BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2013 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net
CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary.
CHANNELS CHIEF EXECUTIVE MAGAZINE
CHIEF EXECUTIVE E-NEWSLETTER
CHIEF EXECUTIVE WEBSITE
3 Issues in the period 43,159 average circulation
27 total issued in the period 78,121 average per occurrence
49,614 average unique browsers
CHIEF EXECUTIVE SOCIAL MEDIA
8,281 average LinkedIn group members
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
41,903
1,256
43,159
a. CEO Briefing E-Newsletter (27 issued in the period)
78,121
-
78,121
CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers with 99,567 average Page Impressions – Note 1)
49,614
-
49,614
8,281
-
8,281
CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTER
THE CRITERION SOCIAL MEDIA
CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members Note 1: Unique Browsers: See Website Glossary in Channel Profile.
www.bpaww.com
Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL
Official Publication of: None/Established: 1977/Issues Per Year: 6
FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/sales/PR/Media (Publishing, Broadcasting, Online), financial/insurance, energy/utilities/oil/gas, construction/ engineering, real estate/property management, retail/wholesale trade/ distribution, business/legal services/consulting firms, transportation, entertainment/gaming/sports/travel and leisure (hotels), restaurants/ food/beverage/tobacco, agriculture/forestry/fishing, government/ education and non-profit, technology/telecommunications, healthcare (provider and pharmaceuticals/biotechnology) and others allied to the field.
1. AVERAGE CIRCULATION FOR MAGAZINE FOR THE PERIOD
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
-
Advertiser and Agency
1,393
Allocated for Trade Shows and Conventions All Other
Total Qualified
Copies
Other Paid Circulation
Qualified Non-Paid
Qualified Paid
QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 42,739 99.0 41,483 96.1 1,256 2.9 Sponsored Individually Addressed Membership Benefit 420 1.0 420 1.0 Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 43,159 100.0 41,903 97.1 1,256 2.9 CIRCULATION
467 2,311
TOTAL
DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, presidents, managing directors, partners, executive directors, principals/owners, vice presidents/senior vice presidents/executive vice presidents, chairman/board of directors, chief operating officers, divisional/regional presidents, general managers, chief financial officers/controllers/treasurers, chief information officers/chief technology officers/chief information systems officers, government/ senior military officers and other titled and non-titled personnel within the field served.
4,171
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Total Qualified
2013 Issue July/August
43,408
September/October
43,411
November/December
42,659
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 This issue is 1.7% or 751 copies below the average of the other 2 issues reported in Paragraph 2.
TOTAL QUALIFIED
BUSINESS AND INDUSTRY
Chief Executive Officer, President, Managing Director, Partner, PERCENT Executive OF TOTAL Director, Owner
Chairman/ Board Of Directors
Chief Operating Officer, Divisional Chief Financial Senior Military/ President, Officer, General Government Controller, Manager Officer Treasurer
VP/SVP/EVP
Others Titled and Non-Titled Personnel
Finance / Insurance
5,206
12.2
4,500
270
107
-
111
118
100
Healthcare/Pharmaceutical/Biotechnology
5,260
12.3
4,752
168
97
1
108
54
80
Retail/Wholesale Trade, Distribution
3,878
9.1
3,299
139
121
-
201
70
48
Manufacturing
7,687
18.0
6,553
271
184
2
328
197
152
Construction/Engineering, Mining
3,156
7.4
2,835
95
58
-
67
73
28
Business/Legal Services (including Consulting Firms)
3,887
9.1
3,557
118
40
-
61
37
74
Technology/Telecommunications
1,232
2.9
1,006
59
42
1
43
35
46
Energy/Utilities/Oil/Gas
1,457
3.4
1,254
50
52
1
46
25
29
Transportation
1,256
2.9
1,083
43
35
1
34
29
31
Advertising/Marketing/Sales/PR/Media/Publishing (Broadcast, Online)/Printing
1,205
2.8
1,026
65
31
-
33
19
31
Education/Government/Non-Profit
3,500
8.2
3,136
105
43
18
66
31
101
Real Estate/Property Management
836
2.0
680
61
24
1
33
26
11
Entertainment/Gaming/Sports/Travel and Leisure (hotels)
558
1.3
504
19
8
-
9
8
10
Agriculture/Forestry/Fishing
262
0.6
233
5
11
-
7
4
2
Restaurants/Food/Beverage/Tobacco
337
0.8
306
11
2
-
9
4
5
Others Allied to the Field
1,672
3.9
1,081
63
69
-
123
163
173
Paid Subscribers
1,270
3.0
347
13
13
-
5
31
861
-
-
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
42,659
100.0
36,152
1,555
937
25
1,284
924
1,782
PERCENT
100.0
84.7
3.6
2.2
0.1
3.0
2.2
4.2
Single Copy Sales
www.bpaww.com
Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / December 2013
2
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 Qualified Within 1 Year
2 Years
3 Years
Total Qualified
Percent
15,521
2,017
5,754
23,292
54.6
42
25
10
77
0.2
III. Membership Benefit:
419
-
-
419
1.0
IV. Communication from recipient or recipient’s company (other than request):
760
63
11
834
1.9
18,037
-
-
18,037
42.3
-
-
-
-
-
18,037
-
-
18,037
42.3
QUALIFICATION SOURCE I.
Direct Request:
II.
Request from recipient’s company:
V.
TOTAL – Sources other than above (listed alphabetically): Association rosters and directories *Business directories Manufacturer’s, distributor’s, and wholesaler’s lists
-
-
-
-
-
Other sources
-
-
-
-
-
VI. Single Copy Sales:
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
34,779
2,105
5,775
42,659
100.0
PERCENT
81.5
4.9
13.6
100.0
*See Additional Data
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
Circulation Claim
January – June 2011
July - December 2011
January – June 2012
July – December 2012
January – June 2013*
July – December 2013*
Total Audit Average Qualified:
42,701
42,755
42,671
42,248
42,698
43,160
Qualified Non-Paid:
41,864
41,692
41,546
41,545
41,486
41,904
6-Month Period Ended:
837
1,063
1,125
703
1,212
1,256
Post Expire Copies included in Total Qualified Circulation:
Qualified Paid:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price:
**NC
**NC
**NC
**NC
**NC
**NC
*NOTE: January – December 2013 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
www.bpaww.com
Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / December 2013
3
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013* State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC
Total Qualified 180 205 83 1,359 154 737 2,718 3,025 1,533 1,890 6,448 1,830 870 2,580 1,394 1,099 7,773 1,125 601 1,015 137 144 344 555 3,921 110 782 244 1,219 143 1,052 404 1,259 1,983 7,196
State
Percent Kentucky Tennessee Alabama Mississippi
EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas
6.4
WEST SO. CENTRAL Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada
15.1
18.2
MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES
9.2 U.S. Territories Canada Mexico Other International APO/FPO
Total Qualified 495 909 613 279 2,296 284 513 416 2,974 4,187 137 139 70 755 114 544 291 271 2,321 89 726 413 4,352 121 5,701 42,561 79 14 5 -
Percent
42,659
100.0
TOTAL QUALIFIED CIRCULATION
5.4
9.8
5.4
13.4 99.8
16.9
*See Additional Data
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
New England
2,718
M iddle A tlantic
6,448
East No . Central
7,773
West No . Central
3,921
So uth A tlantic
7,196
East So . Central
2,296
West So . Central
4,187
M o untain
2,321
P acific
5,701
US Territo ries
79 14
Canada
5
Other Internatio nal 0
www.bpaww.com
2,000
4,000
6,000
Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.
8,000
10,000
CHIEF EXECUTIVE / December 2013
4
E-NEWSLETTER CHANNEL CEO BRIEFING E-Newsletter
2013 JULY July 1 July 8 July 15 July 22 July 29 AUGUST August 5 August 12 August 19 August 26 SEPTEMBER September 3 September 9 September 16 September 25 September 30 OCTOBER October 7 October 15 October 21 October 28 NOVEMBER November 4 November 11 November 18 November 25 DECEMBER December 2 December 10 December 16 December 23 December 30
78,413 78,289 85,874 85,422 85,436 84,940 84,643 84,115 86,363 83,253 83,044 82,684 82,368 82,061 81,738 81,437 81,521 81,226 80,921 80,493 65,768 65,470
CEO Briefing E-Newsletter (27 issued in the period)
65,340 65,157 64,974 64,758 63,557 78,121
AVERAGE:
WEBSITE CHANNEL* PAGE IMPRESSIONS
USER SESSIONS
UNIQUE BROWSERS
UNIQUE BROWSER FREQUENCY
PAGE DURATION
USER SESSION DURATION
112,730
64,505
51,965
1.24
01:56
01:27
90,453
52,517
41,267
1.27
01:52
01:21
September
103,213
62,794
52,255
1.20
01:46
01:09
October
119,515
71,791
61,493
1.17
01:45
01:10
November
93,493
58,463
49,280
1.19
01:55
01:10
December
77,999
49,240
41,424
1.19
01:43
01:00
99,567
59,885
49,614
1.21
01:50
01:13
2013 July August
AVERAGE:
*See Additional Data WEBSITE GLOSSARY
Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session.
www.bpaww.com
Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / December 2013
5
SOCIAL MEDIA CHANNEL
Chief Executive Social Media LinkedIn group members http://linkedin.com/groups?gid=2043887&trk=hb_side_g
2013 July
7,872
August
8,061
September
8,212
October
8,341
November
8,495
December
8,703 AVERAGE:
8,281
ADDITIONAL DATA MAGAZINE: PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 18,037 copies or 42.3%, including Hoovers List. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter, Website and Social Media is not reported at the media owner’s option. WEBSITE ACTIVITY: July - December 2013 data was provided by Google Analytics. All website activity is audited by BPA Worldwide.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State County Received by BPA Worldwide Type ID Number
January 13, 2014 Connecticut Greenwich January 13, 2014 BD C908B0D3
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
Recycled Paper
Copyright © 2013 BPA Worldwide. All rights reserved.
CHIEF EXECUTIVE / December 2013