Rodeway Inn
®
Good night. Great savings.
About The Rodeway Inn Brand
The Rodeway Inn® brand provides hotel owners with a flexible and competitive value proposition in the economy segment.
This rapidly growing brand provides great flexibility for owners to run their own hotels while having straightforward flat fees and annual contract windows.
The Rodeway Inn brand offers a cost-effective conversion opportunity that allows hoteliers to gain access to an industryleading distribution system, exceptional training programs, and resources designed to enhance your hotel’s performance.
Unless otherwise noted, all figures and statistics in this document are from the Rodeway Inn Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Rodeway Inn #F-2691. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com.
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A Growing Brand The RodewayTM brand has more than tripled in system size over the last decade, despite the economic downturn. RODEWAY INN SYSTEM SIZE
IN 2012, The Rodeway brand celebrated the opening of its
400th location.
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Key Strategies for High Performance!
GROW the Rodeway Inn Brand
PROVIDE Flexibility to Our Franchisees
GIVE Support When You Need It
PROMOTE Your Hotel
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Choice Hotels速 Continues to Deliver Reservations for Rodeway Inn The contribution of gross room revenue to Rodeway Inn properties through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels was 46.5% in 2013.*
2013
46.5% *Source: Rodeway Inn Franchise Disclosure Document dated April 1, 2014, Item 19. For the 91 hotels that were included in this performance sample, 36 hotels or 39.6% met or exceeded the amount presented above. INDIVIDUAL RESULTS MAY VARY.
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Rodeway Inn — A Great Conversion Option • We meet each new opportunity with a customized approach, assessing your particular situation and market conditions and tailoring property improvement plans designed to help increase the value of your asset over the long term.
• The Rodeway Inn brand embraces product diversity while consistently delivering an affordable stay with basic complimentary amenities.
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Rodeway Inn Hotel Features
Free coffee every morning Free local calls Free premium channels, such as HBO Free high-speed Internet
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The Power of Choice Hotels Choice Hotels is one of the world’s largest lodging franchisors, with 75 years of experience and more than 6,800 properties open or under development in 35+ countries worldwide.
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The Power of Global Reservations Systems
ChoiceHotels.com
Mobile Channels
Global Distribution Systems (GDS)
Customized Hotel Property Pages
Mobile & Global Positioning System (GPS) Presence
Strong Search Engine Presence
First Global Lodging Company iPhone App
American Carlson Wagonlit Travel, Amadeus, Sabre, and more
More Than 150 Million Visits in 2013
50+ Million Total Mobile Site Visits in 2013
HelmsBriscoe Partnership
Travel Agency Preferred Status Express速,
Online Travel Agents High Third-Party Website Visibility Cost-Effective Scale-Driven Agreement Travelocity, Orbitz, Hotels.com, and more
Call Centers Dedicated Toll-Free Number Commission-Free Reservations Global Locations Call Forwarding Program
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The Power of Service & Support Choice Hotels offers top-notch service and support to drive performance.
Global Sales
choiceADVANTAGE速
Field Support
Training
Dedicated Sales Teams
Web-Based Property Management System
Revenue, Market Share & Guest Satisfaction Goals Assistance
Expert Training Programs
Incremental Corporate, Leisure & Group Reservations Direct Sales, Telesales & Sales Blitzes Targets Travel Planners Variable Key Account Rate Plans
Remote Web Access 24/7 Link to Central Reservations Systems
Virtual Franchise Services Assistance
Online ChoiceU.com Courses & Resources In-Person Workshops & Certification Programs
Rate & Inventory Management 24/7 Help Desk Support
Procurement Services Qualified Vendors Program Simple Purchasing Process & Low Costs Procurement Manager Guidance
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The Power of ChoiceHotels.com
• More than 150 million ChoiceHotels.com visits in 2013.**
ChoiceHotels.com,
• ChoiceHotels.com continues to have high website conversion rates.
along with other Choice Hotels marketing channels, generated more than
• ChoiceHotels.com drives an Average Daily Rate premium over reservations from other channels.**
$3.1 billion in system-wide gross room revenue in 2013.*
*Source: See Rodeway Franchise Disclosure Document dated April 1, 2014, Item 19. The average ADR for Rodeway hotels in 2013 was $63.35 while the average ADR through our Central Reservations System was $66.42. For the 202 hotels that were included in this performance sample, 73 hotels or 36.1% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. **Source: See Rodeway Franchise Disclosure Document dated April 1, 2014. Figure represents the revenues delivered through the Choice Hotels Central Reservations System (CRS) as well as non-CRS marketing channels.
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The Power of Loyalty — Choice Privileges® Membership has doubled since 2009. Worldwide Members (millions) • More than 20 million members worldwide! • Comprehensive loyalty program of Choice Hotels that rewards guests for their business. • Designed to drive incremental business and improve guest loyalty.
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The Power of Marketing Leading Reservations to Your Hotel at Every Step
• Industry-leading multi-brand marketing campaigns that tackle changing consumer buying patterns and deliver incremental business. • More than $212 million spent system-wide on programs and promotions in 2013 designed to increase brand awareness and drive hotel reservations.* • More than 15 billion media impressions in 2013, driving users to visit ChoiceHotels.com.
*Source: Figure is based on accounting records of the System Fee in 2013 and has been compiled in a manner consistent with generally acceptable accounting principles. See Rodeway Inn Franchise Disclosure Document dated April 1, 2014.
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The Power of Rodeway Brand Marketing The Rodeway Inn brand marketing program consistently communicates the brand’s “Good night. Great savings.” message among target audiences. SPECIFIC 2014 RODEWAY INN BRAND INITIATIVES Online & Mobile Sponsorships including TripAdvisor, MapQuest, and more
RodewayInn.com & Property Pages
Paid & Organic Search
Direct Email Marketing
SmartMarketing — an online toolkit of cost-effective professional materials and programs to help Rodeway Inn brand hotels execute local marketing
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Thank You ChoiceHotelsFranchise.com franchise_sales@choicehotels.com
Š 2014 Choice Hotels International, Inc. All rights reserved. 14-162/06/14
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CALL YOUR
Director of Franchise Sales TODAY!
Your Name
Choice Hotels Franchise Sales
Your State(s)/Territories
###.###.####
ChoiceHotelsFranchise.com
Your_email@choicehotels.com
franchise_sales@choicehotels.com
Š 2014 Choice Hotels International, Inc. All rights reserved. 14-162/06/14
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