BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net
CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHANNELS CHIEF EXECUTIVE MAGAZINE
3 Issues in the period 42,587 average circulation
CHIEF EXECUTIVE E-NEWSLETTERS
4 E-Newsletters in the period 39 total issued in the period 79,617 average per occurrence 37,496 average per occurrence 73,991 average per occurrence 79,443 average per occurrence
CHIEF EXECUTIVE WEBSITE
CHIEF EXECUTIVE SOCIAL MEDIA
53,145 average unique browsers
9,692 LinkedIn group members
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
41,519
1,068
42,587
a. CEO Briefing (26 issued in the period)
79,617
-
79,617
b. Manufacturing CEO Briefing (6 issued in the period)
37,496
-
37,496
c. CEO Briefing: Spotlight on Boards (2 issued in the period)
73,991
-
73,991
d. Mid-Market CEO Briefing (5 issued in the period)
79,443
-
79,443
53,145
-
53,145
-
-
-
*9,692
-
*9,692
CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTERS
EXECUTIVE WEBSITE THECHIEF CRITERION SOCIAL MEDIA(Monthly Unique Browsers with 117,053 average Page Impressions) CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members *Social Media Downloads is a cumulative figure, not average.
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL
Official Publication of: None/Established: 1977/Issues Per Year: 6 DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients include chief executive officers, presidents, managing directors, partners, executive directors, owners, vice presidents/senior vice presidents/executive vice presidents, chairman/board of directors, chief operating officers, divisional/ regional presidents, general managers, chief financial officers/ controllers/treasurers, government/senior military officers and other titled and non-titled personnel within the field served.
FIELD SERVED CHIEF EXECUTIVE magazine serves the fields of manufacturing, advertising/marketing/ sales/PR/Media (Publishing, Broadcasting, Online), financial/insurance, energy/utilities/ oil/gas, construction/engineering, real estate/property management, retail/wholesale trade/distribution, business/legal services/consulting firms, transportation, entertainment/ gaming/sports/travel and leisure (hotels), restaurants/food/beverage/tobacco, agriculture/ forestry/fishing, government/education and non-profit, technology/telecommunications, healthcare (provider and pharmaceuticals/biotechnology) and others allied to the field.
AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation
-
Advertiser and Agency
1,281
Allocated for Trade Shows and Conventions All Other
67 998
TOTAL
2,346
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Total Qualified Qualified Qualified Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 42,220 99.1 41,152 96.6 1,068 2.5 Sponsored Individually Addressed Membership 367 0.9 367 0.9 Benefit Multi–Copy Same Addressee Single Copy Sales TOTAL 2.5 QUALIFIED 42,587 100.0 41,519 97.5 1,068 CIRCULATION
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD Total 2014 Issue Qualified July/August
42,590
September/October
42,590
November/December
42,581
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 This issue is -% or 9 copies below the average of the other 2 issues reported in Paragraph 2. Chief Executive Officer, President, Chief Managing Operating Director, Officer, Partner, Divisional Senior Executive Chairman/ President, Military/ TOTAL PERCENT Director, Board Of General Government BUSINESS AND INDUSTRY QUALIFIED OF TOTAL Owner Directors Manager Officer Finance / Insurance 4,445 10.4 3,496 547 75 6
Chief Financial Officer, Controller, Treasurer 99
Others Titled and NonTitled VP/SVP/EVP Personnel 119 103
Healthcare/Pharmaceutical/Biotechnology
3,584
8.4
3,106
153
81
4
100
58
Retail/Wholesale Trade, Distribution
5,256
12.3
4,604
234
99
-
169
86
64
10,369
24.4
9,187
320
192
1
316
206
147
Manufacturing
82
Construction/Engineering, Mining Business/Legal Services (including Consulting Firms) Technology/Telecommunications
2,260
5.3
1,907
120
56
-
83
60
34
3,978
9.3
3,516
267
41
-
46
33
75
2,404
5.7
2,074
123
42
3
52
58
52
Energy/Utilities/Oil/Gas
1,414
3.3
1,121
149
43
3
30
38
30
-
37
28
19
Transportation Advertising/Marketing/Sales/PR/Media/Publishing (Broadcast, Online)/Printing
781
1.8
615
60
22
1,776
4.2
1,600
66
28
-
30
26
26
Education/Government/Non-Profit
2,395
5.6
2,014
89
28
16
84
44
120
761
1.8
599
65
25
2
35
20
15
Real Estate/Property Management Entertainment/Gaming/Sports/Travel and Leisure (hotels) Agriculture/Forestry/Fishing
492
1.2
421
40
5
-
8
9
9
250
0.6
209
11
7
-
11
6
6
Restaurants/Food/Beverage/Tobacco
382
0.9
312
37
7
1
12
7
6
Others Allied to the Field
946
2.2
642
34
34
-
68
92
76
1,088
2.6
258
6
9
-
1
20
794
-
-
-
-
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
42,581
100.0
35,681
2,321
794
36
1,181
910
1,658
PERCENT
100.0
83.8
5.4
1.9
0.1
2.8
2.1
3.9
Paid Subscribers Single Copy Sales
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / December 2014
2
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014 Qualified Within 1 Year
2 Years
3 Years
Total Qualified
14,895
6,307
1,121
22,323
II. Request from recipient’s company:
-
-
-
-
-
III. Membership Benefit: IV. Communication from recipient or recipient’s company (other than request):
-
281
-
281
0.7
-
591
-
591
1.4
11,832
7,554
-
19,386
45.5
QUALIFICATION SOURCE I.
Direct Request:
V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories *Business directories Manufacturer’s, distributor’s, and wholesaler’s lists *Other sources
Percent 52.4
-
-
-
-
-
4,006
7,554
-
11,560
27.1
-
-
-
-
-
7,826
-
-
7,826
18.4
-
-
-
-
-
TOTAL QUALIFIED CIRCULATION
26,727
14,733
1,121
42,581
100.0
PERCENT
62.8
34.6
2.6
100.0
VI. Single Copy Sales:
*See Additional Data
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
6-Month Period Ended:
Audited Data
Audited Data
Audited Data
Audited Data
Circulation Claim
Circulation Claim
January – June 2012
July – December 2012
January – June 2013
July – December 2013
January – June 2014*
July – December 2014*
Total Audit Average Qualified:
42,671
42,248
42,698
43,160
42,584
42,587
Qualified Non-Paid:
41,546
41,545
41,486
41,904
41,439
41,519
Qualified Paid:
1,125
703
1,212
1,256
1,145
1,068
Post Expire Copies included in Total Qualified Circulation:
**NC
**NC
**NC
**NC
**NC
**NC
Average Annual Order Price: **NC **NC **NC **NC **NC *NOTE: January – December 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed.
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
**NC
CHIEF EXECUTIVE / December 2014
3
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2014* State Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania MIDDLE ATLANTIC Ohio Indiana Illinois Michigan Wisconsin EAST NO. CENTRAL Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC *See Additional Data
Total Qualified 154 235 101 1,433 178 806 2,907 3,254 1,725 2,024 7,003 1,832 816 2,435 1,309 1,080 7,472 1,143 547 976 124 119 334 551 3,794 125 801 182 1,374 132 1,101 430 1,304 1,920 7,369
State
Percent Kentucky Tennessee Alabama Mississippi
EAST SO. CENTRAL Arkansas Louisiana Oklahoma Texas
6.8
WEST SO. CENTRAL Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada
16.5
17.5
MOUNTAIN Alaska Washington Oregon California Hawaii PACIFIC UNITED STATES
8.9 U.S. Territories Canada Mexico Other International APO/FPO
Total Qualified 503 960 616 267 2,346 271 441 394 2,852 3,958 130 136 58 722 97 499 315 214 2,171 72 685 406 4,213 109 5,485 42,505 58 13 5 -
Percent
42,581
100.0
TOTAL QUALIFIED CIRCULATION
5.5
9.3
5.1
12.9 99.8
17.3
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
New England
2,907
Middle Atlantic
7,003
East No. Central
7,472
West No. Central
3,794
South Atlantic
7,369
East So. Central
2,346
West So. Central
3,958
Mountain
2,171
Pacific
5,485
US Territories
58 13
Canada
5
Other International 0
www.bpaww.com
2,000
4,000
6,000
No attempt has been made to identify or eliminate duplication that may exist across media channels.
8,000
10,000
CHIEF EXECUTIVE / December 2014
4
E-NEWSLETTER CHANNEL 2014
JULY July 7 July 8 July 14 July 15 July 21 July 28 AUGUST August 4 August 7 August 11 August 18 August 21 August 25 SEPTEMBER September 2 September 8 September 11 September 15 September 18 September 22 September 29 OCTOBER October 2 October 6 October 9 October 14 October 16 October 20 October 27 NOVEMBER November 3 November 6 November 10 November 17 November 20 November 24 DECEMBER December 1 December 4 December 8 December 15 December 18 December 22 December 29
CEO Briefing
AVERAGE:
Manufacturing CEO Briefing
CEO Briefing: Spotlight on Boards
Mid-Market CEO Briefing
70,115 69,701 86,330 85,169
27,657 -
69,547 -
-
84,556 83,709 83,600 83,009
40,058 -
-
83,294 -
82,671 85,842 84,018 83,539 81,786
41,579 -
-
83,715 -
81,465 78,685 78,286 77,897
40,153 -
78,435 -
78,394 -
77,675 77,270 76,995 76,672
37,801 -
-
76,764 -
76,450 76,631 76,363 75,936 75,680 79,617
37,726 37,496
73,991
75,048 79,443
CEO Briefing (26 issued in the period) Manufacturing CEO Briefing (6 issued in the period) CEO Briefing: Spotlight on Boards (2 issued in the period) Mid-Market CEO Briefing (5 issued in the period)
WEBSITE CHANNEL WWW.CHIEFEXECUTIVE.NET 2014 July August September October November December AVERAGE:
PAGE IMPRESSIONS 143,348 104,813 105,458 134,657 110,724 103,320
USER SESSIONS 62,640 51,908 63,485 80,021 66,546 61,246
UNIQUE BROWSERS 51,162 41,687 51,648 67,392 56,136 50,849
UNIQUE BROWSER FREQUENCY 1.22 1.25 1.23 1.19 1.19 1.20
117,053 64,307 53,145 1.21 July – December 2014 data was provided by Google Analytics. All website activity is audited by BPA Worldwide.
PAGE DURATION 1:32 1:28 1:52 1:44 1:56 1:52 1:44
USER SESSION DURATION 1:58 1:30 1:14 1:11 1:17 1:17 1:24
WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser’s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHIEF EXECUTIVE / December 2014
5
SOCIAL MEDIA CHANNEL Chief Executive Social Media LinkedIn group members http://linkedin.com/groups?gid=2043887&trk=hb_side_g
2014 Beginning Balance
9,337
July
9,248
August
9,267
September
9,369
October
9,526
November
9,572
December
9,692
ADDITIONAL DATA PARAGRAPH 3b: Business directories include 12 sources of circulation for quantities of 12 copies or -% to 3,688 copies or 8.7%. Other sources include 3 sources of circulation for quantities of 1,047 copies or 2.5% to 5,422 copies or 12.7%, including Manufacturer's News Inc. list. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletters, Website, and Social Media are not reported at the media owner’s option.
PUBLISHER’S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Marshall Cooper, CEO Wayne Cooper, President (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed State City Received by BPA Worldwide Type ID Number
January 30, 2015 Connecticut Greenwich January 30, 2015 BD C908B0D4
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com
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Copyright © 2014 BPA Worldwide. All rights reserved.
CHIEF EXECUTIVE / December 2014