Econo Lodge

Econo Lodge Easy Stop on the Road.

Econo Lodge® is our premier economy brand that offers developers a well-established, high value brand for conversion opportunities that helps make your hotel easy to own and operate. We are focused on being the best in the economy segment and are dedicated to our owners’ return on investment, growing the brand, and maintaining strong brand equity in the economy segment.

With 70 years experience, and over 6,600 properties open and under development worldwide, Choice Hotels® is one of the largest franchise organizations in the world.* We offer services, resources, field support, property management systems and ongoing training all designed to optimize hotel performance. In 2011, the total system-wide revenue generated from the Choice Hotels marketing and reservations channels was over $2.4 billion and over $202 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel reservations.**

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800.547.0007

choicehotelsfranchise.com/econolodge

Easy to Own and Operate your hotel.

We approach each opportunity with a customized approach, assessing your property and market conditions, tailoring improvement plans to help increase the value of your asset over the long term. Econo Lodge embraces product diversity while consistently delivering an affordable, reliable stay experience with a great mix of amenities. The Econo Lodge Brand represents a cost effective conversion opportunity for owners looking to optimize a return on investment.

Key Brand Standards/Identifiers · Free Easy Starts™ continental breakfast · Free high speed internet · Free premium television channel such as HBO

BR AND HIG H LI G H TS · Over 900 Econo Lodge properties open and under development worldwide in 2011.* · The Econo Lodge brand contributed 34.9% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.*** · High brand awareness and consumer recognition: 93% brand awareness.† · Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry with over 14 million members.* · With over 1,800 corporate accounts, the Choice Hotels Global Sales team delivers business travelers for our hotels. · Choice Hotels has joined forces with the HelmsBriscoe Company, one of the world’s largest group business organizers with 1,200 agents in 49 countries. This agreement provides the opportunity for our hotels to tap additional group business leads (both corporate and leisure) to drive incremental business. · Access to choiceADVANTAGE® – Choice Hotels award winning proprietary web-based property management system that provides effective rate and inventory management to drive higher yield.††

*Source: Internal data as of December 31, 2011 **Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2011. The spend figure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally accepted accounting principles. See applicable Franchise Disclosure Document dated April 1, 2012. ***Source: See Econo Lodge Franchise Disclosure Document dated April 1, 2012. For the 195 hotels that were included in the sample, 79 hotels or 40.5% met or exceeded total Choice contribution. Actual results may vary. † Source: Millward Brown Advertising Tracking Study full-year 2011.

Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research. †† Choice Hotels was presented with the 2011 Hospitality Technology Visionary Award in the Infrastructure and Back-office Technology category for its innovation, thought leadership, execution, and forward-thinking vision for choiceADVANTAGE. The Visionary Awards honor hotel companies for their outstanding vision and achievement in delivering

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technological excellence. Hospitality Technology is a publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. www.htmagazine.com.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Econo Lodge #F-3576.

For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007. © 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12

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