江 宇震 Yu-Chen, Chiang
M E
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Design Research Product design User experience Package design Graphic design
13’-16’ Design Portfolio
江 宇震
Yu-Chen, Chiang
策 略 型 產 品 與 使 用 者 經 驗 設 計師， 能 透 過 設 計 思 考 與 服 務 設 計 等工 具 執 行 產 品 開 發 相 關 調 查 和 研 究，並 以 整 體 性 架 構 針 對 服 務、系 統 流 程、 利 害 關 係 人 網 絡 或 使 用 者 行 為等 進 行 分 析，建 構 規 劃 合 適 使 用 情 境。
此 外 也 積 極 探 索 創 新 的 材 料、科技、 製 程 等 產 品 開 發 的 可 能 性，以 達到 符 合 使 用 者 需 求 且 兼 具 美 學 並可 商 業 化 的 產 品 或 服 務。 Strategic product and user experience designer. Enable to visualize user scenario, interaction that between stakeholders or the system flow by using user experience research tools and service design thinking. Willing to explore any possibility in materials, technology or manufacturing in order to achieve better solution for user and manufacturer without sacrificing the aesthetics.
0911-552-106 poweretcboy@hotmail.com poweretcboya101
RESUME
EDUCATION
2015 M.S. in Industrial Design, NYUST (Yunlin, Taiwan) 2012 B.A. in Mathematics & Information Education, NTUE (Taipei, Taiwan) 2008-2012 Educational Program for Elementary Schoo1 Teachers, NTUE 2008-2010 Scholarship of Excellent Teacher Education, NTUE
PROFESSION
Service Design User experience research
SKILL
Graphic / Image
Illustrator
Ps
Photoshop
3D modeling
Alias
PTC Creo
Rendering
Keyshot
Showcase
ACADEMIC AWARDS 2015 Graduated top of the department M.S. in Industiral Design of NYUST
2015 Best paper Award
第20屆中華民國設計學會設計研究成果發表研討會 暨 第2屆國際設計研究論壇暨研討會 (The 20th CID & the 2nd IDSFC)
2014 Honorary member
The Phi Tau Phi Honor Society of the Republic of China
2014 Best paper Award
Ai
第19屆中華民國設計學會學術成果研討會 (The 19th CID)
Product and craft design InDesign
Id
Lr
Lightroom
C4D
DESIGN AWARDS 2015 5SOAP Creative Design Award
Bottle design - First prize
Package structure design - First & Third prize
2015 TDA-Beneficence Design (Craft Design)
Excellent work
2015 Reddot Concept Design
3 Entries of finalist
2015 Yilan Chair Design Competition 2015 TAKU Award (Cast Iron Pot) 2015 Acrylic Design Contest 2013 CAD Contest
Finallist
Honorable Mention Award
2013 Microcomputer System Design Contest 2012 Y.S.Award (Industrial Design)
Excellent work
2012 International Footwear Design Competition
Excellent work
Finallist Finallist Finallist
WORKS EXPERIENCE
2016/07-2016/09 ARMY 52 CORPS OF ENGINEERS (中華民國陸軍第十軍團五二工兵群) Souvenir cap design for retired military officer
2013/07-2015/06 Kaohsiung Monomer Company (高雄塑酯化學工業股份有限公司)
Planned and executed the 14th Acrylic Design Contest (University-Industry Cooperation)
2014/06-2015/01 China Steel (中國鋼鐵公司)
Development and Design of Titanium product with China Steel (University-Industry Cooperation)
2014/03-2014/06 Cultural Affairs Department of Yunlin County Gov. (雲林縣文化處)
Remodeling of Huwei train station and its nearby (University-Industry Cooperation)
2013/08-2015/06 Ministry of Science and Technology (科技部)
Experience design and ergonomic design on ecotourism for active ageing (I)(II)
2013/08-2015/06 Ministry of Science and Technology (科技部)
Augmented Reality on Interactive Navigation Interface for Older Adults (I)(II)
ACTIVITIES EXPERIENCE
2015 Taiwan Design Alliance (TDA) (Taipei, Taiwan)
Exhibited
2015 Journal of Design (vol 21(1) p.61-83)
Published
2015 The 20th CID & 2nd IDSFC (Yunlin, Taiwan)
Published
2015 The 6th iasdr (Brisbane, Australia) 2014 New fun in Craft
2014 IAUD (Tokyo, Japan)
Published Selected & Recognized
2014 The 19th CID (Taipei, Taiwan)
2014 Student Workshop of Huizhou Culture (Nanjing, China)
2013 A Good Wayfinding System for Greater Taichung Workshop
OTHER CERTIFICATIONS
Published Published
Best group
Score: 543 2009 TOEFL. ITP Test 2009 NTUE Computer Science Teaching Techniques Certification Excellent Advanced 2009 TQC-OA (Chinese character coding input method) 2009 Taiwan Personal Water-Craft Association PWC-OP Licence 2008 Chinese Taipei Water Life Saving Association Lifeguard Certificate
TABLE OF CONTENT
EXPLORAION OF MATERIALS The BendRoot Lamp [Bamboo]
The Seedling Chair [Wood & Sponge]
Titanium lunchbox [Titanium]
pg.01
pg. 09
pg. 17
Active Aging Elderly’s Guidance Service in Ecotourism
Augmented Reality Marker with Affordance for Middle-aged Elderly
EZ Cart [transformable hand cart]
pg.29
pg. 37
pg. 41
USER EXPERIENCE THINKING
INSPIRED BY NATURE
OTHER WORKS
E-gazelle [E-bike design]
Quriosity Ostrich [robot design]
STL project for Huwei train station
pg.57
pg. 63
pg.67
Yu-Chen, Chiang Design Works
2013-2016 Fun in paddy [Cast Iron]
Acrylic Square tape cutter [Acrylic]
pg. 23
pg.25
The Red-Dye project [package design]
Bottle & package design for Soapberry products [package design]
pg. 47
pg.53
Posters for Thesis Proposal & Oral Defense
Other graphic works
pg. 73
pg.77
EXPLORAION OF MATERIALS
The BendRoot Lamp
BRIEF We were luckily to be funded by the ”New fun in Craft” project from National Taiwan Craft Research & Development Institute in 2014 which help us to complete our craft design by using bamboo and learning knowledge and technique from masters. Our design team members are Wei-Hong Chen, Yi-Chenh Wu and Zheng-Xun Su. During this project we have coworked to complete 4 pieces of lighting design as below. I’m the chief designer of “BendRoot”.
1. Bamboo balloon [竹氣球] 2. Bendroot [彎竹燈] 3. Bamboo Fire [竹火] 4. Bamboo Moon [雙月立燈]
3 2 1 4
2014 New fun in Craft 2014/05-2015/04 2015 Reddot design concept (Finallist) 2015 TDA-Beneficence Design (Craft Design) (Excellent work) Designer | Yu-Chen,Chiang & BAMBOOAGE design team Advisor & Craftsman | Chang-Franw Lee, Rong-Lie, Li, Ming-An, Wu & Su-Ren, Su
01
The BendRoot Lamp National Taiwan Craft Research & Development Institute
reddot design award design concept 2015
02
EXPLORAION OF MATERIALS
LEARN FROM MASTER Rough surfacing The making of bamboo batten
Detail surfacing The making of bamboo batten
Basic weaving The making of bamboo basket
Detail techniques The making of bamboo basket
Other weaving techniques The making of bamboo basket
03
The BendRoot Lamp
IDEATION
CONCEPT This lamp were trying to fully use the bamboo, but also remain aesthetic appealing and functional. > Aesthetic appealing and functional: The proper proportion and angle allow it to stand still without adding any metal weight. The height is also 　good for reading. > Eco-friendly: A 4 nodes long bamboo can make 2 lamp.
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EXPLORAION OF MATERIALS
PROTOTYPE First, by using cardboard mockup to adjust scale and check the possibility of details. After, discussing with advisors and reďŹ ning the mockup. We went to factory to use real bamboo to test the prototype. Trying to let it stand alone without adding any metal weight inside.
OVERVIEW
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The BendRoot Lamp
DETAILS
Ornamental bamboo covering for hiding the LED wire
Pir switch to control the lighting
The reserved hole will help reducing the heat from LED bulb which can also provide sufďŹ cient light for users. LED were hidden in the protective ornamental covering which can hold the bulbs but also prevent the users by viewing it directly.
06
EXPLORAION OF MATERIALS
SCENARIO
Relate Publication 2013 + 2014年輕人才 投入工藝研發設計專輯 p.11-12
CO-DESIGN WO
Codesign work - Bamboo 2014/05-2015/04
Reddot design concept
Chief Designer | Wei-Ho Co Designer | Yu-Chen, Craftsman | Ming-An, W 07
The BendRoot Lamp
ORK
o Moon
t 2015 (Finallist)
reddot design award design concept 2015
ong Chen ,Chiang Wu & Su-Ren, Su
08
EXPLORAION OF MATERIALS
The Seeding Chair
CONCEPT The farmers on Lanyang Plain use to dedicated on the rice farming because of the sufďŹ cient rain drop. They also breed ducks in the farm to help get rid of pest. The feces from ducks can also fertilize the farm. However, the primitive and beautiful country landscape has been endangered by enormous investors from other big city like Taipei. Inspired by the current issue, farming process and landscape of Yilan, we would like to use the rolling rice seedlings which piled up beside the farms as a symbolism of new hope seedling in kid’s education and raising their attention about their homeland. Making use of the feature of rolling rice seedlings, our design allow children to transform the construction of the stool by their imaginations which may stand as stool or pave as platform. Parents could also lead their children to get familiar with their hometown by helping assembling those well-known landscape of Lanyang Plain.
2015 YILAN CHAIR DESIGN COMPETION (Finallist) 2015/03-2015/08 Designer | Yu-Chen,Chiang Craftsman | Ming-An, Wu & Su-Qin, Wu
09
RESEARCH
The Seeding Chair
IDEATION
10
EXPLORAION OF MATERIALS
MODELING Using sponge as main stuffing material which much safer and lighter for kids when they are playing.
Using mortise joints to build the main structure which allow the covering can be taken off to clean and wash.
The covering has been to several times refinement to ensure the touching and texture will not endanger the kids when they are playing. The final assembling and agglutination
11
The Seeding Chair
DETAIL
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EXPLORAION OF MATERIALS
TRANSFORMATION SCENARIO-BASIC TYPE
13
ITEM.1
ITEM.3
Hippo
Giraffe
Enjoy riding
See things from different angles
ITEM.2
ITEM.4
Duck ship
Picnic
Explore the farm and swim with ducks
Sitting casually and enjoy sunshine
The Seeding Chair
ITEM.5
ITEM.7
Friends
Toy
Share joy with friends
Jenga
ITEM.6
ITEM.8
Reading
Toy
Fun to read picture books
Paper windmills
[1]
[2]
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EXPLORAION OF MATERIALS
TRANSFORMATION SCENARIO-LOCAL CHARACTERS
15
ITEM.9
ITEM.11
The Sandwich Man
Lanyang Museum
Tribute to local writer (CHUN-MING, HUANG)
Locate in Toucheng town
ITEM.10
ITEM.12
WuanChuanGo
Lanyang plain
Park of hotspring in Jiaoxi
Farms in Sansing town
The Seeding Chair
Maybe...
ITEM.13
Central stairs Facility in Taipingshan
ITEM.14
Qilan Forest Qilan Forest Recreation Area
16
EXPLORAION OF MATERIALS
Titanium lunchbox
BRIEF
INDIVIDUAL SKETCH DEVELOPMENT
Being cooperated with China Steel Co., Ltd. We were asked to devel-op series of products by mainly using the Titanium. In order to fully utilize the features of Titanium, such as high speciďŹ c strength, corrosion resistance and toxic-free. We focus on the research of 4 categories which are containers, cooking accessories, thermos products and other accessories. After research and discussing with the client, we focus on the devel-opment of the 3 main items (double layer cup, thermos bottle and lunchbox) due to the cost and making process restrictions. I am one of the chief designer in the series of Titanium lunchbox. Due to the agreement in the contract, I will only address the development process of lunchbox.
University-industry cooperation with China Steel Co., Ltd 2014/07-2015/07 Designer | Elderly design lab & Design credits lab Advisor | Chang-Franw Lee & Shen-Ji, Lin Cooperation | Chian Steel., Ltd.
17
Titanium lunchbox
SKETCH REFINEMENT
18
EXPLORAION OF MATERIALS
3D MODELING Initiative proposal
19
Titanium lunchbox
Silicon development
Top development
20
EXPLORAION OF MATERIALS
DETAIL REFINEMENT
21
PROTOTYPE
Titanium lunchbox
FINAL MODEL
Thanks to this project which allow us not only to understand the features of Titanium product, but also familiar with the practical dsign process of product development. Although, some items may not be mass produced, due to restrictions and the date of production. Still, have lots of fun.
22
EXPLORAION OF MATERIALS
Fun in paddy
CONCEPT
RESEARCH
Buffalo is a symbolism of country lifestyle in Asia. It symbolize the humble, simple and leisurely which also respond to the feeling of the texture and weight of cast iron. Hence, we combine these 2 elements to recreate the landscape in the country on the table. In the design process, we don’t want to outline the foot of buffalo, in order to retain the imagination space for users. When drinking water or tea from it, it will lead them to think of its source and grateful to hardworking farmers. They might also think of their childhood watching buffalo swimming in the farm.
2015 TAKU Award (Excellent work) 2015/04-2015/06 Designer | Yu-Chen, Chiang Co designer | Yi-Jing, Li
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SKETCH DEVELOPMENT
Fun in paddy
DETAIL
potďźš240mm x 150mm x 170mm pot holderďźš240mm x 150mm x 10mm
leather porcelain
Pot Holder
24
EXPLORAION OF MATERIALS
Acrylic Square tape cutter CONCEPT
PROBLEMS
Although tape cutter is a necessary stationary in the ofďŹ ce, sometime it just being too annoying because of its quantity and single look. Hence, we used the transparent material- acrylic to lower the sense of quantity. We also designed X shape structure and 2 exits for containing different tapes and using them in the same time. Furthermore, we allow users to present their personality by exchanging cover image.
SOLUTIONS Single look, get bored easily
Usually only have one exit, uneasy to pull-out separately
Too big to put away
2015 Acrylic Design Contest (Honorable Mention Award) 2014/09-2015/05 Designer | Yu-Chen, Chiang
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Acrylic Square tape cutter
S
OVERLOOK The cover image can be exchanged which will attached on the back of acryli by magnet.
2 exits for pulling out different tapes separately and simultaneously
The cubelike allow it to be hidden in the gaps of stuffs or book racks. It also reduce the shipping cost.
26
EXPLORAION OF MATERIALS
COLORPLAN
Cloudy surface
SCALE
27
Brignt surface
Acrylic Square tape cutter
MOCKUP
28
USER EXPERIENCE THINKING
Active Aging Elderly’s Guidance Service in Ecotourism ABSTRACT
BACKGROUND
We aims to explore the active aging ecotourism and guidance service experience under the service design framework. First, we started from semi-structured interviews to have basic understandings of elderly’s generally experience, needs and expectation in ecotourism. Second, we used affinity diagram to define factors that affect their experience in ecotourism which based on the former interviews. Then filter out typical subjects by the 5 main factors from affinity diagram and invite them to join co-design workshop. The division of active aging tourist in ecotourism are the passive, the elastic and the enthusiasm. Third, by using contextual inquiry, cultural probe, and empathy tools to observe and collect those typical elderly’s behaviors, experience and emotional reaction in guidance service in the workshop period. Then, using behavioral models to identify experience gaps in guidance service and the interactions between elderly, artifact and environment. After integrating insights from elderly and stakeholder’s perspective, we used experience map and service blueprint to have a holistic review on the guidance service.
Aging society 2015 (12%)
Aged society 2015 (14.36%)
The importance of active aging.
Eager to have outdoor activities. Ecotourism will be a better choice considering their physical conditions.
In the end, we also provide some effective suggestions as conclusion. Still, based on those suggestions, we highlight and refine 3 main issues in active aging elderly’s ecotourism then proposing the integrated design concepts by using service maps. Full paper of Master Thesis
Full paper of Journal of Design
Their needs in Ecotourism can’t be fully understand through the traditional static way. We need service design!!
Master Thesis 2014/1 1-2015/06 Published in 2015 CID, Yunlin, Taiwan (2015/05/06) (Best paper Award) 2015 IASDR, Brisbane, Australia (2015/1 1/02) 2016 CID, Journal of Design vol. 21(1) p.61-83, Taiwan (2016/04) Author | Yu-Chen,Chiang Advisor | Chang-Franw Lee, Ph.D. Cooperation | SunLinkSea Co., Ltd.
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Active Aging Elderly’s Guidance Service in Ecotourism
RESEARCH FRAMEWORK Service Design thinking
Stakeholder
Researcher Guide
Active aging elderly
Active aging elderly ecotourism need
serive escape & guidance service
Touchpoint Innovation
RESEARCH PROCESS //
///
////
///
///////
>
Former Research
Main Research
Need & Expectation
Factors of ecotourism
Typical characters
Management of ecotourism
Semistructured interviews
Affinity diagram
Personas of typical subjects
Stakeholder interview
>
///////
///////
///////
>
Analysis & Result
Specific research of guidance service with active aging elderly
Analysis of elderly’s behaviors in guidance service
Relationship & interaction
Co-design workshop
Behavioral Models
Stakeholder map
Culture probe
Empathy tools
Contextual research
Analysis of guidance service flow & touchpoints Expeience journey map
Service blueprint
30
USER EXPERIENCE THINKING
EXPERIMENT PROCESS
DEFINE FACTORS & CHARACTERS FOR TYPICAL SUBJECT
AямБnity diagram
31
Based on the 5 main factors, dividing subjects into 3 typicals.
Personas of 3 typical subjects.
Active Aging Elderly’s Guidance Service in Ecotourism
EXPERIENCE MAP
32
USER EXPERIENCE THINKING
BEHAVIORAL MODELS
Sequence model
33
Flow model / Cultural model / Artifact model
Active Aging Elderly’s Guidance Service in Ecotourism
TRAFFIC FLOWS
STAKEHOLDER MAP
34
USER EXPERIENCE THINKING
SERVICE BLUEPRINT
DESIGN CONCEPTS After integrating different perspectives from both the tourist and manger, and identifying gaps thorough the holistic review on guidance service. We proposed 3 effective service concepts by using service map.
35
1 The integration of information objects
2 The revitaliz
zation of nature education center
Active Aging Elderly’s Guidance Service in Ecotourism
3 The possibility of self-guidance
36
USER EXPERIENCE THINKING
Augmented Reality Marker with Affordance for Middle-aged Elderly ABSTRACT
RESEARCH
The Augmented Reality (AR) technologies can integrate computer-generated information elements into the real-world objects or markers, which can be viewed with cell phones easily. However, the user with poor understanding or fewer exp about AR especially elderly people, are unable to use markers to operate system efficiently.
What’s Augmented Reality (AR)?
Considering its affordance and universal design, the purpose of this study is to investigate the difference and preference of different feature design of AR marker when the middle-aged elderly and the young people use them to interact with interface. Furthermore, this study also asks participants to operate two mostly used functions on AR interface which are “Rotate Objects” and “Changing scale”, in order to have more understanding of their behaviors and cognition needs.
1.Variation of Virtual-reality (VR) It adds digital objects into the real environment to enhance real world’s visual experiment. (Asai, et al., 2010) 2.Three main characters about AR (1) connect virtual object with real environment, (2) achieve real time interaction, and (3) operate in the 3D environment (Azuma, 1997). 3.Types of AR Categorized by tracking technology according to “Pattern or Marker based AR”, “Marker less AR”, and “Geo-location based AR” (Ortman & Swedlund, 2012). 4.Operations of Marker-based AR
Feature Identify
The results show that if feature designs of AR marker including the elements from the elderly commonly used technology, such as cell phone or QR code, will arouse their experience to apply old knowledge and experience to new interface. This will help the elderly to acquire better user experience and higher technology acceptance.
Scan(tracking)
Display Content
Individual Research Sponsored by MOST, R.O.C 2014/05-2014/07 Published in 2014 IAUD, Tokyo, Japan (2014/1 1/09) Author | Yu-Chen,Chiang Advisor | Chang-Franw Lee, Ph.D.
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Augmented Reality Marker with Affordance for Middle-aged Elderly
PURPOSE What will happen when Middle-aged people meet with new technology?
Aims of this study
They will base on former experience and using wrong gestures to interact with system. When system doesn’t give them feedback, they will feel anxious and disappointed (Clark, 2010).
This study investigates middle-aged elderly and young people in both feature and functional affordance of AR markers and behaviour in operating AR interface.
Ortman & Swedlund’s (2012) also mentioned that the relation between user and physical marker and the user perception of marker would have an impacts on the augmented experience.
Which includes:
“
latest AR glass
Technology
Normal even for presbyopia
”
Elderly
1.Kowing what to do with marker. (cognitive affordance) 2.Knowing where to interact with system in marker. (physical and sensory affordance) 3.Prefernce difference of marker and needs. (functional affordance)
Function Affordance
Intention
Truth is...
Display elements
Physical Affordance Conventional Affordance
Operation
Completing task
Goal
Affordance in product operation process (Chen et al., 2007)
Physical components
Interaction metaphors I think...
38
USER EXPERIENCE THINKING
METHOD Subjects
Experimental Marker features Oringinal
Middle-aged subjects (aged 51-68, M=59.1, n=12)
Outside features
None feature
Dots feature
Frame feature
QR code feature
Camera image
AR App Icon
China rose image
Marker Base features (Schmalstieg & Wagner, 2009)
Center features
Young subjects (aged 23-27, M=24.6, n=12)
Cell phone image
Process 1.Background Research by questionnaire
3.Knowing where to inteact with and what to do.
(Age / Gender / education / Multi-touch / interface user experience / Knowledge of AR and QRCode)
Functional Affordance > possible functions interviews > possible interaction area drawing
5.What do they really do.
7.End
Operational tasks > change scale > change viewing angle
4.Which do they prefer most. 2.Knowing to interact with cell phone. Marker affordance arrangement test > outside elements > center elements
39
Marker feature preference arrangement test > ouside and center elements respectively
6.Interview about further needs (marker or interface)
Augmented Reality Marker with Affordance for Middle-aged Elderly
RESULT
CONCLUTIONS 1. QR code features has best affordance to let user know it could be interacted with and where to scan (also can be used as marker tracking in AR). Furthermore, the center features should use symbolism image from content, such as China rose, which allow users to know what will show in advance. 2. Both groups are used to use fingers to operate interface and AR interface and should also support double taps to change scale.
AR Marker 2.0 Knowing where to scan Extra information about this marker
3. Middle-aged emphasize more on the basic operations, such as adding graphics on interface, which are understandable, clear and attractive. Young people are more emphasize on the experience, such as adding more information and providing the other feedback.
Knowing what may show after scanning Shape don’t matter Dosen’t have to be square Suggested AR marker
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USER EXPERIENCE THINKING
EZ cart
CONCEPT
FUCTIONS
Platform Trolley has been developed decades ago, however it has yet comes dramatic changes since its prototype. Hence, there has some problems remain unsolved. This project is trying to identify and crossing those barriers which create more usability for users or workers. EZ Cart has 3 major features : 1 Bungee cords : allow users to pull out to tight things up; 2 Transformable foot and air pump : help users easily to lift up cargos to certain level effortlessly; 3 Extensible Nylon fibers basket : allow users to contend uneven or unpackaged cargos. With these features users now can save more time and effort when shipping cargos.
1
Video link
School project 2014/1 1-2014/1 2 2015 Reddot design concept (Finallist) Designer | Yu-Chen,Chiang Co Designer | Yi-Chenh, Wu
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EZ cart
reddot design award design concept 2015
3
2
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USER EXPERIENCE THINKING
PROBLEMS
!!!
Easy to drop when make turns
Unsafety for workers
Annoying & Inconvenient
Ropes do not always comes in handy which make cargos easily to fall off when make turns.
Sometime cargos are just too heavy to lift off. Not to mention might hurting your back or arm !
Not everything can be ďŹ t in boxes. Especially, when you didn’t know you should bring box in advance. It will take lots of time to ship those things seperately.
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EZ cart
SOLUTIONS
Air pump locks of platform bungee cords lock triggers of foot Nylon ďŹ bers
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USER EXPERIENCE THINKING
User Scenario 1
User Scenario 2
Tight up like profession
Lift up without hurting back Withdraw cords Withdraw the head of bungee cords from the side of platform to the length you need to tight up cargos.
Penetrate and rotate Grab one head of the bungee cord and penetrate to the opposite one, then rotate to tight up the cargos.
Tight up and go Now users can make dramatic turns without concerning the falling of their cargos.
air pump
45
EZ cart
User Scenario 3 More space, More possibility Lay down handle
Spin and drop down
Lay down the handle to 首先放下把手，以營造一個 create a flat platform. 完全平整的檯面。
Spin the locks on the top of platform to drop down the platform, the Nylon fiber net will also drop with it, to create extra basket space.
locks of platform bottom view of the locks
Push and release
Put in things
Push down triggers in both side 透過氣壓幫浦的壓力開關調整 at same time. Air pump in the 平台的高度，即使在平台上有 bottom will release to help user 貨物的情況下也能省力抬起， to lift up platform to a certain level. 當釋放開關後，平台隨即固定 於該水平高度。 As user release their fingers, triggers will lock back.
Just put in anything which are uneasy to packed or may easy to fall off when moving.
Move cargo to rack easily
All can carry at once
將平台抬起至一定高度後， Now user can move cargo to the rack horizontally much easily. 使用者就能輕易的將貨物移 Also reducing the concern of 動到目標位置，同時也降低 muscle strain.， 背部傷害的疑慮。
The top of platform can still put on an extra box which allow user to carry more stuff at once. The laid down handle now become a shopping cart like handle which allow user to push it away.
Nylon fiber net
46
USER EXPERIENCE THINKING
The Red-Dye project
BRIEF Tea eggs has been a national delicacy in Taiwan long time ago. People can acquire it from every convenient store easily. However it remain a B-class Gourmet. Not to mention there comes some inconvenience when you try to eat a hot boiled tea egg with bare hands and only have one thin plastic bag. Considering the inconvenience and how tasty the tea egg is. We here to proposed a new package design for tea eggs which allow people to eat hot boiled tea eggs in an elegant way.
PROBLEMS
IMAGE Too hot to carry Only wrap with thin plastic bag
Too hot to peel need time to cool down, however most people would like to eat in hot temperature
Get mess up Uneasy to separate shell and eggs in one bag
Eat with hands Unhealthy but also mess up ďŹ ngers
School project 2014/05-2014/06 Designer | Yu-Chen, Chiang Advisor | Li, Ku
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The Red-Dye project
IDEATION
+
+
container / elegant / package
48
USER EXPERIENCE THINKING
CONCEPT
The result of blue-dyed never come to the same, so does the tea egg which will affected by the cracking on its shell when cooking it. By viewing the making process of tea egg as blue-dyed. We regard this unsteady process as a kind of fortune telling, you will never know until the shell has be peeled. Hence, by comparing the shaking process as kind of wishing process, we proposed a new package design allow user to peel the eggshell easily and safely but also obtain a speciďŹ c eggshell telling everytime. User now may use their remaining shell to tell whether they will have a good day or not. Furthermore, they can get interesting reference from others which will bring much joy when eating tea eggs.
49 49
Shaking process is critical for both eating and fortune telling.
The Red-Dye project
DETAIL
Avoiding heat when holding
Inside bubbles will create the contact surface with eggshell
Material: pp
50
USER EXPERIENCE THINKING
DEVELOPMENT Color plate
Scenario
Shoot the remaing eggshell and upload to the web
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Document your thought
Review different explarations from other users
The Red-Dye project
Website
When uploading, users will help to build the database of tea eggshell meaning. As time goes by, the database will make the eggshell telling much clear and accurate.
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USER EXPERIENCE THINKING
Bottle & package design for Soapberry products BACKGROUND It all come with arbitrary in order to get rid of the bored before serving my 1 year military duty. Hence, I had persuaded my friend to build a team to face the challenge that we never deal with which is the package design.
ITEM 1 - 芯生 Inspired by the extraction process of Chinese Soapberry liquid and the nut itself. We used the double layered structure to symbolize the shape and texture of Chinese Soapberry. We also put a real dry-out Chinese Soapberry nut in the bottom of the bottle which will create beautiful reflection between liquid and bottle. In order to enhanced the experience of the spirit of the brand.
Although we had lost a while at the beginning, but we all agree we should stick to the spirit of this brand. Hence we were inspired by the making process of Chinese Soapberry liquid and the gifting behavior between people. Unexpectedly, we had accomplished great results after the contest.
芯 生 PP He ad
Do u b le la y e r e d
Dr y o u t n u t Do u b le la y e r e d
S cal e 102.5 mm x 1
2015 5SOAP Creative Design Award (Bottle design - First prize / Package structure design - First & Third prize) 2015/1 1-2016/01 Designer | Yu-Chen, Chiang Co designer | Yi-Jing, Li Advisor | Chang-Franw Lee
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Bottle & package design for Soapberry products
ITEM 2 - ç„Ąé›™ The basic rule of package design group were to design a container which can hold 2 both 300ml bottle. Hence, we used 4 connected triangular prism to form a box which provide much protection for the product but also reducing the shipping and assembling cost in the same time.
34 mm 115 mm 10 mm
55 mm
Sticker also as the spiale of triangular prism Paper pulp
102.5 mm
102.5 mm
Recycled paper box
102.5 mm x 160 mm (L / W / H)
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USER EXPERIENCE THINKING
ITEM 3 - 禮樹 We would like to refind the primitive value of the gift box in this concept.
Ø30 mm
We use to transmit our emotion to the faraway people by sending them a gift. However, we can’t directly feel these emotion nowadays due to overpackaging. Hence, we want to create more value between receiver and giver. This design allow user to use the attached Chinese berry stick to build a symbolized tree which can also create fragrant when taking down those round part from the outside box. In this way, the life of this product and the emotion between people can now be extended.
O v erv i ew
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S c enari o 1
S c enari o 2
Bottle & package design for Soapberry products
MOCKUP Chineseberry stick
Handle Innerbox Outside skin Fragrant part
EXHIBITION 102.5 mm
30 mm 235 mm
190 mm 15 mm
102.5 mm
182.5 mm
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INSPIRED BY NATURE
E-gazelle
BRIEF
RESEARCH
This is a half year design project in Advanced Industrial Design class. Our research included the technology of e-bike and its battery, the design patent and structure of e-bike rack. The identification of its user and their relative need and restriction should also be studied.
E-bike battery & Human factors
Based on the battery of CityPower Taiwan Co., Ltd, we began our design on the rack, battery container, and it look in order to respond the former research. Finally, we used 3d cad models and other software to realize our design concept. The following is the design process of E-gazelle.
School project 2013/09-2014/02 Designer | Yu-Chen,Chiang Advisor | Deng-Jhuan, Cai Coperation | CityPower Taiwan Co., Ltd.
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Compositions
Exchanging system
E-gazelle
RACK DESIGN Possibilities of battery
Rack development
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INSPIRED BY NATURE
INSPIRATION
Inspired by the features of gazelle. Their triangle head structure and horns features were used in the design of headlight and handle. Its beautiful body shape and lines when in the movement were blend into the design of rack and looks. Furthermore, its bottom pattern were also used in the design of tail-light.
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IDEATION
E-gazelle
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INSPIRED BY NATURE
USER APPLICATIONS
DETAILS
Acerating Speed Power
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E-gazelle
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INSPIRED BY NATURE
Quriosity Ostrich
BRIEF
IMAGE
FUNCT
This a codesign project in the class named of Application of Smart Robot Systems. The team members were composed of mutidisciplinary such as industrial design, mechanical design and software program design. The goal of theis class was to design any kind of robot which is functional, interesting and aesthetic. The concept of our robot were respond to the buzzy modern life nowadays. We would like to announce the pure joy in the childhood memories by this cute ostrich-like robot.
PROGRAM DESIGN Video capture image
Start
actual location
Move foward
When user interacting with it, the passion used to put in the digital pets will also be awaken. Users may have a healing feeling when robot sensing user’s behaviors and interacting with it.
N Senstive obstacle
∆Y
Y Head up & light
Identify the movement Move left Spin left
School project 2013/05-2013/06 2013 CAD Contest (Excellent work) 2013 Microcomputer System Design Contest (Finallist) Designer | Yu-Chen, Chiang Mechanical Design | Bo-Ci, Chen & Yu-Chen, Chiang Software Program Design | Wei-Siang, Fu Jyun-Jia & Ciou Liang-Yu, Siao Advisor | Shih-Chang, Jia
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∆X
Move right Spin right
expected location In order to lower the distraction from the light, we setting the VGA under HIS logic instead of RGB logic. (HIS: Hue / Saturation / Intensity)
Quriosity Ostrich
TIONAL MOCK UP
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INSPIRED BY NATURE
SENSORS
SCENARIO
Camera to capture and identify the yellow object to tracking
Infrared sensor to sensing the distance of object to trigger the backward movement
Infrared sensor to sensing the distance of object to trigger the head up movement
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Step 1 Greeting
Ste
As the power be turned on, the robot will start moving forward, until it sensing object in front of it in a distance. Then, it will stop and raise its head to greet.
If th obj and
Quriosity Ostrich
ep2 The tracing game
Step3 Getting mad
he infrared sensor sensing a yellow ject, its head will spin both vertically d horizontally to tracking the object.
If the infrared sensor sensing object in a very small distance, it will move backward as a scaring movement.
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OTHER WORK
STL project for Huwei train station BRIEF
FIELD RESEARCH
Due to the unbalance urban and rural development strategy in Taiwan, the Yunlin County has been regarded as a city of mainly doing agriculture. The Huwei town city has been a major city since the Japanese occupation because of the making of cane sugars. However the past glorious and rich cultural heritages were not being attention by local people, they were looking forward the modernization. Hence, there have some cultural heritages were keeping endangered and destroyed by the homeless people or developers. The goal of my team was to arouse peoples’ attention about the rich cultural heritages by focusing on the history of sugar development. We have designed some experience activities and facilities for people to connect with the history easily and with fun. Due to the project time, we only choose 3 major spots to demonstrate the possibility of the experience loop about sugar history.
> > > > >
Huwei old train station Ice Cream Shop of Sugar ReďŹ nery Old jappanses staff house Concentric park Huwei iron bridge
School project & University-industry cooperation with Yunlin County Gov. 2014/03-2014/06 Chief Designer | Yu-Chen, Chiang Co Designer | Jia-Wei Jhang, Ce-Peng Jheng & An-Chi, Chen Cooperation | Cultural Affairs Department of Yunlin County Government
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STL project for Huwei train station
BACKGROUND The development of sugar industry can be traced back to the Japanese occupation. Huwei city even be named as th Sugar city in the early 20s. Hence, it has attracted lots of people to move in and worked for the sugar refinery. However, the history has already be forgotten because of the change of lifestyle.
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OTHER WORK
IDENTITY
CONCEPT EXPERIENCE MAP
2D presentation
Goal Our team wish to focus on the experience of history and cultural heritages of sugar industry in Huwei. We used the train station as a start point to connect 3 wellknown tourist spots as a triangle experience route which are train station, ice cream shop and reďŹ nery itself .
The tail are symbolize the chimney of sugar and the city name in Chinese which means the tiger tail. The cube symbolize this town were built because of the development of sugar industry.
We have proposed some design concepts and activities for connecting these 3 spots to allow tourist to have one-day trip.
3D presentation
3 Phases plan
Golden Triangle
Connect with the city sites
Sugar Cultrual Center
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STL project for Huwei train station
DESIGN CONCEPTS Target 1: Huwei train station We have reorientated this site back to the train station which it should be. By putting the interaction facility which allow users to experience the old train that use man power to ship cargos. Furthermore, after interacting with the device, it will drop an experience map that guiding tourist to have one-day trip and also as a souvenir.
Interaction facility
Souvenir shop & service center
Mini-train interaction facility
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OTHER WORK
Target 2: The ice shop of Huwei sugar refinary
Ice bar charactors
Ice ba
We used the seat area to recreat an interaction area which will enhance the tourist experience about ice shop. Tourist can acquire a personal 3d-printing souvenir by just putting back their stick from eaten ice bar. They can learn about the local sprits from the character on the new 3d-printing ice bars.
3D-printing Ice bar
Normal Ice bar shop
3D-printing ice bar machine
parts c
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ar mock up
STL project for Huwei train station
Target 3: The touring of sugar refinery factories During the period of opening time, tourist can access and participate the touring of sugar refinery by just showing the sticker from the map. By doing so, tourist don’t need to book in advance which will allow much people to join this guiding service and knowing much better about Huwei.
can be changed by toursist’s will
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OTHER WORK
Posters for Thesis Proposal CONCEPT
UNIVERSAL LAYOUT
Since the 2015 graduating member’s' topic of thesis were all relative to the ecotourism. The best way to presentation our spirits of former research in the eco filed is to recreate one. Hence, I asked all the presenter to picture their eco filed experience and create it with plastic plant on the universal layout. The process is interesting and the result were also stunning.
Poster for Thesis Proposal 2014/1 1/19-2014/1 1/20 Concept | Yu-Chen Chiang Excuted | Yu-Chen Chiang, Wei-Ting Li, Wei-Hong Chen & Wei-Jhong Wang
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PROCE
Poster for Thesis Proposal
ESS
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OTHER WORK
Posters for Oral Defense CONCEPT
UNIVERSAL LAYOUT
The poster for oral defense should be different with the proposal one since we have been through at least half year research and analysis. The main concept of this one is to present the spirit of doing service design. Hence I asked them to write down their thought or experience about doing research or their daily life in the period of writing papers. Hence, you may discover the difference in every mini post-it.
Poster for Oral Defense 2015/06/22-2015/06/23 Concept | Yu-Chen Chiang Excuted | Yu-Chen Chiang, Wei-Ting Li, Wei-Hong Chen & Wei-Jhong Wang
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SIMULAT
TION
Posters for Oral Defense
PROCESS
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OTHER WORK
Othe Graphic Works
Welcome party poster of Taipei College of Maritime Technology
The 101th Yearbook of NYUST Gratuate s
2012/10
2014/01
Designer | Yu Chen, Chiang Client | The 6th Student Association of TCMC
Designer | Yu Chen, Chiang〠An Chi, Chen Client | The 101th Gratuate school of Industrial Design
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school of Industrial Design
Othe Graphic Works
Enroll magazine ads of NYUST Design Collage 2014/01 Designer | Yu Chen, Chiang Client | NYUST Design Collage
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江宇震 Yu-Chen, Chiang 0911-552-106 poweretcboy@hotmail.com poweretcboya101
thank you