BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
Chief Executive Group, LLC One Sound Shore Drive Suite 100 Greenwich, CT 06830 Tel. No.: 203.930.2700 Fax No.: 203.930.2701 www.chiefexecutive.net
CHIEF EXECUTIVE GROUP helps brands connect with the decision makers who can say "yes." Across a variety of industries, Chief Executive Group helps CEOs improve their effectiveness by introducing them to the strategies, people and solutions that help them drive their organizations to success. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand’s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels.
CHANNELS CHIEF EXECUTIVE MAGAZINE
3 Issues in the period 42,587 average circulation
CHIEF EXECUTIVE E-NEWSLETTERS
4 E-Newsletters in the period 39 total issued in the period 79,617 average per occurrence 37,496 average per occurrence 73,991 average per occurrence 79,443 average per occurrence
CHIEF EXECUTIVE WEBSITE
CHIEF EXECUTIVE SOCIAL MEDIA
53,145 average unique browsers
9,692 LinkedIn group members
EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid
Paid
Average
41,519
1,068
42,587
a. CEO Briefing (26 issued in the period)
79,617
-
79,617
b. Manufacturing CEO Briefing (6 issued in the period)
37,496
-
37,496
c. CEO Briefing: Spotlight on Boards (2 issued in the period)
73,991
-
73,991
d. Mid-Market CEO Briefing (5 issued in the period)
79,443
-
79,443
53,145
-
53,145
-
-
-
*9,692
-
*9,692
CHIEF EXECUTIVE MAGAZINE (3 issues in the period) CHIEF EXECUTIVE E-NEWSLETTERS
EXECUTIVE WEBSITE THECHIEF CRITERION SOCIAL MEDIA(Monthly Unique Browsers with 117,053 average Page Impressions) CHIEF EXECUTIVE SOCIAL MEDIA a. LinkedIn group members *Social Media Downloads is a cumulative figure, not average.
www.bpaww.com
No attempt has been made to identify or eliminate duplication that may exist across media channels.