Innovators Issue

Here's to the Innovators

GOOD BARTENDERS PUSH THE BOUNDARIES, WHILE GREAT BARTENDERS SEE NO BOUNDARIES

As masters of their craft and trendsetters of our time—what more can we ask of bartenders than to innovate and inspire?

That said, what can we expect of the spirits being mixed into their creations, earning space on backbars and in wells? We seek the same inventiveness. Something bartenders are willing to pour into their craft.

Innovators influence change, shaping our preferences in fashion, music, culture, food, cocktails, etc. To be sure, innovative spirits makers have the power to shape our tastes, styles, and flavor preferences. They connect us. Influencing what’s trendy and typically a sign of the times. But undeniably, to become influential and relevant, these spirits must inspire bartenders to break from the ordinary and propel the craft forward.

Innovation stirs up progress and in this Special Section, we’re celebrating these spirited status quo crushers and initiators of change, where building on ideas is creative but exceeding them is innovative.