PRINT SPECIFICATIONS
2012 Ad Specifications
All ads must be submitted as PDF/X-la files.
Mechanical Data.
Trim size 8” x 10 .75”. Printing process: Web offset. Binding Method: Perfect. Suggested live matter safety: .25” inside trim size. Gutter safety 1/8” each side.
*Gutter Safety Between body copy in headline, allow ¼” on each side (1/2” total) Between letters in headline, allow 1/8” on each side (1/4” total) Between words in headline, allow 3/16” on each side (3/8” total)
Digital Material Requirements. The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file. Images:
All high-resolution images must be included. Do not embed OPI information in files. Images are required to be SWOP TR 005 compliant. CMYK or Grayscale only. Convert any Spot colors not intended to print into CMYK. Minimum resolution of 300 dpi. Screening set at 133 lpi. Apply image trapping as needed. Do not nest EPS files within other EPS files. Save images in TIFF or EPS format, with no ICC profiles embedded.
Fonts:
Only use Type 1 or TrueType fonts. Text containing thin lines, serifs, or small lettering should be restricted to one color. Reverse lettering: For CMYK advertisements should be spread with the dominant color used for letter shapes, while subordinate colors are to be spread slightly, to minimize registration issues. Surprinting/Overprinting: When type is intended to surprint/overprint, the background should be no heavier than 30% in any color and a total of no more than 90% in all four colors.
Dimensions:
Maximum dimensions for file, inclusive of all marks, color bars and agency information. Single Page: 11” wide x 17” high Spread Page 22” wide x 17” high
Proofs:
Ship to:
Publisher is not responsible for color reproduction quality if SWOP standard color proofs are not provided for guidance. All materials will be held for one year and then destroyed unless otherwise requested in writing. For information on SWOP standards go to http://www.swop.org Proofs: If other than contract proofs for color ads are submitted, we will print to SWOP standard ink densities. If a proof is needed, it may be generated at customer expense. (FTP upload info available on request) Ship all files, proofs & contents list to: Rose Sullivan, Director of Production, Chief Executive Group 625 Wyndemere Avenue, Ridgewood, NJ 07450 Phone: 201.447.0847 – Fax: 201.447.1836 – Email: rosieps@chiefexecutivegroup.com