BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net
CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHANNELS CHIEF EXECUTIVE MAGAZINE
3 Issues in the period 42,450 average circulation
CHIEF EXECUTIVE E-NEWSLETTERS
4 E-Newsletters in the period 41 total issued in the period 63,315 average per occurrence 98,951 average per occurrence 97,304 average per occurrence 77,693 average per occurrence
CHIEF EXECUTIVE SOCIAL MEDIA
CHIEF EXECUTIVE WEBSITE
12,787 LinkedIn group members
65,137 average unique browsers
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
42,010
440
42,450
a. Manufacturing CEO Briefing (6 issued in the period)
63,315
-
63,315
b. CEO Briefing (26 issued in the period)
98,951
-
98,951
c. CEO Briefing: Spotlight on Boards (4 issued in the period)
97,304
-
97,304
d. Mid-Market CEO Briefing (5 issued in the period)
77,693
-
77,693
65,137
-
65,137
-
-
-
*12,787
-
*12,787
CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTERS
CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers 116,000 average Impressions) THEwith CRITERION SOCIAL Page MEDIA CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members *Social Media Claims is a cumulative figure, not average.
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.