Made for Bartenders - Villa Massa

Made for Bartenders

VILLA MASSA’S LATEST LINE OF PREMIUM SPIRTS ARE 'MADE BY BARTENDERS, FOR BARTENDERS'

By Joseph Luparello Creators and distributors of premium wines and spirits, The Zamora Company, take great pride in their unique line up of products. By dialing in on innovation, the portfolio’s stars include Villa Massa, makers of one of the most popular liqueurs in Italy, Limoncello. Bartenders around the globe are catching on to this flavorful and flexible spirit.

The Massa Family, founders of Villa Massa, have been a part of the spirits world for over a century. The family’s traditional Limoncello recipe dates to 1890 and was made using fruits grown on the estate’s lemon grove. A decade after the liqueur’s birth, brothers Sergio and Stefano Massa established Villa Massa with one main goal in mind: to make the spirit accessible to everyone.

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Simultaneously, it was essential for them to remain loyal to Sorrento’s tradition of top-quality Limoncello. Little did the pair know their efforts would rise to the top selling premium Limoncello.

The original limoncello is 100% authentic and made exclusively with the skin of Sorrento lemons making the liquid special. Also, there’s the fact that it has earned “Protected Geographical Indication.”

Over the years, new ways to enjoy Limoncello have evolved. “Traditionally, Limoncello is served chilled in a cordial glass, usually as a digestif,” explains U.S. Brand Manager for Villa Massa and Licor 43, Dolores Cantrell. “But today, thanks to brands like Villa Massa, this liqueur has found a new place on the bar, and among home cocktail enthusiasts; for use in a number of modern, innovative, and easy-to-prepare cocktails.”

Local ingredients, along with the history and heritage of Italian liqueurs inspired the brand to launch two popular Italian spirits, Amaretto and Vermouth. “Villa Massa Amaretto is a deliciously sweet and smooth liqueur made from Sicilian almonds,” notes Cantrell. “It’s a 30% ABV spirit characterized by its hints of vanilla, cherry, and cacao on the finish, meticulously balanced with bitter almond flavors. It’s perfect enjoyed cold, over ice, or as a digestive.”

According to Cantrell, bartenders also play an important role in the inspiration of Villa Massa brands. “When we were developing the new Villa Massa Giardino Vermouth, we enlisted the help of two influential members of the bartender community, Chris Patino and Stacey Swenson, to collaborate on the recipe.”

The Villa Massa Giardino line of vermouth includes Tradizionale, a 16% ABV sweet Vermouth di Torino crafted using carefully selected botanicals gathered from the Italian Alps and Mediterranean Dry, an 18% ABV dry vermouth made using Sorrento lemon peels combined with Mediterranean herbs, spices, and botanicals. Both are produced in Piedmont, Italy, from an Italian white wine base, and are perfectly suited for classic cocktails. Cantrell states, “We like to say the brand is made by bartenders for bartenders.”

GIN & TONICA

INGREDIENTS

Villa Massa Limoncello Premium tonic water Fresh basil leaves

PREPARATION

Place 2 or 3 ice cubes in a wine glass, add 1 part Villa Massa Limoncello and 3 parts tonic water. Add fresh basil leaves, rinsed, and crushed between your hands to release their full aroma. Mix and let the aftertastes of Sorrento lemons and the distinctive aroma of basil transport you to the Mediterranean coast.

BLUSH

INGREDIENTS

1 Part Villa Massa Limoncello 2 Parts Cranberry Juice Sprite or 7-Up Lemon

PREPARATION

Fill a tumbler glass with plenty of ice. Pour 1oz. of Villa Massa into the glass. Fill the glass with of cranberry juice to just below the rim. Stir the mix with a spoon and add Sprite or 7-Up. Garnish with a lemon wedge. Cheers!