WHAT A
WINE AND SPIRITS
DISTRIBUTOR CAN DO FOR BART ENDERS You may think you know what your wine and spirits distributor does, but receiving orders and making deliveries is just the tip of the ice cube! Check out some of the value-added services you get from a distributor and consider making your sales rep your new best friend.
PRODUCT PRESENTAT ION
Want to make sure the best brands are behind your bar? Your sales rep can assess your needs, offer product recommendations and tastings, and consult on what products will drive the most profits.
INSIGHTS AND T RENDS
No one has more data on what wine and spirits consumers are buying than your distributor. From category trends to multicultural insights, your rep can help you make the smartest decisions about what to serve.
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CHILLED MAGAZINE
MARKET ING
Even though the traditional consumer marketing you may see (advertising, social media) is the supplier’s responsibility, distributors have expert trade marketing staff that develop marketing strategies, set pricing and create promotions to help you sell.
EDUCAT ION AND T RAINING
Hone your craft by taking advantage of all the training your distributor provides. Whether it’s wine and spirits product knowledge, recipe innovation, or drink list development, take your career to the next level by sharpening your sales and service skills.
