Sleep Inn

Sleep Inn A consistently restful night’s stay.

Sleep Inn® is the new construction midscale brand that sets itself apart from competitive brands, attracting valued guests and owners alike. The prototype delivers on the simply stylish brand positioning through a fresh and innovative design, delighting guests with an affordable, simply stylish experience. For our developers, Sleep Inn offers a fresh product with programs and features that have been carefully planned and tested to help drive a strong return on investment and strong guest satisfaction.

With 70 years experience, and over 6,600 properties open and under development worldwide, Choice Hotels® is one of the largest franchise organizations in the world.* We offer services, resources, field support, property management systems and ongoing training all designed to optimize hotel performance. In 2011, the total system-wide revenue generated from the Choice Hotels marketing and reservations channels was over $2.4 billion and over $202 million was spent system-wide on programs and promotions designed to increase brand awareness and drive hotel reservations.**

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800.547.0007

choicehotelsfranchise.com/sleepinn

br and Hig h li g h ts · Over 460 Sleep Inn properties open and under development worldwide in 2011.* · The Sleep Inn brand contributed 48.9% of gross room revenue through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels.†

Architectural & Design Features The Sleep Inn design makes simply stylish accommodations accessible to the midscale guest. By squeezing efficiencies from every square foot, the smart design of Sleep Inn keeps development costs low and performance high. The building layout with its improved efficiency and functionality, creates an opportunity for outstanding operating performance and return on investment. Warm neutrals, fresh graphics, and soothing colors provide guests with a simply stylish experience designed to drive guest satisfaction and loyalty.

Key Brand Standards/Identifiers · Free Morning Medley breakfast · Complimentary high-speed Internet access · Spacious Sleep Signature showers · All interior corridors · Swimming pool and/or exercise facilities · Free newspaper

· With over 1,800 corporate accounts, the Choice Hotels Global Sales team delivers business travelers for our hotels. · Choice Hotels has joined forces with the HelmsBriscoe Company, one of the world’s largest group business organizers with 1,200 agents in 49 countries. This agreement provides the opportunity for our hotels to tap additional group business leads (both corporate and leisure) to drive incremental business. · Access to choiceADVANTAGE® – Choice Hotels award winning proprietary web-based property management system that provides effective rate and inventory management to drive higher yield.††

*Source: Internal data as of December 31, 2011 **Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2011. The spend figure is based on accounting records of the System Fee in 2011 and has been compiled in a manner consistent with generally accepted accounting principles.

See applicable Franchise Disclosure Document dated April 1, 2012.

Source: See Sleep Inn Franchise Disclosure Document dated April 1, 2012. For the 169 hotels that were included in the sample, 85 hotels or 50.3% met or exceeded total Choice contribution. Actual results may vary.

†

Source: Choice Hotels was presented with the 2011 Hospitality Technology Visionary Award in the Infrastructure and Back-office Technology category for its innovation, thought leadership, execution, and forward-thinking vision for choiceADVANTAGE. The Visionary Awards honor hotel companies for their outstanding vision and achievement in delivering technological excellence. Hospitality Technology is a publication dedicated to covering the role of

††

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· Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry with over 14 million members.

information technology in improving business performance for hotel and restaurant operators. www. htmagazine.com.

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Sleep Inn #F-1799.

For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING

BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007. © 2012 Choice Hotels International, Inc. All rights reserved. 12-248/03/12

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