BPA Audit December 2012

No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report.

No. 999/12-12

BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2012

100 Beard Sawmill Road, Sixth Floor Shelton, CT USA 06484-6150 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com

About BPA Worldwide A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members.

Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel.: 203.930.2700 Fax: 203.930.2701 www.chiefexecutive.net Official Publication of: None Established: 1977 Issues Per Year: 6 FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/PR/Media (Publishing, Broadcasting, Online), diversified financial/insurance, energy/utility, financial services (banking, insurance, brokerage), construction/engineering, real estate, retail trade, wholesale trade, retail/wholesale distribution, management services/consulting firms, mining, transportation (airlines, trucking, rail, shipping, and logistics), travel and leisure (hotels), government and non-profit, labor unions, education/religion, technologyhardware/software/data services, high-tech/telecom, other technology, healthcare (provider and pharmaceuticals), services (legal, consulting, and other services), and others allied to the field.

DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, chairmen, presidents, chief operating officers, divisional presidents, general managers, senior military/government officers, vice chairmen, chief financial officers, managing directors, partners, owners, CIOs/CTOs, and other titled and non-titled personnel within the field served.

AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified

Copies

QUALIFIED CIRCULATION

Copies

Individual _____________________ Sponsored Individually Addressed _ Membership Benefit ____________

Other Paid Circulation____________

600

Advertiser and Agency ___________

471

Rotated or Occasional ___________ Allocated for Trade Shows and Conventions _______________

-

Multi-Copy Same Addressee ______

Digital ________________________

-

Single Copy Sales_______________

All Other _______________________

4,053

TOTAL

5,124

TOTAL QUALIFIED CIRCULATION

Qualified Non-Paid

Percent

Copies

42,094

99.6

-

-

154

Qualified Paid

Percent

Copies

Percent

41,391

98.0

703

1.6

-

-

-

-

0.4

154

0.4

-

-

-

-

-

-

-

-

-

-

-

-

42,248

100.0

41,545

98.4

703

1.6

-

CHIEF EXECUTIVE / December 2012

2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2012 Issue

Total Qualified

July/August ________________________________________________________________________________________________

42,003

September/October _________________________________________________________________________________________

42,003

November/December ________________________________________________________________________________________

42,738

1

www.bpaww.com

CHIEF EXECUTIVE / December 2012 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 This issue is 1.7% or 735 copies above the average of the other 2 issues reported in Paragraph two.

Business and Industry

TOTAL QUALIFIED

PERCENT OF TOTAL

Chief Executive Officer, President, Managing Director, Partner, Owner

Financial Services (Banking, Insurance, Brokerage), Diversified Financial/Insurance Company _________________

5,637

13.2

4,883

216

173

1

121

22

221

Healthcare (Providers and Pharma) ______________________

5,683

13.3

5,182

118

136

2

105

13

127

Retail/Wholesale Trade, Distribution _____________________

4,827

11.3

4,177

127

175

-

222

15

111

Manufacturing ______________________________________

8,279

19.4

7,143

212

291

2

326

23

282

Construction/Engineering, Mining _______________________

3,107

7.3

2,736

93

117

-

72

5

84

Management Services/Consulting Firm, Services (Legal, Consulting)__________________________________________

3,768

8.8

3,325

97

107

4

70

9

156

Technology-Hardware/Software/Data Services, Other Technology _________________________________________

1,665

3.9

1,402

45

71

1

44

17

85

Energy/Utility _______________________________________

1,317

3.1

1,124

52

45

1

42

6

47

Transportation ______________________________________

1,229

2.9

1,055

39

50

1

36

4

44

Advertising/Marketing/PR/Media (Publishing, Broadcast, Online) _____________________________________________

1,050

2.4

839

47

64

1

39

1

59

Government, Labor Union, Education/Religion ____________

1,819

4.3

1,512

46

61

30

60

17

93

Real Estate _________________________________________

888

2.1

741

46

45

1

29

3

23

Travel and Leisure (Hotels) _____________________________

181

0.4

139

14

8

1

11

1

7

Others Allied to the Field ______________________________

2,199

5.1

1,623

56

106

-

136

10

268

Paid Subscribers ____________________________________

1,089

2.5

171

7

3

-

1

2

905

Single Copy Sales ____________________________________

-

-

-

-

-

-

-

-

-

TOTAL QUALIFIED CIRCULATION

42,738

100.0

36,052

1,215

1,452

45

1,314

148

2,512

PERCENT

100.0

84.4

2.8

3.4

0.1

3.1

0.3

5.9

www.bpaww.com

2

Chairman, Vice Chairman

Chief Operating Officer, Divisional Senior President, Military/ General Government Manager Officer

Chief Financial Officer

CIO/CTO

Others Titled and NonTitled Personnel

CHIEF EXECUTIVE / December 2012 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 Qualified Within QUALIFICATION SOURCE

1 Year

Direct Request: __________________________________________________________ Request from recipient’s company: _________________________________________ Membership Benefit: _____________________________________________________ Communication from recipient or recipient’s company (other than request):________ TOTAL – Sources other than above (listed alphabetically): ______________________ Association rosters and directories _________________________________________ *Business directories ____________________________________________________ Manufacturer’s, distributor’s, and wholesaler’s lists ___________________________ Other sources __________________________________________________________ VI. Single Copy Sales: _______________________________________________________ TOTAL QUALIFIED CIRCULATION PERCENT

9,079 69 463 718 19,443 19,443 29,772 69.7

I. II. III. IV. V.

2 Years

3 Years

Total Qualified

9,684 24 5 9,713 22.7

3,243 10 3,253 7.6

22,006 103 463 723 19,443 19,443 42,738 100.0

Percent 51.5 0.2 1.1 1.7 45.5 45.5 100.0

*See Additional Data

3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 MAILING ADDRESS

Total Qualified

Percent

Individuals by name and title and/or function _________________________________________________________ Individuals by name only __________________________________________________________________________ Titles or functions only ___________________________________________________________________________ Company names only ____________________________________________________________________________ Multi-Copy Same Addressee copies _________________________________________________________________ Single Copy Sales ________________________________________________________________________________ TOTAL QUALIFIED CIRCULATION

41,805 153 780 42,738

97.8 0.4 1.8 100.0

4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 State

Total Qualified

Maine __________________________________________ New Hampshire __________________________________ Vermont ________________________________________ Massachusetts ___________________________________ Rhode Island ____________________________________ Connecticut _____________________________________ NEW ENGLAND New York ________________________________________ New Jersey ______________________________________ Pennsylvania ____________________________________ MIDDLE ATLANTIC Ohio ____________________________________________ Indiana _________________________________________ Illinois __________________________________________ Michigan ________________________________________ Wisconsin _______________________________________ EAST NO. CENTRAL Minnesota _______________________________________ Iowa ____________________________________________ Missouri ________________________________________ North Dakota ____________________________________ South Dakota ____________________________________ Nebraska _______________________________________ Kansas _________________________________________ WEST NO. CENTRAL Delaware ________________________________________ Maryland ________________________________________ Washington, DC __________________________________ Virginia _________________________________________ West Virginia _____________________________________ North Carolina ___________________________________ South Carolina ___________________________________ Georgia _________________________________________ Florida __________________________________________

214 239 101 1,493 165 806 3,018 3,419 1,782 2,011 7,212 1,878 902 2,298 1,297 1,033 7,408 1,147 541 898 118 163 289 479 3,635 120 778 258 1,270 141 1,049 483 1,376 1,955

SOUTH ATLANTIC

7,430

Percent

7.1

16.9

17.3

8.5

17.4

3

State

Total Qualified

Kentucky ______________________________________ Tennessee _____________________________________ Alabama _______________________________________ Mississippi _____________________________________ EAST SO. CENTRAL Arkansas ______________________________________ Louisiana ______________________________________ Oklahoma______________________________________ Texas _________________________________________ WEST SO. CENTRAL Montana_______________________________________ Idaho _________________________________________ Wyoming ______________________________________ Colorado _______________________________________ New Mexico ____________________________________ Arizona ________________________________________ Utah __________________________________________ Nevada ________________________________________ MOUNTAIN Alaska_________________________________________ Washington ____________________________________ Oregon_________________________________________ California ______________________________________ Hawaii ________________________________________ PACIFIC UNITED STATES U.S. Territories __________________________________ Canada ________________________________________ Mexico ________________________________________ Other International ______________________________ APO/FPO ______________________________________

442 957 530 206 2,135 260 409 400 2,886 3,955 112 149 70 698 131 544 269 255 2,228 74 704 435 4,276 145 5,634 42,655 74 7 2 -

TOTAL QUALIFIED CIRCULATION

42,738

Percent

5.0

9.2

5.2

13.2 99.8

100.0

www.bpaww.com

CHIEF EXECUTIVE / December 2012 AVERAGE AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data 6-Month Period Ended:

Audited Data

Audited Data

Circulation Circulation Claim Claim

September- January JulyJanuary JulyDecember June December June December 2010 2011 2011 2012* 2012*

Total Audit Average Qualified:_______

42,356

42,701

42,755

42,671

42,248

Qualified Non-Paid: _______________

41,964

41,864

41,692

41,546

41,545

Qualified Paid: ___________________

392

837

1,063

1,125

703

Post Expire Copies included in Total Qualified Circulation: ______________

**NC

**NC

**NC

**NC

**NC

Average Annual Order Price: ________

**NC

**NC

**NC

**NC

**NC

*NOTE: January – December 2012 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.

ADDITIONAL DATA PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 19,443 copies or 45.5%, including Hoovers.

PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true.

Marshall Cooper, CEO Wayne Cooper, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.)

IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report.

It will be included in the annual audit made by BPA Worldwide.

www.bpaww.com

Date signed

January 16, 2013

State

Connecticut

County

Greenwich

Received by BPA Worldwide

January 16, 2013

Type

PD

ID Number

C908P0D2

Copyright  2012 BPA Worldwide. All rights reserved.

Recycled Paper