Rodeway Inn

Rodeway Inn Hit the road affordably.

The Rodeway Inn® brand provides hotel owners/developers with a competitive value proposition in the economy segment. This rapidly growing brand provides great flexibility for owners to run their own hotels while having straight forward flat fees and annual early termination rights. Rodeway Inn offers a cost effective conversion opportunity that allows hoteliers to gain access to an industry leading distribution system, exceptional training programs and resources designed to enhance your hotel’s performance in your individual markets.

With 70 years experience, and over 6,600 properties open and under development worldwide, Choice Hotels® is one of the largest franchise organizations in the world.* In 2011, the total system-wide revenue generated from the Choice Hotels marketing and reservations channels was over $2.4 billion and over $202 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel reservations.**

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800.547.0007

choicehotelsfranchise.com/rodewayinn

BR AND HIG H LI G H TS · Over 410 Rodeway Inn properties open and under development worldwide in 2011.* · Greatest flexibility offering annual early termination rights and straightforward fees.

Opportunity for Flexibility We approach each opportunity with a customized focus, assessing your particular situation and market conditions and tailoring improvement plans to help increase the value of your asset over the long term. The Rodeway Inn brand embraces product diversity while consistently delivering an affordable stay with basic complimentary amenities.

Key Brand Standards/Identifiers · Free coffee every morning · Free local calls and long-distance access · Free premium channels, such as HBO

· The Rodeway Inn brand contributed 41.4% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.*** · Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry with over 14 million members.* · With over 1,800 corporate accounts, the Choice Hotels Global Sales team delivers business travelers for our hotels. · Choice Hotels has joined forces with the HelmsBriscoe Company, one of the world’s largest group business organizers with 1,200 agents in 49 countries. This agreement provides the opportunity for our hotels to tap additional group business leads (both corporate and leisure) to drive incremental business. · Access to choiceADVANTAGE® – Choice Hotels award winning proprietary web-based property management system that provides effective rate and inventory management to drive higher yield.†

*Source: Internal data as of December 31, 2011 **Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2011. The spend figure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally accepted accounting principles.

See applicable Franchise Disclosure Document dated April 1, 2012. ***Source: See Rodeway Inn Franchise Disclosure Document dated April 1, 2012. For the 84 hotels that were included in the sample, 34 hotels or 40.5% met or exceeded total Choice contribution. Actual results may vary. † Choice Hotels was presented with the 2011 Hospitality Technology Visionary Award in the Infrastructure and Back-office Technology category for its innovation, thought leadership, execution, and forward-thinking vision for choiceADVANTAGE. The Visionary Awards honor hotel companies for their outstanding vision and achievement in delivering technological excellence. Hospitality Technology is a publication dedicated

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to covering the role of information technology in improving business performance for hotel and restaurant operators. www.htmagazine.com.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Rodeway Inn #F-2691.

For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007. © 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12

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