Quality Inn SMARTMARKETING by Choice Hotels International

ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.

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SmartMarketing. Designed with you in mind. Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel.

√ Business-Focused

√ Professional

Get access to every marketing resource you need to eﬀectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple

√ Flexible

Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

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Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more eﬀective than ever before. Make the smart move and get started today.

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All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards

- Breakfast Materials

Presentation & Event Materials

Stationery

- Online Ads

- Business Sales Presentations

- Email Signatures

- Print Ads

-C heck-Out Folio – Tips for Guests

- Table Throw

- Envelopes

- Table Top Display

Choice Privileges®

- On-Hold Messaging - Q Service Materials - Renovation Signage - Value Qs Materials

Public Relations

- Mailing Label

- Press Release Templates

- Note Cards

- Tips and Guidelines

- Pocket Folder

- Bottle Hanger - Enrollment Card - Gift Bags

- Business Cards

- Fax Cover Sheet - Letterhead

- Letterhead

Marketing Collateral

- Parking Sign

- Brochures

Social Media

Vehicle Graphics

- Thank You Card – Key Card Insert

- Postcards

- Best Practices

- Bus and Van Wraps

- Rack Cards

- Case Studies

- Welcome Letters

-S ales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding

- Forms and Guidelines

Image Library - Brand Style Guidelines - DOT Signage - Logos

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Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

Thank you

for being a Choice Privileges® Elite member! Friendly reminders to help you make the most of your membership:

ELITE DIAMOND

• Elite members earn extra points on qualifying stays Gold: 10% Platinum: 25% Diamond: 50%

• Select Your Extras preference and get instant rewards for midweek stays • Book directly at ChoiceHotels.com or on the Choice Hotels mobile app to earn points and for the best rate Terms and conditions apply. For full details, visit ChoicePrivileges.com

Thank You Card – Key Card Insert Parking Sign

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Gift Bag

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Welcome to Quality Inn California. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business.

Sample Materials: Marketing Collateral

K FA S T

Q ESSEN

Q BED

Q S H

Get your money’s worth.

Secondary Name Cityname, ST QualityInn.com/XXXX

Value Qs for You

Q Bed Fresh linens, fluff y pillows and plush blankets Q Breakfast Hot, fresh and healthy Q Shower Bright, roomy showers with multi-setting showerheads

Q Service Professional, responsive and friendly

K FA S T

Q ESSEN

Q BED

Q Essentials Free Wi-Fi, local phone calls, newspaper, coffee and tea, plus flat panel TVs and comfortable rooms

Q S H

Value Qs for You

• Free Continental Breakfast • Guest Use Copy Machine • Refrigerator • Free Coffee • Outdoor Pool • 100% Smoke Free Hotel

Close to us • Disney California Adventure Park • Downtown Disney • Knott’s Berry Farm • Knott’s Soak City Orange County • Crystal Cathedral • American Sports Center

Quality Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513

Q Bed Get a great night’s sleep with fresh linens, fluffy pillows and plush blankets.

Book your room with us today at QualityInn.com

Q Breakfast Start your day right with a complimentary hot, fresh and healthy breakfast. Q Shower Relax and rejuvenate inside our bright, Get your money’s worth. Secondary Name roomy showers featuring multi-setting showerheads. 123 Street Name Rd. Secondary Name Cityname, ST 00000 123 Street Name Rd. • Free hot, fresh & healthy breakfast Q Service 000.000.0000 Cityname, ST 00000 • Free Wi-Fi Rest assured your stay will be a memorable QualityInn.com/XXXX Book your room with us at one thanks to our professional, responsive FPO, custom Our Value Qs are your •cues that you’reinfo here Attoday our Quality hotel, we think we have a QualityInn.com/XXXX and friendly staff available to accommodate getting your money’s worth. believe pretty good idea about what makes traveling • FPO,We custom info here ® your every need. there’s nothing more important than face so special. From a warm reception when you • FPO, custom info here time with your people. That’s why we arrive, to a hot breakfast when you wake up; Q Essentials • FPO, custom provide an affordable, comfortable andinfo here It’s Quality® time. At our Quality® by Choice Hotels®, we Get the value you deserve with free Wi-Fi, FPO,you’re custom welcoming experience •while on info here believe that travel should be all about local phone calls, newspaper, coffee and So rest assured knowing that every aspect the road. connecting with your people. That’s why • FPO, custom info here tea, plus enjoy flat panel TVs and of your stay is taken care of. Because where a stay here is all about creating memories comfortable rooms. FPO, custom info here Our Value Qs represent• our commitment comfort and convenience meet hand in that matter. to ensuring your stay is• aFPO, memorable one. hand, meaningful experiences follow. custom info here We’re proud to provide you with a warm, • FPO, custom info here welcoming and of course, affordable stay • FPO, custom info here that lets you relax and focus on what really • FPO, custom info here matters: the memorable experience at hand. • FPO, custom info here

Our key amenities Our commitment to value.

Our key amenities

Our commitment to your time.

It’s Quality time.

Sales Flyer (back & front) Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

Get your money’s worth.

Quality Inn Airport 123 Rested Rd. Comfort, CA 45678 QualityInn.com

It’s Quality® time. We know that business travel is often about connecting in person with your colleagues, clients or vendors. At our Quality® by Choice Hotels®, we are committed to ensuring your stay is a productive one. We’re proud to provide you with a warm, welcoming and of course, affordable stay that lets you relax and focus on what really matters: the job at hand.

Brochure Trifold (inside, front & back) Close to us • Sample – historic home • Sample – aquarium • Sample – art museum • Sample – sports venue • Sample – business • Sample – highway • Sample – airport • Sample – downtown • Sample – restaurant • Sample – retail outlet • Sample – race track

• Sample – amusement park

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

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Sample Materials: Stationery Get your money’s worth.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 QualityInn.com/XXXX

Quality Inn Airport 123 Rested Rd. Comfort, CA 45678 QualityInn.com

Get your money’s worth.

Our key amenities

Close to us

• Free hot, fresh & healthy breakfast

• Disney California Adventure Park

• Free Wi-Fi

• Downtown Disney

• Free Continental Breakfast

• Knott’s Berry Farm

• Guest Use Copy Machine • Refrigerator

• Knott’s Soak City Orange County

• Free Coffee

• Crystal Cathedral

• Outdoor Pool

• American Sports Center

• 100% Smoke Free Hotel

• OC Fair & Event Center

• Free Newspaper Mon-Fri

• Anaheim Convention Center

• Exterior Corridors

• Honda Center

• Bus Parking

• Angel Stadium of Anaheim • Outlets at Orange • John Wayne Airport

John Smith General Manager

Get your money’s worth.

T 645.555.4513 F 645.555.8457 D 645.555.7821 C 555.125.1585 JSmith@QualityCA.com

Quality Inn Airport Quality Inn.com

123 Rested Rd. Comfort, CA 45678

It’s Quality® time. Secondary Name 123 Street Name Rd. Cityname, ST 00000

Get your money’s worth.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 QualityInn.com/XXXX

Quality Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at QualityInn.com

Rack Card (front & back)

The faster way to rewards. Sign up today at ChoicePrivileges.com.

Stationery (Letterhead, Business Card, Envelope) QualityInn.com

Get your money’s worth.

Pocket Folder It’s Quality® time.

Quality Inn Airport 123 Rested Rd. Comfort, CA 45678

YOUR NAME | Title Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com

While you’re traveling for business, we’re proud to provide you with a warm, welcoming and of course, affordable stay that lets you relax and focus on what really matters: the job at hand.

It’s Quality time. ®

Get your money’s worth.

Our key amenities • Free hot, fresh & healthy breakfast

• Refrigerator

• Free Wi-Fi

• Outdoor Pool

• Free Coffee

• Free Continental Breakfast

• 100% Smoke Free Hotel

• Guest Use Copy Machine

• Free Newspaper Mon-Fri

At our Quality® hotel, the best rates and amenities let you relax and focus on what really matters.

Get your money’s worth.

QualityInn.com/XXXX

Email Signature

Postcard (back & front)

Note Card Get your money’s worth.

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Sample Materials: Advertising, Presentations & Events It’s Quality® time. At our Quality® hotel, the best rates and amenities let you relax and focus on the travel memories that really matter. • Free hot, fresh & healthy breakfast • Free Wi-Fi

Want a good night’s sleep? It’s Quality® time.

Get your money’s worth.

3 MILES - EXIT 26

Billboard It’s Quality® time. • Free hot, fresh & healthy breakfast • Free Wi-Fi • Customizable copy area • Customizable copy area • Customizable copy area • Customizable copy area

Get your money’s worth.

It’s Quality® time. Get your money’s worth.

Get your money’s worth.

Real Value for Business Travel.

Secondary Name 123 Street Name Rd. Cityname, ST

Book Now

Quality Inn Airport Meeting Planners Inc. November 30

Online Ad

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 QualityInn.com

QualityInn.com

Print Ad – Full Page

Secondary Name 000.000.0000

Table Top Display Business Sales Presentation

Get your money’s worth.

Secondary Name 000.000.0000

QualityInn.com

Secondary Name 000.000.0000

Bus Wrap

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Table Throw

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Sample Materials: In-Hotel Collateral & Public Relations Get your money’s worth.

What are your peers saying about SmartMarketing?

Please pardon our appearance.

Thank you for staying with us! Before you go: ü Join us for our free hot, fresh and healthy Q Breakfast, one of our many Value Qs we hope you’ve enjoyed during your stay

We appreciate your understanding of the excess noise and dust as we work diligently to refresh our hotel. New enhancements are in the works to make your future stay more enjoyable.

ü Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more

Come join us for breakfast

o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com. ü Return your room keys to the front desk or leave them in your room

After you check out: Please contact the front desk if we can help you in any way. Q D

Q B E S

AL TI

Q E S

Renovation & Breakfast Signage

Get your money’s worth.

Check-Out Folio – Tips for Guests

RVICE

We’ll make the bed. We’ll make the breakfast. You make the memories. It’s Quality® time.

A K FA

ü Book your next Quality® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

BRE

ü Download the Choice Hotels mobile app on your Smartphone

ü Complete our hotel survey when it arrives by email ü Visit ChoiceHotels.com to post a Real Guest Review of your stay

Hot,Fresh & Healthy B R E A K FA S T H O U R S :

Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

MEDIA ALERT: Quality [Inn/Hotel/Inn & Suites] in [Enter City, State] Holds [Enter Type of Event] Event [Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join members of your local community as well as owners, management, and staff of the [Enter City] Quality [Inn/Hotel/Inn & Suites] for a special [Type of Event – Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity] event.

5:30 - 10:00 am Weekdays

6:00 - 11:00 am

“ SmartMarketing helps me beat the competition by providing resources that are targeted, eﬀective, fresh and creative – all within brand standards.” — Quality Inn, South Bend, IN “ SmartMarketing is a cost savings. It’s easy to use; you always have professional collateral that allows you to compete on a very professional level.” — Quality Inn, Pineville, NC

Weekends

What: The [Enter City] Quality [Inn/Hotel/Inn & Suites] [Type of Event] event.

“ SmartMarketing will help you be memorable. It will help you personalize relationships with guests and get their business.” — Quality Inn, Seattle, WA

When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.] Where:

[Enter Property Street Address]

Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.]. For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address]. [Enter Any Additional Event Details Here]. **PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ###

About Quality Get Your Money’s Worth At Quality hotels, you get real value for your hard-earned money. You can depend on us for affordable, comfortable rooms and all the amenities you expect: hot breakfast, free high-speed internet, premium bedding, refreshing showers and genuine service from people who are professional, responsive and friendly. These “Value Qs” ensure that you’ll get your money’s worth, so you can relax and focus on the people and travel memories that really matter. About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 10 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and the Ascend Hotel Collection membership program, serve guests worldwide. Choice Hotels International offers the Choice Privileges loyalty rewards program with nearly 22 million members worldwide. Additional corporate information may be found at www.ChoiceHotels.com. ###

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Public Relations Templates, Tips & Guidelines

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More than materials. All-new website. When we redesigned SmartMarketing, we didn’t stop at all-new materials. We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever. Here’s how: - Simplified site navigation

How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

- New template options - Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature

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2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.

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How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com

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