Mainstay Suites Brand Overview

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MainStay Suites®

There has never been a better time to consider entering the extended stay lodging segment – one of the highestperforming segments in the industry overall.* As the leading extended stay brand from Choice Hotels®, MainStay Suites® hotels enjoy high occupancy rates and operational efficiencies typical of the segment. An all-suites brand equipped with full kitchens, MainStay Suites hotels are a home on the road for extended-stay guests, offering a complimentary breakfast, welcoming residential/apartment-style architecture, business center, convenient on-site guest laundry, and a MainStay® Marketplace. When you invest in a Choice Hotels franchise, we invest in you. We go above and beyond to provide world-class technology services that help you run your business smoothly. And, we provide first-class services to help you manage your property more efficiently. We put the resources of one of the world’s largest hotel franchisors in your hands to optimize your investment today and build lasting value into the future.


ChoiceHotelsFranchise.com/mainstaysuites

Brand Highlights

MainStay Delivers Support

The MainStay Suites brand is supported by a nationwide team of Brand Performance Consultants. Brand Performance Consultants provide local market assessments, pricing and rate structure support, dedicated extended stay sales and operational training to help hotels achieve optimal performance.

Key Brand Standards/Identifiers • Fully equipped kitchen in every room, including: • Refrigerator

• Dishwasher

• Microwave

• Sink

• 2-burner cook-top

• Coffee maker

• Cookware and utensils • Weekly housekeeping and Daily Lite-Touch service

• 81 MainStay Suites properties open or under development worldwide currently. • In 2013, MainStay Suites brand properties received 58.3% of all their reservations from Choice Hotels central reservations and marketing channels.** • MainStay Suites hotels boast a high average occupancy rate of 66.85%.*** • Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry, with more than 19 million members.

• Guest laundry facility and MainStay Marketplace • Free high-speed Internet access and business center • Free continental breakfast with signature hot oatmeal • Complimentary weekday newspaper • Free cable TV, including premium movie channels

• The Choice Hotels Global Sales team works with more than 640 corporate accounts and is committed to increasing the number of room nights from the critical business travel market. • Access to the Choice Hotels proprietary web-based property management system, choiceADVANTAGE®, that provides effective rate and inventory management designed to drive higher yield. • In 2013, the total system-wide revenue generated from Choice Hotels marketing and reservations channels was more than $3.1 billion.†

ChoiceHotelsFranchise.com | Open for Opportunity *Source: The Highland Group, 2014 U.S. Extended Stay Lodging Market Report. The Highland Group provides objective, independent research for the hospitality industry. www.highland-group.net. **Source: See MainStay Suites Franchise Disclosure Document dated April 1, 2014, Item 19. For the 18 hotels that were included in the sample, 8 hotels or 44.4% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. ***Source: See MainStay Suites Franchise Disclosure Document dated April 1, 2014, Item 19. For the 18 hotels that were included in the sample, 9 hotels or 50.0% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. † Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2013. See MainStay Suites Franchise Disclosure Document dated April 1, 2014. Unless otherwise noted, all figures and statistic in this document are from the MainStay Suites Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: MainStay Suites #F-3269. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com. © 2014 Choice Hotels International, Inc. All rights reserved. 14-161/05/14

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