ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.
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SmartMarketing. Designed with you in mind. Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel.
√ Business-Focused
√ Professional
Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.
Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.
√ Simple Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.
√ Flexible Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.
Get started at ChoiceCentral.com/SmartMarketing
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Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.
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All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.
Advertising
In-Hotel Collateral
- Billboards - Online Ads - Print Ads
-C heck-Out Folio – Tips for Guests - On-Hold Messaging - Renovation Signage - Satisfaction Card -S upports Green Practices Certificate - Welcome Card
Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Parking Sign - Thank You Card – Key Card Insert - Welcome Letters
Image Library - Brand Style Guidelines - DOT Signage - Logos
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Presentation & Event Materials
Stationery
- Press Release Templates - Tips and Guidelines
-
Marketing Collateral
Social Media
Vehicle Graphics
- Brochures - Postcards - Rack Cards -S ales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding
- Best Practices - Case Studies - Forms and Guidelines
- Bus and Van Wraps
- Business Sales Presentations - Table Throw - Table Top Display
Public Relations
Business Cards Email Signatures Envelopes Fax Cover Sheet Letterhead Mailing Label Note Cards Pocket Folder
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Sample Materials: Choice Privileges & Social Media
Social Media Best Practices, Forms & Guidelines
Bottle Hanger
Enrollment Card
Thank you
for being a Choice Privileges® Elite member! Friendly reminders to help you make the most of your membership:
ELITE DIAMOND
• Elite members earn extra points on qualifying stays Gold: 10% Platinum: 25% Diamond: 50%
• Select Your Extras preference and get instant rewards for midweek stays • Book directly at ChoiceHotels.com or on the Choice Hotels mobile app to earn points and for the best rate Terms and conditions apply. For full details, visit ChoicePrivileges.com
Thank You Card – Key Card Insert Parking Sign
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Gift Bag
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Welcome to Econo Lodge California. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business.
Sample Materials: Marketing Collateral
Easy Stop On The Road
Secondary Name Cityname, ST EconoLodge.com/XXXX
All the essentials. We know you want a clean, comfortable room
Our key amenities
Close to us
• Free Easy Starts® continental breakfast
• Disney California Adventure Park
• Free Wi-Fi
• Downtown Disney
• Free premium movie channel
• Knott’s Berry Farm
• Bedside electrical outlets
• Knott’s Soak City Orange County
• Iron & Ironing Board
• Crystal Cathedral
• Free Coffee
• American Sports Center
• Seasonal Outdoor Pool
• OC Fair & Event Center
• Exterior Corridors
• Anaheim Convention Center
• Free Handicap Parking on Premises
• Honda Center
• Truck Parking
• Angel Stadium of Anaheim
• Bus Parking
• Outlets at Orange
• Supports Green Practices
• John Wayne Airport
and a good night’s rest with a well-known brand
• Anaheim Garden Walk
you can trust. With free Wi-Fi, a premium movie
• Newport Beach
channel and convenient bedside outlets, we’ll
• Huntington Beach
provide everything you need to feel well rested and ready to hit the road. Econo Lodge Airport 123 Rested Rd. Comfort, CA 45678 Book your room with us today at EconoLodge.com
Sales Flyer (back & front) Our key amenities • Free Easy Starts® continental breakfast • Free Wi-Fi
• Free premium movie channel We’re there for you. • Bedside electrical outlets
Our Econo Lodge provides you with an info goes here • FPO, custom experience that simplifies travel – an easy stop
• FPO, custom info goes here
on the road where you can find a great place
FPO,we’ll custom info to stay. At an affordable •price, set you upgoes here to make the most of your• day wherever FPO, customyour info goes here travels take you.
Easy Stop On The Road
Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000
Secondary Name 123 Street Name Rd. Cityname, ST 00000 EconoLodge.com/XXXX
Book your room with us today at EconoLodge.com/XXXX
Start your day right.
Travel made easy.
Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.
Begin your day with our Easy Starts®
continental breakfast. Grab a cup of coffee or When traveling foryou business, Econo Lodge® juice and one of our baked goods to keep
Choice fueled for whatever yourby day has inHotels® store. makes planning your trip a breeze. Enjoy a free continental breakfast, free Wi-Fi and even bedside outlets that allow
• FPO, custom info goes here
© 2016 Choice Hotels International, Inc. All rights reserved.
Easy Stop On The Road Econo Lodge Airport 123 Rested Rd. Comfort, CA 45678 EconoLodge.com
Travel made easy. Our Econo Lodge® by Choice Hotels® makes planning your next trip a breeze. Enjoy a free continental breakfast, free Wi-Fi and even bedside outlets that allow you to charge up and make the most of your stay. Traveling can be tough but finding your next stop on the road should be easy. We’ll be here for you whenever you need us.
you to charge up and make the most of your
• FPO, custom info goes here
stay. Business travel can be tough, but finding
• FPO, custom info goes here
your next stop on the road should be easy. We’ll be here for you so you can focus on the
• FPO, custom info goes here
job at hand.
Brochure Trifold (inside, front & back) Close to us • Sample – historic home • Sample – aquarium • Sample – art museum • Sample – sports venue • Sample – business • Sample – highway • Sample – airport • Sample – downtown • Sample – restaurant • Sample – retail outlet • Sample – race track • Sample – amusement park
Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.
© 2016 Choice Hotels International, Inc. All rights reserved.
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Sample Materials: Stationery
Easy Stop On The Road
Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 EconoLodge.com/XXXX
Econo Lodge Airport 123 Rested Road. Comfort, CA 45678 EconoLodge.com
Easy Stop On The Road
Travel made easy.
John Smith General Manager
Our key amenities
When traveling for business, our Econo Lodge® by Choice Hotels® makes planning your trip a breeze. Enjoy a free continental breakfast, free
• Free Easy Starts® continental breakfast
Wi-Fi and even bedside outlets that allow you
• Free Wi-Fi
to charge up and make the most of your stay.
• Free premium movie channel
Business travel can be tough, but finding your next stop on the road should be easy.
• Bedside electrical outlets
We’ll be here for you so you can focus on
• Iron & Ironing Board
the job at hand.
• Free Coffee
Easy Stop On The Road Econo Lodge Airport EconoLodge.com
t 645.555.4513 f 645.555.8457 d 645.555.7821 c 555.125.1585 JSmith@EconoLodgeCA.com
123 Rested Rd. Comfort, CA 45678
Travel made easy.
• Seasonal Outdoor Pool • Bus Parking
Easy Stop On The Road Secondary Name 123 Street Name Rd. Cityname, ST 00000
Econo Lodge Airport 123 Rested Road. Comfort, CA 45678
EconoLodge.com/XXXX 000.000.0000 Cityname, ST 00000
645.555.4513
123 Street Name Rd. Secondary Name
Book your room with us today at EconoLodge.com
Rack Card (front & back)
Sign up today for the Choice Privileges® rewards program at the hotel front desk or at ChoicePrivileges.com.
Stationery (Letterhead, Business Card, Envelope) EconoLodge.com
© 2016 Choice Hotels International, Inc. All rights reserved.
Easy Stop On The Road
Pocket Folder
Econo Lodge Airport 123 Rested Rd. Comfort, CA 45678
YOUR NAME | Title
Our Econo Lodge provides you with an experience that simplifies travel – an easy stop on the road where you can find a great place to stay. At an affordable price, we’ll set you up to make the most of your day wherever your travels take you.
Travel made easy.
Our key amenities
Lodge® by Choice Hotels® makes finding an
When traveling for business, our Econo
Easy Stop On The Road
Easy Stop On The Road
Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com EconoLodge.com/XXXX
accommodation simple. With comfortable
• Free Easy Starts® continental breakfast
• Iron & Ironing Board
rooms and hassle-free reservations, booking
• Free Coffee
your next business trip should be an
• Free Wi-Fi
• Seasonal Outdoor Pool
effortless choice.
• Free premium movie channel
• Exterior Corridors
• Bedside electrical outlets
Email Signature
We’ll be here for you so you can focus on the job at hand.
Book your room with us today at EconoLodge.com 645.555.4513 © 2016 Choice Hotels International, Inc. All rights reserved.
Postcard (back & front)
Easy Stop On The Road
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Note Card
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Sample Materials: Advertising, Presentations & Events
Easy
Travel made easy.
Stop On The Road
• Free Easy Starts® continental breakfast • Free Wi-Fi • Free premium movie channel
• Indoor Pool • Truck Parking
• Bedside electrical outlets Easy Stop On The Road
3 Miles Ahead, Exit 626
Billboard
Travel made easy. Everything you need for a restful stay: • Free Easy Starts® continental breakfast • Free premium movie channel • Free Wi-Fi • Bedside electrical outlets • FPO, custom info here • FPO, custom info here
Easy Stop On The Road
Easy Stop On The Road
Easy Stop On The Road
Secondary Name 123 Street Name Rd. Cityname, ST
Book Now
Online Ad
Work Travel Made Easy <Add Client Name> <Add Date>
Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 EconoLodge.com
EconoLodge.com
Print Ad – Full Page
Secondary Name 000.000.0000
Table Top Display Business Sales Presentation
Easy Stop On The Road
Easy Stop On The Road
Secondary Name 000.000.0000
EconoLodge.com
EconoLodge.com
Secondary Name 000.000.0000
Bus Wrap Table Throw
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Sample Materials: In-Hotel Collateral & Public Relations
Pardon our dust, renovations are a must. We appreciate your understanding. New enhancements are in the works to make your future stay more enjoyable.
Please contact the front desk if we can help you in any way.
Check-Out Folio – Tips for Guests
Renovation Signage & Welcome Card
Public Relations Templates, Tips & Guidelines
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What are your peers saying about SmartMarketing? “ SmartMarketing is easy. It’s effortless. And it saves a lot of time, so you can spend the majority of your time out there promoting and selling your property.” — Econo Lodge, Bordentown, NJ “ SmartMarketing tools are adaptable, efficient and professional. Everything is set up for you. It’s easy to plug and play. Hotel photos are all there for you to use.” — Econo Lodge, Corfu, NY “ I’ve seen an increase in revenue from the SmartMarketing tools I’ve used. We’ve had a lot of contractors come in and present the sales flyer we sent them.” — Econo Lodge, Virginia Beach, VA
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More than materials. All-new website. When we redesigned SmartMarketing, we didn’t stop at all-new materials. We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever. Here’s how: - Simplified site navigation
How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!
1. Choose Select the item you want to personalize.
1.
- New template options - Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature
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2. Get started at ChoiceCentral.com/SmartMarketing
3.
2. Customize Edit the template and make it your own.
3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.
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How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com
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