2017 MEDIA KIT
CEOS ARE THE ULTIMATE DECISION-MAKERS,
and CHIEF EXECUTIVE is the ultimate connection to them Founded in 1977, Chief Executive Group is a niche media company exclusively serving CEOs, a market often impenetrable to outsiders. We do not compete against other mass business media companies as they are consumer products primarily geared toward investors. Their constant “chase for eyeballs” sacrifices audience quantity for quality—a compromise we refuse to make. ∂ Educate Decision Makers ∂ Raise The Visibility Of Key Brand Or Executive ∂ Distribute New Insights ∂ Gain A Following ∂ Attract New Business ∂ Introduce A Product
∂ Share Best Practices ∂ Start New Relationships ∂ Position An Expert ∂ Conduct Research ∂ Develop Prospects ∂ Build Relevance ∂ Develop Thought Leadership
Chief Executive READER PROFILE We Reach Most CEOs Running Enterprises Over $50 Million Number of U.S. Companies 1
% of Private Sector GDP
> $1 Billlion
1,947
49.7%
99%
$100 - 999.9 Million
13,156
15.5%
97%
$50 - 99.9 Million
15,895
5.0%
84%
$10 - 49.9 Million
122,785
11.4%
2%
< $10 Million
5,543,976
18.5%
1: Source: US Census Bureau
Chief Executive Penetration 2
Company by Revenue Size 11%
Number of U.S. Subscribers 1
16%
20%
.2%
16%
$1 Billion +
6,127
53%
$100 - 999 Million
20,218
20%
$10 - 100 Million
7,427
11%
< $10 Million
4,286
2: Source: Chief Executive magazine circulation audit 2013
Chief Executive reaches 91% of the CEOs who run companies with >$50 million per year and represent Number of U.S. 70.2% of the private economy 13% 15% Subscribers
Source: Chief Executive magazine circulation audit Oct. 2015
53%
1
excludes subscribers with unidentified revenues
1
34%
Reader 38% Demographics
49.2 Median Age
82:18 Male /Female Ratio
92%
15%
$1 Billion +
5,293
38%
$100 - 999 Million
13,189
34%
$10 - 100 Million
12,122
13%
< $10 Million
Reader Compensation 4,870
1
excludes subscribers with unidentified revenues
$1.6m
10%
Number of U.S. Subscribers 1
9%
10% 28%
Average
$653k
43%
10,000+
3,216
28%
1,000 - 9,999
9,887
43%
100 - 999
14,922
10%
25 - 99
3,394
10%
< 25
3,482
Source: Chief Executive magazine circulation audit Oct. 2015 1
excludes subscribers with unidentified revenues
By Job Title
$405k
2%
Median
2% 3% 2%
(Individual Employment Income)
Source: CEO Research Group
9%
75th percentile
(of circulation)
Median IEI
Company by Employee Size
Source: Chief Executive magazine circulation audit Dec. 2014
CEO/Owner/Pres
$405k
43%
6%
AVERAGE
NET WORTH
$9.9m
85%
85%
CEO/Pres/MD/Partner/Owner
6%
Chairman
2%
COO/Div Pres/GM
3%
CFO/COMPTROLLER/TREAS.
2%
VP/SVP/EVP
2%
Other
Source: Chief Executive magazine circulation audit Oct. 2015
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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Chief Executive CEO360 CEO360
At the epicenter of Chief Executiveâ&#x20AC;&#x2122;s unparalleled ability to precision-target the CEO community with supreme efficiency is CEO360, the most comprehensive database available anywhere on decision makers at U.S. large and mid-market companies. CEO 360 encompasses demographic, behavioral and contextual data and assures maximum efficiency and effectiveness in delivery of your brand message via our multi-platform distribution options, including print, digital, events and research.
PRINT DIGITAL CEO360 CEO Database CUSTOM EVENTS RESEARCH
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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DIGITAL
EVENTS
RESEARCH
CUSTOM
Chief Executive Magazine Published bimonthly, Chief Executive magazine provides information and insights to CEOs seeking to build more effective organizations. Since 1977, the magazine has been delivering content exclusively for CEOs—content that helps these enterprise leaders tackle pressing issues and plan for future growth. We offer a variety of ad opportunities to engage CEO readers, including standard page units, sponsored content, inserts, gatefolds, and polybag opportunities among others. 2017 Circulation 42,450 BPA-qualified CEO subscribers
Issue
Features
Event Coverage
Economic Development
CEO Tech
Executive Health
Plane Advantage
Executive Retreats
Jan/Feb
• Chief Executive’s 40th Anniversary: A look back at the changing business scene
• CEO Talent Summit Report and Roundtables
Southwest
Collaborative Technologies
Y
N
N
• Reinventing American Politics: A post-election assessment
• Previewing Corporate Citizenship Awards
• Choosing a Strategic Consulting Firm
• Digital Transformation Summit Report and Roundtables
Northeast
Cybersecurity
N
Y
Y
TBD
Y
N
N
Mar/Apr
• Comp Report • Manufacturing
• Corporate Citizenship Awards Report and Roundtables
May/June
• Best and Worst States for Business • Regulatory Issues • Mid-Market • Boards • Family Business
July/Aug
• CEO of the Year • Talent • Globalization
• Smart Manufacturing Summit and Roundtables
West
TBD
N
Y
N
Sept/Oct
• Comp Report • Crisis Management • Finance • Marketing
• CEO of the Year Report and Roundtables
Southeast
TBD
Y
N
Y
Nov/Dec
• CEO Outlook 2018 • Wealth Creation Index • Governance • Strategy • Succession
• CEO of the Year Roundtable
Midwest
TBD
N
Y
N
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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DIGITAL
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CUSTOM
Magazine Advertising Rates FULL PAGE
1X
3X
6X
Four-Color
$23,635
$22,215
$20,800
Two-Color
$20,490
$19,260
$18,030
BW
$19,375
$18,215
$17,050
Four-Color
$19,775
$18,590
$17,400
Two-Color
$17,205
$16,175
$15,140
BW
$14,790
$13,900
$13,015
Four-Color
$16,345
$15,365
$14,384
Two-Color
$13,325
$12,525
$11,725
BW
$11,750
$11,045
$10,340
Four-Color
$12,885
$12,112
$11,335
Two-Color
$9,895
$9,300
$8,710
BW
$8,310
$7,810
$7,315
Four-Color
$9,195
$8,645
$8,092
Two-Color
$7,710
$7,247
$6,780
BW
$6,380
$5,995
$5,615
Second
$27,215
$25,585
$23,949
Second/P1 Spread
$50,850
$47,800
$44,749
Third
$24,655
$23,176
$21,695
Fourth
$29,080
$27,335
$25,590
2/3 PAGE
1/2 PAGE
1/3 PAGE
1/4 PAGE
COVER
2017 CHIEF EXECUTIVE PRINT CLOSING DATES Ad Closing
Ad Material Due
Issue Mails
January/February
14- Nov
21 - Nov
Dec. 23
March/April
9 - Jan
17 - Jan
Feb. 17
May/June
6 - Mar
13 - Mar
Apr. 14
July/Aug
8 - May
15 - May
June 19
Sept/Oct
10 - Jul
17 - July
Aug. 18
Nov/Dec
11 - Sep
18 - Sep
Oct. 20 2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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DIGITAL
EVENTS
RESEARCH
CUSTOM
CHIEFEXECUTIVE.NET ChiefExecutive.net ChiefExecutive.net is the home page for the CEO community. Delivering daily insights, analysis, and best practices exclusively for its select and responsive audience across desktop, mobile, and tablet. We offer a variety of digital ad solutions, including standard banners, in-banner video, high-impact units, and sponsored content solutions to engage our CEO readers.
2017 MONTHLY METRICS
67,000+ Monthly Average Unique Readers 100,000+ Monthly Average Page views BANNER AD UNITS 728 x 90 300 x 250 300 x 600 160 x 600 IMPACT UNITS 728 x 90/360 Expandable 300/600 X 600 Expandable
CPM $75.00 $70.00 $70.00 $60.00
IN-BANNER VIDEO AD UNITS 300 x 600 300 x 250
CPM $70.00 $70.00
MOBILE SPECIFIC UNIT 320 x 50 Floating Footer
$70.00
$80.00 $80.00
THE AUDIENCE TARGETING PLATFORM
Chief Executive’s programmatic solution, the Audience Targeting Platform, provides your digital campaign with precision accuracy and tremendous scale, delivering the right message to the right person at exactly the right time and place. Models are created using our audience data, browsing behaviors, keyword search history, and geo-location—assuring your campaign will hit KPIs such as clicks and viewability. The Audience Targeting Platform’s data and audience targeting is exclusive and can only be accessed through Chief Executive’s sales team (it is not available publicly or through trading desks). PRICING • $15.00 CPM for Display • $26.00 CPM for Pre-roll • Standard IAB units accepted • Quality filters, whitelisting and blacklisting employed
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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DIGITAL
EVENTS
RESEARCH
CUSTOM
E-NEWSLETTERS CHIEF EXECUTIVE’S E-NEWSLETTERS deliver valuable information and insight directly to CEOs’ inbox CEO Briefing Insight and analysis of the latest news, issues and trends affecting CEOs, including effective leadership, relationship building, governance, transitioning, globalization, talent, growth, culture and much more. • Weekly • Delivered every Monday morning to 90,000+ C-Level subscribers. CEO Briefing; Special Edition (Monthly) This customized single-advertiser email opportunity allows you to have your thought leadership content included along with just one carefully selected Chief Executive-supplied article. These customized single-advertiser messages are a compelling vehicle for connecting our marketing partners with a highly select CEO audience. • Monthly • Delivered to 90,000+ C-level subscribers. Manufacturing CEO Briefing Covers the latest trends and important issues that manufacturing CEOs need to know. Topics include information on operational excellence, technological advancements (such as automation, robotics, Internet of Things and 3D printing), talent, cost efficiencies and energy reduction. • Monthly • Delivered to 60,000+ manufacturing C-Level subscribers
CEO Briefing: Spotlight on Boards Keeps abreast of the trends, news, strategies and issues critical to boards of directors and advisory boards. • Monthly • Delivered to 90,000+ C-Level subscribers Mid-Market CEO Briefing Provides mid-market companies with valuable insight on how to stay on the cutting edge while improving growth and profitability. • Monthly • Delivered to 90,00+ C-level subscribers
E-NEWSLETTER AD UNITS & RATES CEO Briefing, Manufacturing CEO Briefing, CEO Briefing: Spotlight on Boards, Mid-Market CEO Briefing BANNER Dimensions
600 x 180
CEO BRIEFING: SPECIAL EDITION DEDICATED E-NEWSLETTER
Format
.jpg, .png, .gif
Dimensions
600 x 180
File size
Less than 75k
Format
.jpg, .png, .gif
Banner Ad Price
$3,250
File size
Less than 75k
Banner Ad Price
$10,800
TEXT Dimensions
50 x 150
Format
.jpg, .png, .gif
File size
Less than 75k
Banner Ad Price
$3,750
Your Thought Leadership Content 500 Word Maximum, 300 Word Minimum
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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DIGITAL
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RESEARCH
CUSTOM
WEBINARS Chief Executive collaborates with you to create exclusive webinars for knowledge hungry CEOs. Chief Executive’s turnkey operation allows your senior executive expert to present your research, thought leadership content, or compelling point of view to a live and on-demand audience of normally hard-to-reach and hard-to-engage CEOs, but also engage in dialogue with these ultimate decision makers. Chief Executive will devise and execute a marketing plan to deliver 50-100+ C-level registrants with contact information captured. Webinar program length is up to 50-minutes in length with 10-minute Q&A and combine content rich audio with top line PowerPoint slides for maximum impact. Leads will be supplied to you by Chief Executive on a timely basis and your webinar will be available on demand on ChiefExecutive.net (with registration) for a year.
2017 WEBINAR TOPICS JAN—∂ HOW TO SURVIVE THE ELIMINATION OF THE VALUATION DISCOUNT FEB—∂ WHAT THE NEW ADMINISTRATION MEANS TO YOUR BUSINESS MAR—∂ PURPOSE DRIVEN CULTURE: HOW TO ATTRACT, DEVELOP AND RETAIN A MILLENNIAL WORKFORCE APRIL—∂ TURNING DIGITAL DISRUPTION INTO A COMPETITIVE ADVANTAGE MAY—∂ THE TOP 10 CYBER THREATS FOR 2017– AND HOW TO MITIGATE YOUR RISK JUNE—∂ A DATA DRIVEN TALENT STRATEGY JULY—∂ OVERCOMING THE 6 MOST CRITICAL DILEMMAS FACING FAMILY BUSINESS AUG—∂ CEO’S GUIDE TO MONETIZING BIG DATA: HOW TO GROW USERS AND MONETIZE THE “INTERNET OF THINGS” SEP—∂ EXPAND, RELOCATE AND GROW: A CEOS GUIDE TO SITE SELECTION OCT—∂ 6 WAYS TO MAKE YOUR COMPANY MORE INNOVATIVE NOV—∂ CRISIS MANAGEMENT: FIRST 5 CRITICAL MOVES DEC—∂ PUBLIC-PRIVATE PARTNERSHIPS FOR ECONOMIC DEVELOPMENT: THE NEW CATALYST FOR GROWTH
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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EVENTS
DIGITAL
RESEARCH
CUSTOM
BRINGING TOGETHER CEOS AND THOUGHT LEADERS in intimate settings to dissect and discuss the challenges they face and opportunities they want to harness, Chief Executive live events provide unparalleled access to CEOs right when they’re exploring strategic initiatives and investments. Customize a partnership with everything from a professionally moderated roundtable with your CEO or senior executive positioned as thought leader to integrated, cross-platform opportunities incorporating digital and print. Corporate Citizenship Awards January 12, 2017, New York, NY Chief Executive recognizes companies with a genuine commitment to corporate citizenship that goes well beyond writing a check. These companies have each found a way to creatively turn their own specific corporate mission into a form of corporate giving. Thirty winners will be selected by an award committee comprised of peer CEOs. Smart Manufacturing Summit May 16 – 17, 2017, Seattle, WA Co-hosted by The Boeing Company in Seattle, WA, the 5th Annual Smart Manufacturing Summit will offer fresh thinking on the opportunities and challenges facing manufacturing CEOs, as well as provide the ideal environment to discuss best practices and trends in global markets, quality, supply chains, talent issues, and more. Chief Executive of the Year Award & Gala Celebration July 2017, New York, NY Now in its 32nd year, this signature event is a must-attend and brings together over 100 high-powered and recognized CEOs to the New York Stock Exchange for a day of learning—and an evening of celebrating our 2017 CEO of the Year. Past winners include AT&T’s Randall Stephenson, The Walt Disney Co.’s Bob Iger, Ford’s Alan Mulally, Boeing’s James McNerney, Jr., Microsoft’s Bill Gates, and FedEx’s Fred Smith. CEO Talent Summit Fall 2017, Florida Now in its 3rd year, the CEO Talent Summit will bring together CEOs and leading thinkers in an interactive, intimate environment with a focus squarely on helping C-level leaders find, develop, and retain talent in our digital age. CEO2CEO Summit Winter 2017, New York, NY The CEO2CEO Summit offers CEOs the chance to meet with peers and top business experts to hone strategy based on what’s working for other companies. As companies large and small are being disrupted, the CEO2CEO Summit helps CEOs discover new ways of thinking and discover new ideas through speaker presentations and interactive breakout sessions—all with a focus on presenting actionable information CEOs need to run their enterprises more effectively, more productively and more efficiently during a time of transformation.
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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RESEARCH
DIGITAL
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CUSTOM
EVERYONE WANTS TO KNOW WHAT CEOS ARE THINKING, but conducting marketing research among CEOs is typically difficult, costly and slow: CEOs have little time for non-essential tasks and their time is well-protected. Not the case with Chief Executive Group’s custom research. CEOs view Chief Executive Group as their peer community, honed over four decades of trust. As a result, CEOs typically participate in our surveys with enthusiasm. Allow Chief Executive to be your partner in the production of high-quality turnkey thought leadership quickly and effectively and then let our team of marketing experts help you illustrate research results via Chief Executive Group’s wide range of channels, including: White Papers, Roundtables, Custom Reports, Inserts and Brochures, Microsites, Dedicated e-newsletters, Webinars, Podcasts, Video and Native and Branded Content.
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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DIGITAL
CUSTOM
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CEOLINK
Chief Executive Group’s best-in-class content marketing services can engage and inform CEOS across targeted print, digital and event platforms CEOLINK is Chief Executive Group’s full-service in-house creative and content studio. Our mission is to unlock the full potential of Chief Executive Group’s team of experienced editors, journalists, designers and marketing specialists to help brands develop and distribute integrated content strategies and creative solutions specifically designed to engage and inform CEOS. Chief’s Executive Group’s relationship with CEOS is both unique and unparalleled and CEOLINK assures your brand maximum access and credibility with this normally hard-to-reach and hard-to-engage audience.
CEOLINK: CONNECTING BRANDS THROUGH CONTENT AND CONNECTING CONTENT TO THE CEO COMMUNITY
1 2 3
POWERFUL STORYTELLING Native and branded content developed in collaboration with Chief Executive Group’s editors specifically designed to effectively and efficiently engage and inform CEOS, regardless of the platform or channel. EFFICIENTLY AND EFFECTIVELY CONNECTING TO CEOS THROUGH DATA Chief Executive Group’s CEO360 is the most comprehensive database available anywhere on decision makers at U.S. Large and mid-market companies, encompassing demographic, behavioral and contextual data. CEO360 is at the epicenter of chief executive group’s unparalleled ability to precision-target the CEO community. DISTRIBUTION DRIVING CONTENT TO CEOS Use the precision-targeting of CEO360 to distribute your custom content across Chief Executive’s suite of media, including:
Whitepapers
Dedicated e-newsletters
Roundtables
Webinars
Inserts and Brochures
Custom Reports
Podcasts
Video
Microsites
Native and Branded Content
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Smart Brands Rely On Chief Executive
TO LEARN MORE, PLEASE CONTACT: Chris Chalk VP / Associate Publisher 847.730.3662 cchalk@chiefexecutive.net
Lisa Cooper 203.889.4983 lcooper@chiefexecutive.net
Liz Irving
Marc Richards 203.930.2705 mrichards@chiefexecutive.net
Phillip Wren 203.930.2708 pwren@chiefexecutive.net
Gabrielle Kallay
203.889.4976
203.930.2918
lirving@chiefexecutive.net
gkallay@chiefexecutive.net
2017 MEDIA KIT | CHIEFEXECUTIVE.NET
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