MainStay SMARTMARKETING

ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.

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SmartMarketing.

Designed with you in mind.

Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel.

√ Business-Focused

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple

√ Flexible

Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

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Welcome to SmartMarketing.

The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.

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All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards - Online Ads - Print Ads

-C heck-Out Folio – Tips for Guests - On-Hold Messaging - Renovation Signage

Presentation & Event Materials

Marketing Collateral

Public Relations

- Brochures - Postcards - Rack Cards -S ales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding

- Press Release Templates - Tips and Guidelines

- Business Cards - Email Signatures - Envelopes - Fax Cover Sheet - Letterhead - Mailing Label - Note Cards - Pocket Folder

Resources

Vehicle Graphics

- Local Marketing Playbook

- Bus and Van Wraps

- Business Sales Presentations - Table Throw - Table Top Display

Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Parking Sign - Thank You Card – Key Card Insert - Welcome Letters

Image Library - Brand Style Guidelines - DOT Signage - Logos

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Stationery

Social Media - Best Practices - Case Studies - Forms and Guidelines

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Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

Thank you

for being a Choice Privileges® Elite member! Friendly reminders to help you make the most of your membership:

ELITE DIAMOND

• Elite members earn extra points on qualifying stays Gold: 10% Platinum: 25% Diamond: 50% • Select Your Extras preference and get instant rewards for midweek stays • Book directly at ChoiceHotels.com or on the Choice Hotels mobile app to earn points and for the best rate Terms and conditions apply. For full details, visit ChoicePrivileges.com

Thank You Card – Key Card Insert Parking Sign

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Gift Bag

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Welcome to the MainStay Suites Airport. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business. Mention this flyer when booking to receive 10% off your stay.

Sample Materials: Marketing Collateral

Secondary Name Cityname, ST MainStaySuites.com/XXXX

Live Like Home

Our key amenities

Close to us

• Residential-style studio and one-bedroom suites

• Disney California Adventure Park

• Fully-equipped kitchens • Free Wi-Fi

Work and play.

At our MainStay Suites, we’ll set you up with everything you need to make the most out of your stay. Kick back and relax in our spacious suites, which feature fullyequipped kitchens that make whipping up a delicious meal a breeze. Plus, count on our free Wi-Fi, business center, a marketplace, fitness room and on-site guest laundry to keep you at the top of your game no matter the length of your stay.

• Downtown Disney • Knott’s Berry Farm • Knott’s Soak City Orange County

• Free continental breakfast including hot oatmeal

• Crystal Cathedral

• Flat-panel TVs with free premium movie channels

• OC Fair & Event Center

• American Sports Center

• Marketplace for food, drinks and more

• Anaheim Convention Center

• Business center

• Honda Center

• On-site guest laundry

• Angel Stadium of Anaheim

• Weekly housekeeping

• Outlets at Orange

• Free Coffee

• Newport Beach

MainStay Suites Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at MainStaySuites.com

Our key amenities Your day. • Residential-style studio and one-bedroom suites Your routine.

• Fully-equipped kitchens Being away from home should never leave • Free Wi-Fi you feeling out of balance. At our MainStay • Freeyou continental Suites, you’ll find everything need to breakfast hot and oatmeal make your extended stayincluding pleasurable productive. We know you’ll feel comfortable • Flat-panel TVs with free premium in our spacious suites, complete with separate movie channels areas for working and relaxing.

So go for ahead • Marketplace food, drinks and more and enjoy the perks of hotel living all while • Business center maintaining the balance of your daily routine.

• On-site guest laundry

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000

Start your day right.Live Like Home Book your room with us today at

Secondary Name 123 Street Name Rd. Cityname, ST 00000 MainStaySuites.com/XXXX

MainStaySuites.com/XXXX You can always bet on our delicious MainStart™ continental breakfast.

Featuring a wide range of options including hot oatmeal, fresh fruit and other breakfast favorites, becare ready Let you’ll us take of you during your longer for everything your day has in store. stays.

Our MainStay Suites® combines the

The hotel that lets you be you.

comforts of home with the convenience of a hotel—like spacious suites with full kitchens, free continental breakfast, free Wi-Fi, on-site guest laundry, weekly housekeeping and more. So you can stay comfortably and maintain your lifestyle even while away from home.

• Weekly housekeeping • FPO, custom info here

Brochure Trifold (inside, front & back) • FPO, custom info here

Sales Flyer (back & front) Join the Choice Privileges® rewards program. The fast way to a free hotel night.

With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences.

Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

Live Like Home

© 2016 Choice Hotels International, Inc. All rights reserved.

MainStay Suites Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at MainStaySuites.com

The hotel that lets you be you.

Being away for long work trips doesn’t mean you have to be out of balance. Our MainStay Suites® by Choice Hotels® combines the comforts of home with the convenience of a hotel—like spacious suites with full kitchens, free continental breakfast, free Wi-Fi, onsite guest laundry, fitness room, weekly housekeeping and more. So you can stay comfortably and maintain your lifestyle even while away from home.

Close to us • Sample – historic home • Sample – aquarium • Sample – art museum • Sample – sports venue • Sample – business • Sample – highway • Sample – airport • Sample – downtown • Sample – restaurant • Sample – retail outlet • Sample – race track • Sample – amusement park

Join the Choice Privileges® rewards program. The fast way to a free hotel night.

With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences.

Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

© 2016 Choice Hotels International, Inc. All rights reserved.

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Sample Materials: Stationery

MainStay Suites Airport 123 Rested Rd. Comfort, CA 45678 MainStaySuites.com

Live Like Home

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 MainStaySuites.com/XXXX

Live Like Home

The hotel that lets you be you.

Our key amenities

John Smith General Manager

• Residential-style studio and one-bedroom suites

Let us take care of you during your longer stays. Our MainStay Suites® combines the comforts of home with the convenience of a hotel—like spacious suites with full kitchens, free continental breakfast, free Wi-Fi, on-site guest laundry, weekly housekeeping and more. So you can stay comfortably and maintain your lifestyle even while away from home.

• Fully-equipped kitchens • Free Wi-Fi

Live Like Home

• Free continental breakfast including hot oatmeal

MainStay Suites Airport MainStaySuites.com

• Flat-panel TVs with free premium movie channels

T 645.555.4513 F 645.555.8457 D 645.555.7821 C 555.125.1585 JSmith@MainStayCA.com

123 Rested Rd. Comfort, CA 45678

• Marketplace for food, drinks and more • Business center • On-site guest laundry

Secondary Name 123 Street Name Rd. Cityname, ST 00000

• Weekly housekeeping Live Like Home

Live Like Home

Book your room with us today at MainStaySuites.com

Rack Card (front & back)

The faster way to rewards.

Sign up today at ChoicePrivileges.com.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 MianStaySuites.com/XXXX

MainStay Suites Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513

Stationery (Letterhead, MainStaySuites.com Business Card, Envelope)

© 2016 Choice Hotels International, Inc. All rights reserved.

The hotel for longer stays.

Pocket Folder

MainStay Suites Airport 123 Rested Rd. Comfort, CA 45678

YOUR NAME | Title

At our MainStay Suites, you’ll find everything you need to make your extended stay pleasurable and productive.

So go ahead and enjoy the perks of hotel living all while maintaining the balance of your daily routine.

Our key amenities • Residential-style studio and one-bedroom suites

• Flat-panel TVs with free premium movie channels

• Fully-equipped kitchens

• Marketplace for food, drinks and more

• Free Wi-Fi

• Business center

• Free continental breakfast including hot oatmeal

• Weekly housekeeping

• On-site guest laundry

• Free Coffee

Book your room with us today at MainStaySuites.com • 645.555.4513

The hotel that lets you be you.

Whether away for business for days, weeks or longer, our MainStay Suites®

by Choice Hotels® provides you with all the comforts of home and the convenience of hotel living, so you’ll have everything that you need for a pleasurable and productive stay.

Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com

Live Like Home

MainStaySuites.com/XXXX

Live Like Home

Email Signature

© 2016 Choice Hotels International, Inc. All rights reserved.

Postcard (back & front)

Live Like Home

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Note Card

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Sample Materials: Advertising, Presentations & Events •

Suites with Kitchens

•

Free Wi-Fi

•

Free Breakfast

The hotel that lets you be you.

• Spacious suites with separate areas for working and relaxing • Fully-equpped kitchens

Live Like Home

LEFT 2 MILES - EXIT 28

• Free Wi-Fi • Free continental breakfast

Billboard The hotel that lets you be you.

Stay for days, weeks or longer.

• Suites with full kitchens • Free continental breakfast • Free Wi-Fi

Live Like Home

The Hotel for Longer Stays Secondary Name 123 Street Name Rd. Cityname, ST

Providing travelers with the comforts of home and the perks of hotel living

Book Now

For Meeting Planners Inc. MainStay Suites Airport | November 30

Online Ad

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 MainStaySuites.com

Print Ad – Full Page

Table Top Display Business Sales Presentation

Live Like Home

MainStaySuites.com

SECONDARY NAME 000.000.0000

Bus Wrap Table Throw

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Sample Materials: In-Hotel Collateral, Public Relations & Resources

What are your peers saying about SmartMarketing?

Please pardon our appearance.

We appreciate your understanding as we work diligently to refresh our hotel.

New enhancements are in the works to make your future stay more enjoyable.

“ SmartMarketing helps me beat the competition by providing resources that are targeted, effective, fresh and creative – all within brand standards.”

— MainStay Suites, Nashville, TN

Please contact the front desk if we can help you in any way.

Live Like Home

Check-Out Folio – Tips for Guests

Renovation Signage & Local Marketing Playbook LO CA L M A R K E T I N G P LAY B O O K

Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

UTILIZE MULTIPLE CHANNELS TO EXPAND YOUR PRESENCE

“ SmartMarketing is a cost savings. It’s easy to use; you always have professional collateral that allows you to compete on a very professional level.”

— MainStay Suites, Mount Pleasant, SC

MEDIA ALERT: MainStay Suites Hotel in [Enter City, State] Holds [Enter Type of Event] Event [Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join members of your local community as well as owners, management, and staff of the [Enter City] MainStay Suites for a special [Type of Event – i.e., Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity, etc.] event.

What: The [Enter City] MainStay Suites [Type of Event] event.

When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.]

Where:

[Enter Property Street Address]

Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.].

For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address].

[Enter Any Additional Event Details Here]. **PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ### About MainStay Suites Live Like Home Being away from home doesn’t mean you have to be out of balance. Let MainStay Suites extended stay hotels help you maintain your lifestyle during longer stays. Enjoy apartment-like living with the comfort of home, plus the benefits of staying in a hotel—like spacious suites with fully-equipped kitchens, free continental breakfast, free Internet—and regular housekeeping, too. The best of both worlds, with the added benefit of the Choice Privileges® rewards program to make extended travel even more rewarding.

About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 10 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and the Ascend Hotel Collection membership program, serve guests worldwide.

Choice Hotels International offers the Choice Privileges loyalty rewards program with nearly 22 million members worldwide.

Additional corporate information may be found at www.ChoiceHotels.com.

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Public Relations Templates, Tips & Guidelines

“ With SmartMarketing, I can easily make my own marketing materials that are professional, easy to use and easy to present to the public. I’m not spending my time developing materials; I’m spending my time talking to clients.”

— MainStay Suites, Grand Island, NE

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More than materials.

All-new website.

When we redesigned SmartMarketing, we didn’t stop at all-new materials.

We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever.

Here’s how: - Simplified site navigation

How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

1.

- New template options - Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature

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2.

Get started at ChoiceCentral.com/SmartMarketing

3.

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests – online or in print – to help drive more business.

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How can we help you?

The SmartMarketing Support Team is here for you. Whether you’re accessing the website for the first time or need help submitting an order, you have our support every step of the way.

Phone: 800.983.3462 | Email: info@choicemarkit.com

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