BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net
CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHANNELS CHIEF EXECUTIVE MAGAZINE
CHIEF EXECUTIVE E-NEWSLETTERS
CHIEF EXECUTIVE WEBSITE
3 Issues in the period 42,584 average circulation
2 E-Newsletters in the period 30 total issued in the period 73,987 average per occurrence 45,058 average per occurrence
50,489 average unique browsers
CHIEF EXECUTIVE SOCIAL MEDIA
9,122 average LinkedIn group members
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
41,439
1,145
42,584
a. CEO Briefing (26 issued in the period)
73,987
-
73,987
b. Manufacturing CEO Briefing (4 issued in the period)
45,058
-
45,058
50,489
-
50,489
9,122
-
9,122
CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTERS
THE CRITERION SOCIAL MEDIA
CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers with 108,335 average Page Impressions) CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL
Official Publication of: None/Established: 1977/Issues Per Year: 6 DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, presidents, managing directors, partners, executive directors, owners, vice presidents/senior vice presidents/executive vice presidents, chairman/board of directors, chief operating officers, divisional/ regional presidents, general managers, chief financial officers/ controllers/treasurers, government/senior military officers and other titled and non-titled personnel within the field served.
FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/ sales/PR/Media (Publishing, Broadcasting, Online), financial/insurance, energy/utilities/ oil/gas, construction/engineering, real estate/property management, retail/wholesale trade/distribution, business/legal services/consulting firms, transportation, entertainment/ gaming/sports/travel and leisure (hotels), restaurants/food/beverage/tobacco, agriculture/ forestry/fishing, government/education and non-profit, technology/telecommunications, healthcare (provider and pharmaceuticals/biotechnology) and others allied to the field.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation
-
Advertiser and Agency
1,320
Allocated for Trade Shows and Conventions All Other
317 1,040
TOTAL
2,677
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified Qualified Qualified Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 42,169 99.0 41,024 96.3 1,145 2.7 Sponsored Individually Addressed Membership Benefit 415 1.0 415 1.0 Multi–Copy Same Addressee Single Copy Sales TOTAL 2.7 QUALIFIED 42,584 100.0 41,439 97.3 1,145 CIRCULATION
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 This issue is -% or 1 copy above the average of the other 2 issues reported in Paragraph 2. Chief Executive Officer, President, Chief Managing Operating Director, Officer, Partner, Divisional Executive Chairman/ President, TOTAL PERCENT Director, Board Of General BUSINESS AND INDUSTRY QUALIFIED OF TOTAL Owner Directors Manager 4,066 9.6 3,413 225 97 Finance / Insurance
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Total 2014 Issue Qualified January/February
42,587
March/April
42,581
May/June
42,585
Senior Military/ Government Officer 3
Chief Financial Officer, Controller, Treasurer 93
Others Titled and NonTitled VP/SVP/EVP Personnel 108 127
Healthcare/Pharmaceutical/Biotechnology
4,001
9.4
3,507
157
98
3
97
86
Retail/Wholesale Trade, Distribution
4,993
11.7
4,439
125
110
1
182
59
53 77
Manufacturing
9,201
21.6
8,104
265
181
1
300
158
192
Construction/Engineering, Mining Business/Legal Services (including Consulting Firms)
2,181
5.1
1,881
77
63
-
68
29
63
5,385
12.6
5,104
93
45
-
45
65
33
Technology/Telecommunications
2,296
5.4
2,063
55
48
3
43
43
41
Energy/Utilities/Oil/Gas
1,172
2.8
981
46
48
1
36
32
28
760
32
30
-
36
22
29
Transportation Advertising/Marketing/Sales/PR/Media/Publishing (Broadcast, Online)/Printing
909
2.1
1,159
2.7
994
55
29
-
31
30
20
Education/Government/Non-Profit
2,798
6.6
2,453
96
30
16
70
103
30
Real Estate/Property Management Entertainment/Gaming/Sports/Travel and Leisure (hotels)
720
1.7
580
46
25
3
31
11
24
506
1.2
465
13
5
-
5
10
8
Agriculture/Forestry/Fishing
213
0.5
183
8
7
-
8
4
3
275
0.6
237
11
7
1
11
4
4
Others Allied to the Field
1,700
4.0
1,145
65
59
-
128
146
157
Paid Subscribers
1,010
2.4
235
4
11
-
3
741
16
-
-
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
42,585
100.0
36,544
1,373
893
32
1,187
1,651
905
PERCENT
100.0
85.8
3.2
2.1
0.1
2.8
3.9
2.1
Restaurants/Food/Beverage/Tobacco
Single Copy Sales
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / June 2014
2
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014 Qualified Within QUALIFICATION SOURCE I.
Direct Request:
II. Request from recipient’s company: III. Membership Benefit: IV. Communication from recipient or recipient’s company (other than request): V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories *Business directories Manufacturer’s, distributor’s, and wholesaler’s lists *Other sources
1 Year
2 Years
3 Years
Total Qualified
Percent
14,453
3,593
4,040
22,086
51.8
-
-
-
-
-
412
-
-
412
1.0
596
-
-
596
1.4
19,491
-
-
19,491
45.8
-
-
-
-
-
16,337
-
-
16,337
38.4
-
-
-
-
-
3,154
-
-
3,154
7.4
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
34,952
3,593
4,040
42,585
100.0
PERCENT
82.1
8.4
9.5
100.0
VI. Single Copy Sales:
*See Additional Data
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
July - December 2011
January – June 2012
July – December 2012
January – June 2013
July – December 2013
January – June 2014*
Total Audit Average Qualified:
42,755
42,671
42,248
42,698
43,160
42,584
Qualified Non-Paid:
41,692
41,546
41,545
41,486
41,904
41,439
Qualified Paid:
1,063
1,125
703
1,212
1,256
1,145
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price: **NC **NC **NC **NC **NC *NOTE: January – June 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
**NC
CHIEF EXECUTIVE / June 2014
3
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY/JUNE 2014* State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC *See Additional Data
Total Qualified 155 218 85 1,503 170 816 2,947 3,187 1,789 1,855 6,831 1,745 815 2,436 1,305 1,047 7,348 1,129 554 919 119 124 333 521 3,699 109 806 212 1,412 130 1,015 418 1,292 1,901 7,295
State
Percent Kentucky Tennessee Alabama Mississippi
EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas
6.9
WEST SO. CENTRAL Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada
16.0
17.3
MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES
8.7 U.S. Territories Canada Mexico Other International APO/FPO
Total Qualified 467 872 580 239 2,158 266 433 371 2,902 3,972 127 128 59 740 95 537 314 240 2,240 79 699 416 4,717 99 6,010 42,500 73 8 4 -
Percent
42,585
100.0
TOTAL QUALIFIED CIRCULATION
5.1
9.3
5.3
14.1 99.8
17.1
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
New England
2,947
Middle Atlantic
6,831
East No. Central
7,348
West No. Central
3,699
South Atlantic
7,295
East So. Central
2,158
West So. Central
3,972
Mountain
2,240
Pacific
6,010
US Territories
73 8
Canada
4
Other International 0
www.bpaww.com
2,000
4,000
6,000
No attempt has been made to identify or eliminate duplication that may exist across media channels.
8,000
10,000
CHIEF EXECUTIVE / June 2014
4
E-NEWSLETTER CHANNEL 2014
CEO Briefing
JANUARY January 6 January 13 January 20 January 27 FEBRUARY February 3 February 10 February 18 February 24 MARCH March 3 March 10 March 11 March 17 March 24 March 31 APRIL April 1 April 7 April 14 April 21 April 28 MAY May 5 May 7 May 12 May 19 May 27 JUNE June 2 June 3 June 9 June 16 June 23 June 30
AVERAGE: CEO Briefing (26 issued in the period) Manufacturing CEO Briefing (4 issued in the period)
Manufacturing CEO Briefing
64,312 64,076 63,822 63,585
-
63,519 63,388 63,149 63,220
-
62,991 62,841 62,165 62,049 61,822
46,320 -
61,703 61,527 99,664 98,897
46,031 -
98,467 98,082 97,763 97,578
44,305 -
97,372 78,066 72,135 70,887 70,582 73,987
43,574 45,058
WEBSITE CHANNEL WWW.CHIEFEXECUTIVE.NET 2014
PAGE IMPRESSIONS
USER SESSIONS
UNIQUE BROWSERS
UNIQUE BROWSER FREQUENCY
January February March April May June AVERAGE:
119,749 72,059 61,508 1.17 85,168 50,202 42,477 1.18 82,370 49,735 41,450 1.20 81,342 48,404 40,792 1.19 184,098 82,837 70,741 1.17 97,284 53,780 45,967 1.17 108,335 59,503 50,489 1.18 January - June 2014 data was provided by Google Analytics. All website activity is audited by BPA Worldwide.
PAGE DURATION
USER SESSION DURATION
01:40 01:44 01:52 01:52 01:11 01:37 01:39
01:06 01:12 01:14 01:16 01:26 01:19 01:16
WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / June 2014
5
SOCIAL MEDIA CHANNEL Chief Executive Social Media LinkedIn group members http://linkedin.com/groups?gid=2043887&trk=hb_side_g
2014 January
8,809
February
9,011
March
9,113
April
9,188
May
9,271
June
9,337 AVERAGE:
9,122
ADDITIONAL DATA MAGAZINE: PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 16,337 copies or 38.4%, including Hoovers. Other sources include 1 source of circulation for a quantity of 3,154 copies or 7.4%, including Alesco National Business List. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletters, Website and Social Media are not reported at the media owner’s option.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State City Received by BPA Worldwide Type ID Number
July 23, 2014 Connecticut Greenwich July 23, 2014 BD C908B0J4
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
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Copyright © 2014 BPA Worldwide. All rights reserved.
CHIEF EXECUTIVE / June 2014