Suburban Extended Stay Hotel®
Designed to improve occupancy and keep operating costs low, Suburban Extended Stay Hotel® brand is a great development or conversion proposition in the attractive extended-stay segment. As an economysegment extended-stay brand, Suburban® provides guests with great value – and the longer they stay, the more they will save, which in turn provides more operational efficiencies to its owners. The brand’s adaptive design lends itself to conversion opportunities in markets where there is strong extended-stay demand potential. When you invest in a Choice Hotels franchise, we invest in you. We go above and beyond to provide world-class technology services that help you run your business smoothly. And, we provide first-class services to help you manage your property more efficiently. We put the resources of one of the world’s largest hotel franchisors in your hands to optimize your investment today and build lasting value into the future.
ChoiceHotelsFranchise.com/suburban
Brand Highlights
Suburban Delivers Support The Suburban Extended Stay Hotel brand is supported by a nationwide team of Brand Performance Consultants. Brand Performance Consultants provide local market assessments, pricing and rate structure support, dedicated extended stay sales and operational training to help hotels achieve optimal performance.
Key Brand Standards/Identifiers • Well-equipped kitchen in every room, including: • Refrigerator
• Cookware and utensils
• Microwave
• Sink
• 2-burner cook-top
• Coffee maker
• Weekly housekeeping service • Guest laundry facility and vending area • Free high-speed Internet access • Free cable TV, including premium movie channels
• 90 Suburban® brand properties open or under development worldwide currently. • In 2013, Suburban brand hotels received 47.8% of all their reservations through Choice Hotels central reservations and marketing channels.* • Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry, with more than 19 million members. • The Choice Hotels Global Sales team works with more than 640 corporate accounts and is committed to increasing the number of room nights from the critical business travel market. • Access to the Choice Hotels proprietary web-based property management system, choiceADVANTAGE®, that provides effective rate and inventory management designed to drive higher yield. • In 2013, the total system-wide revenue generated from Choice Hotels marketing and reservations channels was more than $3.1 billion.**
ChoiceHotelsFranchise.com | Open for Opportunity *Source: See Suburban Extended Stay Hotel Franchise Disclosure Document dated April 1, 2014, Item 19. For the 21 hotels that were included in the sample, 9 hotels or 42.9% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. **Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2013. See Suburban Extended Stay Hotel Franchise Disclosure Document dated April 1, 2014. Unless otherwise noted, all figures and statistic in this document are from the Suburban Extended Stay Hotel Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Suburban Extended Stay #F-5274. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, franchise_sales@choicehotels.com. © 2014 Choice Hotels International, Inc. All rights reserved. 14-161/05/14
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