Betsy Swimmer - Listing presentation

BETSY SWIMMER

BROKER-ASSOCIATE® CHINOWTH & COHEN REALTORS

Betsy Swimmer is a skilled real estate professional with experience in residential, commercial and land sales. She is well known throughout Northeast Oklahoma. She is the agent to call if you have an important project that requires development and marketing. Her recent success in the marketing of the Vale at Redbud, is a testament to her ability. She is also the Founder and current President of the Rt. 66 Native Arts Alliance, a non-profit organization that creates opportunity for Native Artists while driving cultural tourism and economic development in Northeast Oklahoma. The Rt 66 Native Arts Alliance operates the Vault Gallery and was recently names, the “2022 Business of the Year” by the Catoosa Chamber of Commerce.

TESTIMONIALS

BETSY IS AN EXPERT OF HER CRAFT! MY WIFE AND I HAVE USED BETSY TO SELL THREE OF OUR HOMES. SHE HAS ALSO SOLD HOMES FOR SEVERAL OF OUR FAMILY MEMBERS. I WOULD NOT HESITATE TO USE HER AGAIN FOR ANY OF OUR REAL ESTATE NEEDS.

- RYAN SCOTT

BETSY SWIMMER IS MY EXCLUSIVE REALTOR. SHE HANDLES ALL MY SALES AND HAS BEEN INSTRUMENTAL IN MY SUCCESS AT THE VALE AT REDBUD.

- CHAS HIGGINS, HIGGINS HOMES

WE ARE REALLY PLEASED WITH OUR NEW HOME IN THE VALE AT REDBUD, PHASE II. BETSY SWIMMER, CHINOWTH & COHEN COORDINATED THIS ENTIRE TRANSACTION. BETSY HELPED US PICK THE PERFECT LOT, THE RIGHT FLOORPLAN AND WAS THERE FOR EVERY STEP OF OUR BUILD WITH HIGGINS HOMES. BETSY SOLD OUR HOME IN VERDIGRIS AND ARRANGED TO CLOSE BOTH TRANSACTIONS IN A TIMELY MANNER THAT ELIMINATED MOVING TWICE. WE RECOMMEND THAT YOU “CHOOSE BETSY.”

- JACOB AND SHAUNA

BETSY SWIMMER IS AN ACTIVE MEMBER OF THE CATOOSA CHAMBER OF COMMERCE. SHE IS A REALTOR WITH CHINOWTH & COHEN. THROUGH THE HIGHLY SUCCESSFUL MARKETING OF THE VALE AT REDBUD BY DEVELOPERS, DAVID & TERRY MCAFFEE, SHE IMPLEMENTED THE FIRST EVER CATOOSA PARADE OF HOMES TWIGHTLIGHT TOUR THROUGH THE TULSA HOMEBUILDERS ASSOCIATION.

BETSY ALSO SERVES AS PRESIDENT OF THE RT 66 NATIVE ARTS ALLIANCE, THAT WAS AWARDED 2021 NEW BUSINESS OF THE YEAR.

RONNA (CATOOSA CHAMBER)

Beads of Courage

Clarehouse of Tulsa

Extreme Home Makeover

Cystic Fibrosis Foundation

Family and Children Services

Joy in the Cause

Junior League of Tulsa

Leukemia and Lymphoma Society

Light up the Night

March of Dimes, Life Share Registry

Neighbor for Neighbor

Rotary Club of Tulsa

Owasso Community Resources

Soled Out Sand Springs

Palmer Continuum of Care

Race for the Cure

Tulsa Boys Home

BARTLESVILLE

2321 SE Nowata Place Suite A, Bartlesville, (918) 333-2222

BIXBY

7510 E. 111th St. S. Bixby, (918) 943-3009

BROKEN ARROW

2625 S. Elm Pl. Broken Arrow, OK | (918) 259-0000

COWETA

128 N. Broadway St. Coweta, (918) 279-6227

EDMOND

2619 Kelley Pointe Pkwy, Edmond, (405) 330-0031

GRAND LAKE

29980 S. 566 Rd. Afton, OK (918) 257-7164

LEASING/PROPERTY MGMT

8988 S. Sheridan Suite J, Tulsa (918) 392-0901

MIDTOWN TULSA

1441 E. 41st St. Tulsa, (918) 392-9900

MUSKOGEE

1806 Chandler Rd. Muskogee (918) 537-2263

NICHOLS

HILLS

2814 W. Country Club Dr. Oklahoma City (405) 843-8188

OWASSO

13512 E. 116th St. N. Owasso, (918) 392-9990

SAND SPRINGS

3702 South Hwy 97, Sand Springs, (918) 419-2333

SKIATOOK

500 W. Rogers Blvd. Skiatook, (918) 578-6820

SOUTH TULSA

3912 E. 91st St. Tulsa, (918) 392-0900

WAGONER

122 N. Main St. Wagoner, (918) 279-6227

LOCAL RECOGNITION

TULSA WORLD’S “Best in the World”

Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row

TULSA BUSINESS JOURNAL BEST REAL ESTATE BROKER

C & C Realtors is the only residential real estate company awarded a Bestie in 2015

BEST OF THE BEST

Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 years

BROKEN ARROW CHAMBER BUSINESS OF THE YEAR

An industry leader and making significant impact in the community through new jobs and bettering the city

COMMUNITY NEWSPAPERS READER’S CHOICE AWARDS

Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American

AWARD-WINNING SOCIAL MEDIA MARKETING

We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.

Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.

THE POWER OF VIDEO

As a real estate agent, part of the value of your services is your ability to create and

These days, standard

site is an elegant way to signal to clients that you’re aware of cutting-edge

a versatile

Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.

MATTERPORT 3D TOURS

Our highly trained Videographers will give your property a true 3-D experience! Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.

If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.

PHOTO/VIRTUAL TOURS

implement a successful marketing plan.

real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your

technological solutions and that your services include

marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.

DRONE FOOTAGE

Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested.

There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.

We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.

Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.

Not all agents will have clients interested in your home. We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.

By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.

Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.

We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing.

We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually.

If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.

Elite TV features your property on Sunday at 9 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.

Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.

First impressions matter in the sale of your home. Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.

Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.

Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property!

Postcards are a great way to showcase your home to neighbors.

Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.

95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.

Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.

Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.

ELITE TV

PRICING YOUR HOME AT FAIR MARKET VALUE

IF

THE ASKING PRICE IS:

THE PROPERTY APPEALS TO:

15% over market value 20% of the buyers

10% over market value 30% of the buyers

5% over market value 50% of the buyers fair market value 95% of the buyers

If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.

OUR PROVEN HOME SELLING PROCESS

Pre Listing

• Schedule Appointment

• Review Pre-Listing Materials

• Meet with Your Elite Agent

• Discuss Key Selling Points of Home

• Select Home Selling Program

• Determine Fair Market Listing Value

• Sign Listing Paperwork

• Pre-Listing Home Inspection

• Repair, Declutter and Clean According to Recommendations

• Complete Seller’s Real Property Disclosure Statement

• Professional Photography

• Install For Sale Sign with Text Code (where possible)

• Launch Marketing Preparation

• Design Flyers

• Chinowth & Cohen Website

• Complete MLS Data Entry

• Post as Coming Soon on Chinowth & Cohen Website

• Coming Soon Marketing on: - Facebook - Zillow - Twitter - Realtor.com

Contract to Close

• Receive Offers

• Review Offers Together

• Negotiate Offers

• Accept Offer and Begin Title Process

• Possibly Negotiate Back-up Offer

• Home Inspection

• Survey, Termite Inspection, HOA Doc Review

• Clear Title Contingencies

• Schedule Signing Closing Docs

• Remove Personal Items from Home

• Close Sale And Hand Over Keys

Active Listing

• Activate on MLS

• Broker’s Open

• Office Preview

• Open House

• PPC and Facebook Campaigns

• Private Showings

• Strategy Discussions Based on Feed back

• Video Marketing on YouTube

• Weekly Feedback

If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!

THE BUYING ATMOSPHERE

When it comes time to show your property, here are some suggestions that will create a smooth and successful process!

» During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.

» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.

» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.

» Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.

» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.

» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.

Higgins Homes

Higgins sets the standard in New Construction. The professionals at Higgins Homes have a history of excelling in building homes of distinctive beauty and quality. They include as standard features the amenities that many homeowners desire with personalized selections and service. From choosing the desired floor plan and location, to move-in and beyond, the Higgins Homes Team will guide you through the entire process of building your dream home. The builder and sales team are onsite daily ensuring the home building process is seamless and meets Higgins Homes’ reputation of excellence.

Higgins Homes is led by Chas Higgins, a 3rd generation home builder, with 20+ years experience in residential construction. Chas and his family are native Tulsans who generously give back to their community.

Betsy is THE exclusive realtor representing Higgins Homes, handling all sales. Interested? Contact Betsy at 918-277-2278

The Vale at Redbud is bringing both Luxury and Nature home.

The Vale at Redbud is a unique and scenic development that is attracting the area’s top builders, setting the precedence of quality new construction in the Catoosa area. Located on Redbud Drive, 2.6 miles north on Hwy 167 from the Hard Rock Resort, The Vale is convenient to work, shopping, dining and entertainment. We have multiple homes that are complete and many more nearing completion. Call Betsy Swimmer for Information 918-277-2278

The developer is The Vale at Redbud, LLC which was created by Terry and David McAfee. David and Terry are long time Catoosa residents and community leaders who have had, and continue to have, a tremendous impact on the history of Redbud Valley. Through this new development, they have created a distinctive high quality environment at an affordable price.

ASK ME FOR A COMPARATIVE MARKETING ANALYSIS!

A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will

Sold in the Recent Past: This shows us what buyers in this market have actually paid for properties similar to yours.

Currently on the Market:

These are properties that will be competing with yours for the attention of available buyers.

Failed to Sell: Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

YOUR HOME’S UNIQUE APPEAL:

Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!

What do you feel are the most appealing features of your property?

What features does your property have that differentiate it from other similar properties? __________ What changes or enhancements would you suggest to make to your property? ___________________

What do you regard as the most attractive features of the surrounding neighborhood?

Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________________________

Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?

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