Workshop by Insights: Play by your own rules / Jessica Walsh

your ow n rules

AUGUST

16 UIO 17 GYE

How can we use play to its fullest to develop – both our creative work, and our careers? Just where do we draw the line between endless possibility and a structured set of rules?

We’ll find out the answers in this workshop with Jessica Walsh and her exploration of play as a tool for creativity and innovation.

is a ow state, the optimal state of mind in creating and innovating new things.

Jessica breaks down the conditions for entering this ‘flow state’ into three simple principles:

1

Be confident enough to take risks and confident enough to fail.

Have a generous amount of time to work on a project.

2

3

Have a sense of humour.

CREATIVITY

THRIVES FROM CONSTRAINTS

“When there are no rules or limitations on a project it’s easy to be overwhelmed by endless possibilities and harder to focus on coming up with great ideas and visual solutions”.

We will learn to embrace the constraints as interesting challenges to play and experiment within.

challenge Jessica will challenge the participants to develop a proposal.

In order to get there, this is the process:

Some will be given:

60 MINUTES: Introducing Jessica Walsh and the project, showing. Examples of constraints used in creativity in history.

GROUPS: Participants will randomly be split into teams.

TIMES: They will have four hours total to create the piece.

45 MINUTES: Sketch ideas for making the proposal out of the material. The final piece should use the chosen material in a significant way to create the result, however the general class materials can be used to help create the final piece.

Some will be chosen:

30 MINUTES: Break

MATERIAL: The team will choose one material to work with.

CONTENT: The team will choose the creation.

90 MINUTES: The next hour and a half will be spent creating.

30 MINUTES: All walk around and see final work.

1. The value of play 2. The value of creative constraints 3. How to enter a state of mind where you can play 4. The value of the putting your voice in your work 5. The value of personal projects

who is

a Walsh?

Jessic

Walsh is a graphic designer, art director and illustrator. Her work is a blend of photography, handcraft and painting that focuses on branding, typography, and art installations. Her creations for clients from Levis to Adobe to the Museum of Modern Art has been described as “bold, emotional and provocative.”

At age 25, she became partner at one of the most well-known, most innovative design firms in the world: NYC based Sagmeister & Walsh.

She has won awards from the Type Director’s Club, Art Director’s Club, SPD, Print, and Graphis, and she’s received distinctions including Forbes Magazine “30 under 30 top creatives designing the future”, Computer Art’s “Top Rising Star in Design” and an ADC “Young Gun.” Walsh is also recognized for her side projects, like the social experiment with fellow designer Tim Goodman, 40 Days of Dating, which is in the works as a film.

SPRING 2015 FROOTI AD CAMPAIGN BY SAGMEISTER & WALSH

in veST MENT UNTIL AUGUST 1ST $200 AFTER AUGUST 1ST $250

* The workshop will be given in English, there is no simultaneous translation service available.

An event by:

FOR MORE INFORMATION VISIT www.workshopsbyinsights.com ANDREA SERRANO andrea.serrano@insights.la Cel: 098-706-2017 Guayaquil - Urdesa, Edificio Semgroup Co-Building, Bรกlsamos y Calle ร nica.

Sponsored by

Official Printer