“BENVENUTI NELL’ERA DELL’ANTI-INNOCENZA” Sex and the City
JIMMY JANE www.jimmyjane.com
1998
AROUSE CURIOSITY
PLEASURE
NOVELTY
GOSSIP
JIMMY JANE
2004
POSITIONING HIGH Price €2000
HIGH Quality
LOW Quality
LOW Price €18
DESIGN INNOVATION
EQUITY
NOVELTY
EQUITY
PLEASURE
EQUITY
PURE
EQUITY
1 UNIQUE
ARCHITECTURE
OPENMIND
INDEPENDENT • CURIOUS • LOVING SEX • EXPERIMENTER • ALL AGES • DEMOCRATIC • AUDACIOUS • ECCENTRIC
SELLING POINT
SELLING POINT
WEB
WEB
TO SHARE
TO SHARE
TO READ
TO READ
JIMMY JANE www.jimmyjane.com