0059
visual development guide
0056
gymboree
visual development guide
introduction
0057
visual development guide
002
01
0006˚about
02
0010˚togetherness
us
0012˚lively 0014˚building
03 gymboree
0018˚rough
sketches 0022˚digital comps
04
0026˚rough
05
0038˚rough
06
0046˚final
07
0050˚look-a-like-logos
visual development guide
introduction
sketches 0028˚b&w digital comps 0030˚color digital comps sketches 0040˚b&w digital comps 0042˚color digital comps
logo
003
01
brand concept
02
devlopment direction
03
selected direction
04
exploration direction
05
refined direction
06
final version
07
case study
004
gymboree
visual development guide
introduction
005
brand concept
Ëš about us
006
gymboree
visual development guide
brand concept
Gymboree creates a little world of big possibilities, mixing kid sensibility with a modern sense of style.
007
about us
Based in San Francisco, California, Gymboree Corporation designs, manufactures, and retails unique, high quality apparel and accessories for children and women. The company has retail businesses under the Gymboree, Janie and Jack, and Janeville names. Gymboree operates more than 600 stores in the United States and Canada as well as an online business. The company also operates parent-child developmental play programs for infants through age five. There are more than 530 play and music centers in the United States and 24 other countries, many of which are franchises.
008
gymboree
visual development guide
introduction
009
devlopment direction
˚ togetherness ˚ lively ˚ building
0010
gymboree
visual development guide
devlopment direction
0011
togetherness the closest distance
Gymboree want to bring parents and children together, and it is one of our main mission to approach. This group of sketches try to present friendly and connection between parents and children. Good started, but Gymboree is not only about children but also adults. The logo need more mature than this.
0012
gymboree
visual development guide
devlopment direction
0013
lively full of splendid
In the process of raising children, there will full of surprise and impressive. These sketches were presenting lively and flexible.
0014
gymboree
visual development guide
devlopment direction
0015
building construct ourselves
Gymboree aim to lets family build milestones together which is our main mission, and this is the reason to choose this keyword. It can present we are building one’s life and participate together.
0016
gymboree
visual development guide
introduction
0017
selected direction
Ëš rough sketches Ëš digital comps
0018
gymboree
visual development guide
selected direction
0019
To present grow, buil, and thrive, the logo shouble be geometrical but also organic at the same time.
0020
gymboree
visual development guide
selected direction
0021
0022
gymboree gymboree
visual development guide
gymboree
selected direction
0023
GYMBOREE
0024
gymboree
visual development guide
introduction
0025
exploration direction
˚ rough sketches ˚ b&w digital comps ˚ color digital comps
0026
gymboree
visual development guide
exploration direction
0027
Based on the keyword, explore and develop more different style sketches of it. The logo will be focus on wordmarks, which is the letter “g� from Gymboree.
0028
gymboree
visual development guide
exploration direction
0029
Clean outline of the rough sketch, and focus on black and white combination. In this point also will test out it should be fill with color or just outline.
0030
gymboree
visual development guide
exploration direction
0031
looks too much like technology company.
0032
gymboree
visual development guide
exploration direction
0033
Looks too much like video game with primary color.
0034
gymboree
visual development guide
exploration direction
0035
Better style direction to go with.
0036
gymboree
visual development guide
introduction
0037
refined direction
Ëš rough sketches Ëš digital comps
0038
gymboree
visual development guide
refined direction
0039
After selected the style, now is about explore more details of it. At this point, each corner, each line, or each curve matter.
0040
gymboree
visual development guide
refined direction
0041
Based on rough sketches, digital refine in black and white to adjust shape.
0042
gymboree
visual development guide
refined direction
0043
This is the point to tested out the color combination.
0044
gymboree
visual development guide
introduction
0045
final version
Ëš rough sketches Ëš digital comps
0046
gymboree
visual development guide
Based on the concept, the logo should be organic but geometry at the same time which present the keyword building children’s life and building the relationship with family.
final logo
final version
0047
symbol
wordmark signature
0048
gymboree
visual development guide
introduction
0049
case study
Ëš look-a-like loges
0050
gymboree
Amiad Water Systems LTD A leading global producer of automatic, self-cleaning water treatment and filtration products and systems.
visual development guide
Finding similar logo is helpful to make logo more detail and avoid too look-alike others.
look-a-like logo
case study
Air Liquide S h a r e d r e s o u rc e s a n d expertise to serve diverse customers. Focus on Group’s activities and its scientific and technological expertise within 3 minute.
0051
Farm Bureau Federation
Nordica Extra Flame
G DATA Software
G-Form
fter some 20 years of manufacturing electric heating appliances, Extraflame switched to designing, developing and producing pellet stoves.
A specialist in Internet security and pioneer in the field of virus protection.
A pioneer in the advancement of impact protection technology for athletes.
TG&C
PT Geo Dipa Energi
URBASOLAR
A g e n u i n e l y B ra z i l i a n company that understands the legislation and models of administrative management.
A State-Owned Company specializing in Geothermal Energy
Engineering, building and operating for professional photovoltaic plants.
Contract Resources Pty Ltd
An independent, nongovernmental, voluntary organization to achieve educational improvement, economic opportunity and social advancement.
Specialised Industrial Services to the Oil & Gas, Chemical, and Mining Industries.
0052
gymboree
visual development guide
G-Loot A global online platform for competitive gaming with a mission to make esports available for all.
M D P C O N S U LT I N G S.A.C
case study
A company specialized in Outsourcing services, Software Quality Assurance, Software Factory and integration of Information Technologies.
0053
AgSouth Farm Credit
Granite Construction
Sunverge Energy, Inc.
Aurecon
Financing for all agricultural interests, farms, and rural recreational tracts, timber tracts.
P r o v i d a w a rd - w i n n i n g infrastructure and heavy civil construction services in mining, earthwork, water, power, tunneling, rail, highway and bridge construction.
A California-based company that optimizes the value of renewable energy.
An engineering and infrastructure advisory company.
O’Brien & Gere
Columbia Steel Casting Co. Inc.
G-Star RAW
Global Water Intelligence
Specialized in engineering and problem solving.
A worldwide leading manufacturer of steel industry.
A fashion, sales, retail, design, and marketing company.
The leading publisher and events organiser for the international water industry.
0054
gymboree
design
CHIACHI HUANG
visual development guide
sources
introduction
linkedin sunverge openenergi most urbasolar gloot
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gymboree
visual development guide
introduction