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brand advance
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brand advance
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0006˚conceptual
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0030˚be
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0050˚parents
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lab 0016˚arts and culture museum 0020˚life appreciate class
little artist hart 0036˚be little farmer 0042˚future develop program
guiding program 0056˚find here app 0062˚gym shop
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brand prospect
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teach
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collaborate
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support
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brand prospect Ëš conceptual chart
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G+ Knowledge
gymboree
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Science Lab
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Arts and Culture Museum
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Be Little Artist
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Future Develop Program
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Creature Library
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Life Appreciate Class
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Parents Guiding Program
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Safety Class
G+ Aid brand advance
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ga001
Gym Talk
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Gym Help
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Gym Shop
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Milestone Record App
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Gym Care
G+ Recreation
conceptual chart
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gr001
Be Little Farmer
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gr002
Be Little Athlete
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Gym Play
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Find Here App
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City Collector App
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education
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services
EX P
experiences products
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events
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environments
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gk001 gk002 gk006 gk008 gk003 gk004
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how to raise your children
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teach Teaching and learning is full of the process children’s life. The world and adults have responsible to teach children knowledge and show them the direction when they need. Gymboree focus on children’s education. This part show three example of the brand universe that our future extensions would like to be.
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gymboree
brand advance
teach
Science lab let children evolve passion into knowledge.
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Science Lab [teach] Science lab let children evolve passion into knowledge. Parents and children can learn and participate about science, technology, engineering, and mathematics together. Instead the normal dry classes, they will gain the knowledge with fun experience that children won’t resist learning. Also, learning with parents make children feel more comfortable and confident. Mission-focus: Science lab educate children knowledge about world, so that they will have foundation before go to school. Similar: Exploratorium/ Children’s Museum of Denver Different: We provide class that children can take with parents.
educational + environment
Parents’ participate is the best encourage for learning. front
gk001
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gymboree
brand advance
teach
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Children will participate the science experiment with other children, and they will learn how to work as a team.
We want children learn knowledge and have fun at the same time.
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gymboree
brand advance
teach
Be little athlete let children and parents witness the process of endeavor and enjoy the moment.
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Arts and Culture Museum [teach] Arts and culture museum help children become civilized and comprehensive. Provide an environment that children and parents can appreciate and enjoy movies, music, dance, art, myth, and books. Through appreciation, they will learn different culture and have diverse perspective that they can tolerance people who have different background with open-minded.
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Mission-focus: Art and culture museum expend children’s perspective through diverse culture, so that they can have open-minded. Similar: MOMA/ TED talk Different: We present not only a space that children can appreciate art, but also an idea to accept and respect.
educational + environment
Arts and culture museum not only a showroom for arts, but also an interaction m u s e u m t h a t f a m i ly t o p a r t i c i p a t e together. front
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gymboree
brand advance
Parents can show them art work and explain the culture meaning to the children. teach
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Family can experience the art exhibition and have fun together. right
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gymboree
brand advance
teach
Life appreciate class main to educate children respect and responsible before adopt pets.
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gk006
Life Appreciate Class [teach] Life appreciate class main to educate children respect and responsible before adopt pets. Life appreciate class provide a physical class which is face to face with pets and teach family how to take care of home pets and plants, and to understand the value of life. In the class, we also will help family to choose the pet or plant base on the living style or living area that they can take care of easily. It is an opportunity to let children know it is necessary to respect and be responsible with life. Mission-focus: Life appreciate class let children experience of taking care of small animal, so that they learn responsibility and the value of life. Similar: Lollypop Farm/ MSPCA-Angell/ Lindsay Wildlife Experience Different: We not only educate and inform family the knowledge of home pets and plants, but also award them the actual living situation with it.
educational + experience
Children will learn to be response with their pet and have a stonier relationship. front
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gymboree
brand advance
teach
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Professionals will teach children the knowledge of take care of small animals. top
Children will be able to take care their home plants. bottom
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collaborate To raise children is a both side job, which mean that parents and kids need to work together, so they both can grow up together. Gymboree aims to help families can build milestones together, and this part of the future extension provide them opportunity to work together.
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Be Little Artist [collaborate] Be little artist help children to build an unlimited childhood with imagination and inspiration. Children and parents can take the handmade class or art class together. In the class they will learn how to draw, paint, sing, and dace. Children can learn all kind of talent that they are interesting with. It is an opportunity that children can explore their creativity and imagination.
gymboree
brand advance
Mission-focus: Be little artist support and help children to explore ideas, so that they can express their imagination and creation. Similar: Children’s Museum of the Arts/ Art Center for Kids Different: We are not only provide class for children, but also let parents join with their kids.
experience + events
Creation of arts host different theme of events every month that children and parents can choose the one they are interesting with. collaborate
front
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Be little artist help children to build an unlimited childhood with imagination and inspiration.
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gymboree
brand advance
collaborate
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Parents can join the art and craft class with their children.
Some of project need team work that can increase the interaction between people and people.
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Be Little Farmer [collaborate] This event lets children and parents self-experience “you reap what you sow� in farm work. Children and parents can participate the farm work and being the farmer in the event. They can cut the sheep fur, clean the farmhouse, and water the crops. They will go through the whole process of the farming, and they will know how hard it is, so they will be grateful the food, be respect with farmer.
gymboree
brand advance
Mission-focus: Be little farmer let children experience and understand where is the food come from, so that they will be grateful and cherish. Similar: Leaping Lamb Farm/ Self Farming Different: We not only provide the farming experience, but also provide a chance that family can have an impressive memory in the process.
experience + events
Parents and children can learn how to farming together.
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collaborate
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This event lets children and parents selfexperience “you reap what you sow� in farm work.
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gymboree
brand advance
collaborate
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Children can enjoy the nature and knowing how to feed animal.
It is a good time for children to do and try new things.
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gymboree
brand advance
collaborate
Future develop program help children to advance their interest and habit.
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Children will learn how to use real tools in the future development program. front
Future Develop Program [collaborate] Future develop program help children to advance their interest and habit. In the program children can choose different section of life skill that they would like to learn. The program include cooking and baking class, organize and decorate the house, and repair house with tools. Everything in the program are using the actual tools that children will learn how to use them in appropriate way, and parents will learn how to trust their children. Future develop program provide a chance let children to present themselves to their parents. As long as parents see what their kid capable, they will learn to trust them more. Mission-focus: Future develop program expand children’s living skills, so that can help them find their interest and direction in future life. Similar: Kid Sense Child Develop/ Child Development Services Different: Our program use actual tools which not only teach children the right way to use, but also prove to parents that they are reliable.
educational + experience
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gymboree
brand advance
Parents can also participate with children and enjoy the experience together. left collaborate
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Children will become more independent and reliable after the program. right
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support Parents sometimes need helps when they are raising kids. Gymboree would like to provide supports, no matter on physical or mental.
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Parents Guiding Program [support]
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Parents Guiding Program provide information and direction for parents who need help on raising children. Every parents need to be prepare and help while being parents. This program include every status of children, such as newborn, infant, toddler, tween, and teenager. Parents can choose the class base on their situation that is suitable for them. The program can be online or onsite and the time also flexible that parents can take the class easily. In the program, there will be all kind of information that is about children’s psych and mental. Parents will be educate how to provide approbate food for children, how to communicate and solve children’s insight problem.
gymboree
brand advance
Mission-focus: Parents guiding program organize massive information to parents, so that can teach them how to raise their children. Similar: Center for Parenting Education/ ACT Raising Safe Kids Program Different: Our program follow the step that parents are and customize the class and schedule for them.
educational + experience
There have different level of rookie parents class will help new mom and new dad to take care of children. support
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Parents Guiding Program provide information and direction for parents who need help on raising children.
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gymboree
brand advance
support
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The professional will teach parents how to prepare the right food for the kids.
Pregnancy mother will learn how to keep healthy for the baby and themselves.
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gymboree
brand advance
support
Find here app help parents to discover and explore the location to hang out that is near to their house.
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Find Here App [support] Find here app help parents to discover and explore the location to hang out that is near to their house. This app focus on make parents life easier. For example, when they try to find a park to bring children to go, they will want it is near to their place and the environment is safe. The app will provide location that is close to nature, easy to find food and restroom, also, it will give the rate to show the location is not homeless or crime area. This app will report to Administration for Children and Families, so they can tell which area might need improvements. Mission-focus: Find here app collect information for parents to know where is safe and near house, so that they can bring their kids to. Similar: Yelp/ Place Near Me Different: Our location recommend base on safety and convenient for children and parents.
service+ product
Find here app lets family can find a safe environment to hang out. front
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brand advance
support
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The app mean to give parents support and make their life more convenient. left
The location can be park, pool, or beach that is near to the house. right
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Gym shop is a mall that whole family can but the stuff they need.
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gymboree
brand advance
Gym Shop/ Mall [support] Gym shop sells multiple living needs which let people can get everything at once. Gym shop provide all kinds of products that family needs in several department, such as foods, clothes, books, stationaries, groceries, and entertainments. Parents can find the products which help them grow up the kids, and families can get the stuffs that they need in daily life. It is a mall that can fit all kind of families. Mission-focus: Gym shop provide the goods for parents and children, so the the whole family can gather the groceries together. Similar: Mall/ Plaza Different: We focus on the living needs that family will actual use in their life, not just for shopping.
environment + product
support
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Gym shop sells multiple living needs which let people can get everything at once.
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brand advance
support
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Gym shop support family’s daily life and fill what they need.
There have multiple section for family to satisfy their need.
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design
sources
CHIACHI HUANG
courtesy brooklyn children’s museum pexels pixabay wonderlab hirshhorn national gallery speeltuin home depot pinterest eclectic bookstore cafe qwellness muf architecture/art science fair central children’s science center
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