A Flair for Unique Flavors - Smoke Lab Vodka

A Flair for Unique Flavors

SMOKE LAB VODKA CHECKS ALL THE BOXES FROM VERSATILITY TO SENSIBILITY

By Joseph Luparello

In today’s competitive vodka market, brands strive to convey authenticity and innovation. Smoke Lab Vodka delivers on these fundamental principles by producing vodkas that shine a light on India’s precious flavor profiles.

Truly one of a kind, the spirit homegrown in India is crafted with pure Himalayan spring water and locally sourced superior-quality Basmati rice, a crop indigenous to the country. Basmati’s distinguishing crisp flavors and unique floral aromas make it the perfect choice to create exceptional vodka.

Smoke Lab’s greatest strength is a new generation of vodka connoisseurs who seek all-natural ingredients that offer new, bold, and innovative flavor experiences like Smoke Lab Aniseed and soon-to-be-released Smoke Lab Saffron Vodka.

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Another important value-driving principle is dutiful production methods. At its manufacturing facility in Rajpura, Smoke Lab produces energy with renewable resources, achieving a zero/neutral carbon footprint. It also employs ultra-modern sparkle filtration and sustainable farming and sourcing, which results in an ultra-pure spirit, one consumers are eager to embrace.

“The Basmati we select is cultivated near the distillery to ensure maximum freshness and support our local farmers. Every bottle of Smoke Lab Vodka is 100% free of contaminants and presents the purest vodka drinking experience achievable,” says Varun Jain, Founder and CEO of Smoke Lab.

Those who should be most enthused, however, are the mixologists who aim to diversify their cocktail lineup.

“We want bartenders to know that Smoke Lab Vodka is highly versatile, making it a great choice for mixing popular classic and contemporary cocktails while also offering an exciting new palate for creating cocktails that highlight the distinct flavors of India,” says Jain. “We encourage professional and at-home bartenders alike to have fun mixing cocktails with a range of ingredients that highlight our vodkas unique flavor profiles, from premium mixers and juices to fresh herbs and spices, seasonal fruits, and vegetables, and creative garnishes.”

In the spirit of innovation, Smoke Lab offers flavor profiles that are modern with hints of tradition. Its Aniseed Vodka is an all-natural playful exploration of a much-loved Indian herb with refreshing notes of fennel and licorice finishing with a creamy, sweetness and delicate fennel blossom note on the palate making it extremely versatile when crafting cocktails.

“Making vodka is a passion and journey that will continue for us,” remarks Jain. “We are preparing to launch additional flavors, including Smoke Lab Saffron later this year, that continue to showcase India’s finest quality ingredients and skilled craftsmanship on the world stage.”

SMOKE LAB ANISEED SOUTHSIDE

INGREDIENTS

1 part Smoke Lab Classic Vodka 1 part Smoke Lab Aniseed Vodka ¾ part freshly squeezed lime juice ½ part simple syrup 7-8 mint leaves

PREPARATION

Combine all ingredients in a shaker with ice. Shake and strain into a coupe glass and garnish with mint leaves. Enjoy!