No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report.
No. 999/12-12
BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2012
100 Beard Sawmill Road, Sixth Floor Shelton, CT USA 06484-6150 Phone: +1 203.447.2800 Fax: +1 203.447.2900 www.bpaww.com
About BPA Worldwide A not-for-profit organization since 1931 and headquartered in Shelton, CT, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. The organization conducts 2,600+ audits for media brands in print, online/digital and live events. Additionally, under the iCompli brand, BPA documents compliance to defined standards including data protection, provides assurance of sustainability reporting, and verifies technology, service and privacy claims. BPA is supported by 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel.: 203.930.2700 Fax: 203.930.2701 www.chiefexecutive.net Official Publication of: None Established: 1977 Issues Per Year: 6 FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/PR/Media (Publishing, Broadcasting, Online), diversified financial/insurance, energy/utility, financial services (banking, insurance, brokerage), construction/engineering, real estate, retail trade, wholesale trade, retail/wholesale distribution, management services/consulting firms, mining, transportation (airlines, trucking, rail, shipping, and logistics), travel and leisure (hotels), government and non-profit, labor unions, education/religion, technologyhardware/software/data services, high-tech/telecom, other technology, healthcare (provider and pharmaceuticals), services (legal, consulting, and other services), and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, chairmen, presidents, chief operating officers, divisional presidents, general managers, senior military/government officers, vice chairmen, chief financial officers, managing directors, partners, owners, CIOs/CTOs, and other titled and non-titled personnel within the field served.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified
Copies
QUALIFIED CIRCULATION
Copies
Individual _____________________ Sponsored Individually Addressed _ Membership Benefit ____________
Other Paid Circulation____________
600
Advertiser and Agency ___________
471
Rotated or Occasional ___________ Allocated for Trade Shows and Conventions _______________
-
Multi-Copy Same Addressee ______
Digital ________________________
-
Single Copy Sales_______________
All Other _______________________
4,053
TOTAL
5,124
TOTAL QUALIFIED CIRCULATION
Qualified Non-Paid
Percent
Copies
42,094
99.6
-
-
154
Qualified Paid
Percent
Copies
Percent
41,391
98.0
703
1.6
-
-
-
-
0.4
154
0.4
-
-
-
-
-
-
-
-
-
-
-
-
42,248
100.0
41,545
98.4
703
1.6
-
CHIEF EXECUTIVE / December 2012
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2012 Issue
Total Qualified
July/August ________________________________________________________________________________________________
42,003
September/October _________________________________________________________________________________________
42,003
November/December ________________________________________________________________________________________
42,738
1
www.bpaww.com
CHIEF EXECUTIVE / December 2012 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 This issue is 1.7% or 735 copies above the average of the other 2 issues reported in Paragraph two.
Business and Industry
TOTAL QUALIFIED
PERCENT OF TOTAL
Chief Executive Officer, President, Managing Director, Partner, Owner
Financial Services (Banking, Insurance, Brokerage), Diversified Financial/Insurance Company _________________
5,637
13.2
4,883
216
173
1
121
22
221
Healthcare (Providers and Pharma) ______________________
5,683
13.3
5,182
118
136
2
105
13
127
Retail/Wholesale Trade, Distribution _____________________
4,827
11.3
4,177
127
175
-
222
15
111
Manufacturing ______________________________________
8,279
19.4
7,143
212
291
2
326
23
282
Construction/Engineering, Mining _______________________
3,107
7.3
2,736
93
117
-
72
5
84
Management Services/Consulting Firm, Services (Legal, Consulting)__________________________________________
3,768
8.8
3,325
97
107
4
70
9
156
Technology-Hardware/Software/Data Services, Other Technology _________________________________________
1,665
3.9
1,402
45
71
1
44
17
85
Energy/Utility _______________________________________
1,317
3.1
1,124
52
45
1
42
6
47
Transportation ______________________________________
1,229
2.9
1,055
39
50
1
36
4
44
Advertising/Marketing/PR/Media (Publishing, Broadcast, Online) _____________________________________________
1,050
2.4
839
47
64
1
39
1
59
Government, Labor Union, Education/Religion ____________
1,819
4.3
1,512
46
61
30
60
17
93
Real Estate _________________________________________
888
2.1
741
46
45
1
29
3
23
Travel and Leisure (Hotels) _____________________________
181
0.4
139
14
8
1
11
1
7
Others Allied to the Field ______________________________
2,199
5.1
1,623
56
106
-
136
10
268
Paid Subscribers ____________________________________
1,089
2.5
171
7
3
-
1
2
905
Single Copy Sales ____________________________________
-
-
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
42,738
100.0
36,052
1,215
1,452
45
1,314
148
2,512
PERCENT
100.0
84.4
2.8
3.4
0.1
3.1
0.3
5.9
www.bpaww.com
2
Chairman, Vice Chairman
Chief Operating Officer, Divisional Senior President, Military/ General Government Manager Officer
Chief Financial Officer
CIO/CTO
Others Titled and NonTitled Personnel
CHIEF EXECUTIVE / December 2012 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 Qualified Within QUALIFICATION SOURCE
1 Year
Direct Request: __________________________________________________________ Request from recipient’s company: _________________________________________ Membership Benefit: _____________________________________________________ Communication from recipient or recipient’s company (other than request):________ TOTAL – Sources other than above (listed alphabetically): ______________________ Association rosters and directories _________________________________________ *Business directories ____________________________________________________ Manufacturer’s, distributor’s, and wholesaler’s lists ___________________________ Other sources __________________________________________________________ VI. Single Copy Sales: _______________________________________________________ TOTAL QUALIFIED CIRCULATION PERCENT
9,079 69 463 718 19,443 19,443 29,772 69.7
I. II. III. IV. V.
2 Years
3 Years
Total Qualified
9,684 24 5 9,713 22.7
3,243 10 3,253 7.6
22,006 103 463 723 19,443 19,443 42,738 100.0
Percent 51.5 0.2 1.1 1.7 45.5 45.5 100.0
*See Additional Data
3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 MAILING ADDRESS
Total Qualified
Percent
Individuals by name and title and/or function _________________________________________________________ Individuals by name only __________________________________________________________________________ Titles or functions only ___________________________________________________________________________ Company names only ____________________________________________________________________________ Multi-Copy Same Addressee copies _________________________________________________________________ Single Copy Sales ________________________________________________________________________________ TOTAL QUALIFIED CIRCULATION
41,805 153 780 42,738
97.8 0.4 1.8 100.0
4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2012 State
Total Qualified
Maine __________________________________________ New Hampshire __________________________________ Vermont ________________________________________ Massachusetts ___________________________________ Rhode Island ____________________________________ Connecticut _____________________________________ NEW ENGLAND New York ________________________________________ New Jersey ______________________________________ Pennsylvania ____________________________________ MIDDLE ATLANTIC Ohio ____________________________________________ Indiana _________________________________________ Illinois __________________________________________ Michigan ________________________________________ Wisconsin _______________________________________ EAST NO. CENTRAL Minnesota _______________________________________ Iowa ____________________________________________ Missouri ________________________________________ North Dakota ____________________________________ South Dakota ____________________________________ Nebraska _______________________________________ Kansas _________________________________________ WEST NO. CENTRAL Delaware ________________________________________ Maryland ________________________________________ Washington, DC __________________________________ Virginia _________________________________________ West Virginia _____________________________________ North Carolina ___________________________________ South Carolina ___________________________________ Georgia _________________________________________ Florida __________________________________________
214 239 101 1,493 165 806 3,018 3,419 1,782 2,011 7,212 1,878 902 2,298 1,297 1,033 7,408 1,147 541 898 118 163 289 479 3,635 120 778 258 1,270 141 1,049 483 1,376 1,955
SOUTH ATLANTIC
7,430
Percent
7.1
16.9
17.3
8.5
17.4
3
State
Total Qualified
Kentucky ______________________________________ Tennessee _____________________________________ Alabama _______________________________________ Mississippi _____________________________________ EAST SO. CENTRAL Arkansas ______________________________________ Louisiana ______________________________________ Oklahoma______________________________________ Texas _________________________________________ WEST SO. CENTRAL Montana_______________________________________ Idaho _________________________________________ Wyoming ______________________________________ Colorado _______________________________________ New Mexico ____________________________________ Arizona ________________________________________ Utah __________________________________________ Nevada ________________________________________ MOUNTAIN Alaska_________________________________________ Washington ____________________________________ Oregon_________________________________________ California ______________________________________ Hawaii ________________________________________ PACIFIC UNITED STATES U.S. Territories __________________________________ Canada ________________________________________ Mexico ________________________________________ Other International ______________________________ APO/FPO ______________________________________
442 957 530 206 2,135 260 409 400 2,886 3,955 112 149 70 698 131 544 269 255 2,228 74 704 435 4,276 145 5,634 42,655 74 7 2 -
TOTAL QUALIFIED CIRCULATION
42,738
Percent
5.0
9.2
5.2
13.2 99.8
100.0
www.bpaww.com
CHIEF EXECUTIVE / December 2012 AVERAGE AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data 6-Month Period Ended:
Audited Data
Audited Data
Circulation Circulation Claim Claim
September- January JulyJanuary JulyDecember June December June December 2010 2011 2011 2012* 2012*
Total Audit Average Qualified:_______
42,356
42,701
42,755
42,671
42,248
Qualified Non-Paid: _______________
41,964
41,864
41,692
41,546
41,545
Qualified Paid: ___________________
392
837
1,063
1,125
703
Post Expire Copies included in Total Qualified Circulation: ______________
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price: ________
**NC
**NC
**NC
**NC
**NC
*NOTE: January – December 2012 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
ADDITIONAL DATA PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 19,443 copies or 45.5%, including Hoovers.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited circulation statement has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
www.bpaww.com
Date signed
January 16, 2013
State
Connecticut
County
Greenwich
Received by BPA Worldwide
January 16, 2013
Type
PD
ID Number
C908P0D2
Copyright 2012 BPA Worldwide. All rights reserved.
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