ADVANCED MIXOLOGY
IN THE KNOW
Vinexpo America and Drinks America Unite
MIX AND MINGLE WHILE YOU CATCH THE SPIRITS, WINE, BEER, AND MORE AT THE FIRST COLOCATED EVENT FOR VINEXPO AMERICA AND DRINKS AMERICA.
By Terri Marshall Debuting at New York City’s Jacob K. Javits Convention Center in March 2022, this unprecedented trade event for the beverage alcohol industry organized by Diversified Communications and Vinexposium provides the ultimate and most comprehensive experience for exhibitors and buyers. Vinexpo America (a relaunch of Vinexpo New York) will continue to focus exclusively on wine varietals with representation from the world’s top-producing regions. A brand-new expo, Drinks America’s creation, amplifies the forecasted continuing rise in consumption of spirits and ready-to-drink beverages. Featuring a wide array of spirits, beer, ready-todrink beverages and sake from producers scattered across the globe, Drinks America will also present an impressive assortment of beverage alcohol accessories and services.
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Reuniting the Beverage Alcohol Industry Industry insiders are anxious to reconnect with inperson events. Scheduled for March 9-10, 2022, these two new co-located events will be the first major trade event of the year in North America. “We are thrilled to return to in-person events in 2022,” says Beckie Kier, Event Director Diversified Communications. “Our team is eager to connect with our industry partners, exhibitors, and colleagues again face-to-face.” Inspired by a desire to expand the categories of products available, the relaunch broadens opportunities attracting more United States and Canadian buyers looking to purchase from various categories. It’s one-stop shopping at its best. Exhibit hours will run from 10:00am to 6:00pm both days.
