Tiffany Johnson Listing Presentation

Page 1

HOMES TEAM

3912 E 91ST ST | TULSA, OK | 918.392.0900

HOMES TEAM

This portfolio has been prepared to inform you of my qualifications, familiarize you with my business principles, and acquaint you with my personal, my professional history, and about Chinowth & Cohen, Realtors. Allow me to begin this presentation by sharing the core philosophy which has provided the foundation for my real estate career.

My philosophy stems from my love to form open, honest relationships with each of my clients. That passion drives my strong work ethic and inspires me to learn and grow as the market evolves. I vow to utilize my expertise to network, market and negotiate my way to your sale. Sincerely,

TESTIMONIALS

“5 STARS! TIFFANY IS FANTASTIC! SHE WAS RIGHT THERE WITH US EVERY STEP OF THE PROCESS - ALWAYS EASILY REACHABLE AND INCREDIBLY KNOWLEDGABLE - ADVOCATING FOR OUR BEST INTEREST. I WOULD HIGHLY RECOMMEND HER FOR YOUR REAL ESTATE NEEDS!”

“THANKS TO TIFFANY JOHNSON MY WIFE AND I SOLD OUR HOUSE ON THE FIRST DAY IT WENT ON THE MARKET! I WATCH HOUSES IN OUR AREA BE ON THE MARKET FOR MONTHS AND DIDN’T HAVE A LOT OF HOPE ON WHAT HAPPENED. TIFFANY HAS A VERY PROFESSIONAL AND POSITIVE DEMEANOR THAT MADE US FEEL COMFORTABLE PUTTING THE SALE OF OUR HOUSE IN HER HANDS. TIFFANY USED HER PERSONAL TOUCH INTO HOW TO PRESENT THE HOUSE AND MAKE THE HOUSE BE THE HOUSE THAT POTENTIAL BUYERS WANT TO BECOME THEIR HOME. WE ARE VERY HAPPY AND THANKFUL THAT WE CHOSE TIFFANY AS OUR REALTOR.”

“TIFFANY’S AWESOME! WHAT I APPRECAITE MOST ABOUT TIFFANY IS SHE TAKES TIME FINDING THE PERFECT HOME FOR HER CLIENTS, AND MAKES SURE YOU’RE PROTECTED THROUGH THE PROCESS. TIFFANY HAS THE EXPERIENCE TO WORK WITH FIRST TIME BUYERS, INVESTORS AND SEASONED HOME BUYERS LOOKING TO MOVE UP. I WOULD DEFINITELY RECOMMEND HER.”

“TIFFANY DEFINITELY GOES THE EXTRA MILE TO GET IT SOLD! SHE IS DILIGENT ABOUT GIVING ANY UPDATES AND SENDS A WEEKLY UPDATE EVEN IF THERE WERE NO SHOWINGS. SHE IS DEFINITELY A GO GETTER...AND ON TOP OF IT ALL SHE IS EXTREMELY FRIENDLY AND PERSONABLE. I CAN’T SAY ENOUGH ABOUT HER.HIGHLY RECOMMENDED!”

“IT WAS SUCH A PLEASURE WORKING WITH TIFFANY. RAIN, SNOW, SLEET, OR SHINE SHE ALWAYS MADE THINGS FUN AND ENJOYABLE. SHE ALWAYS HAD A POSITIVE ATTITUDE AND COMFORTED US THAT THE RIGHT HOUSE WAS OUT THERE AND THAT WE WILL FIND IT. WE CAN’T THANK TIFFANY ENOUGH. WE APPRECIATE EVERYTHING THAT SHE DID FOR US AND WE LOVED WORKING WITH HER.”

3912 E. 91ST St tiffany@tiffanyjohnsonhomes.com 918.671.4263 tiffanyjohnsonhomes.com tiffanyjohnsonhomes tulsa_homes_for_sale
JOHNSON REALTOR-ASSOCIATE® | CHINOWTH & COHEN
Tiffany Johnson, REALTOR-ASSOCIATE® TIFFANY

HOMES TEAM

THE NAME FRIENDS RECOMMEND!

Tiffany Johnson Homes is lead by Tiffany Johnson, a Top 100 Tulsa Realtor in her native City of almost 5,200 Realtors. Selling over $100 million dollars of Tulsa & surrounding area real estate, she has excelled as one of the Elite Agents & is also a member of the Luxury Board of Regents. Tiffany has a Business Degree from University of Central Oklahoma where she also competed as a NCAA collegiate basketball player. From UCO, Tiffany moved back home to Tulsa to Open and manage two of Tulsa’s Premier Restaurants, Redrock Canyon Grill and Waterfront Grill. Tiffany joined Chinowth & Cohen Realtors in 2013.

Tiffany Johnson Homes consists of a carefully selected team of Realtors to ensure the best real estate transaction for their clients including; Buyers, Sellers, Builders & Investors. The Team’s communication and technology is unmatched, providing Buyers & Sellers the ease of signing contracts & offers from their own home. Specializing in helping Seller’s prepare their home for the market, Tiffany Johnson Homes will provide a “pre-listing to do list” to ensure the home will be showing its best. And after carefully analyzing the market’s financial information with and without the Sellers, Tiffany Johnson homes will help educate their Sellers in their choice of a starting list price, that is most effective for the Tulsa market.

Tiffany Johnson Homes works with a variety of Buyers. From First Time Homes Buyers (FHA), Investment Buyers, Conventional Buyers, to 203k & Native American Buyers. The Team is well versed and can coach you through the toughest situations. We strive to move quick and a “strike while the iron is hot” mentality.

• Strategic, “Outside the Box” Marketing Comparative Market Analysis for your home Complete dedication and understanding of clients wants and needs Life-long Oklahoman with knowledge of the city

• Competitive to get the job done to satisfaction Tulsa’s List of Top 100 Realtors

• Member of Luxury Real Estate’s Board of Regents Readily available for you Certified New Home Specialist

• Residential Construction Certified

TiffanyJohnsonHomes.com 918.671.4263 •

MORE ORGANIZATIONS C&C SUPPORTS:

JOY IN THE CAUSE HABITAT FOR HUMANITY DAYSPRING
American Cancer Society • American Lung Association • American Red Cross • Beads of Courage • Cascia Hall Christmas Walk • Court Appointed Special Advocates for Children • Clarehouse of Tulsa • Community Food Bank of Eastern Oklahoma • Cystic Fibrosis Foundation • ESA International • Extreme Home Makeover • Family and Children Services • Gatesway Foundation • Junior League of Tulsa • March of Dimes, Life Share Registry • Joy in the Cause • Leukemia and Lymphoma Society • Light up the Night • Neighbor for Neighbor • Owasso Community Resources • Palmer Continuum of Care • Race for the Cure • Rotary Club of Tulsa • Soled Out Sand Springs • Tulsa Boys Home • Women’s Council of REALTORS AMERICAN
HEART ASSOCIATION BOWLING FOR KID’S SAKE
FEEDING TULSA
PETS OF HOMELESS
COMMITMENT TO THE COMMUNITY
VILLA ANGEL TREE ART ALLIANCE TULSA
OKLAHOMA’S #1 INDEPENDENT REAL ESTATE COMPANY Our mission is to help clients sell their homes for more money, in the shortest amount of time through honest pricing, extraordinary service and comprehensive marketing. Over $2 Billion In Annual Real Estate Sold *according to REAL Trends 15 offices, 800+ agents statewide the top REALTORS in Greater TULSA #1 INDEPENDENT brokerage in OK* OUR COMPANIES OUR AGENTS ARE AVAILABLE 24/7 AND OUR OFFICE HOURS ARE 8:30-5:30 MONDAY – FRIDAY. CHINOWTH & COHEN COMMERCIAL

OUR OFFICES

BARTLESVILLE

3061 S.E. Washington Blvd. Bartlesville, OK | (918) 333-2222 • Fax: (918) 876-1738

BIXBY

7510 E. 111th St. S. Bixby, OK | (918) 943-3009 • Fax: (918) 943-3155

BROKEN ARROW

2625 S. Elm Pl. Broken Arrow, OK | (918) 259-0000 • Fax: (918) 259-0008

COWETA

128 N. Broadway St. Coweta, OK | (918) 279-6227 • Fax: (918) 279-6698

EDMOND

1901 W 33rd St, Edmond, OK | (405) 330-0031

GRAND LAKE

29980 S. 566 Rd. Afton, OK | (918) 257-7164 • Fax: (918) 257-7165

KAREN BLEVIN’S OFFICE

209 Lilac Dr. Suite 150, Edmond, OK | (405) 726-8889

LEASING/PROPERTY MGMT .

5958 S. Lewis Ave. Tulsa, OK | (918) 392-0901 • Fax: (918) 392-3336

MIDTOWN

TULSA

1441 E. 41st St. Tulsa, OK | (918) 392-9900 • Fax: (918) 392-9904

MUSKOGEE

1806 Chandler Rd. Muskogee, OK | (918) 537-2263

NICHOLS HILLS

2814 W Country Club Dr. Oklahoma City, OK | (405) 843-8188

OWASSO

13506 E. 116th St. N. Owasso, OK | (918) 392-9990 • Fax: (918) 392-9991

SAND SPRINGS

3702 South Hwy 97, Sand Springs, OK | (918) 419-2333 • Fax: (918) 419-2323

SKIATOOK

500 W. Rogers Blvd. Skiatook, OK | (918) 578-6820

SOUTH TULSA

3912 E. 91st St. Tulsa, OK | (918) 392-0900 • Fax: (918) 392-0989

“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world”
- Franklin D. Roosevelt

GENERATIONS OF SUPPORT BEHIND EVERY SALE

Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 500+ agents with 11 locations surpassing one billion dollars in sales in 2017. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.

SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER

Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 800 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more.

LEE COHEN - CHIEF FINANCIAL OFFICER AND COFOUNDER

Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.

LELAND CHINOWTH - PRESIDENT, CHINOWTH & COHEN REALTORS

Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors.

TAYLOR CHINOWTH - VICE PRESIDENT, CHINOWTH & COHEN

REALTORS / PRESIDENT, ELITE TITLE SERVICES

Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards.

LRE EXTRAORDINARY PHILANTHROPIST AWARD International award given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to socially responsible purposes REAL TRENDS WEB RANKING FOR BEST SITE IN OKLAHOMA Named best residential real estate website in Oklahoma, and 2nd in the nation PRESIDENT’S CIRCLE AT THE HBA Recognizes member companies that have supported the HBA at the highest level POWER BROKER RIS Media top 500 Power broker In honor of Chinowth & Cohen’s outstanding production in 2015 NATIONAL RECOGNITION OUTSTANDING SOCIAL MEDIA SAVVY AWARD Chinowth & Cohen Realtors received the “Outstanding Social Media Savvy” award at the Luxury Real Estate conference! REAL TRENDS 500 RESIDENTIAL REAL ESTATE FIRM The undisputed performance ranking of the top 500 residential real estate brokerage firms in the nation POWER BROKER Chinowth & Cohen Is Awarded “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD!

LOCAL RECOGNITION

TULSA WORLD’S “Best in the World”

Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row

TULSA BUSINESS JOURNAL BEST REAL ESTATE BROKER

C & C Realtors is the only residential real estate company awarded a Bestie in 2015

BEST OF THE BEST

Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 years

BROKEN ARROW CHAMBER BUSINESS OF THE YEAR

An industry leader and making significant impact in the community through new jobs and bettering the city

COMMUNITY NEWSPAPERS READER’S CHOICE AWARDS

Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American

SELLING LISTING CONSULTATION PRICE DECISION ABSTRACT IS UPDATED BY TITLE COMPANY; TITLE REQUIREMENTS ARE CLEARED BY TITLE COMPANY REPAIRS MADE BY SELLER AS REQUESTED/NEGOTIATED SELLERS SCHEDULED FOR PRE-SIGNING ON SALE FINAL WALK THROUGH/RE-INSPECT CONDUCTED BY BUYERS (USUALLY 1-2 DAYS PRIOR TO CLOSING)
MARKETING PREP MINOR STAGING IF NEEDED PROFESSIONAL PHOTOS LIVE ON MARKET SHOWINGS START OFFERS PRESENTED & NEGOTIATED; HOME GOES PENDING ONLINE INSPECTIONS & APPRAISAL SCHEDULED & CONDUCTED BY B UYERS/LENDER BUYERS SET CLOSING TIME & KEYS ARE HANDED OVER AT TIME OF FUNDING HOME IS NOW SOLD! TURN OFF UTILITIES (SCHEDULE FOR DAY AFTER CLOSING)
1. Superior Agent Support 2. Professional Photography 3. Luxury Yard Sign 4. 24/7 Information Sign Rider with Text Code 5. Distinctive Professionally Printed Flyers 6. Webpage Specific to Your Property 7. Highly Targeted Facebook Campaigns 8. Paid Targeted Advertising on Google 9. Exposure on Zillow 10. 3d virtual tour for Zillow 11. Virtual Tour availability 12. Multiple Public Open Houses 13. Broker’s Preview Showings Available 14. Local Brokerage Network Reach 15. Your Property, Your Choice OUR PROVEN MARKETING SYSTEM See for yourself...

AWARD WINNING SOCIAL MEDIA MARKETING CAMPAIGNS

We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.

Targeted FSocial Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.

@tjohnsonrealty tiffanyjohnsontulsarealestate tulsa_homes_for_sale

THE POWER OF VIDEO

As a real estate agent, part of the value of your services is your ability to create and implement a successful marketing plan. These days, standard real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your site is an elegant way to signal to clients that you’re aware of cutting-edge technological solutions and that your services include a versatile marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.

PHOTO/VIRTUAL TOURS

Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.

MATTERPORT 3D TOURS

Our highly trained Videographers will give your property a true 3-D experience! Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.

If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.

MARKETING FOR YOUR HOME! Exquisite New Construction. HERS Rated (40’s) with Full Home Spray Foam Insulation, Cestron TECH PACKAGE included (Home automated Mobile app controlling lights, temp, Home audio, etc), 2x6 Exterior Walls, Full Home Sprinkler System, 4 Bedrooms downstairs, 2 Fireplaces, Designated Office & Formal Dining, & 2 Living Areas. Neighborhood Pool, Parks, Trails, Pond, etc! Amazing!!! 4 BEDS | 4.5 BATHS | 3 CAR GARAGE 4190 Sq. Ft. MLS#2013588 Information is deemed reliable but not completely guaranteed. Buyer to verify all information. 18988 E CHOKEBERRY ST DEER RUN AT STONE CANYON PHASE II | $614,900 919 N Wilson Ave BUILT IN 1910 • 4/2/1 • 1802 SQ FT • OAK RIDGE I ADDN NEW ROOF • NEWER AC (1 YEAR) • NEW SS APPLIANCES RELOCATED LAUNDRY/INDOORS RELOCATED STAIRS FOR ADDED PANTRY • NEW BASEBOARDS • NEW DOORS NEW CABINETS NEW VINYL FLOORING • NEW CARPET • ALL NEW HARDWARE FRESH PAINT NEWER WINDOWS • GRANITE COUNTERS • NEW LIGHTING NEW RECEPS & LIGHT SWITCHES • NEW DECK • RECESSED LIGHTING INSTALLED • TILED SHOWER NEW TOILETS NEW VANITIES IN BATHROOMS • RESURFACED BATHTUB • NEW SMOKE DETECTORS 1 CAR GARAGE W/ NEW GARAGE DOOR HOT WATER HEATER (10 YEARS) • NEW WALL AC UNIT IN BASEMENT • HISTORIC/OLDEST HOUSE IN SAND SPRINGS (UNCONFIRMED) • NEW SLIDING BARN DOOR FOR PANTRY NEW FLOORING IN DOWNSTAIRS BATH NEW SHUTTERS • NEW SHELVES IN PANTRY • NEW MIRROR IN HALL BATH CUT OUT IN SHOWER FOR TOILETRIES Upgrades & Bonuses 918.671.4263 tiffany@tiffanyjohnsonhomes.com 3912 E. 91st St. Tulsa, OK 74137 • office: 918-392-0900 HOMES TEAM 5102 S. Columbia Ave. | $159,000
MANY CREATIVE OPTIONS! Ms quared DESIGN + BUILD 10602 S 218TH AVENUE E Charleston Country Estates OUTDOOR PLANS INCLUDED IN THE $467,000 SALES PRICE: • BUILT-IN GRILL • COUNTERTOP SPACE FROM SOUTH SIDE TO CORNER POST • PLUMBED FOR GAS • PLUMBED FOR WATER • CABLE TV OUTLET INSTALLED • TECH PACKAGE INCLUDES OUTDOOR SPEAKERS TOP 100 REALTORS 918.671.4263 @Tulsa_Homes_for_Sale www.TiffanyJohnsonHomes.com tjohnson@cctulsa.com @TiffanyJohnsonHomes 918.671.4263 tjohnson@cctulsa.com Stunning remodel in prime, central Tulsa location with Gated Access. All New Upstairs HVAC, drywall, paint, carpet, electric, plumbing, etc. New 5 Yr Old Roof. 2 Living Areas plus media room. Formal Dining & Office. Pinterest Chic Updates with hand selected lighting. A Must See! 9631 S Winston Ave. • 4/3.5/2 • $421,500 STUNNINGUPDATES With Building Completion in Dec of 2021, this home is almost NEW! Built by COZORT with hand selected finishings Welcome to The Timbers unit #311. Head upstairs or downstairs & say “HEY GOOGLE, TURN THE LIGHTS ON” to see what cool things this condo offers. *google home system purchase needed. Just purchase, hook into existing home & start using Character Galore! This mantle is ANTIQUE MARBLE brought in just for this home from a historic Tulsa home. 4015 E 108th Street 5/4.5/3 • 4,506 SQ FT • Built 1976 Breakfast Nook • Marble Countertops In Master Granite Counter Tops In Kitchen Including Bartop Subway Tiled Backsplash • Walk-In Pantry Updated Kitchen Hardware • Electrolux Cooktop Newer Electrolux Double Ovens • Stainless Steel Appliances Wet Bar • Marble 3-6cm Bartop & Counter Formal Dining • Built-In Speakers In Front Dining Four Living Areas • Recessed Lighting With Built-In Speakers Rod Iron Banister • Coat Closet Office • Some New Lighting Fresh Paint • New Porcelain Tiled Flooring Utility With Sink & Built-In Storage • Bathrooms with Granite New Tiled Flooring In Downstairs Guest Bath Private Bath with Downstairs Bedroom • Tiled Shower In Upstairs East Bath Mother-In-Law Suite Plan • Downstairs Guest Bedroom with Built-In Desk & Shelves • Designer Carpet Walk-In Closets • Gas Starter/Wood Burning Fireplace 2’ Faux Blnds • Gas/Electric Dryer Hookup Owned Security System • Remote Controlled Fans Koi Pond With Water Fall • Backyard Oasis Covered Porch • Front Deck With Seating Stone Back Patio Flooring • Deck Patio • Mature Trees Sprinkler System • 3 Car Garage With Built-In Storage Extra Tall Garage Ceiling • Circular Driveway with Porte Cochere Upgrades & Bonuses 918.671.4263 tiffany@tiffanyjohnsonhomes.com 3912 E. 91st St. • Tulsa, OK 74137 • office: 918-392-0900 HOMES TEAM

THE BEST TECHNOLOGY TO KEEP YOU SEAMLESSLY UPDATED ON THE STATUS OF YOUR SALE

Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterpriselevel technology and online marketing solutions together in one, easy to use interface.

Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.

Elite Title Services, LLC (ETS) is a locally owned title company aimed at providing unparalleled customer service and guidance to each of its clients and their agents during the closing process for residential and commercial properties.

Chinowth & Cohen REALTORS® partneted with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface. ONLINE MARKETIN G SOLUTION ALL-IN-ONE 866-233-9833 deltamediagroup.com ®
WHAT MATTERS AND WHAT DOES NOT MATTER IN THE SALE OF YOUR HOME Pricing your home at Fair Market Value is the single most important factor in selling your home for the most amount of money, in the shortest amount of time. There are several factors we use to determine this value. • Location • Lot Size • House Size • House Condition/Features • Recent Sales • Competition • Timing • Financing • Special Conditions Factors Impacting Sales Price: Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price. What You Paid What You Owe What You Need to Buy Your Next Property Sentimental Value What You Want What Another Agent Says What Your Neighbor Thinks

PRICING YOUR HOME AT FAIR MARKET VALUE

IF THE ASKING PRICE IS:

THE

PROPERTY APPEALS TO:

15% over market value 20% of the buyers

10% over market value 30% of the buyers

5% over market value 50% of the buyers fair market value 95% of the buyers

If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.

PRE-LISTING CHECKLIST

CURB APPEAL

• Sweep up any trash in the road, on the sidewalk, etc. near your home, even if it’s not yours.

• Do not leave trash cans out.

• Edge your sidewalk, driveway, and curb and get rid of all weeds in cracks.

• Get rid of the junk in front of the garage, and clean up any oil spots. Don’t park your car in the driveway.

• Wash your cars.

• Keep your lawn mowed and trimmed.

• Water your lawn, and reseed and fertilize where necessary for a full appearance.

• Weed your flower beds, and trim your bushes and hedges.

• If necessary, paint your mailbox, fence, trim, and any other outside features which are fading or peeling.

• Wash off the outside of your house with a hose and brush. If necessary, repaint.

• Repair any broken windows, screens, and light fixtures. Wash the windows and glass doors.

• Ensure lights are working.

• Repair or replace any roof problems.

• Ensure the front door is clean. Paint the door and trim if required.

• Make sure the doorbell works.

• Ensure the gutters and downspouts are straight and clean/painted. Also, ensure they are clear of leaves.

• Repair defective gates and hinges.

HOME INTERIOR - GENERAL

• Clean and/or paint all trim, especially around doors, and near heavily traveled areas.

• Clean and/or paint walls to get rid of smudges and fingerprints.

• Glue loose wallpaper.

• Clean all linoleum, tile, or hardwood floors.

• If necessary, have carpeted areas cleaned.

• Remove cobwebs from ceiling, corners, around furniture, light fixtures, etc.

• Ensure drapery and blinds are clean, free from dust, etc.

• Clean light switch and electrical outlet plates, or replace them.

• Get rid of unnecessary items and boxes which are cluttering rooms. This includes extra furniture which may obscure the buyer’s views, as well as pathways throughout the home.

• Make sure all stairs are clear. Not only does this detract from your

home’s appearance, but it’s a safety hazard as well.

• Rent a storage unit and de clutter the home (extra clothing, furniture, boxes, etc.).

• Clean and organize all closets and cupboards. Remove extra items to give the effect of spaciousness.

• Repair any leaking faucets, running toilets, loose doorknobs, and sticking doors and windows.

• During showings, turn off television sets and try to keep noises to a minimum (you can, however, play soft FM music to create a relaxing atmosphere in the home).

• If home is being shown during the Fall or Winter, light the fireplace to create warmth.

• In the Spring or Summer, vases of freshly cut flowers add a freshness that is hard to match.

• Get rid of any strong odors (tobacco, leftover food, pet odors, etc.).

• Turn on lights, and open blinds and drapes.

SPECIFIC ROOMS

• Living Room:

• Put away family-related items such as photo albums, and knickknacks.

• Remove extra furniture.

• Move your furniture around to make the room look larger.

• Clean the fireplace, make sure the screen is in good condition and that all fireplace tools are clean and polished.

• In the winter, have a fire going in the fireplace as mentioned above.

• In the summer, place plants or other decorations at the fireplace.

• Ensure carpets and rugs are cleaned.

• Dust and clean furniture, windows, light fixtures, and trim.

• Wax hardwood furniture with lemon oil.

• Fill in holes and cracks in the wall board with spackle.

• Bedrooms:

• Put attractive bedding on beds (e.g., bedspreads, shams, decorative pillows, etc.)

• Dust and clean furniture, windows, light fixtures, and trim.

• Wax hardwood furniture with lemon oil.

• Fill in holes and cracks in the wall board with spackle.

• In a divorce sale, leave clothing from the opposite sex hanging in the closet of the master bedroom. Keep your laundry (dirty or clean) out of sight. Remember people will be looking in your closets.

• Keep knickknacks to a minimum. You don’t want to draw potential buyers’ attention away from the home and instead to your decor.

Kitchen:

• If there is one room in your house worth spending time and money on to ensure that your home sells, it is probably the kitchen.

• Make sure that all appliances are clean and working.

• Consider refinishing appliances that have “old” colors. White is the best color.

• Unclutter and clean off all counter tops - put small appliances, etc. away until after the potential buyers have left.

• Clean light fixtures and replace burnt out bulbs.

• Repaint or wallpaper the kitchen if walls are faded or you have an odd color such as pink or orange.

• Clean the ceiling, refinishing it if necessary.

• Clean and wax the floor, replacing damaged tiles or linoleum.

• Refrigerators seem to attract a lot of clutter. Choose one “magnet” and/or one “child’s drawing” and put the others away. Otherwise, keep it clean and empty.

• Garage, Basement, Attic, and Utility Rooms

• Clean and organize basements, garages, attics, and utility rooms. Take all unneeded items to the storage unit.

• Place bright lights in these storage rooms.

• If the walls are too dark, paint them a lighter color.

• Repair any leaking pipes, etc. Be sure the basement is free of dampness.

• Clear out all cobwebs and dust.

• Remove any mouse and roach traps as they indicate that you have pest problems.

• In the garage, clean up oil stains on the floor. Once floor is cleaned, place cardboard under leaking car.

OTHER

• If you have pets, get them out of the house and preferably out of the neighborhood while your house is being shown.

• Try to eliminate traces of pets inside and outside your home, especially pet odors.

• Get the kids over to a friend’s or relative’s house while potential buyers are viewing your home.

• Don’t volunteer information about your home to sellers - answer questions only.

• Don’t try to sell home furnishings to potential buyers.

PRE-LISTING TO DO LIST BEFORE & AFTER’S

Property Interest Level

30 days 60 days 90 days

Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.

BUILDERS WE HAVE WORKED WITH

Tiffany Johnson Homes is happy to help you through your new construction process. Most builders already wrap in our commissions so don’t miss the opportunity to have an agent in your corner.

Ms quared

DESIGN + BUILD

OUR PROVEN HOME SELLING PROCESS

Pre Listing

• Schedule Appointment

• Review Pre-Listing Materials

• Meet with Your Elite Agent

• Discuss Key Selling Points of Home

• Select Home Selling Program

• Determine Fair Market Listing Value

• Sign Listing Paperwork

• Pre-Listing Home Inspection

• Repair, Declutter and Clean According to Recommendations

• Complete Seller’s Real Property Disclosure Statement

• Professional Photography

• Install For Sale Sign with Text Code (where possible)

• Launch Marketing Preparation

• Design Flyers

• Chinowth & Cohen Website

• Complete MLS Data Entry

• Post as Coming Soon on Chinowth & Cohen Website

• Coming Soon Marketing on: - Facebook - Zillow - Twitter - Realtor.com

Contract to Close

• Receive Offers

• Review Offers Together

• Negotiate Offers

• Accept Offer and Begin Title Process

• Possibly Negotiate Back-up Offer

• Home Inspection

• Survey, Termite Inspection, HOA Doc Review

• Clear Title Contingencies

• Schedule Signing Closing Docs

• Remove Personal Items from Home

• Close Sale And Hand Over Keys

Active Listing

• Activate on MLS

• Broker’s Open

• Office Preview

• Open House

• PPC and Facebook Campaigns

• Private Showings

• Strategy Discussions Based on Feedback

• Video Marketing on YouTube

• Weekly Feedback

If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!

OUR COMPETITORS COMPARE
TRAINING
STAFF SUPPORT CARTUS RELOCATION
TOP NATIONAL INDEPENDENT COMPANY IN-HOUSE MARKETING DEPARTMENT BROKER/OWNER ATTEND OFFICE TOUR ENHANCED REALTOR.COM
TV SHOW COMPANY MAGAZINE
FINANCIAL SERVICE PHONES ANSWERED 7 DAYS A WEEK
MANAGEMENT DEPARTMENT COMMERCIAL DIVISION
TECH SUPPORT OPEN HOUSES
TOURS BASIC MARKETING: MLS, SIGNS & FLYERS
HOW
CONTINUED
FULL-TIME
A
COMPANY
IN-HOUSE
PROPERTY
IN-HOUSE
VIRTUAL

THE BUYING ATMOSPHERE

When it comes time to show your property, here are some suggestions that will create a smooth and successful process!

» Maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth. Then, you’re always ready for a showing as soon as you get the phone call.

» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.

» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.

» Make sure your pets are confined to a safe and out of the way place.

» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.

» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles. ALWAYS,

PLEASE FEEL FREE TO CALL ME ANY TIME IF YOU HAVE QUESTIONS, CONCERNS,
OR SUGGESTIONS! 918.671.4263 HOMES TEAM
IDEAS
918.671.4263 TiffanyJohnsonHomes.com HOMES TEAM

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