Ekaterina Kuzmina, NEFT

Innovative Women

ekaterina kuzmina, NEFT vodka

This is true of Ekaterina Kuzmina, a woman with deep roots in the petroleum industry, who, by paying homage to her family’s history, created a barrelshaped container for vodka, closely resembling that of a small oil drum. Katya is co-founder and co-owner of NEFT Vodka, Global. “Women are natural-born multitaskers and rookies in this heavily male-dominated industry, which leads them to be creative, efficient and thinking outside the box. These characteristics pave the way to innovation, and innovation was very much needed in a conservative industry. Hence there’s a new look, taste, and feel to the industry which could only be achieved through a new perspective,” she remarks.

“there’s a new look, taste, and feel to the industry which could only be achieved through a new perspective.”

-Ekaterina Kuzmina