SPECIAL SECTION
WOMEN BEHIND THE BRANDS
Innovative Women
ekaterina kuzmina, NEFT vodka
This is true of Ekaterina Kuzmina, a woman with deep roots in the petroleum industry, who, by paying homage to her family’s history, created a barrelshaped container for vodka, closely resembling that of a small oil drum. Katya is co-founder and co-owner of NEFT Vodka, Global. “Women are natural-born multitaskers and rookies in
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this heavily male-dominated industry, which leads them to be creative, efficient and thinking outside the box. These characteristics pave the way to innovation, and innovation was very much needed in a conservative industry. Hence there’s a new look, taste, and feel to the industry which could only be achieved through a new perspective,” she remarks.
“there’s a new look, taste, and feel to the industry which could only be achieved through a new perspective.” -Ekaterina Kuzmina
