Listing Presentation - Brianna Hawkins

LISTING PRESENTATION

AN ELITE PLAN TO SELL

HOMES TEAM

THE NAME FRIENDS RECOMMEND!

Tiffany Johnson Homes Team consists of a carefully selected team of Realtors to ensure the best real estate transaction for their clients including; Buyers, Sellers, Builders & Investors. The Team’s communication and technology is unmatched, providing Buyers & Sellers the ease of signing contracts & offers from their own home. Specializing in helping Seller’s prepare their home for the market, Tiffany Johnson Homes will provide a “pre-listing to do list” to ensure the home will be showing its best. And after carefully analyzing the market’s financial information with and without the Sellers, Tiffany Johnson Homes Team will help educate their Sellers in their choice of a starting list price, that is most effective for the Tulsa market.

Tiffany Johnson Homes Team works with a variety of Buyers. From First Time Homes Buyers (FHA), Investment Buyers, Conventional Buyers, to 203k & Native American Buyers. The Team is well versed and can coach you through the toughest situations. We strive to move quick and with a “strike while the iron is hot” mentality. It is easy to get the process started. Give Gabriel Roybal a Call/Text today at 918.900.3258 to make your first move, towards a new home, or selling your home. We look forward to hearing from you!

Strategic, “Outside the Box” Marketing

Comparative Market Analysis for your home

• Complete dedication and understanding of clients wants and needs

Life-long Oklahoman with knowledge of the city

• Competitive to get the job done to satisfaction

Tulsa’s List of Top 100 Realtors

• Member of Luxury Real Estate’s Board of Regents

Readily available for you

Certified New Home Specialist

• Residential Construction Certified

BRIANNA HAWKINS

REALTOR-ASSOCIATE® | CHINOWTH & COHEN

tiffanyjohnsonhomes.com

bhawkins@cctulsa.com

tiffanyjohnsonhomes tulsa_homes_for_sale

Brianna Hawkins has joined Chinowth & Cohen Realtors’ Broken Arrow office. A life-long resident of Tulsa, Brianna Hawkins graduated from Booker T. Washington High School before receiving her Bachelor of Arts Degree in Nutritional Sciences from Oklahoma State University, and her Masters in Human Services in Public Health from Walden University. She is currently attending Walden University, where she is working towards her PHD in Human Service and Family Intervention Strategies.

Before entering the real estate field, which has been a lifelong dream, Brianna owned and operated several licensed daycare centers, taught high school English and middle school Science, as well as founded a nonprofit organization to emphasize nutritional education within adolescents in economically depressed areas.

Brianna is familiar with residential listings in Broken Arrow, Jenks and Tulsa, where she currently lives. In her leisure time she enjoys learning various styles of dance, attending boxing tournaments, and volunteering mentoring adolescents.

TESTIMONIALS

AFTER LOOKING AT 55 HOMES, OUR NEWLY ENGAGED, REPEAT CLIENTS HAVE FOUND THE ONE! SPECIAL SHOUTOUT TO BRIANNA, WHO WORKED ON THIS TRANSACTION WITH ME! TEAMWORK MAKES THE DREAM WORK!

THANK YOU BRIANNA FOR MAKING THE HOME BUYING PROCESS GO SO WELL!

TIFFANY JOHNSON HOMES TEAM HAS DONE A GREAT JOB WITH THE SALE OF ALL OF OUR PROPERTIES!

- BLAKE B.

THANK YOU BRIANNA FOR CONTINUING TO GO ABOVE AND BEYOND FOR THE SALE OF OUR HOME, WE WERE IN A TIME CRUNCH AND YOU MANAGED TO EXCEED ALL EXPECTATIONS. WE TRULY APPRECIATE THE LEVEL OF CARE THAT YOU’VE HAD WITH OUR HOME !

- JESSICA AND JASON B.

BRIANNA HAS BEEN EFFICIENT AND TIMELY WITH ANY QUESTIONS THROUGHOUT THE HOME SELLING PROCESS!

- JILL C.

- TIFFANY J.

- LINDA F.

COMMITMENT TO THE COMMUNITY

HABITAT FOR HUMANITY

JOY IN THE CAUSE

AMERICAN HEART ASSOCIATION BOWLING FOR KID’S SAKE

FEEDING TULSA PETS OF HOMELESS

DAYSPRING VILLA ANGEL TREE ART ALLIANCE TULSA

OUR OFFICES

BARTLESVILLE

“Real

BROKEN

EDMOND

GRAND

LEASING/PROPERTY

MUSKOGEE

NICHOLS

SAND

SKIATOOK

SOUTH

WAGONER

- Franklin D. Roosevelt

GENERATIONS OF SUPPORT BEHIND EVERY SALE

Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 700 agents with 15 locations surpassing two billion dollars in sales in 2020. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.

SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER

Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 700 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more. Sheryl is an executive committee member of Who’s Who in Luxury Real Estate International, a member of the Leadership Council of Real Trends, and serves as a board member for Realty Alliance.

LEE COHEN - CHIEF FINANCIAL OFFICER AND COFOUNDER

Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.

LELAND CHINOWTH - PRESIDENT, CHINOWTH & COHEN REALTORS

Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors and serves on the Executive Committee of Who’s Who in Luxury Real Estate.

TAYLOR CHINOWTH - VICE PRESIDENT, CHINOWTH & COHEN REALTORS / PRESIDENT, ELITE TITLE SERVICES

Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards. Taylor is also on the Board of Directors for the Tulsa Home Builders Association.

NATIONAL RECOGNITION

LRE EXTRAORDINARY PHILANTHROPIST AWARD

International award given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to socially responsible purposes

PRESIDENT’S CIRCLE AT THE HBA

Recognizes member companies that have supported the HBA at the highest level

POWER BROKER

REAL TRENDS WEB RANKING FOR BEST SITE IN OKLAHOMA

Named best residential real estate website in Oklahoma, and 2nd in the nation

POWER BROKER

RIS Media top 500 Power broker In honor of Chinowth & Cohen’s outstanding production in 2015

Chinowth & Cohen Is Awarded “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD!

REAL TRENDS 500 RESIDENTIAL REAL ESTATE FIRM

The undisputed performance ranking of the top 500 residential real estate brokerage firms in the nation

OUTSTANDING SOCIAL MEDIA SAVVY AWARD

Chinowth & Cohen Realtors received the “Outstanding Social Media Savvy” award at the Luxury Real Estate conference!

LOCAL RECOGNITION

Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row

TULSA BUSINESS JOURNAL BEST REAL ESTATE BROKER

C & C Realtors is the only residential real estate company awarded a Bestie in 2015

BEST OF THE BEST

Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 years

BROKEN ARROW CHAMBER BUSINESS OF THE YEAR

An industry leader and making significant impact in the community through new jobs and bettering the city

COMMUNITY NEWSPAPERS READER’S CHOICE AWARDS

Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American

TULSA WORLD’S “Best in the World”

OUR PROVEN MARKETING SYSTEM

See

AWARD-WINNING SOCIAL MEDIA MARKETING

We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.

Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.

THE POWER OF VIDEO

As a real estate agent, part of the value of your services is your ability to create and implement a successful marketing plan. These days, standard real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your site is an elegant way to signal to clients that you’re aware of cutting-edge technological solutions and that your services include a versatile marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.

PHOTO/VIRTUAL TOURS

Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.

MATTERPORT 3D TOURS

Our highly trained Videographers will give your property a true 3-D experience! Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.

DRONE FOOTAGE

If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.

Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested.

We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.

PAID TARGETED ADVERTISING ON GOOGLE EXPOSURE ON ZILLOW

There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.

Not all agents will have clients interested in your home. We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.

Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.

DISTINCTIVE PROFESSIONAL FLYERS

We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing.

Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.

By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.

We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually.

WEBSITE SPECIFIC TO YOUR PROPERTY

If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.

MULTIPLE PUBLIC OPEN HOUSES BROKER’S PREVIEW SHOWINGS

TOP LOCAL AGENT PREVIEW EMAIL

BROKERAGE NETWORK REACH

ELITE TV

Elite TV features your property on Sunday at 9 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.

Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.

ELITE TV - YOUR HOME IS THE STAR! ELITE MAGAZINE

Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.

TEAM APPROACH

First impressions matter in the sale of your home. Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.

LUXURY YARD AND POST SIGN

Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.

Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property! Postcards are a great way to showcase your home to neighbors.

95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.

PROFESSIONAL PHOTOGRAPHY

Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.

Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.

OUTSIDE PUBLICATIONS

Advertising in local weekly publications is an inexpensive yet effective way to reach a wide audience. The Owasso Reporter, Skiatook Journal, Sand Springs Leader and Wagoner County American are very popular in our market.

24/7 INFORMATION SIGN RIDER WITH TEXT CODE

TULSA WORLD: WORLD OF HOMES

THE BEST TECHNOLOGY TO KEEP

YOU SEAMLESSLY UPDATED ON THE STATUS OF YOUR SALE

Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterpriselevel technology and online marketing solutions together in one, easy to use interface.

Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.

The SentriLock Bluetooth® REALTOR® Lockbox provides secure, easy mobile lockbox access with a host of tools and benefits for REALTORS®. The new lockbox offers a variety of features, including opening the key compartment, using only your smartphone or tablet.

Chinowth & Cohen REALTORS® partneted with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface.

WHAT REALLY MATTERS IN THE SALE OF YOUR HOME

Factors Impacting Sales Price:

• Location

• Lot Size

• House Size

• House Condition/Features

• Recent Sales

• Competition

• Timing

• Financing

• Special Conditions

Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price.

What You Paid What You Owe

What You Need to Buy Your Next Property Sentimental Value

What You Want What Another Agent Says

What Your Neighbor Thinks

PRICING YOUR HOME AT FAIR MARKET VALUE

IF THE ASKING PRICE IS:

THE PROPERTY APPEALS TO:

If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.

PROPERTY INTEREST LEVEL

30 days 60 days 90 days

Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.

OUR PROVEN HOME SELLING PROCESS

Pre Listing

• Schedule Appointment

• Review Pre-Listing Materials

• Meet with Your Elite Agent

• Discuss Key Selling Points of Home

• Select Home Selling Program

• Determine Fair Market Listing Value

• Sign Listing Paperwork

• Pre-Listing Home Inspection

• Repair, Declutter and Clean According to Recommendations

• Complete Seller’s Real Property Disclosure

Statement

• Professional Photography

• Install For Sale Sign with Text Code (where possible)

• Launch Marketing Preparation

• Design Flyers

• Chinowth & Cohen Website

• Complete MLS Data Entry

• Post as Coming Soon on Chinowth & Cohen

Website

• Coming Soon Marketing on:

- Facebook

- Zillow

- Twitter

- Realtor.com

Contract to Close

• Receive Offers

• Review Offers Together

• Negotiate Offers

• Accept Offer and Begin Title Process

• Possibly Negotiate Back-up Offer

• Home Inspection

• Survey, Termite Inspection, HOA Doc Review

• Clear Title Contingencies

• Schedule Signing Closing Docs

• Remove Personal Items from Home

• Close Sale And Hand Over Keys

Active Listing

• Activate on MLS

• Broker’s Open

• Office Preview

• Open House

• PPC and Facebook Campaigns

• Private Showings

• Strategy Discussions Based on Feedback

• Video Marketing on YouTube

• Weekly Feedback

If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!

THE BUYING ATMOSPHERE

When it comes time to show your property, here are some suggestions that will create a smooth and successful process!

» Maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth. Then, you’re always ready for a showing as soon as you get the phone call.

» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.

» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.

» Make sure your pets are confined to a safe and out of the way place.

» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.

» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.

ALWAYS, PLEASE FEEL FREE TO CALL ME ANY TIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS!

PRE-LISTING CHECKLIST

CURB APPEAL

• Sweep up any trash in the road, on the sidewalk, etc. near your home, even if it’s not yours.

• Do not leave trash cans out.

• Edge your sidewalk, driveway, and curb and get rid of all weeds in cracks.

• Get rid of the junk in front of the garage, and clean up any oil spots. Don’t park your car in the driveway.

• Wash your cars.

• Keep your lawn mowed and trimmed.

• Water your lawn, and reseed and fertilize where necessary for a full appearance.

• Weed your flower beds, and trim your bushes and hedges.

• If necessary, paint your mailbox, fence, trim, and any other outside features which are fading or peeling.

• Wash off the outside of your house with a hose and brush. If necessary, repaint.

• Repair any broken windows, screens, and light fixtures. Wash the windows and glass doors.

• Ensure lights are working.

• Repair or replace any roof problems.

• Ensure the front door is clean. Paint the door and trim if required.

• Make sure the doorbell works.

• Ensure the gutters and downspouts are straight and clean/painted. Also, ensure they are clear of leaves.

• Repair defective gates and hinges.

HOME INTERIOR - GENERAL

• Clean and/or paint all trim, especially around doors, and near heavily traveled areas.

• Clean and/or paint walls to get rid of smudges and fingerprints.

• Glue loose wallpaper.

• Clean all linoleum, tile, or hardwood floors.

• If necessary, have carpeted areas cleaned.

• Remove cobwebs from ceiling, corners, around furniture, light fixtures, etc.

• Ensure drapery and blinds are clean, free from dust, etc.

• Clean light switch and electrical outlet plates, or replace them.

• Get rid of unnecessary items and boxes which are cluttering rooms. This includes extra furniture which may obscure the buyer’s views, as well as pathways throughout the home.

• Make sure all stairs are clear. Not only does this detract from your

home’s appearance, but it’s a safety hazard as well.

• Rent a storage unit and de clutter the home (extra clothing, furniture, boxes, etc.).

• Clean and organize all closets and cupboards. Remove extra items to give the effect of spaciousness.

• Repair any leaking faucets, running toilets, loose doorknobs, and sticking doors and windows.

• During showings, turn off television sets and try to keep noises to a minimum (you can, however, play soft FM music to create a relaxing atmosphere in the home).

• If home is being shown during the Fall or Winter, light the fireplace to create warmth.

• In the Spring or Summer, vases of freshly cut flowers add a freshness that is hard to match.

• Get rid of any strong odors (tobacco, leftover food, pet odors, etc.).

• Turn on lights, and open blinds and drapes.

SPECIFIC ROOMS

• Living Room:

• Put away family-related items such as photo albums, and knickknacks.

• Remove extra furniture.

• Move your furniture around to make the room look larger.

• Clean the fireplace, make sure the screen is in good condition and that all fireplace tools are clean and polished.

• In the winter, have a fire going in the fireplace as mentioned above.

• In the summer, place plants or other decorations at the fireplace.

• Ensure carpets and rugs are cleaned.

• Dust and clean furniture, windows, light fixtures, and trim.

• Wax hardwood furniture with lemon oil.

• Fill in holes and cracks in the wall board with spackle.

• Bedrooms:

• Put attractive bedding on beds (e.g., bedspreads, shams, decorative pillows, etc.)

• Dust and clean furniture, windows, light fixtures, and trim.

• Wax hardwood furniture with lemon oil.

• Fill in holes and cracks in the wall board with spackle.

• In a divorce sale, leave clothing from the opposite sex hanging in the closet of the master bedroom. Keep your laundry (dirty or clean) out of sight. Remember people will be looking in your closets.

• Keep knickknacks to a minimum. You don’t want to draw potential buyers’ attention away from the home and instead to your decor.

• Kitchen:

• If there is one room in your house worth spending time and money on to ensure that your home sells, it is probably the kitchen.

• Make sure that all appliances are clean and working.

• Consider refinishing appliances that have “old” colors. White is the best color.

• Unclutter and clean off all counter tops - put small appliances, etc. away until after the potential buyers have left.

• Clean light fixtures and replace burnt out bulbs.

• Repaint or wallpaper the kitchen if walls are faded or you have an odd color such as pink or orange.

• Clean the ceiling, refinishing it if necessary.

• Clean and wax the floor, replacing damaged tiles or linoleum.

• Refrigerators seem to attract a lot of clutter. Choose one “magnet” and/or one “child’s drawing” and put the others away. Otherwise, keep it clean and empty.

• Garage, Basement, Attic, and Utility Rooms

• Clean and organize basements, garages, attics, and utility rooms. Take all unneeded items to the storage unit.

• Place bright lights in these storage rooms.

• If the walls are too dark, paint them a lighter color.

• Repair any leaking pipes, etc. Be sure the basement is free of dampness.

• Clear out all cobwebs and dust.

• Remove any mouse and roach traps as they indicate that you have pest problems.

• In the garage, clean up oil stains on the floor. Once floor is cleaned, place cardboard under leaking car.

OTHER

• If you have pets, get them out of the house and preferably out of the neighborhood while your house is being shown.

• Try to eliminate traces of pets inside and outside your home, especially pet odors.

• Get the kids over to a friend’s or relative’s house while potential buyers are viewing your home.

• Don’t volunteer information about your home to sellers - answer questions only.

• Don’t try to sell home furnishings to potential buyers.

FLYERS AND BROCHURES

ASK ME FOR A COMPARATIVE MARKETING ANALYSIS!

A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will

Sold in the Recent Past:

This shows us what buyers in this market have actually paid for properties similar to yours.

Currently on the Market: These are properties that will be competing with yours for the attention of available buyers.

Failed to Sell: Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

YOUR HOME’S UNIQUE APPEAL:

Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!

What do you feel are the most appealing features of your property?

What features does your property have that differentiate it from other similar properties? __________

What changes or enhancements would you suggest to make to your property? ___________________

What do you regard as the most attractive features of the surrounding neighborhood?

Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________________________

Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?