Econo Lodge Brand Overview

Econo Lodge®

Econo Lodge® is the Choice Hotels® premier economy brand that offers owners a well-established, highvalue brand for conversion opportunities. We are focused on being the best in the economy segment and are dedicated to our owners’ return on investment while maintaining a strong brand identity. With quick and flexible conversion options, Econo Lodge owners are able to tap into the loyal customer base of Choice Hotels through its global reservations and marketing systems to help boost performance.

When you invest in a Choice Hotels franchise, we invest in you. We go above and beyond to provide worldclass technology services that help you run your business smoothly. And, we provide first-class services to help you manage your property more efficiently. We put the resources of one of the world’s largest hotel franchisors in your hands to optimize your investment today and build lasting value into the future.

ChoiceHotelsFranchise.com/econolodge Brand Highlights

Easy to Own and Operate Your Hotel We approach each property with a customized product improvement plan, assessing your property and market conditions, tailoring to help increase the value of your asset over the long term. Econo Lodge properties embrace product diversity while consistently delivering an affordable, reliable stay experience with a great mix of amenities. The Econo Lodge brand represents a cost-effective conversion opportunity for owners.

Key Brand Standards/Identifiers • Free Easy Starts™ continental breakfast • Free high-speed Internet access • Free premium television channels, such as HBO

• 946 Econo Lodge properties open or under development worldwide currently.

• High brand awareness and consumer recognition: 92% brand awareness.* • Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry, with more than 19 million members.

• In 2013, Econo Lodge brand properties received 43.5% of all their reservations through Choice Hotels central reservations and marketing channels.** • Access to the Choice Hotels proprietary web-based property management system, choiceADVANTAGE®, that provides effective rate and inventory management designed to drive higher yield.

• In 2013, the total system-wide revenue generated from Choice Hotels marketing and reservations channels was more than $3.1 billion.***

ChoiceHotelsFranchise.com | Open for Opportunity *Source: Millward Brown Advertising Tracking Study full-year 2013. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research. **Source: See Econo Lodge Franchise Disclosure Document dated April 1, 2014, Item 19. For the 202 hotels that were included in the sample, 83 hotels or 41.1% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. ***Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2013. See Econo Lodge Franchise Disclosure Document dated April 1, 2014.

Unless otherwise noted, all figures and statistic in this document are from the Econo Lodge Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Econo Lodge #F-3576. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com.

© 2014 Choice Hotels International, Inc. All rights reserved. 14-161/05/14 CH-ELBRS 6/14