BPA Dec 2013

Page 1

BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2013 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.

Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net

CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary.

CHANNELS CHIEF EXECUTIVE MAGAZINE

CHIEF EXECUTIVE E-NEWSLETTER

CHIEF EXECUTIVE WEBSITE

3 Issues in the period 43,159 average circulation

27 total issued in the period 78,121 average per occurrence

49,614 average unique browsers

CHIEF EXECUTIVE SOCIAL MEDIA

8,281 average LinkedIn group members

EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid

Paid

Average

41,903

1,256

43,159

a. CEO Briefing E-Newsletter (27 issued in the period)

78,121

-

78,121

CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers with 99,567 average Page Impressions – Note 1)

49,614

-

49,614

8,281

-

8,281

CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTER

THE CRITERION SOCIAL MEDIA

CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members Note 1: Unique Browsers: See Website Glossary in Channel Profile.

www.bpaww.com

Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.


MAGAZINE CHANNEL

Official Publication of: None/Established: 1977/Issues Per Year: 6

FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/sales/PR/Media (Publishing, Broadcasting, Online), financial/insurance, energy/utilities/oil/gas, construction/ engineering, real estate/property management, retail/wholesale trade/ distribution, business/legal services/consulting firms, transportation, entertainment/gaming/sports/travel and leisure (hotels), restaurants/ food/beverage/tobacco, agriculture/forestry/fishing, government/ education and non-profit, technology/telecommunications, healthcare (provider and pharmaceuticals/biotechnology) and others allied to the field.

1. AVERAGE CIRCULATION FOR MAGAZINE FOR THE PERIOD

AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere

-

Advertiser and Agency

1,393

Allocated for Trade Shows and Conventions All Other

Total Qualified

Copies

Other Paid Circulation

Qualified Non-Paid

Qualified Paid

QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 42,739 99.0 41,483 96.1 1,256 2.9 Sponsored Individually Addressed Membership Benefit 420 1.0 420 1.0 Multi–Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 43,159 100.0 41,903 97.1 1,256 2.9 CIRCULATION

467 2,311

TOTAL

DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, presidents, managing directors, partners, executive directors, principals/owners, vice presidents/senior vice presidents/executive vice presidents, chairman/board of directors, chief operating officers, divisional/regional presidents, general managers, chief financial officers/controllers/treasurers, chief information officers/chief technology officers/chief information systems officers, government/ senior military officers and other titled and non-titled personnel within the field served.

4,171

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Total Qualified

2013 Issue July/August

43,408

September/October

43,411

November/December

42,659

3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 This issue is 1.7% or 751 copies below the average of the other 2 issues reported in Paragraph 2.

TOTAL QUALIFIED

BUSINESS AND INDUSTRY

Chief Executive Officer, President, Managing Director, Partner, PERCENT Executive OF TOTAL Director, Owner

Chairman/ Board Of Directors

Chief Operating Officer, Divisional Chief Financial Senior Military/ President, Officer, General Government Controller, Manager Officer Treasurer

VP/SVP/EVP

Others Titled and Non-Titled Personnel

Finance / Insurance

5,206

12.2

4,500

270

107

-

111

118

100

Healthcare/Pharmaceutical/Biotechnology

5,260

12.3

4,752

168

97

1

108

54

80

Retail/Wholesale Trade, Distribution

3,878

9.1

3,299

139

121

-

201

70

48

Manufacturing

7,687

18.0

6,553

271

184

2

328

197

152

Construction/Engineering, Mining

3,156

7.4

2,835

95

58

-

67

73

28

Business/Legal Services (including Consulting Firms)

3,887

9.1

3,557

118

40

-

61

37

74

Technology/Telecommunications

1,232

2.9

1,006

59

42

1

43

35

46

Energy/Utilities/Oil/Gas

1,457

3.4

1,254

50

52

1

46

25

29

Transportation

1,256

2.9

1,083

43

35

1

34

29

31

Advertising/Marketing/Sales/PR/Media/Publishing (Broadcast, Online)/Printing

1,205

2.8

1,026

65

31

-

33

19

31

Education/Government/Non-Profit

3,500

8.2

3,136

105

43

18

66

31

101

Real Estate/Property Management

836

2.0

680

61

24

1

33

26

11

Entertainment/Gaming/Sports/Travel and Leisure (hotels)

558

1.3

504

19

8

-

9

8

10

Agriculture/Forestry/Fishing

262

0.6

233

5

11

-

7

4

2

Restaurants/Food/Beverage/Tobacco

337

0.8

306

11

2

-

9

4

5

Others Allied to the Field

1,672

3.9

1,081

63

69

-

123

163

173

Paid Subscribers

1,270

3.0

347

13

13

-

5

31

861

-

-

-

-

-

-

-

-

-

TOTAL QUALIFIED CIRCULATION

42,659

100.0

36,152

1,555

937

25

1,284

924

1,782

PERCENT

100.0

84.7

3.6

2.2

0.1

3.0

2.2

4.2

Single Copy Sales

www.bpaww.com

Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.

CHIEF EXECUTIVE / December 2013

2


3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 Qualified Within 1 Year

2 Years

3 Years

Total Qualified

Percent

15,521

2,017

5,754

23,292

54.6

42

25

10

77

0.2

III. Membership Benefit:

419

-

-

419

1.0

IV. Communication from recipient or recipient’s company (other than request):

760

63

11

834

1.9

18,037

-

-

18,037

42.3

-

-

-

-

-

18,037

-

-

18,037

42.3

QUALIFICATION SOURCE I.

Direct Request:

II.

Request from recipient’s company:

V.

TOTAL – Sources other than above (listed alphabetically): Association rosters and directories *Business directories Manufacturer’s, distributor’s, and wholesaler’s lists

-

-

-

-

-

Other sources

-

-

-

-

-

VI. Single Copy Sales:

-

-

-

-

-

TOTAL QUALIFIED CIRCULATION

34,779

2,105

5,775

42,659

100.0

PERCENT

81.5

4.9

13.6

100.0

*See Additional Data

AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data

Audited Data

Audited Data

Audited Data

Circulation Claim

Circulation Claim

January – June 2011

July - December 2011

January – June 2012

July – December 2012

January – June 2013*

July – December 2013*

Total Audit Average Qualified:

42,701

42,755

42,671

42,248

42,698

43,160

Qualified Non-Paid:

41,864

41,692

41,546

41,545

41,486

41,904

6-Month Period Ended:

837

1,063

1,125

703

1,212

1,256

Post Expire Copies included in Total Qualified Circulation:

Qualified Paid:

**NC

**NC

**NC

**NC

**NC

**NC

Average Annual Order Price:

**NC

**NC

**NC

**NC

**NC

**NC

*NOTE: January – December 2013 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.

www.bpaww.com

Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.

CHIEF EXECUTIVE / December 2013

3


GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013* State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC

Total Qualified 180 205 83 1,359 154 737 2,718 3,025 1,533 1,890 6,448 1,830 870 2,580 1,394 1,099 7,773 1,125 601 1,015 137 144 344 555 3,921 110 782 244 1,219 143 1,052 404 1,259 1,983 7,196

State

Percent Kentucky Tennessee Alabama Mississippi

EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas

6.4

WEST SO. CENTRAL Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada

15.1

18.2

MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES

9.2 U.S. Territories Canada Mexico Other International APO/FPO

Total Qualified 495 909 613 279 2,296 284 513 416 2,974 4,187 137 139 70 755 114 544 291 271 2,321 89 726 413 4,352 121 5,701 42,561 79 14 5 -

Percent

42,659

100.0

TOTAL QUALIFIED CIRCULATION

5.4

9.8

5.4

13.4 99.8

16.9

*See Additional Data

GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION

New England

2,718

M iddle A tlantic

6,448

East No . Central

7,773

West No . Central

3,921

So uth A tlantic

7,196

East So . Central

2,296

West So . Central

4,187

M o untain

2,321

P acific

5,701

US Territo ries

79 14

Canada

5

Other Internatio nal 0

www.bpaww.com

2,000

4,000

6,000

Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.

8,000

10,000

CHIEF EXECUTIVE / December 2013

4


E-NEWSLETTER CHANNEL CEO BRIEFING E-Newsletter

2013 JULY July 1 July 8 July 15 July 22 July 29 AUGUST August 5 August 12 August 19 August 26 SEPTEMBER September 3 September 9 September 16 September 25 September 30 OCTOBER October 7 October 15 October 21 October 28 NOVEMBER November 4 November 11 November 18 November 25 DECEMBER December 2 December 10 December 16 December 23 December 30

78,413 78,289 85,874 85,422 85,436 84,940 84,643 84,115 86,363 83,253 83,044 82,684 82,368 82,061 81,738 81,437 81,521 81,226 80,921 80,493 65,768 65,470

CEO Briefing E-Newsletter (27 issued in the period)

65,340 65,157 64,974 64,758 63,557 78,121

AVERAGE:

WEBSITE CHANNEL* PAGE IMPRESSIONS

USER SESSIONS

UNIQUE BROWSERS

UNIQUE BROWSER FREQUENCY

PAGE DURATION

USER SESSION DURATION

112,730

64,505

51,965

1.24

01:56

01:27

90,453

52,517

41,267

1.27

01:52

01:21

September

103,213

62,794

52,255

1.20

01:46

01:09

October

119,515

71,791

61,493

1.17

01:45

01:10

November

93,493

58,463

49,280

1.19

01:55

01:10

December

77,999

49,240

41,424

1.19

01:43

01:00

99,567

59,885

49,614

1.21

01:50

01:13

2013 July August

AVERAGE:

*See Additional Data WEBSITE GLOSSARY

Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session.

www.bpaww.com

Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.

CHIEF EXECUTIVE / December 2013

5


SOCIAL MEDIA CHANNEL

Chief Executive Social Media LinkedIn group members http://linkedin.com/groups?gid=2043887&trk=hb_side_g

2013 July

7,872

August

8,061

September

8,212

October

8,341

November

8,495

December

8,703 AVERAGE:

8,281

ADDITIONAL DATA MAGAZINE: PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 18,037 copies or 42.3%, including Hoovers List. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter, Website and Social Media is not reported at the media owner’s option. WEBSITE ACTIVITY: July - December 2013 data was provided by Google Analytics. All website activity is audited by BPA Worldwide.

PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.

Date signed State County Received by BPA Worldwide Type ID Number

January 13, 2014 Connecticut Greenwich January 13, 2014 BD C908B0D3

About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com

Recycled Paper

Copyright © 2013 BPA Worldwide. All rights reserved.

CHIEF EXECUTIVE / December 2013


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