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lliott Clark and Justin Cross started Earn Your Booze roughly two years ago, from a mantra Clark used to say at the gym. “It was a slogan I'd use to remind myself to maintain balance between my health and my developing job in the spirits industry,” explains Clark. “But it was Justin who really brought the event aspect of who we are as a company to fruition.”
HEY, BARTENDERS… #EARNYOURBOOZE The goal of Earn Your Booze events is to bring people together, to sweat together, in an engaging and fun atmosphere. “Earn Your Booze is catchy, and if bartenders and others in the liquor industry can get the thought ‘Earn Your Booze’ into their mindset, then we believe it will influence their actions and habits for the better,” says Clark. We spoke with Elliott about this lifechanging movement for bartenders and how we can all learn to earn our booze. What was the inspiration for your company? For me, the inspiration behind the company came very organically. Earn Your Booze was a saying I’d say over and over again and post on my social channels— and it stuck.
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