Chief Executive 2017 Media Kit

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2017 MEDIA KIT

CEOS ARE THE ULTIMATE DECISION-MAKERS,

and CHIEF EXECUTIVE is the ultimate connection to them Founded in 1977, Chief Executive Group is a niche media company exclusively serving CEOs, a market often impenetrable to outsiders. We do not compete against other mass business media companies as they are consumer products primarily geared toward investors. Their constant “chase for eyeballs” sacrifices audience quantity for quality—a compromise we refuse to make. ∂ Educate Decision Makers ∂ Raise The Visibility Of Key Brand Or Executive ∂ Distribute New Insights ∂ Gain A Following ∂ Attract New Business ∂ Introduce A Product

∂ Share Best Practices ∂ Start New Relationships ∂ Position An Expert ∂ Conduct Research ∂ Develop Prospects ∂ Build Relevance ∂ Develop Thought Leadership


Chief Executive READER PROFILE We Reach Most CEOs Running Enterprises Over $50 Million Number of U.S. Companies 1

% of Private Sector GDP

> $1 Billlion

1,947

49.7%

99%

$100 - 999.9 Million

13,156

15.5%

97%

$50 - 99.9 Million

15,895

5.0%

84%

$10 - 49.9 Million

122,785

11.4%

2%

< $10 Million

5,543,976

18.5%

1: Source: US Census Bureau

Chief Executive Penetration 2

Company by Revenue Size 11%

Number of U.S. Subscribers 1

16%

20%

.2%

16%

$1 Billion +

6,127

53%

$100 - 999 Million

20,218

20%

$10 - 100 Million

7,427

11%

< $10 Million

4,286

2: Source: Chief Executive magazine circulation audit 2013

Chief Executive reaches 91% of the CEOs who run companies with >$50 million per year and represent Number of U.S. 70.2% of the private economy 13% 15% Subscribers

Source: Chief Executive magazine circulation audit Oct. 2015

53%

1

excludes subscribers with unidentified revenues

1

34%

Reader 38% Demographics

49.2 Median Age

82:18 Male /Female Ratio

92%

15%

$1 Billion +

5,293

38%

$100 - 999 Million

13,189

34%

$10 - 100 Million

12,122

13%

< $10 Million

Reader Compensation 4,870

1

excludes subscribers with unidentified revenues

$1.6m

10%

Number of U.S. Subscribers 1

9%

10% 28%

Average

$653k

43%

10,000+

3,216

28%

1,000 - 9,999

9,887

43%

100 - 999

14,922

10%

25 - 99

3,394

10%

< 25

3,482

Source: Chief Executive magazine circulation audit Oct. 2015 1

excludes subscribers with unidentified revenues

By Job Title

$405k

2%

Median

2% 3% 2%

(Individual Employment Income)

Source: CEO Research Group

9%

75th percentile

(of circulation)

Median IEI

Company by Employee Size

Source: Chief Executive magazine circulation audit Dec. 2014

CEO/Owner/Pres

$405k

43%

6%

AVERAGE

NET WORTH

$9.9m

85%

85%

CEO/Pres/MD/Partner/Owner

6%

Chairman

2%

COO/Div Pres/GM

3%

CFO/COMPTROLLER/TREAS.

2%

VP/SVP/EVP

2%

Other

Source: Chief Executive magazine circulation audit Oct. 2015

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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Chief Executive CEO360 CEO360

At the epicenter of Chief Executive’s unparalleled ability to precision-target the CEO community with supreme efficiency is CEO360, the most comprehensive database available anywhere on decision makers at U.S. large and mid-market companies. CEO 360 encompasses demographic, behavioral and contextual data and assures maximum efficiency and effectiveness in delivery of your brand message via our multi-platform distribution options, including print, digital, events and research.

PRINT DIGITAL CEO360 CEO Database CUSTOM EVENTS RESEARCH

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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PRINT

DIGITAL

EVENTS

RESEARCH

CUSTOM

Chief Executive Magazine Published bimonthly, Chief Executive magazine provides information and insights to CEOs seeking to build more effective organizations. Since 1977, the magazine has been delivering content exclusively for CEOs—content that helps these enterprise leaders tackle pressing issues and plan for future growth. We offer a variety of ad opportunities to engage CEO readers, including standard page units, sponsored content, inserts, gatefolds, and polybag opportunities among others. 2017 Circulation 42,450 BPA-qualified CEO subscribers

Issue

Features

Event Coverage

Economic Development

CEO Tech

Executive Health

Plane Advantage

Executive Retreats

Jan/Feb

• Chief Executive’s 40th Anniversary: A look back at the changing business scene

• CEO Talent Summit Report and Roundtables

Southwest

Collaborative Technologies

Y

N

N

• Reinventing American Politics: A post-election assessment

• Previewing Corporate Citizenship Awards

• Choosing a Strategic Consulting Firm

• Digital Transformation Summit Report and Roundtables

Northeast

Cybersecurity

N

Y

Y

TBD

Y

N

N

Mar/Apr

• Comp Report • Manufacturing

• Corporate Citizenship Awards Report and Roundtables

May/June

• Best and Worst States for Business • Regulatory Issues • Mid-Market • Boards • Family Business

July/Aug

• CEO of the Year • Talent • Globalization

• Smart Manufacturing Summit and Roundtables

West

TBD

N

Y

N

Sept/Oct

• Comp Report • Crisis Management • Finance • Marketing

• CEO of the Year Report and Roundtables

Southeast

TBD

Y

N

Y

Nov/Dec

• CEO Outlook 2018 • Wealth Creation Index • Governance • Strategy • Succession

• CEO of the Year Roundtable

Midwest

TBD

N

Y

N

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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PRINT

DIGITAL

EVENTS

RESEARCH

CUSTOM

Magazine Advertising Rates FULL PAGE

1X

3X

6X

Four-Color

$23,635

$22,215

$20,800

Two-Color

$20,490

$19,260

$18,030

BW

$19,375

$18,215

$17,050

Four-Color

$19,775

$18,590

$17,400

Two-Color

$17,205

$16,175

$15,140

BW

$14,790

$13,900

$13,015

Four-Color

$16,345

$15,365

$14,384

Two-Color

$13,325

$12,525

$11,725

BW

$11,750

$11,045

$10,340

Four-Color

$12,885

$12,112

$11,335

Two-Color

$9,895

$9,300

$8,710

BW

$8,310

$7,810

$7,315

Four-Color

$9,195

$8,645

$8,092

Two-Color

$7,710

$7,247

$6,780

BW

$6,380

$5,995

$5,615

Second

$27,215

$25,585

$23,949

Second/P1 Spread

$50,850

$47,800

$44,749

Third

$24,655

$23,176

$21,695

Fourth

$29,080

$27,335

$25,590

2/3 PAGE

1/2 PAGE

1/3 PAGE

1/4 PAGE

COVER

2017 CHIEF EXECUTIVE PRINT CLOSING DATES Ad Closing

Ad Material Due

Issue Mails

January/February

14- Nov

21 - Nov

Dec. 23

March/April

9 - Jan

17 - Jan

Feb. 17

May/June

6 - Mar

13 - Mar

Apr. 14

July/Aug

8 - May

15 - May

June 19

Sept/Oct

10 - Jul

17 - July

Aug. 18

Nov/Dec

11 - Sep

18 - Sep

Oct. 20 2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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PRINT

DIGITAL

EVENTS

RESEARCH

CUSTOM

CHIEFEXECUTIVE.NET ChiefExecutive.net ChiefExecutive.net is the home page for the CEO community. Delivering daily insights, analysis, and best practices exclusively for its select and responsive audience across desktop, mobile, and tablet. We offer a variety of digital ad solutions, including standard banners, in-banner video, high-impact units, and sponsored content solutions to engage our CEO readers.

2017 MONTHLY METRICS

67,000+ Monthly Average Unique Readers 100,000+ Monthly Average Page views BANNER AD UNITS 728 x 90 300 x 250 300 x 600 160 x 600 IMPACT UNITS 728 x 90/360 Expandable 300/600 X 600 Expandable

CPM $75.00 $70.00 $70.00 $60.00

IN-BANNER VIDEO AD UNITS 300 x 600 300 x 250

CPM $70.00 $70.00

MOBILE SPECIFIC UNIT 320 x 50 Floating Footer

$70.00

$80.00 $80.00

THE AUDIENCE TARGETING PLATFORM

Chief Executive’s programmatic solution, the Audience Targeting Platform, provides your digital campaign with precision accuracy and tremendous scale, delivering the right message to the right person at exactly the right time and place. Models are created using our audience data, browsing behaviors, keyword search history, and geo-location—assuring your campaign will hit KPIs such as clicks and viewability. The Audience Targeting Platform’s data and audience targeting is exclusive and can only be accessed through Chief Executive’s sales team (it is not available publicly or through trading desks). PRICING • $15.00 CPM for Display • $26.00 CPM for Pre-roll • Standard IAB units accepted • Quality filters, whitelisting and blacklisting employed

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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PRINT

DIGITAL

EVENTS

RESEARCH

CUSTOM

E-NEWSLETTERS CHIEF EXECUTIVE’S E-NEWSLETTERS deliver valuable information and insight directly to CEOs’ inbox CEO Briefing Insight and analysis of the latest news, issues and trends affecting CEOs, including effective leadership, relationship building, governance, transitioning, globalization, talent, growth, culture and much more. • Weekly • Delivered every Monday morning to 90,000+ C-Level subscribers. CEO Briefing; Special Edition (Monthly) This customized single-advertiser email opportunity allows you to have your thought leadership content included along with just one carefully selected Chief Executive-supplied article. These customized single-advertiser messages are a compelling vehicle for connecting our marketing partners with a highly select CEO audience. • Monthly • Delivered to 90,000+ C-level subscribers. Manufacturing CEO Briefing Covers the latest trends and important issues that manufacturing CEOs need to know. Topics include information on operational excellence, technological advancements (such as automation, robotics, Internet of Things and 3D printing), talent, cost efficiencies and energy reduction. • Monthly • Delivered to 60,000+ manufacturing C-Level subscribers

CEO Briefing: Spotlight on Boards Keeps abreast of the trends, news, strategies and issues critical to boards of directors and advisory boards. • Monthly • Delivered to 90,000+ C-Level subscribers Mid-Market CEO Briefing Provides mid-market companies with valuable insight on how to stay on the cutting edge while improving growth and profitability. • Monthly • Delivered to 90,00+ C-level subscribers

E-NEWSLETTER AD UNITS & RATES CEO Briefing, Manufacturing CEO Briefing, CEO Briefing: Spotlight on Boards, Mid-Market CEO Briefing BANNER Dimensions

600 x 180

CEO BRIEFING: SPECIAL EDITION DEDICATED E-NEWSLETTER

Format

.jpg, .png, .gif

Dimensions

600 x 180

File size

Less than 75k

Format

.jpg, .png, .gif

Banner Ad Price

$3,250

File size

Less than 75k

Banner Ad Price

$10,800

TEXT Dimensions

50 x 150

Format

.jpg, .png, .gif

File size

Less than 75k

Banner Ad Price

$3,750

Your Thought Leadership Content 500 Word Maximum, 300 Word Minimum

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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DIGITAL

PRINT

EVENTS

RESEARCH

CUSTOM

WEBINARS Chief Executive collaborates with you to create exclusive webinars for knowledge hungry CEOs. Chief Executive’s turnkey operation allows your senior executive expert to present your research, thought leadership content, or compelling point of view to a live and on-demand audience of normally hard-to-reach and hard-to-engage CEOs, but also engage in dialogue with these ultimate decision makers. Chief Executive will devise and execute a marketing plan to deliver 50-100+ C-level registrants with contact information captured. Webinar program length is up to 50-minutes in length with 10-minute Q&A and combine content rich audio with top line PowerPoint slides for maximum impact. Leads will be supplied to you by Chief Executive on a timely basis and your webinar will be available on demand on ChiefExecutive.net (with registration) for a year.

2017 WEBINAR TOPICS JAN—∂ HOW TO SURVIVE THE ELIMINATION OF THE VALUATION DISCOUNT FEB—∂ WHAT THE NEW ADMINISTRATION MEANS TO YOUR BUSINESS MAR—∂ PURPOSE DRIVEN CULTURE: HOW TO ATTRACT, DEVELOP AND RETAIN A MILLENNIAL WORKFORCE APRIL—∂ TURNING DIGITAL DISRUPTION INTO A COMPETITIVE ADVANTAGE MAY—∂ THE TOP 10 CYBER THREATS FOR 2017– AND HOW TO MITIGATE YOUR RISK JUNE—∂ A DATA DRIVEN TALENT STRATEGY JULY—∂ OVERCOMING THE 6 MOST CRITICAL DILEMMAS FACING FAMILY BUSINESS AUG—∂ CEO’S GUIDE TO MONETIZING BIG DATA: HOW TO GROW USERS AND MONETIZE THE “INTERNET OF THINGS” SEP—∂ EXPAND, RELOCATE AND GROW: A CEOS GUIDE TO SITE SELECTION OCT—∂ 6 WAYS TO MAKE YOUR COMPANY MORE INNOVATIVE NOV—∂ CRISIS MANAGEMENT: FIRST 5 CRITICAL MOVES DEC—∂ PUBLIC-PRIVATE PARTNERSHIPS FOR ECONOMIC DEVELOPMENT: THE NEW CATALYST FOR GROWTH

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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EVENTS

PRINT

DIGITAL

RESEARCH

CUSTOM

BRINGING TOGETHER CEOS AND THOUGHT LEADERS in intimate settings to dissect and discuss the challenges they face and opportunities they want to harness, Chief Executive live events provide unparalleled access to CEOs right when they’re exploring strategic initiatives and investments. Customize a partnership with everything from a professionally moderated roundtable with your CEO or senior executive positioned as thought leader to integrated, cross-platform opportunities incorporating digital and print. Corporate Citizenship Awards January 12, 2017, New York, NY Chief Executive recognizes companies with a genuine commitment to corporate citizenship that goes well beyond writing a check. These companies have each found a way to creatively turn their own specific corporate mission into a form of corporate giving. Thirty winners will be selected by an award committee comprised of peer CEOs. Smart Manufacturing Summit May 16 – 17, 2017, Seattle, WA Co-hosted by The Boeing Company in Seattle, WA, the 5th Annual Smart Manufacturing Summit will offer fresh thinking on the opportunities and challenges facing manufacturing CEOs, as well as provide the ideal environment to discuss best practices and trends in global markets, quality, supply chains, talent issues, and more. Chief Executive of the Year Award & Gala Celebration July 2017, New York, NY Now in its 32nd year, this signature event is a must-attend and brings together over 100 high-powered and recognized CEOs to the New York Stock Exchange for a day of learning—and an evening of celebrating our 2017 CEO of the Year. Past winners include AT&T’s Randall Stephenson, The Walt Disney Co.’s Bob Iger, Ford’s Alan Mulally, Boeing’s James McNerney, Jr., Microsoft’s Bill Gates, and FedEx’s Fred Smith. CEO Talent Summit Fall 2017, Florida Now in its 3rd year, the CEO Talent Summit will bring together CEOs and leading thinkers in an interactive, intimate environment with a focus squarely on helping C-level leaders find, develop, and retain talent in our digital age. CEO2CEO Summit Winter 2017, New York, NY The CEO2CEO Summit offers CEOs the chance to meet with peers and top business experts to hone strategy based on what’s working for other companies. As companies large and small are being disrupted, the CEO2CEO Summit helps CEOs discover new ways of thinking and discover new ideas through speaker presentations and interactive breakout sessions—all with a focus on presenting actionable information CEOs need to run their enterprises more effectively, more productively and more efficiently during a time of transformation.

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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RESEARCH

PRINT

DIGITAL

EVENTS

CUSTOM

EVERYONE WANTS TO KNOW WHAT CEOS ARE THINKING, but conducting marketing research among CEOs is typically difficult, costly and slow: CEOs have little time for non-essential tasks and their time is well-protected. Not the case with Chief Executive Group’s custom research. CEOs view Chief Executive Group as their peer community, honed over four decades of trust. As a result, CEOs typically participate in our surveys with enthusiasm. Allow Chief Executive to be your partner in the production of high-quality turnkey thought leadership quickly and effectively and then let our team of marketing experts help you illustrate research results via Chief Executive Group’s wide range of channels, including: White Papers, Roundtables, Custom Reports, Inserts and Brochures, Microsites, Dedicated e-newsletters, Webinars, Podcasts, Video and Native and Branded Content.

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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DIGITAL

PRINT

CUSTOM

EVENTS

RESEARCH

CEOLINK

Chief Executive Group’s best-in-class content marketing services can engage and inform CEOS across targeted print, digital and event platforms CEOLINK is Chief Executive Group’s full-service in-house creative and content studio. Our mission is to unlock the full potential of Chief Executive Group’s team of experienced editors, journalists, designers and marketing specialists to help brands develop and distribute integrated content strategies and creative solutions specifically designed to engage and inform CEOS. Chief’s Executive Group’s relationship with CEOS is both unique and unparalleled and CEOLINK assures your brand maximum access and credibility with this normally hard-to-reach and hard-to-engage audience.

CEOLINK: CONNECTING BRANDS THROUGH CONTENT AND CONNECTING CONTENT TO THE CEO COMMUNITY

1 2 3

POWERFUL STORYTELLING Native and branded content developed in collaboration with Chief Executive Group’s editors specifically designed to effectively and efficiently engage and inform CEOS, regardless of the platform or channel. EFFICIENTLY AND EFFECTIVELY CONNECTING TO CEOS THROUGH DATA Chief Executive Group’s CEO360 is the most comprehensive database available anywhere on decision makers at U.S. Large and mid-market companies, encompassing demographic, behavioral and contextual data. CEO360 is at the epicenter of chief executive group’s unparalleled ability to precision-target the CEO community. DISTRIBUTION DRIVING CONTENT TO CEOS Use the precision-targeting of CEO360 to distribute your custom content across Chief Executive’s suite of media, including:

Whitepapers

Dedicated e-newsletters

Roundtables

Webinars

Inserts and Brochures

Custom Reports

Podcasts

Video

Microsites

Native and Branded Content

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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Smart Brands Rely On Chief Executive

TO LEARN MORE, PLEASE CONTACT: Chris Chalk VP / Associate Publisher 847.730.3662 cchalk@chiefexecutive.net

Lisa Cooper 203.889.4983 lcooper@chiefexecutive.net

Liz Irving

Marc Richards 203.930.2705 mrichards@chiefexecutive.net

Phillip Wren 203.930.2708 pwren@chiefexecutive.net

Gabrielle Kallay

203.889.4976

203.930.2918

lirving@chiefexecutive.net

gkallay@chiefexecutive.net

2017 MEDIA KIT | CHIEFEXECUTIVE.NET

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