Sleep Inn SMARTMARKETING by Choice Hotels International

ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.

CHO202-13469 SM Brochure_SleepInn_v2.indd 1

12/23/16 12:15 PM

CHO202-13469 SM Brochure_SleepInn_v2.indd 2

12/23/16 12:16 PM

SmartMarketing. Designed with you in mind. Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel.

√ Business-Focused

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple

√ Flexible

Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

CHO202-13469 SM Brochure_SleepInn_v2.indd 3

Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.

12/23/16 12:16 PM

All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards - Online Ads

-C heck-Out Folio – Tips for Guests

- Print Ads

- On-Hold Messaging

Presentation & Event Materials

Stationery

- Business Sales Presentations

- Email Signatures

- Table Throw

- Business Cards - Envelopes

- Renovation Signage

- Table Top Display

- Bottle Hanger

Marketing Collateral

Public Relations

- Enrollment Card

- Brochures

- Press Release Templates

- Note Cards

- Gift Bags

- Postcards

- Tips and Guidelines

- Pocket Folder

- Letterhead

- Rack Cards

- Parking Sign

-S ales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding

Social Media

Vehicle Graphics

- Best Practices

- Bus and Van Wraps

Choice Privileges®

- Thank You Card – Key Card Insert - Welcome Letters

Image Library - Brand Style Guidelines - DOT Signage

- Fax Cover Sheet - Letterhead - Mailing Label

- Case Studies - Forms and Guidelines

- Logos

CHO202-13469 SM Brochure_SleepInn_v2.indd 4

12/23/16 12:16 PM

Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

Thank you

ELITE DIAMOND

for being a Choice Privileges® Friendly reminders to help you make the most of your membership: Elite member! • Elite members earn extra points on qualifying stays Gold: 10% Platinum: 25% Diamond: 50%

• Select Your Extras preference and get instant rewards for midweek stays • Book directly at ChoiceHotels.com or on the Choice Hotels mobile app to earn points and for the best rate Terms and conditions apply. For full details, visit ChoicePrivileges.com

Thank You Card – Key Card Insert Parking Sign

CHO202-13469 SM Brochure_SleepInn_v2.indd 5

Gift Bag

12/23/16 12:16 PM

Welcome to the Sleep Inn Airport. At our hotel, the staff goes above and beyond to accommodate our guests.We’re here to make everything as comfortable as possible for you while you’re traveling for business. Mention this sales ﬂyer when booking to receive 10% off your stay.

Sample Materials: Marketing Collateral

Dream Better Here

Secondary Name City, State SleepInn.com/XXXX

Stay in our modern, stylish rooms.

Our key amenities

Close to us

• Modern and stylish guest rooms

• Disney California Adventure Park

• Free hot Morning Medley breakfast buffet with lots of options

• Downtown Disney

• Free Wi-Fi

• Knott’s Soak City Orange County

• Large signature showers

• Crystal Cathedral

• Swimming pool and/or ﬁtness center

• American Sports Center

• Free parking

• OC Fair & Event Center

• Free Newspaper Mon-Fri

• Anaheim Convention Center

• Free Coffee

• Honda Center

• Business Center

• Angel Stadium of Anaheim

• Bus Parking

• Outlets at Orange

• Free Airport Transportation

• John Wayne Airport

• Knott’s Berry Farm

• Elevator(s)

Beautifully designed for you to unwind in style. Our nature-inspired designs, comfortable beds, plush bedding and fluffy pillows will have you snoozing before you know it. Sleep Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at SleepInn.com

Our key amenities • Modern and stylish guest rooms • Free hot Morning Medley breakfast buffet with lots of options

• Free Wi-Fi Where stylish signature showers meets cozy.•• Large Swimming pool and/or fitness center • Free parking Enjoy our simply stylish and relaxed atmosphere. Our lobby is the perfect place read the • FPO,tocustom info here morning paper with a cup coffee or simply • of FPO, custom info here relax. Plus our friendly staff will be there to greet • FPO, custom info here you and meet your needs. • FPO, custom info here • FPO, custom info here • FPO, custom info here

Brochure Trifold (inside, front & back)

Sales Flyer (back & front)

Dream Better Here

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000

Secondary Name 123 Street Name Rd. Cityname, ST 00000 SleepInn.com/XXXX

Wake up happy.

Book your room with us today at SleepInn.com/XXXX

Being well rested never goes out of style.

There’s nothing better than starting your day with a delicious breakfast – unless, of course, that breakfast is FREE. Enjoy our free breakfast buffet with a range of complimentary hot and cold options. We believe happy rest makes happy guests. At our Sleep Inn® by Choice Hotels®, you can count on a reliable and simply stylish experience that’ll leave you feeling well rested and happy. Our modern cozy rooms and free amenities—like hot breakfast and Wi-Fi—simply complete your stay.

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to ® get rewards right away.

Dream Better Here

Book your room with us today at SleepInn.com

Being well rested never goes out of style. Travel for business, rest in style. End a busy day with a great night at our simply stylish Sleep Inn® by Choice Hotels®. The cozy rooms, nature-inspired designs and modern furnishing throughout our hotel will leave you feeling well rested and happy. Plus, enjoy complimentary services like our business center, hot, delicious breakfast, free Wi-Fi, morning newspaper delivery, pool and/or fitness center.

• FPO, custom info here

Close to us • Sample – historic home • Sample – aquarium • Sample – art museum • Sample – sports venue • Sample – business • Sample – highway • Sample – airport • Sample – downtown • Sample – restaurant • Sample – retail outlet • Sample – race track • Sample – amusement park

CHO202-13469 SM Brochure_SleepInn_v2.indd 6

12/23/16 12:16 PM

Sample Materials: Stationery

Dream Better Here

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 SleepInn.com/XXXX

Sleep Inn Airport 123 Rested Rd. Comfort, CA 45678 SleepInn.com

Dream Better Here

Being well rested never goes out of style. ®

John Smith General Manager

Our key amenities Dream Better Here

• Modern and stylish guest rooms • Free hot Morning Medley

Sleep Inn by Choice Hotels provides a reliable and simply stylish experience that will leave you feeling well rested and happy.

SleepInn.com

breakfast buffet

t 645.555.4513 f 645.555.8457 d 645.555.7821 c 555.125.1585 JSmith@SleepInnCA.com

123 Rested Rd. Comfort, CA 45678

• Free Wi-Fi • Large signature showers • Swimming pool and/or fitness center • Free parking • Free Newspaper Mon-Fri

Dream Better Here

• Free Coffee

Secondary Name 123 Street Name Rd. Cityname, ST 00000

• Business Center

Dream Better Here

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 SleepInn.com/XXXX

Sleep Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at SleepInn.com

Rack Card (front & back)

The faster way to rewards. Sign up today at ChoicePrivileges.com.

Stationery (Letterhead, Business Card, Envelope) SleepInn.com

Pocket Folder

Sleep Inn Airport 123 Rested Rd. Comfort, CA 45678

Our Sleep Inn hotel is designed with rest in mind. The modern cozy rooms and simply stylish atmosphere will help you feel well rested and happy. And our friendly staff is always onhand to greet you and meet your needs.

Our key amenities • Modern and stylish guest rooms • Free hot Morning Medley breakfast buffet with lots of options • Free Wi-Fi

• Large signature showers • Swimming pool and/or fitness center • Free parking • Free Coffee • Business Center

Book your room with us today: SleepInn.com • 645.555.4513

YOUR NAME | Title

Being well rested never goes out of style.

Dream Better Here

SleepInn.com/XXXX

Email Signature

Travel for business, rest in style. Let our Sleep Inn® by Choice Hotels® provide you with a reliable and simply stylish experience during your business trip.

Note Card

Postcard (back & front)

Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com

Dream Better Here

CHO202-13469 SM Brochure_SleepInn_v2.indd 7

12/23/16 12:16 PM

Sample Materials: Advertising, Presentations & Events Being well rested never goes out of style. • Modern and stylish guest rooms • Free hot Morning Medley breakfast with lots of options • Free Wi-Fi

Dream Better Here®

EXIT 49B | LEFT 2 MILES

Billboard Being well rested never goes out of style. • Modern and stylish guest rooms • Free hot breakfast • FPO, custom info here ®

Dream Better Here

Secondary Name 123 Street Name Rd. Cityname, ST

Book Now

SleepInn.com

Secondary Name 000.000.0000

The Hotel for Business Travel Travel for business, stay in style.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 SleepInn.com

Sleep Inn Airport Mee.ng Planners Inc. November 30

Online Ad

Print Ad – Full Page

Table Top Display Dream Better Here

Business Sales Presentation

Dream Better Here

Secondary Name 000.000.0000 Secondary Name 000.000.0000

SleepInn.com

Bus Wrap Table Throw

CHO202-13469 SM Brochure_SleepInn_v2.indd 8

12/23/16 12:16 PM

Sample Materials: In-Hotel Collateral & Public Relations

Dream Better Here®

What are your peers saying about SmartMarketing?

Please pardon our appearance.

Thank you for staying with us! Before you go: ü Take advantage of our free breakfast buffet with plenty of hot and cold options to choose from ü Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more

We appreciate your understanding as we work diligently to refresh our hotel. New lobby and guestroom furnishings with serene colors and textures inspired by nature. We look forward to providing you a more restful stay experience!

o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com.

“SmartMarketing helps me beat the competition by providing resources that are targeted, effective, fresh and creative – all within brand standards.” — Sleep Inn, Goodlettsville, TN

Please Pardon Our Appearance

ü Return your room keys to the front desk or leave them in your room

After you check out: ü Complete our hotel survey when it arrives by email ü Visit ChoiceHotels.com to post a Real Guest Review of your stay ü Download the Choice Hotels mobile app on your Smartphone

Please contact the front desk if we can help you in any way.

ü Book your next Sleep Inn® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

Stay simply-stylish and leave well-rested. Sleep Inn® Style.

This hotel is being Designed to Dream ... ®

Dream Better Here

Check-Out Folio – Tips for Guests

Renovation Signage

We look forward to providing you a more restful stay experience!

Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

Please contact the front desk for assistance if you have been inconvenienced in any way.

MEDIA ALERT: Sleep [Inn/Inn & Suites] hotel in [Enter City, State] Holds [Enter Type of Event] Event [Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join members of your local community as well as owners, management, and staff of the [Enter City] Sleep [Inn/Inn & Suites] hotel for a special [Type of Event – Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity] event.

14-097 Sleep Inn Pardon our Renovation signage_FINAL.indd 1

What: The [Enter City] Sleep [Inn/Hotel/Inn & Suites] [Type of Event] event. When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.] Where: [Enter Property Street Address] Who:

[Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.].

For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address]. [Enter Any Additional Event Details Here]. **PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ### About Sleep Inn Every Sleep Inn hotel is a simply stylish sanctuary that’s designed for a happy night’s sleep. Just as restful as home—but better! The warm, modern design elements in your guest room will help you rest and unwind, our signature shower invigorates and refreshes, and with all of the options on our Morning Medley hot breakfast buffet, you might even decide to treat yourself to seconds. Our entire Designed to Dream® experience comes together in an environment that’s uplifting by design—to put a smile on your face and a spring in your step. About Choice Hotels Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 35 other countries and territories. As of December 31, 2014, 510 hotels, representing more than 39,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 93 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

CHO202-13469 SM Brochure_SleepInn_v2.indd 9

“SmartMarketing is a cost savings. It’s easy to use; you always have professional collateral that allows you to compete on a very professional level.” — Sleep Inn, Spring Lake, NC

New lobby and guestroom furnishings with serene colors and textures inspired by nature.

Public Relations Templates, Tips & Guidelines

3/6/14 1:19 PM

“Materials on SmartMarketing are so sharp and appealing that when my hotels use them, it looks like they use a vendor who charges an arm and a leg. It’s awesome they have access right through their brand page.” — Sleep Inn Area Director, Barstow, CA

12/23/16 12:16 PM

More than materials. All-new website. When we redesigned SmartMarketing, we didn’t stop at all-new materials. We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever.

How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

Here’s how: - Simplified site navigation

- New template options - Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature

CHO202-13469 SM Brochure_SleepInn_v2.indd 10

12/23/16 12:16 PM

2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.

CHO202-13469 SM Brochure_SleepInn_v2.indd 11

12/23/16 12:16 PM

How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com

CHO202-13469 SM Brochure_SleepInn_v2.indd 12

12/23/16 12:16 PM