BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net
CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHANNELS CHIEF EXECUTIVE MAGAZINE
CHIEF EXECUTIVE E-NEWSLETTERS
CHIEF EXECUTIVE WEBSITE
3 Issues in the period 42,584 average circulation
2 E-Newsletters in the period 30 total issued in the period 73,987 average per occurrence 45,058 average per occurrence
50,489 average unique browsers
CHIEF EXECUTIVE SOCIAL MEDIA
9,122 average LinkedIn group members
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
41,439
1,145
42,584
a. CEO Briefing (26 issued in the period)
73,987
-
73,987
b. Manufacturing CEO Briefing (4 issued in the period)
45,058
-
45,058
50,489
-
50,489
9,122
-
9,122
CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTERS
THE CRITERION SOCIAL MEDIA
CHIEF EXECUTIVE WEBSITE (Monthly Unique Browsers with 108,335 average Page Impressions) CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.