BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2013 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net
CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary.
CHANNELS CHIEF EXECUTIVE MAGAZINE
CHIEF EXECUTIVE E-NEWSLETTER
CHIEF EXECUTIVE WEBSITE
3 Issues in the period 43,159 average circulation
27 total issued in the period 78,121 average per occurrence
49,614 average unique browsers
CHIEF EXECUTIVE SOCIAL MEDIA
8,281 average LinkedIn group members
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
41,903
1,256
43,159
a. CEO Briefing E-Newsletter (27 issued in the period)
78,121
-
78,121
CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers with 99,567 average Page Impressions – Note 1)
49,614
-
49,614
8,281
-
8,281
CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTER
THE CRITERION SOCIAL MEDIA
CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members Note 1: Unique Browsers: See Website Glossary in Channel Profile.
www.bpaww.com
Duplication is identified or has been eliminated within each channel; no attempt has been made to identify or eliminate duplication that may exist across media channels.