Nikki Simkins, E11EVEN Vodka

Changing THE Landscape

CEO and Chairwoman Nikki Simkins has a message to women in the spirits industry. “Stand your ground. Don’t let anyone treat you differently. You’ve earned a seat at the table! Crush the day, own the night, then go back for more.” On a scale of one to ten, Simkins demands an E11EVEN.

NIKKI SIMKINS. HER EDGE, HER CREATION, HER CHARACTER, HER MIAMI SPIRIT.

By Alana Tielmann

“Naming it E11EVEN was a nobrainer,” Simkins explains. E11EVEN Miami, an extravagant 24/7 ultraclub that draws spirited partygoers to Downtown Miami, stands as the highest-grossing nightclub per square foot globally. “E11EVEN Miami truly changed the landscape of nightlife, and that is what we want to do with E11EVEN Vodka.”

The club’s prominent position in Miami nightlife moved Simkins— through a company she controls—to license the existing E11EVEN name to create her own “Miami Spirit.”

The non-GMO corn-based E11EVEN Vodka is six times distilled in copper stills before entering a secret sevenstep filtration process that yields sparkling bright flavors of citrus peels, cacao nibs, and cracked peppercorns. The final step of E11EVEN’s proprietary filtration process creates crystal-clear vodka with a flawless finish for creating cocktails or sipping on the rocks. A warm, seductive finish urges more liquid to the lips all night long.

Not only is the 80-proof spirit allnatural and gluten-free, but it is also locally sourced, distilled, and bottled in Miami, Florida. “E11EVEN Vodka focuses on clean ingredients. People in Miami love to party but are also very health-conscious!” Simkins emphasizes.

In a male-led industry, E11EVEN Vodka’s female-owned operation stood out in blind taste tests, rising above, thanks to unwavering commitment and endless innovation from Simkins—shattering any preexisting glass ceiling in the vodka category. “I am incredibly proud of the hurdles many women have jumped over to create the opportunities available to us today. Women are no longer just brand ambassadors but owners as well,” she shares.

Grateful to partake in the movement towards equal opportunity for women, Simkins looks forward to normalizing “women in the industry” and a future where gender is not the focus. “All genders and identities should have equal opportunities to pursue their dreams, business, and otherwise,” she adds. “It has been super exciting and inspiring to watch women surface to top-tier positions in the spirits industry,” noting C-Suite positions and distiller titles. “I am very proud to continue following in the footsteps of so many strong, intelligent and dynamic women who have paved the way.”