Sleep Inn®.
Capitalizing on vast opportunity in the midscale segment.
Distinctive. Strong Guest Demand. Consistent. A combination of low development costs and strong guest demand helps drive solid performance for the Sleep Inn brand. Distinctive – Offering fresh, stylish designs, programs, and features that are carefully planned and thoroughly tested to help owners drive a solid return on investment. Strong Guest Demand – High guest satisfation and brand loyalty provide a competitive advantage. Consistent – New construction brand that will continue to apply consistent brand standards, thereby raising the guest experience and our owner’s potential for a strong return on investment.
Sleep Inn system distribution — over 440 properties open or under development worldwide
Sleep Inn represents a strong return on investment proposition for owners and developers looking for a new construction opportunity. Its fresh product and attractive value are what guests are looking for but what the competition isn’t developing. Sleep Inn is a simply stylish, unique brand that sets itself apart from competitive brands, attracting valued guests and owners alike. The Sleep Inn hotel chain is part of the Choice Hotels International® family of brands. With over 70 years experience, Choice Hotels® is one of the world’s largest franchisors, with over 6,700 properties open or under development worldwide. Choice Hotels franchised properties were backed by marketing support in the amount of $208 million system-wide in 2012 and reservation channels that booked over $2.8 billion system-wide in gross room revenue in 2012.* Our global guest loyalty program, Choice Privileges®, which has over 17 million members and counting, and massive service organization assists you in driving hotel performance and guest satisfaction.
Choice Hotels is with you every step of the way. Unless otherwise noted, all figures and statistics in this document are from internal data of Choice Hotels International, Inc. *Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservations System (CRS) and other non-CRS marketing channels in 2012. The spend figure is based on accounting records of the System Fee in 2013 and has been compiled in a manner consistent with generally acceptable accounting principles. See Sleep Inn Franchise Disclosure Document dated April 1, 2013. For New York: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Sleep Inn #F-1799. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com.
Sleep Inn promises guests a simply stylish and reliable stay experience that leaves them feeling well rested. Hotel Design The new prototype delivers on the brand positioning through a fresh and innovative design, delighting guests with an affordable, simply stylish experience. The building’s warm and unique exterior combined with an elegant interior creates an excellent opportunity to drive guest loyalty. The building layout with its improved efficiency and functionality create an opportunity for outstanding operating performance and an enhanced return on investment.
Guestroom Features • Flexible, innovative and contemporary design • Simply stylish and inviting décor • Residential experience conducive to a restful and productive stay • Fresh and bright color palette • Comfortable and relaxing bedding • Oversized, well-lit work desk and comfortable desk chair • Flat screen television • Free in-room High-Speed Internet Access • In-room coffee
A Great Value — Low Cost to Construct and Impressive Revenue Per Available Room VALUE-ENGINEERED Hard Construction Costs
approximately $32,000-$53,000 per Key
FF&E/ Interior Cost
approximately $4,700-$6,400 per Key
Total Cost
Reservation Contribution In 2012, reservations generated through the Choice Central Reservation System (“CRS”) and other marketing channels represented an average of 54.2% for the Sleep Inn & Suites brand.†
approximately $42,000-$71,000 per Key††
Customized Field Support Our Brand Performance Consultants (BPCs) are focused on driving your hotel performance through consultations customized to your hotel’s needs, with a
LOW INITIAL & ONGOING FEES Initial Fee
$300 per room, $40,000 minimum
focus on raising guest levels, strengthening revenues, and helping franchisees take full advantage of the many programs and initiatives Choice Hotels offers.
Royalty Fee
a monthly assessment of 4.65% of gross room revenues
DID YOU KNOW?
System Fee
a monthly assessment of 3.85% of gross room revenues
Term
standard term of the agreement is 20 years with mutual termination dates at years 5, 10 and 15 of the opening date.
n In 2013, the Sleep Inn brand was supported by creative, single-branded advertising designed to highlight the unique benefits of the Sleep Inn brand and help drive reservations.
† Source: Sleep Inn Franchise Disclosure Document dated April 1, 2013, Item 19. For the 176 hotels included in this sample, 80 hotels or 45.5% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. †† Costs exclude land, site work, contractor overhead/profit, design & development fees, operational supplies equipment, training costs, insurance, HSIA, signage and working capital. Actual costs may fall outside the estimated ranges described above. See Sleep Inn Franchise Disclosure Document dated April 1, 2013, Item 7.
n Over 17 million Choice Privileges members worldwide will help drive room nights at Sleep Inn hotels in 2013. n In 2012, the Choice Hotels Guest Insight System showed an increase over 2011 in the likelihood of guests to recommend a Sleep Inn hotel to family or friends.
To Contact a Director of Franchise Sales in your area visit our website or email:
ChoiceHotelsFranchise.com franchise_sales@choicehotels.com
Š 2013 Choice Hotels International, Inc. All rights reserved. 13-569/07/13 Sleep