BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net
CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHANNELS CHIEF EXECUTIVE MAGAZINE
3 Issues in the period 42,450 average circulation
CHIEF EXECUTIVE E-NEWSLETTERS
4 E-Newsletters in the period 41 total issued in the period 63,315 average per occurrence 98,951 average per occurrence 97,304 average per occurrence 77,693 average per occurrence
CHIEF EXECUTIVE SOCIAL MEDIA
CHIEF EXECUTIVE WEBSITE
12,787 LinkedIn group members
65,137 average unique browsers
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
42,010
440
42,450
a. Manufacturing CEO Briefing (6 issued in the period)
63,315
-
63,315
b. CEO Briefing (26 issued in the period)
98,951
-
98,951
c. CEO Briefing: Spotlight on Boards (4 issued in the period)
97,304
-
97,304
d. Mid-Market CEO Briefing (5 issued in the period)
77,693
-
77,693
65,137
-
65,137
-
-
-
*12,787
-
*12,787
CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTERS
CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers 116,000 average Impressions) THEwith CRITERION SOCIAL Page MEDIA CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members *Social Media Claims is a cumulative figure, not average.
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL
Official Publication of: None/Established: 1977/Issues Per Year: 6 DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, presidents, principal, managing directors, partners, executive directors, owners, vice presidents/senior vice presidents/executive vice presidents, chairman/board of directors, chief operating officers, divisional/regional presidents, general managers, chief financial officers/controllers/treasurers, government/senior military officers and other titled and non-titled personnel within the field served.
FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/ sales/PR/Media (Publishing, Broadcasting, Online), financial/insurance, energy/utilities/ oil/gas, construction/engineering, real estate/property management, retail/wholesale trade/distribution, business/legal services/consulting firms, transportation, entertainment/ gaming/sports/travel and leisure (hotels), restaurants/food/beverage/tobacco, agriculture/ forestry/fishing, government/education and non-profit, technology/telecommunications, healthcare (provider and pharmaceuticals/biotechnology) and others allied to the field.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation
-
Advertiser and Agency
796
Allocated for Trade Shows and Conventions
300
All Other
939 TOTAL
2,035
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified Qualified Qualified Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 42,002 98.9 41,562 97.9 440 1.0 Sponsored Individually Addressed Membership 448 1.1 448 1.1 Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL 1.0 QUALIFIED 42,450 100.0 42,010 99.0 440 CIRCULATION
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016 This issue is 1.6% or 671 copies below the average of the other 2 issues reported in Paragraph 2. Chief Executive Officer, President, Principal, Chief Managing Operating Director, Officer, Partner, Divisional Executive Chairman/ President, TOTAL PERCENT Director, Board Of General BUSINESS AND INDUSTRY QUALIFIED OF TOTAL Owner Directors Manager Finance / Insurance 4,443 10.6 3,899 175 67
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Total 2016 Issue Qualified January/February
42,634
March/April
42,713
May/June
42,003
Senior Military/ Government Officer 1
Chief Financial Officer, Controller, Treasurer 82
Others Titled and NonTitled VP/SVP/EVP Personnel 131 88
Healthcare/Pharmaceutical/Biotechnology
3,938
9.4
3,527
86
67
3
95
73
Retail/Wholesale Trade, Distribution
6,339
15.1
5,847
116
89
-
156
78
53
10,395
24.7
9,281
227
224
1
299
224
139
Construction/Engineering, Mining Business/Legal Services (including Consulting Firms) Technology/Telecommunications
2,624
6.2
2,346
69
51
-
74
48
36
2,707
6.4
2,527
54
28
-
28
26
44
2,546
6.1
2,231
119
39
1
44
70
42
Energy/Utilities/Oil/Gas
1,579
3.8
1,418
42
24
3
29
40
23
Transportation Advertising/Marketing/Sales/PR/Media/ Publishing (Broadcast, Online)/Printing Education/Government/Non-Profit
1,021
2.4
894
29
23
-
35
24
16
1,231
2.9
1,069
48
31
-
26
35
22
Manufacturing
87
1,494
3.6
1,175
51
26
13
73
42
114
Real Estate/Property Management
806
1.9
684
38
20
1
27
19
17
Entertainment/Gaming/Sports/Travel and Leisure (hotels)
387
0.9
350
12
10
-
5
8
2
Agriculture/Forestry/Fishing
291
0.7
259
6
10
-
7
5
4
Restaurants/Food/Beverage/Tobacco
358
0.9
316
13
4
-
13
3
9
1,410
3.4
948
49
51
1
72
130
159
434
1.0
223
7
8
-
3
19
174
-
-
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
42,003
100.0
36,994
1,141
772
24
1,068
975
1,029
PERCENT
100.0
88.1
2.7
1.8
0.1
2.5
2.3
2.5
Others Allied to the Field Paid Subscribers Single Copy Sales
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / June 2016
2
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016 Qualified Within 1 Year
2 Years
3 Years
Total Qualified
Percent
10,847
5,843
5,249
21,939
52.2
II. Request from recipient’s company:
-
-
-
-
-
III. Membership Benefit: IV. Communication from recipient or recipient’s company (other than request):
-
-
-
-
-
QUALIFICATION SOURCE I.
Direct Request:
V. TOTAL – Sources other than above (listed alphabetically): *Association rosters and directories *Business directories
-
-
-
-
-
17,627
1,303
1,134
20,064
47.8
392
-
-
392
0.9
17,235
135
670
18,040
43.0
Manufacturer’s, distributor’s, and wholesaler’s lists
-
-
-
-
-
*Other sources
-
1,168
464
1,632
3.9
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
28,474
7,146
6,383
42,003
100.0
PERCENT
67.8
17.0
15.2
100.0
VI. Single Copy Sales:
*See Additional Data
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
July – December 2013
January – June 2014
July – December 2014
July – December 2015
Total Audit Average Qualified:
43,160
42,584
42,587
January – June 2015 42,002
42,002
January – June 2016* 42,450
Qualified Non-Paid:
41,904
41,439
41,519
41,516
41,548
42,010
Qualified Paid:
1,256
1,145
1,068
486
454
440
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
6-Month Period Ended:
Average Annual Order Price: **NC **NC **NC **NC **NC *NOTE: January – June 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
**NC
CHIEF EXECUTIVE / June 2016
3
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016* State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC *See Additional Data
Total Qualified 155 238 100 1,387 190 879 2,949 2,971 1,650 1,986 6,607 1,919 924 2,522 1,424 1,163 7,952 1,150 612 1,000 120 119 319 548 3,868 134 710 136 1,189 118 1,125 421 1,290 1,965 7,088
State
Percent Kentucky Tennessee Alabama Mississippi
EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas
7.0
WEST SO. CENTRAL Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada
15.7
18.9
MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES
9.2 U.S. Territories Canada Mexico Other International APO/FPO
Total Qualified 532 975 610 256 2,373 262 456 353 3,133 4,204 121 134 48 667 94 467 294 179 2,004 63 588 377 3,719 105 4,852 41,897 82 18 6 -
Percent
42,003
100.0
TOTAL QUALIFIED CIRCULATION
5.6
10.0
4.8
11.6 99.7
16.9
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
New England
2,949
Middle Atlantic
6,607
East No. Central
7,952
West No. Central
3,868
South Atlantic
7,088
East So. Central
2,373
West So. Central
4,204
Mountain
2,004
Pacific
4,852
US Territories
82 18
Canada
6
Other International 0
www.bpaww.com
2,000
4,000
6,000
No attempt has been made to identify or eliminate duplication that may exist across media channels.
8,000
10,000
CHIEF EXECUTIVE / June 2016
4
E-NEWSLETTER CHANNEL 2016
JANUARY January 4 January 7 January 11 January 19 January 25 January 28 FEBRUARY February 1 February 4 February 8 February 16 February 18 February 22 February 29 MARCH March 3 March 7 March 14 March 21 March 24 March 28 APRIL April 4 April 6 April 11 April 14 April 18 April 21 April 25 MAY May 2 May 5 May 9 May 12 May 16 May 23 May 26 May 31 JUNE June 2 June 6 June 9 June 13 June 20 June 23 June 27
Manufacturing CEO Briefing
AVERAGE:
CEO Briefing
CEO Briefing: Spotlight on Boards
Mid-Market CEO Briefing
30,870 -
88,247 88,989 102,262 98,886 -
-
59,972
56,962 -
98,415 97,556 74,544 107,472 107,942
100,853 -
-
110,969 -
104,540 104,193 104,137 104,421
-
92,942 -
62,479 -
104,857 102,804 104,029 72,512
104,603 -
59,175 -
60,492 -
103,911 101,496 102,795 102,496 101,765
100,045 -
89,438 -
58,117 63,315
100,439 95,622 98,519 99,875 98,951
83,713 97,304
86,936 77,693
Manufacturing CEO Briefing (6 issued in the period) CEO Briefing (26 issued in the period) CEO Briefing: Spotlight on Boards (4 issued in the period) Mid-Market CEO Briefing (5 issued in the period)
WEBSITE CHANNEL WWW.CHIEFEXECUTIVE.NET 2016 January February March April May June
PAGE IMPRESSIONS 142,455 116,639 108,829 98,080 135,835 94,163
USER SESSIONS
UNIQUE BROWSERS
UNIQUE BROWSER FREQUENCY
PAGE DURATION
USER SESSION DURATION
93,830 78,438 78,499 72,185 88,356 67,304
80,439 65,675 62,936 58,446 70,863 52,467
1.17 1.19 1.25 1.24 1.25 1.28
01:57 02:04 02:31 02:32 02:02 02:17
01:01 01:01 00:59 00:55 01:06 00:55
AVERAGE: 116,000 79,768 65,137 1.23 02:13 00:59 January – June 2016 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / June 2016
5
SOCIAL MEDIA CHANNEL Chief Executive Social Media LinkedIn group members http://linkedin.com/groups/2043887/profile
2016 Beginning Balance
11,025
January
11,306
February
11,801
March
12,072
April
12,308
May
12,604
June
12,787
ADDITIONAL DATA MAGAZINE PARAGRAPH 3b: Association rosters and directories include 1 source of circulation for a quantity of 392 copies or 0.9%. Business directories include 1 source of circulation for a quantity of 18,040 copies or 43.0%, including Hoovers. Other sources include 1 source of circulation for a quantity of 1,632 copies or 3.9%. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletters, Website, and Social Media are not reported at the media owner’s option.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State City Received by BPA Worldwide Type ID Number
July 15, 2016 Connecticut Greenwich July 15, 2016 BD C908B0J6
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
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Copyright © 2016 BPA Worldwide. All rights reserved.
CHIEF EXECUTIVE / June 2016