Designed to Dream速
Sleep Inn速 1
Opportunity Is Knocking Are you ready for the new Sleep Inn?
BUILDING ON A
Strong Foundation DELIVERING A
 Â
Simply Stylish New Design CREATING STRONG
Guest Demand Unless otherwise noted, all figures and statistics in this document are from the Sleep Inn Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Sleep Inn #F-1799. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com.
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Sleep Inn — A Growing Brand • Established in 1988, Sleep Inn is a leading brand in midscale lodging, enjoying one of the highest guest satisfaction ratings in the Choice Hotels® system.* • Sleep Inn is a new construction brand that offers developers an exceptional value proposition due to its efficient building and operating costs. • With close to 400 properties open worldwide and more than 50 under development, the Sleep Inn brand is growing. And with a newly launched prototype and major reimaging of the existing portfolio, the Sleep® brand is on the move!
391 properties open worldwide
55
properties under development worldwide
System size has grown approximately 25% over the last 10 years, despite the economic downturn. *Source: Medallia Guest Insight Surveys. As of December 31, 2013. Medallia Inc. areas of expertise are in market research and software engineering designed for the lodging industry.
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Developers Love It Too Input from operators helped to ensure that the brand’s new design is not only a great guest experience, but one that performs beautifully as well. By squeezing efficiencies from every square foot, the smart design of Sleep Inn keeps development costs low and performance high.
Total 2013 Choice Contribution for Sleep Inn & Suites — delivering to owners’ top line.*
*Source: Sleep Inn Franchise Disclosure Document, dated April 1, 2014, Item 19. For the 179 hotels that were include in the performance sample, 87 hotels or 48.6% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY.
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Refresh Your Portfolio ÂŽ Â
The attractive Designed to Dream prototype of Sleep is designed to provide strong guest satisfaction and guest loyalty.
The design makes simply stylish accommodations accessible at an affordable price. Plus, its efficient layout and operational model creates real savings for the owner.
Now is the time to develop with the fresh Sleep Inn design and set your property apart from dated midscale competition.
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The Sleep Brand Continues to Excel! Likelihood to Recommend (LTR)*
*Source: Medallia, Inc., As of December 31, 2013. The maximum score in each category is 10. The company’s areas of expertise are in market research and software engineering designed for the lodging industry. www.medallia.com.
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Designed to Dream Sweeping the Nation The brand’s new design is steadily rolling out, with close to 40% of the current system featuring the new look.
States with Designed to Dream Sleep Inn Hotels 8
Guests Love the New Look!
*Source: Medallia, Inc. As of December 31, 2013. Maximum score is 10 in each category. The company’s areas of expertise are in market research and software engineering designed for the lodging industry. www.medallia.com.
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Sleep Inn — Designed to Dream
DESIGN FEATURES
HOTEL AMENITIES
• Flexible, innovative and contemporary design
• Breakfast area
• Warm exterior with unique Sleep Inn signature tower
• Comfortable bedding
• Simply stylish and inviting décor
• Flat-panel televisions
• Signature wall graphics
• Free high-speed Internet
• Residential experience
• Complimentary hot breakfast
• Fresh and bright color palette
• Free in-room coffee
• Oversized work areas and ergonomic chairs
• Fitness center • Optional pool and meeting space 10
Designed to Dream Exterior The building’s warm and unique exterior, combined with simply stylish interiors, creates an excellent opportunity to drive guest loyalty.
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Designed to Dream Guestrooms The prototype guestroom offers residential state-of-the-art features, with a consistent contemporary design aimed at value-minded business and leisure travelers.
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Designed to Dream Breakfast Guests will enjoy the open floor plan and the Sleep Inn Morning Medley free hot breakfast.
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Prototype Design: High Quality — Low Cost*
By squeezing efficiencies out of every square foot, it may allow you to lower: • Maintenance & upkeep • Insurance costs • Property taxes • Development costs • Utility costs • And more…
*Source: Sleep Inn Franchise Disclosure Document, dated April 1, 2014, Item 7. Estimated initial investment of $41,224 – $69,343 per room for Sleep Inn & Suites.
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Prototype Design — Palettes 5 Color Options for Designed to Dream Properties
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NOW IS THE TIME TO BUILD!
$1,500 Incentive per Room for the new Sleep Inn & Suites Designed to Dream prototype! For a limited time, qualified applicants can get a $1,500 per room INCENTIVE upon opening a newly constructed Sleep Inn & Suites Designed to Dream prototype!* That’s more than $120,000 for our prototypical design Sleep Inn & Suites hotel!** With improving market conditions coupled with this incentive from Choice Hotels, now is a great time to develop a Sleep Inn hotel.
PLUS, SAVE $15,000 OFF THE AFFILIATION FEE for all qualified new construction prototypes!*
*Terms and conditions apply; see Sleep Inn Franchise Disclosure Document dated April 1, 2014, Item 10 for qualifications and details. ** Sleep Inn & Suites prototype design is an 82-guestroom, three-story hotel hat needs at least 1.5 acres for the building and adequate parking areas (1 car per room). See Sleep Inn Franchise Disclosure Document dated April 1, 2014, Item 7.
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The Power of Choice Hotels Choice Hotels is one of the world’s largest lodging franchisors, with 75 years of experience and more than 6,800 properties open or under development in 35+ countries worldwide.
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The Power of Global Reservations Systems
ChoiceHotels.com
Global Distribution Systems (GDS)
Mobile Channels
Customized Hotel Property Pages
Mobile & Global Positioning System (GPS) Presence
Strong Search Engine Presence
First Global Lodging Company iPhone App
American Carlson Wagonlit Travel, Amadeus, Sabre, and more
150 Million Visits in 2013
50+ Million Mobile Site Visits in 2013
HelmsBriscoe Partnership
Travel Agency Preferred Status Express速,
Online Travel Agents High Third-Party Website Visibility Cost-Effective Scale-Driven Agreement with Booking.com, Travelocity, Orbitz, Hotels.com, and more
Call Centers Dedicated Toll-Free Number Commission-Free Reservations Global Locations Call Forwarding Program
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The Power of Service & Support Choice Hotels offers top-notch service and support to drive performance.
Global Sales
choiceADVANTAGE速
Field Support
Training
Dedicated Sales Teams
Web-Based Property Management System
Revenue, Market Share & Guest Satisfaction Goals Assistance
Expert Training Programs
Incremental Corporate, Leisure & Group Reservations Direct Sales, Telesales & Sales Blitzes Targets Travel Planners Variable Key Account Rate Plans
Remote Web Access 24/7 Link to Central Reservations Systems Rate & Inventory Management 24/7 Help Desk Support
Virtual Franchise Services Assistance Operations Resource Center
Online ChoiceU.com Courses & Resources In-Person Workshops & Certification Programs
Area Directors (ADs) of Franchise Services
Procurement Services Qualified Vendors Program Simple Purchasing Process & Low Costs Procurement Manager Guidance Interior Design Assistance 20
The Power of ChoiceHotels.com
• More than 150 million ChoiceHotels.com visits in 2013. • ChoiceHotels.com continues to have high website conversion rates. • ChoiceHotels.com drives an Average Daily Rate premium over reservations from other channels.**
ChoiceHotels.com, along with other Choice Hotels marketing channels, generated more than
$3.1 billion in system-wide gross room revenue in 2013.*
*Source: See Sleep Inn Franchise Disclosure Document dated April 1, 2014. Figure represents the revenues delivered through the Choice Hotels Central Reservations System (CRS) as well as non-CRS marketing channels. **Source: See Sleep Inn Franchise Disclosure Document dated April 1, 2014. The average ADR for Sleep Inn hotels in 2013 was $78.53 while the average ADR through our Central Reservations System was $82.17. For the 179 hotels that were included in this performance sample, 60 hotels or 33.5% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY.
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The Power of Marketing Leading Reservations to Your Hotel at Every Step
• Industry-leading multi-brand marketing campaigns that are designed to tackle changing consumer buying patterns and deliver incremental business. • Over $212 million spent system-wide on programs and promotions in 2013 designed to increase brand awareness and drive hotel reservations.* • More than 15 billion media impressions in 2013, driving users to visit ChoiceHotels.com.
*Source: Figure is based on accounting records of the System Fee in 2013 and has been compiled in a manner consistent with generally acceptable accounting principles. See Sleep Inn Franchise Disclosure Document dated April 1, 2014.
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The Power of Sleep Inn Brand Marketing The Sleep Inn marketing program consistently communicates the Dream Better HereÂŽ brand message
TV Advertising
SleepInn.com & Property Pages
Paid & Organic Search
Targeted Online & Mobile Advertising
Direct Email Marketing & Social Media
Outdoor Billboard Campaigns
In-Hotel Consumer Touchpoints
SmartMarketing — an online toolkit of cost-effective professional materials and programs to help Sleep brand hotels execute local marketing.
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Thank You franchise_sales@choicehotels.com ChoiceHotelsFranchise.com
Š 2014 Choice Hotels International, Inc. All rights reserved. 14-162/06/14
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CALL YOUR
Director of Franchise Sales TODAY! Your Name Your State(s)/Territories ###.###.####
Choice Hotels Franchise Sales franchise_sales@choicehotels.com ChoiceHotelsFranchise.com
your_email@choicehotels.com
Š 2014 Choice Hotels International, Inc. All rights reserved. 14-162/06/14
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