Comfort Suites SMARTMARKETING by Choice Hotels International

ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.

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SmartMarketing. Designed with you in mind. Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel.

√ Business-Focused

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

√ Flexible Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

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Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.

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All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards - Online Ads - Print Ads

- Breakfast Materials - Check-Out Folio – Tips for Guests - Marketplace Materials - On-Hold Messaging - Remote Printing Program Materials - Renovation Signage

Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Parking Sign - Thank You Card – Key Card Insert - Welcome Letters

Image Library - Brand Style Guidelines - DOT Signage - Logos

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Marketing Collateral - Brochures - Postcards - Rack Cards - Sales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding

Presentation & Event Materials

Stationery

- Press Release Templates - Tips and Guidelines

- Business Cards - Email Signatures - Envelopes - Fax Cover Sheet - Letterhead - Mailing Label - Note Cards - Pocket Folder

Social Media

Vehicle Graphics

- Business Sales Presentations - Table Throw - Table Top Display

Public Relations

- Best Practices - Case Studies - Forms and Guidelines

- Bus and Van Wraps

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Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

Thank you

ELITE DIAMOND

for being a Choice Privileges® Friendly reminders to help you make the most of your membership: Elite member! • Elite members earn extra points on qualifying stays Gold: 10% Platinum: 25% Diamond: 50% • Book directly at ChoiceHotels.com or on the Choice Hotels mobile app to earn points and for the best rate • Select Your Extras preference and get instant rewards for midweek stays • Receive 250 bonus points or a snack and beverage when you stay at U.S. Comfort Suites® hotels Terms and conditions apply. For full details, visit ChoicePrivileges.com

Thank You Card – Key Card Insert Parking Sign

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Gift Bag

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Sample Materials: Marketing Collateral

Welcome to Comfort Suites California. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business.

Our key amenities Rested. Set. Go.®

Secondary Name Cityname, ST ComfortSuites.com/XXXX

• Disney California Adventure Park • Downtown Disney

• Free Wi-Fi • Free hot breakfast with hearty and

• Knott’s Berry Farm • Knott’s Soak City Orange County

healthy options • In-room recharge stations

• Crystal Cathedral

• Express check-out • RAIO™ premium bath amenities

• OC Fair & Event Center

• Fitness center

• Honda Center • Angel Stadium of Anaheim

• Swimming pool • Free Newspaper Mon-Fri

Behind every great day is a great night. At our Comfort Suites hotel, we have modern and spacious rooms designed to make your stay restful and refreshing. And when we say modern and spacious, we mean it. Every room offers 25% more space than a traditional room, plus premium amenities like a microwave and refrigerator. To top it off, you’ll find plush premium bedding with soft and firm pillow options, bedside charging stations, signature bath amenities and free Wi-Fi.

Close to us

• 100% smoke-free spacious suites • Premium bedding, soft and firm pillows

• American Sports Center • Anaheim Convention Center

• Outlets at Orange

• Business Center

• John Wayne Airport

• • • •

• Anaheim Garden Walk • Newport Beach • Huntington Beach

Outdoor Whirlpool/Hot Tub Bus Parking Government Travelers: FEMA Approved Elevator(s)

Comfort Suites Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at ComfortSuites.com

Our key amenities • 100% smoke-free spacious suites We’re ready so • Premium bedding, soft and firm pillows Free Wi-Fi you can be•• too. Free hot breakfast with hearty and

Rested. Set. Go.®

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000

Secondary Name

Street Name Rd. The best way to 123 Cityname, ST 00000 ComfortSuites.com/XXXX Book your room with us today at start the day. ComfortSuites.com/XXXX How about a free hot breakfast with hearty and When it comes healthy options? Indulge in fluffy waffles, hot eggs and meat, or healthy choices fresh fruit and tolikebusiness, yogurt. When you’re on the go, feel free to enjoy we mean your breakfast on the move courtesy of our Grabbusiness.

healthy and options We’ll make sure you feel welcomed refreshed • In-room from the moment you arrive. You canrecharge count onstations 100% • Express check-out smoke-free accommodations and a marketplace ™ premium amenities • RAIO complete with snacks and convenience itemsbath to get • Fitness center you ready for whatever your day has in store. And • Swimming pool of course, our friendly and courteous staff is always • FPO, custom info here here to help, from providing recommendations • FPO, custom here about local hot spots to taking care of theinfo details • FPO, custom info here that help you feel at your best. • FPO, custom info here • FPO, custom info here • FPO, custom info here

It & Go breakfast bag that includes fruit, water, a you travel for what do you granola bar and candy too!When It’s just another waybusiness, our need to are be ready the day ahead? At our Comfort Suites hotel ensures you at yourfor best ® by Choice Hotels®, we think when you are traveling forComfort businessSuites or pleasure. we’ve got a pretty good idea. We offer modern, spacious suites, a range of amenities, and an accommodating hotel staff who’ll ensure you feel rested and ready for anything.

Brochure Trifold (inside, front & back)

Sales Flyer (back & front) Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away. ®

Rested. Set. Go.

Behind every great day is a great night. When you travel for business, our Comfort Inn Suites® by Choice Hotels® provides you with everything you need to feel refreshed and ready to take on the day. We offer 100% smoke-free spacious suites, premium bedding with an option of firm and soft pillows, nightstand recharge stations, free Wi-Fi and a complimentary hot breakfast with plenty of hearty and healthy options. A stay at our Comfort Inn Suites hotel ensures you’re at your best. After all, you‘ve got business to take care of.

Close to us • • • • • • • • • • • •

Sample – historic home Sample – aquarium Sample – art museum Sample – sports venue Sample – business Sample – highway Sample – airport Sample – downtown Sample – restaurant Sample – retail outlet Sample – race track Sample – amusement park

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

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Sample Materials: Stationery Rested. Set. Go.®

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ComfortSuites.com/XXXX

Comfort Suites Airport 123 Rested Rd. Comfort, CA 45678 ComfortSuites.com

Rested. Set. Go.®

Be ready to take on the day.

John Smith General Manager

Our key amenities Rested. Set. Go.®

• 100% smoke-free spacious suites

When you travel, what do you need to be ready for the day ahead? At our Comfort Suites® by Choice Hotels®, we think we’ve got a pretty good idea. We offer modern, spacious suites, a range of amenities, and an accommodating hotel staff who’ll ensure you feel rested and ready for anything.

Comfort Suites Airport

• Premium bedding, soft and firm pillows

ComfortSuites.com

t 645.555.4513 f 645.555.8457 d 645.555.7821 c 555.125.1585 JSmith@ComfortSuitesCA.com 123 Rested Rd. Comfort, CA 45678

• Free hot breakfast with hearty and healthy options • Free Wi-Fi • In-room recharge stations • Express check-out • RAIO™ premium bath amenities • Fitness center

Rested. Set. Go.®

• Swimming pool

Secondary Name 123 Street Name Rd. Cityname, ST 00000

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ComfortSuites.com/XXXX

Comfort Suites Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at ComfortSuites.com

Rack Card (front & back)

Stationery (Letterhead, Business Card, Envelope) Sign up today for the Choice Privileges® rewards program at the hotel front desk or at ChoicePrivileges.com.

ComfortSuites.com

Rested. Set. Go.

Pocket Folder

Comfort Suites Airport 123 Rested Rd. Comfort, CA 45678

YOUR NAME | Title

At our Comfort Suites® by Choice Hotels®, we’ll make sure you feel welcomed and refreshed from the moment you arrive. We offer modern, spacious suites, a range of amenities, and an accommodating hotel staff who’ll ensure you feel rested and ready for anything.

Our key amenities • 100% smoke-free spacious suites • Premium bedding, soft and firm pillows

• In-room recharge stations • Express check-out • RAIO™ premium bath amenities

• Free Wi-Fi • Free hot breakfast with hearty and

• Fitness center • Swimming pool

healthy options

Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com

When it comes to business, we mean business.

Rested. Set. Go.

When you travel for business, Comfort Suites® by Choice Hotels® provides everything you need to feel refreshed and ready to take on the day. After all, you’ve got business to take care of.

Rested. Set. Go.®

ComfortSuites.com/XXXX

Email Signature

• Business Center

Postcard (back & front)

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Note Card

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Sample Materials: Advertising, Presentations & Events Behind every great day is a great night.

TIRED OF COUNTING COWS? START COUNTING SHEEP.

• 100% smoke-free spacious suites • Premium bedding, soft and firm pillows • Free Wi-Fi • Free hot breakfast with hearty and healthy options

Rested. Set. Go.®

EXIT 28 | LEFT 2 MILES

Billboard Behind every great day is a great night. Everything you need for a restful stay: • 100% smoke-free spacious suites • Premium bedding, soft and firm pillows • Free Wi-Fi • Free hot breakfast with hearty and healthy options

Rested. Set. Go.®

Secondary Name 123 Street Name Rd. Cityname, ST

Book Now

Online Ad ComfortSuites.com Print Ad – Full Page

Comfort Suites Airport Meeting Planners Inc. John Smith November 30

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ComfortSuites.com

Secondary Name 000.000.0000

Table Top Display Business Sales Presentation

Secondary Name 000.000.0000

ComfortSuites.com

Secondary Name 000.000.0000

Bus Wrap

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Table Throw

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Sample Materials: In-Hotel Collateral & Public Relations

Rested. Set. Go.®

What are your peers saying about SmartMarketing?

Please pardon our appearance.

Thank you for staying with us! Before you go: ü Take advantage of our free hot breakfast with hearty and healthy options

We appreciate your understanding of the excess noise and dust as we work diligently to refresh our hotel. New enhancements are in the works to make your future stay more enjoyable.

ü Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more

Breakfast Hours

o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com. ü Return your room keys to the front desk or leave them in your room

After you check out: ü Complete our hotel survey when it arrives by email ü Visit ChoiceHotels.com to post a Real Guest Review of your stay

Please contact the front desk if we can help you in any way.

ü Download the Choice Hotels mobile app on your Smartphone

Weekends

Today is your day. Glad we could be a part of it.

5:30 AM – 10:00 AM

Check-Out Folio – Tips for Guests

Weekdays

5:30 AM – 9:30 AM

ü Book your next Comfort Suites® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

“ You have to market your hotel. SmartMarketing is free – you only have to pay for printing. I don’t know what we would do without it.” — Comfort Suites, Barstow, CA “SmartMarketing helps me beat the competition by providing resources that are targeted, effective, fresh and creative – all within brand standards.” — Comfort Suites, Pecos, TX

Renovation & Breakfast Signage

Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

MEDIA ALERT: Comfort Suites Hotel in [Enter City, State] Holds [Enter Type of Event] Event [Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join members of your local community as well as the management and staff of the [Enter City] Comfort Suites hotel property for a special [Type of Event – i.e., Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity, etc.] event.

“SmartMarketing is easy. It’s effortless. And it saves a lot of time, so you can spend the majority of your time out there promoting and selling your property.” — Comfort Suites, Wilmington, NC

What: The [Enter City] Comfort Suites [Type of Event] event. When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.] Where:

[Enter Property Street Address]

Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.]. For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address]. [Enter Any Additional Event Details Here]. **PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ### Comfort Suites®: Rested. Set. Go.™ Bigger really is better. And at Comfort Suites hotels, you’ll find more of the space you need to spread out, relax or work—25% more space than a traditional room, to be exact. Stretch out on the sofa, be productive at the desk or kick back in our premium bedding. We’ve got all the essentials you need to stay on your game while you’re away and be your best. Because behind every great day is a great night. About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 10 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and the Ascend Hotel Collection membership program, serve guests worldwide. Choice Hotels International offers the Choice Privileges loyalty rewards program with nearly 22 million members worldwide. Additional corporate information may be found at www.ChoiceHotels.com. ###

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Public Relations Templates, Tips & Guidelines

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More than materials. All-new website. When we redesigned SmartMarketing, we didn’t stop at all-new materials. We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever. Here’s how: - Simplified site navigation - New template options

How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

- Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature

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2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.

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How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com

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