving hot breakfast to guests easy and efficient. • Flexible seating and ample counter space • Your Suite SuccessTM fitness center and indoor or outdoor pool are conveniently located near the lobby
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COMFORT COMFORT SUITES SUITES
PUBLIC SPACE The public space is a warm greeting for our guests, but that feeling is only the beginning. Look closer and you’ll find features that marry form with function, and meet the needs of a modern hotel operator. The meeting room opens to the breakfast area to create overflow breakfast seating or meeting space. Location of the sales office helps you do business with your biggest clients. Back-of-house areas were arranged by developers to smooth the flow of daily operators. Working areas are arranged to minimize guest impact and ample storage space is provided. The business center and market place meet specific needs of our guests. As guests enjoy the welcoming look and feel, you’ll enjoy a new level of functional efficiency.
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COMFORT COMFORT SUITES SUITES
PUBLIC SPACE (NSF)
Total (sf)
Function Lobby Breakfast Seating Business Lounge Meeting Room
1210 645 207 400
Food & Beverage Marketplace Breakfast Room
124 198
Recreation Fitness Room
530
Public Circulation Vestibule Public Relations Public Corridor
113 192 683
Total Public Space
4,302
3 Story OUToor Pool 85 Room, 50,913 GSF Site Statistics Building Footprint: Total Acres:
1.74 Acres
Total Parking:
85 Spaces
Standard Spaces: Accessible Spaces:
18
17,391 SF
81 Spaces 4 Spaces
Rooms Unit Area Total (sf)
GUESTROOMS (GSF)
King Suite Double Queen Suite Double Queen Suite Wide Acc. King Suite Acc. Roll-in King Suite Acc. Double Queen Suite
51% 41% 2% 2% 1% 2%
43 35 2 2 1 2
355 407 525 407 407 550
15,265 14,245 1,050 814 407 1,100
Total Guestrooms
85
387
32,881
GUESTROOM SUPPORT (NSF)
Per Floor
Elevator Lobby Stairs Elevators Cart Storage Guest Laundry Ice Room (First Floor) Vending (Upper Floors) Guestroom Corridors
Total (sf)
371 933 196 43 120 51 204 3,514
Total Guestroom Support
5,432
2 1
85 Room–3 Story End Loaded with Outdoor Pool BACK OF HOUSE (NSF)
Total (sf)
Administration Reception Work Room Office Work Room Closet Director of Sales Office
127 305 147 48 124
Employee Employee Restroom Employee Break Room
97 231
Laundry & Linen Storage Main Laundry Linen Storage Laundry Storage Housekeeping Room (Upper Floors)
700 147 97 244
Food Service Food Preparation
198
Miscellaneous Service General Storage Meeting Room Storage Storage Room (Upper Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors) PBX Room Elevator Equipment
68 153 286 253 129 97 87 45
Total Back-of-House
PROGRAM AREA SUMMARY
Total Guestroom Total Guestroom Support Total Public Space Total Back-of-House
Total (sf)
32,881 5,432 4,302 3,583
Total Net Building Area Walls and Shafts/Total Estimated 9.26%
46,198 4,715
Total Gross Building Area Total SF per Room
50,913 599
DEVELOPED SITE SUMMARY Total (sf)
Building Coverage Paved Areas (Parking, Walks, Desks, etc). Net Landscape Area
Total Developed Site Area
1.74
17,391 37,280 21,102
AC.
75,773
3,583
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COMFORT COMFORT SUITES SUITES
PUBLIC SPACE (NSF)
Total (sf)
Function Lobby Lobby Seating Business Lounge Meeting Room
1210 645 207 400
Food & Beverage Marketplace (Optional) Breakfast Room
124 198
Recreation Fitness Room Indoor Pool Fitness Vestibule Pool Mechanical Pool Storage
538 1589 60 289 120
Public Circulation Vestibule Public Relations Public Corridor
113 192 683
Total Public Space
6,368
3 Story Indoor Pool 80 Room, 50,913 GSF Site Statistics Building Footprint: Total Acres:
1.64 Acres
Total Parking:
80 Spaces
Standard Spaces: Accessible Spaces:
20
17,391 SF
76 Spaces 4 Spaces
Rooms Unit Area Total (sf)
GUESTROOMS (GSF)
King Suite Double Queen Suite Double Queen Suite Wide Acc. King Suite Acc. Roll-in King Suite Acc. Double Queen Suite
53% 39% 3% 3% 1% 3%
42 31 2 2 1 2
355 407 525 407 407 550
14,910 12,617 1,050 814 407 1,100
Total Guestrooms
80
386
30,898
GUESTROOM SUPPORT (NSF)
Per Floor
Elevator Lobby Stairs Elevators Cart Storage Guest Laundry Ice Room (First Floor) Vending (Upper Floors) Guestroom Corridors
Total (sf)
371 933 196 43 120 51 204 3,514
Total Guestroom Support
5,432
2 1
80 Room–3 Story End Loaded with Indoor Pool BACK OF HOUSE (NSF)
Total (sf)
Administration Reception Work Room Office Work Room Closet Director of Sales Office
127 305 147 48 124
Employee Employee Restroom Employee Break Room
97 231
Laundry & Linen Storage Main Laundry Linen Storage Laundry Storage Housekeeping Room (Upper Floors)
700 147 97 244
Food Service Food Preparation
198
Miscellaneous Service General Storage Meeting Room Storage Storage Room (Upper Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors) PBX Room Elevator Equipment
68 153 286 253 129 97 87 45
Total Back-of-House
PROGRAM AREA SUMMARY
Total Guestroom Total Guestroom Support Total Public Space Total Back-of-House
Total (sf)
30,898 5,432 6,368 3,583
Total Net Building Area Walls and Shafts/Total Estimated 9.10%
46,281 4,632
Total Gross Building Area Total SF per Room
50,913 636
DEVELOPED SITE SUMMARY Total (sf)
Building Coverage Paved Areas (Parking, Walks, Desks, etc). Net Landscape Area
Total Developed Site Area
1.74
17,391 37,280 21,102
AC.
75,773
3,583
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COMFORT COMFORT SUITES SUITES
3 Story End Loaded with Outdoor Pool
85 ROOM
Floor 1
22
3 Story End Loaded with Indoor Pool
80 ROOM
Floor 1
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COMFORT COMFORT SUITES SUITES
80 & 85 ROOM
Floor 2
24
3 Story End Loaded (Indoor and Outdoor Pools) 80 & 85 ROOM
Floor 3
25
COMFORT COMFORT SUITES SUITES
PUBLIC SPACE (NSF)
Total (sf)
Function Lobby Breakfast Seating Business Lounge Meeting Room
1210 645 207 400
Food & Beverage Marketplace Breakfast Room
124 198
Recreation Fitness Room
530
Public Circulation Vestibule Public Relations Public Corridor
113 192 683
Total Public Space
4,302
3 Story OUToor Pool 85 Room, 51,453 GSF Site Statistics Building Footprint:
17,569 SF
Total Acres:
1.75 Acres
Total Parking:
85 Spaces
Standard Spaces: Accessible Spaces:
26
81 Spaces 4 Spaces
Rooms Unit Area Total (sf)
GUESTROOMS (GSF)
King Suite Double Queen Suite Double Queen Suite Wide Acc. King Suite Acc. Roll-in King Suite Acc. Double Queen Suite
51% 41% 2% 2% 1% 2%
43 35 2 2 1 2
355 407 525 407 407 550
15,265 14,245 1,050 814 407 1,100
Total Guestrooms
85
387
32,881
GUESTROOM SUPPORT (NSF)
Per Floor
Elevator Lobby Stairs Elevators Cart Storage Guest Laundry Ice Room (First Floor) Vending (Upper Floors) Guestroom Corridors
Total (sf)
371 943 196 43 120 51 204 3,658
Total Guestroom Support
5,586
2 1
85 Room–3 Story Center Loaded with Outdoor Pool BACK OF HOUSE (NSF)
Total (sf)
Administration Reception Work Room Office Work Room Closet Director of Sales Office
127 305 147 48 124
Employee Employee Restroom Employee Break Room
97 231
Laundry & Linen Storage Main Laundry Linen Storage Laundry Storage Housekeeping Room (Upper Floors)
700 147 97 244
Food Service Food Preparation
198
Miscellaneous Service General Storage Meeting Room Storage Storage Room (Upper Floors) Storage (Central to All Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors) PBX Room Elevator Equipment
68 153 286 498 253 129 97 87 45
Total Back-of-House
PROGRAM AREA SUMMARY
Total Guestroom Total Guestroom Support Total Public Space Total Back-of-House
Total (sf)
32,881 5,586 4,302 4,081
Total Net Building Area Walls and Shafts/Total Estimated 8.95%
46,850 4,603
Total Gross Building Area Total SF per Room
51,453 605
DEVELOPED SITE SUMMARY Total (sf)
Building Coverage Paved Areas (Parking, Walks, Desks, etc). Net Landscape Area
Total Developed Site Area
1.75
17,569 37,347 21,299
AC.
76,215
4,081
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COMFORT COMFORT SUITES SUITES
85 ROOM
Floor 1
28
3 Story Center Loaded with Outdoor Pool Floor 2
Floor 3
29
COMFORT COMFORT SUITES SUITES
PUBLIC SPACE (NSF)
Total (sf)
Function Lobby Breakfast Seating Business Lounge Meeting Room
1210 645 207 400
Food & Beverage Marketplace Breakfast Room
124 198
Recreation Fitness Room
530
Public Circulation Vestibule Public Relations Public Corridor
113 192 683
Total Public Space
4,302
4 Story OUToor Pool 87 Room, 53,417 GSF Site Statistics Building Footprint:
13,688 SF
Total Acres:
1.64 Acres
Total Parking:
87 Spaces
Standard Spaces: Accessible Spaces:
30
83 Spaces 4 Spaces
Rooms Unit Area Total (sf)
GUESTROOMS (GSF)
King Suite Double Queen Suite Double Queen Suite Wide Acc. King Suite Acc. Roll-in King Suite Acc. Double Queen Suite
54% 36% 5% 1% 1% 3%
47 31 4 1 1 3
355 407 525 407 407 550
16,685 12,617 2,100 407 407 1,650
Total Guestrooms
87
389
33,866
GUESTROOM SUPPORT (NSF)
Per Floor
Elevator Lobby Stairs Elevators Cart Storage Guest Laundry Ice Room (First Floor) Vending (Upper Floors) Guestroom Corridors
Total (sf)
520 1,244 261 43 120 51 306 3,721
Total Guestroom Support
6,266
2 1
87 Room–4 Story End Loaded with Outdoor Pool BACK OF HOUSE (NSF)
Total (sf)
Administration Reception Work Room Office Work Room Closet Director of Sales Office
127 305 147 48 124
Employee Employee Restroom Employee Break Room
97 231
Laundry & Linen Storage Main Laundry Linen Storage Laundry Storage Housekeeping Room (Upper Floors)
700 147 97 367
Food Service Food Preparation
198
Miscellaneous Service General Storage Meeting Room Storage Storage Room (Upper Floors) Mechanical Room Electrical Room Electrical/Tel. Data (Upper Floors) PBX Room Elevator Equipment
68 153 430 253 129 146 87 45
Total Back-of-House
PROGRAM AREA SUMMARY
Total Guestroom Total Guestroom Support Total Public Space Total Back-of-House
Total (sf)
33,866 6,266 4,302 3,899
Total Net Building Area Walls and Shafts/Total Estimated 9.52%
48,333 5,084
Total Gross Building Area Total SF per Room
53,417 614
DEVELOPED SITE SUMMARY Total (sf)
Building Coverage Paved Areas (Parking, Walks, Desks, etc). Net Landscape Area
Total Developed Site Area
1.64
13,688 37,033 20,500
AC.
71,221
3,899
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COMFORT COMFORT SUITES SUITES
85 ROOM
Floor 1
32
4 Story End Loaded with Outdoor Pool Floor 2
FloorS 3 & 4
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COMFORT COMFORT SUITES SUITES
ELEVATION
FEATURES • Warm and elegant facade • Tower with upscale windows enhances the welcoming feel • Combination of brick and stone conveys a timeless and upscale feel to the exterior • Complex blend of earthy colors and patterns ground the building within its natural surrounding • Roofline is adaptable to a variety of roofing applications • Extensive use of glazing enhances the indoor-outdoor connection • Specialty lighting adds a sense of sophistication
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3 Story Center Loaded with Outdoor Pool
SANDALWOOD
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COMFORT COMFORT SUITES SUITES
ELEVATION
ALTERNATE COLOR OPTIONS ALPINE SOLEIL
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3 Story End Loaded with Outdoor Pool
SANDALWOOD
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800.547.0007
This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577. For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007.
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Š 2011 Choice Hotels International, Inc. All rights reserved.
Comfort Suites 10750 Columbia Pike Silver Spring, MD 20901