Audience Targeting Platform Reach our CEO audience across the Web!
Reaching the CEO Online: We start with our own first-party data, it is then segmented based on reading behavior and modeled using the proprietary algorithms of the largest Data Management Platform in the world. From there, we target a white-list of websites in the appropriate contextual environment and can leverage other data and technologies to reach your audience with precision and scale. For example, we can: •
Target by State, Zip and down to the square block using IP technology
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Target your site users and model them as part of your campaign
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Target your offline lists (email or postal addresses)
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Overlay demographic and firm/industry level data
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Target desktop, mobile, social & pre-roll
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Target specific content areas such as business and technology
Behavioral CEO Segments Accounting Business Banking Aviation
Insurance Investment
Law
Cyber
M&A
Economy & Trade
Technology
Healthcare
HR
Telecom
Travel
Partner Segmentation Aerospace & Defense
Millennial
Business
Directory
Technology
Education
Healthcare
News & Politics
Gender/Ethnicity
Sports
Community
ALL Sites
There are currently 20 break-out segments to choose from. Some have been grouped for simplicity
Specific Targeting • • • • • • •
1,347 white-listed Web sites 20 behavioral segments 14 Business categories Virtually unlimited web impressions available Target by State, Zip or Square Block Target Desktop, Mobile, Social & Pre-Roll Data is proprietary and can't be accessed through third-parties or trading desks
White List Sample Sites: Your AD follows our readers across 1,347 websites including:
Data is proprietary and can't be accessed through third-parties or trading desks
Targeting Capabilities
*Mined from Alliance Audiences
Extend to Social Media Target your audience on FB, Twitter, LinkedIn & Instagram
Site Re-target Look-Alike
SELF-IDENTIFIED Target people who have previously searched relevant keywords
SCALE YOUR AUD. Proprietary algorithms match against 1.2B uniques to find more of your exact target
Data Onboarding
BEST of BREED Target to specific and accurate demographic and firm-level /industry data
Keyword
CUSTOM BUILT Target people when they’re reading relevant content. Custom segments can be built based on up to 3 keywords
Social
IP Targeting Geo-location technology using a person’s internet protocol ID
Semantic
EXCLUSIVE DATA* Reach the right audience based on the types of sites they visit, their online habits and areas of interest
Demo/Firm
IP Targeting
Behavioral
The Right Message to the Right Person at exactly the Right Time and in the Right Place
ACTIVATE Find users online using offline data (email or postal address) & scale your audience through look-alike modeling
Sample Proposal: Audience
AUDIENCE TARGETING PLATFORM Behavioral Targeting, Semantic Targeting, Demo/Firm, Mobile, Site Re-targeting/ Look-Alike Modeling
ChiefExecutive.net
TOTAL
Geo Targets
USA
USA
Creative Units
Schedule
Total Impressions
Pricing Model
Total
728x90 300x250 300x600 160x600
49 Days
4.2 Million
$15 CPM
$63,000
Pre-roll (:15 & :30)
49 Days
2.3 Million
$18 CPM
$41,400
728x90
49 Days
100,000
$75 CPM
$6,000
49 Days
6.6 Million
$110,400 Net
Based on your ideal prospect criteria, targeted prospects will see your message as they review multiple web sites within our partnership network.
For more details contact: