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Cool Bottles - Innovative Ideas

INNOVATIVE IDEAS

THE REACH

Capturing an enduring spirit, The Macallan unveils a single malt whisky created from a single sherry seasoned oak cask, laid to rest during the Second World War. Cradled on a bronze sculpture of three hands, each representing the characters in The Macallan’s history and their unique story— one for 1940s distillery workers, another for one-time chairman Shiach, and the third for current Master Whisky Maker, Kirsteen Campbell, who selected the cask to create The Reach.

VELLICHOR

Compass Box Scotch Whisky makers announce an expression inspired by the experience, emotion, and aroma of old bookshops. Ideal for collectors and enthusiasts, “Vellichor” is a word that embodies the fragrance and nostalgia of old books found within second-hand bookshops, as shown in the artwork and aged aesthetic flowing through all elements of the bottle.

PATRÓN CHAIRMAN’S RESERVE

Only 150 individually numbered bottles in a oneof-a-kind, exclusive blend that has never been released to the public, until now, this exquisite tequila is the first non-fungible token (NFT) of its kind. Bottled in a handmade crystal decanter, handnumbered by the Patrón familia, and beautifully packaged in a dome-shaped box with frontopening double doors featuring laser-cut panels that allow light to illuminate the liquid inside.

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