BPA chief executive june 2016 brand report

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BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net

CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.

CHANNELS CHIEF EXECUTIVE MAGAZINE

3 Issues in the period 42,450 average circulation

CHIEF EXECUTIVE E-NEWSLETTERS

4 E-Newsletters in the period 41 total issued in the period 63,315 average per occurrence 98,951 average per occurrence 97,304 average per occurrence 77,693 average per occurrence

CHIEF EXECUTIVE SOCIAL MEDIA

CHIEF EXECUTIVE WEBSITE

12,787 LinkedIn group members

65,137 average unique browsers

EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid

Paid

Average

42,010

440

42,450

a. Manufacturing CEO Briefing (6 issued in the period)

63,315

-

63,315

b. CEO Briefing (26 issued in the period)

98,951

-

98,951

c. CEO Briefing: Spotlight on Boards (4 issued in the period)

97,304

-

97,304

d. Mid-Market CEO Briefing (5 issued in the period)

77,693

-

77,693

65,137

-

65,137

-

-

-

*12,787

-

*12,787

CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTERS

CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers 116,000 average Impressions) THEwith CRITERION SOCIAL Page MEDIA CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members *Social Media Claims is a cumulative figure, not average.

www.bpaww.com

No attempt has been made to identify or eliminate duplication that may exist across media channels.


MAGAZINE CHANNEL

Official Publication of: None/Established: 1977/Issues Per Year: 6 DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, presidents, principal, managing directors, partners, executive directors, owners, vice presidents/senior vice presidents/executive vice presidents, chairman/board of directors, chief operating officers, divisional/regional presidents, general managers, chief financial officers/controllers/treasurers, government/senior military officers and other titled and non-titled personnel within the field served.

FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/ sales/PR/Media (Publishing, Broadcasting, Online), financial/insurance, energy/utilities/ oil/gas, construction/engineering, real estate/property management, retail/wholesale trade/distribution, business/legal services/consulting firms, transportation, entertainment/ gaming/sports/travel and leisure (hotels), restaurants/food/beverage/tobacco, agriculture/ forestry/fishing, government/education and non-profit, technology/telecommunications, healthcare (provider and pharmaceuticals/biotechnology) and others allied to the field.

AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation

-

Advertiser and Agency

796

Allocated for Trade Shows and Conventions

300

All Other

939 TOTAL

2,035

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified Qualified Qualified Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 42,002 98.9 41,562 97.9 440 1.0 Sponsored Individually Addressed Membership 448 1.1 448 1.1 Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL 1.0 QUALIFIED 42,450 100.0 42,010 99.0 440 CIRCULATION

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016 This issue is 1.6% or 671 copies below the average of the other 2 issues reported in Paragraph 2. Chief Executive Officer, President, Principal, Chief Managing Operating Director, Officer, Partner, Divisional Executive Chairman/ President, TOTAL PERCENT Director, Board Of General BUSINESS AND INDUSTRY QUALIFIED OF TOTAL Owner Directors Manager Finance / Insurance 4,443 10.6 3,899 175 67

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Total 2016 Issue Qualified January/February

42,634

March/April

42,713

May/June

42,003

Senior Military/ Government Officer 1

Chief Financial Officer, Controller, Treasurer 82

Others Titled and NonTitled VP/SVP/EVP Personnel 131 88

Healthcare/Pharmaceutical/Biotechnology

3,938

9.4

3,527

86

67

3

95

73

Retail/Wholesale Trade, Distribution

6,339

15.1

5,847

116

89

-

156

78

53

10,395

24.7

9,281

227

224

1

299

224

139

Construction/Engineering, Mining Business/Legal Services (including Consulting Firms) Technology/Telecommunications

2,624

6.2

2,346

69

51

-

74

48

36

2,707

6.4

2,527

54

28

-

28

26

44

2,546

6.1

2,231

119

39

1

44

70

42

Energy/Utilities/Oil/Gas

1,579

3.8

1,418

42

24

3

29

40

23

Transportation Advertising/Marketing/Sales/PR/Media/ Publishing (Broadcast, Online)/Printing Education/Government/Non-Profit

1,021

2.4

894

29

23

-

35

24

16

1,231

2.9

1,069

48

31

-

26

35

22

Manufacturing

87

1,494

3.6

1,175

51

26

13

73

42

114

Real Estate/Property Management

806

1.9

684

38

20

1

27

19

17

Entertainment/Gaming/Sports/Travel and Leisure (hotels)

387

0.9

350

12

10

-

5

8

2

Agriculture/Forestry/Fishing

291

0.7

259

6

10

-

7

5

4

Restaurants/Food/Beverage/Tobacco

358

0.9

316

13

4

-

13

3

9

1,410

3.4

948

49

51

1

72

130

159

434

1.0

223

7

8

-

3

19

174

-

-

-

-

-

-

-

-

-

TOTAL QUALIFIED CIRCULATION

42,003

100.0

36,994

1,141

772

24

1,068

975

1,029

PERCENT

100.0

88.1

2.7

1.8

0.1

2.5

2.3

2.5

Others Allied to the Field Paid Subscribers Single Copy Sales

www.bpaww.com

No attempt has been made to identify or eliminate duplication that may exist across media channels.

CHIEF EXECUTIVE / June 2016

2


3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016 Qualified Within 1 Year

2 Years

3 Years

Total Qualified

Percent

10,847

5,843

5,249

21,939

52.2

II. Request from recipient’s company:

-

-

-

-

-

III. Membership Benefit: IV. Communication from recipient or recipient’s company (other than request):

-

-

-

-

-

QUALIFICATION SOURCE I.

Direct Request:

V. TOTAL – Sources other than above (listed alphabetically): *Association rosters and directories *Business directories

-

-

-

-

-

17,627

1,303

1,134

20,064

47.8

392

-

-

392

0.9

17,235

135

670

18,040

43.0

Manufacturer’s, distributor’s, and wholesaler’s lists

-

-

-

-

-

*Other sources

-

1,168

464

1,632

3.9

-

-

-

-

-

TOTAL QUALIFIED CIRCULATION

28,474

7,146

6,383

42,003

100.0

PERCENT

67.8

17.0

15.2

100.0

VI. Single Copy Sales:

*See Additional Data

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data

Audited Data

Audited Data

Audited Data

Audited Data

Circulation Claim

July – December 2013

January – June 2014

July – December 2014

July – December 2015

Total Audit Average Qualified:

43,160

42,584

42,587

January – June 2015 42,002

42,002

January – June 2016* 42,450

Qualified Non-Paid:

41,904

41,439

41,519

41,516

41,548

42,010

Qualified Paid:

1,256

1,145

1,068

486

454

440

Post Expire Copies included in Total Qualified Circulation:

**NC

**NC

**NC

**NC

**NC

**NC

6-Month Period Ended:

Average Annual Order Price: **NC **NC **NC **NC **NC *NOTE: January – June 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.

www.bpaww.com

No attempt has been made to identify or eliminate duplication that may exist across media channels.

**NC

CHIEF EXECUTIVE / June 2016

3


GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2016* State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC *See Additional Data

Total Qualified 155 238 100 1,387 190 879 2,949 2,971 1,650 1,986 6,607 1,919 924 2,522 1,424 1,163 7,952 1,150 612 1,000 120 119 319 548 3,868 134 710 136 1,189 118 1,125 421 1,290 1,965 7,088

State

Percent Kentucky Tennessee Alabama Mississippi

EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas

7.0

WEST SO. CENTRAL Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada

15.7

18.9

MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES

9.2 U.S. Territories Canada Mexico Other International APO/FPO

Total Qualified 532 975 610 256 2,373 262 456 353 3,133 4,204 121 134 48 667 94 467 294 179 2,004 63 588 377 3,719 105 4,852 41,897 82 18 6 -

Percent

42,003

100.0

TOTAL QUALIFIED CIRCULATION

5.6

10.0

4.8

11.6 99.7

16.9

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION

New England

2,949

Middle Atlantic

6,607

East No. Central

7,952

West No. Central

3,868

South Atlantic

7,088

East So. Central

2,373

West So. Central

4,204

Mountain

2,004

Pacific

4,852

US Territories

82 18

Canada

6

Other International 0

www.bpaww.com

2,000

4,000

6,000

No attempt has been made to identify or eliminate duplication that may exist across media channels.

8,000

10,000

CHIEF EXECUTIVE / June 2016

4


E-NEWSLETTER CHANNEL 2016

JANUARY January 4 January 7 January 11 January 19 January 25 January 28 FEBRUARY February 1 February 4 February 8 February 16 February 18 February 22 February 29 MARCH March 3 March 7 March 14 March 21 March 24 March 28 APRIL April 4 April 6 April 11 April 14 April 18 April 21 April 25 MAY May 2 May 5 May 9 May 12 May 16 May 23 May 26 May 31 JUNE June 2 June 6 June 9 June 13 June 20 June 23 June 27

Manufacturing CEO Briefing

AVERAGE:

CEO Briefing

CEO Briefing: Spotlight on Boards

Mid-Market CEO Briefing

30,870 -

88,247 88,989 102,262 98,886 -

-

59,972

56,962 -

98,415 97,556 74,544 107,472 107,942

100,853 -

-

110,969 -

104,540 104,193 104,137 104,421

-

92,942 -

62,479 -

104,857 102,804 104,029 72,512

104,603 -

59,175 -

60,492 -

103,911 101,496 102,795 102,496 101,765

100,045 -

89,438 -

58,117 63,315

100,439 95,622 98,519 99,875 98,951

83,713 97,304

86,936 77,693

Manufacturing CEO Briefing (6 issued in the period) CEO Briefing (26 issued in the period) CEO Briefing: Spotlight on Boards (4 issued in the period) Mid-Market CEO Briefing (5 issued in the period)

WEBSITE CHANNEL WWW.CHIEFEXECUTIVE.NET 2016 January February March April May June

PAGE IMPRESSIONS 142,455 116,639 108,829 98,080 135,835 94,163

USER SESSIONS

UNIQUE BROWSERS

UNIQUE BROWSER FREQUENCY

PAGE DURATION

USER SESSION DURATION

93,830 78,438 78,499 72,185 88,356 67,304

80,439 65,675 62,936 58,446 70,863 52,467

1.17 1.19 1.25 1.24 1.25 1.28

01:57 02:04 02:31 02:32 02:02 02:17

01:01 01:01 00:59 00:55 01:06 00:55

AVERAGE: 116,000 79,768 65,137 1.23 02:13 00:59 January – June 2016 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com www.bpaww.com

No attempt has been made to identify or eliminate duplication that may exist across media channels.

CHIEF EXECUTIVE / June 2016

5


SOCIAL MEDIA CHANNEL Chief Executive Social Media LinkedIn group members http://linkedin.com/groups/2043887/profile

2016 Beginning Balance

11,025

January

11,306

February

11,801

March

12,072

April

12,308

May

12,604

June

12,787

ADDITIONAL DATA MAGAZINE PARAGRAPH 3b: Association rosters and directories include 1 source of circulation for a quantity of 392 copies or 0.9%. Business directories include 1 source of circulation for a quantity of 18,040 copies or 43.0%, including Hoovers. Other sources include 1 source of circulation for a quantity of 1,632 copies or 3.9%. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletters, Website, and Social Media are not reported at the media owner’s option.

PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed State City Received by BPA Worldwide Type ID Number

July 15, 2016 Connecticut Greenwich July 15, 2016 BD C908B0J6

About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com

Recycled Paper

Copyright © 2016 BPA Worldwide. All rights reserved.

CHIEF EXECUTIVE / June 2016


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