In the Know - Vinexpo America

Vinexpo America and Drinks America Unite

MIX AND MINGLE WHILE YOU CATCH THE SPIRITS, WINE, BEER, AND MORE AT THE FIRST COLOCATED EVENT FOR VINEXPO AMERICA AND DRINKS AMERICA.

By Terri Marshall Debuting at New York City’s Jacob K. Javits Convention Center in March 2022, this unprecedented trade event for the beverage alcohol industry organized by Diversified Communications and Vinexposium provides the ultimate and most comprehensive experience for exhibitors and buyers.

Vinexpo America (a relaunch of Vinexpo New York) will continue to focus exclusively on wine varietals with representation from the world’s top-producing regions. A brand-new expo, Drinks America’s creation, amplifies the forecasted continuing rise in consumption of spirits and ready-to-drink beverages. Featuring a wide array of spirits, beer, ready-todrink beverages and sake from producers scattered across the globe, Drinks America will also present an impressive assortment of beverage alcohol accessories and services.

Reuniting the Beverage Alcohol Industry

Industry insiders are anxious to reconnect with inperson events. Scheduled for March 9-10, 2022, these two new co-located events will be the first major trade event of the year in North America.

“We are thrilled to return to in-person events in 2022,” says Beckie Kier, Event Director Diversified Communications. “Our team is eager to connect with our industry partners, exhibitors, and colleagues again face-to-face.”

Inspired by a desire to expand the categories of products available, the relaunch broadens opportunities attracting more United States and Canadian buyers looking to purchase from various categories. It’s one-stop shopping at its best. Exhibit hours will run from 10:00am to 6:00pm both days.

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“The new events and format will provide the best experience for both our exhibitors and attendees,” explains Kier. “Drinks America and Vinexpo America will provide one-stop sourcing for buyers, allowing for more business meetings to take place over the two-day events.”

Benefits of Attending

This efficient two-day format designed to connect, conduct business and showcase and discover products supports the alcohol beverage industry. Buyers gain access to new and established brands looking to expand distribution. Brands can meet face-to-face with existing customers and potential new buyers. It’s a win-win for the industry.

In addition to opportunities to connect with a wide range of exhibitors from around the world, bartenders will benefit from the on-site education offerings. Scheduled programming includes unmatched masterclasses, conference sessions, and round table discussions from leaders and influencers in the industry. More programming will be announced in the coming months.

What You Should Know

Qualified trade buyers and industry members can now register to attend the events. A discounted rate of $50 is available for early registrants. At the door, registration will be $100—available onsite from 8:00am until 6:00pm on Tuesday and from 8:00am until 5:00pm on Wednesday.

One badge gives attendees access to both Vinexpo America and Drinks America exhibits and educational programming.

Visit chilledmagazine.com/holiday-gift-guide to find the perfect bottle for everyone on your nice (and naughty) list.