HNW reader demographics

CEO LIFE Don’t Count the People You Reach…

Reach the People Who Count

Editorial Relevancy – in every issue CEO magazine regularly covers: • • • • •

Cars for CEOS CEO Life & Lifestyle CEO Philanthropy Investing in Art, Cars, Wine, Homes…

And more…in every issue…

Why CEO magazine gives you more…

• • • • • •

*1

Median income of $362,900 Average income of $1,654,182 *1 Average net worth of $9.9 Million *1 CEO magazine reaches every CEO of every public company Readership of over 111,000+ CEOs/HNW executives*2 CEO magazine reaches over 37,000 additional exclusive readers*2 every month onboard the largest US private jet fleet: NetJets (let’s not ignore this fact – everyone paying to use a private jet can afford the finer things in life!)

• The most cost-effective ROI in reaching HNW individuals Don't Count The People You Reach... Reach The People Who Count…

Chief Executive…Reaching the HNW Reader *1 Source: CEO Compensation study 2012. *2 Martin Akel & Assoc’s “Corporate Investments in Systems & services: The expanded role of the CEO.” *2 CEO magazine is the only B2B publication on the NetJets fleet since Jan 2010 [contract runs through Dec 2013] Magazines are replaced monthly

Why CEO magazine gives you more…

• • • • • • • •

Published for over 35 years 92% of readers are CEO, Chairman or Owners *1 90% of readers companies are privately owned Typical reader runs a company with an average of 1,063 employees *2 94% of readers run mid-market companies (having $10M-$1B in revenues)*2 Reaches every CEO of every company with over $1B in revenue 95% read 3 of the last 4 issues *2 Median readership of 4.3 years *2

% of Readers of CEO magazine that do NOT read the following: Bloomberg BW – 61% Fast Company – 77% Forbes – 57% Fortune – 57%

*2

Chief Executive…Delivering the Right Audience Source: *1 BPA Audit *2 Martin Akel & Assoc’s “Corporate Investments in Systems & services: The expanded role of the CEO.” Jan 2013 CEOG Research: Readership Study Nov 2011

Reader Compensation $1,654,182

BONUS SALARY

$653,250

$362,900

$197,000

25th percentile

Median

75th percentile

Average

Chief Executive‌Reaching the HNW Reader Source: CEO Group Research: compensation study among private companies, released Aug 2012

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